A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The consumer decision journey of a Varsity College student the moment of truth

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

Could the black diamond spending culture have an impact on a brand's health?

Does crime deter local tourists from visiting Johannesburg?

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Gender stereotypes : the portrayal of mothers in food television advertisements

How clothing colour affects personal brand communiction and perception

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.

Implications of the Consumer Protection Act for the South African cosmetics industry

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

The effect of the celebrity brand on fashion choices of affluent teenage girls in Durban, and the effect of these choices on their identity development

The new marketing : building strong marketing strategies in South Africa today

Marketing in South Africa : decision analysis, theory, and practice