Integrated marketing communication : a contemporary approach

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Title:

Integrated marketing communication : a contemporary approach

Author:

Du Plessis, P. J. (Phillipus Jacobus), 1943-

ISBN:

9780627027956

Edition:

3rd ed.

Publication Information:

Pretoria [South Africa] : Van Schaik, 2010.

Physical Description:

xix, 411 pages : illustrations ; 25 cm

Contents:

Introduction to integrated marketing communication -- Integrated marketing communication planning -- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

Subject Term:

Advertising.

Communication in marketing.

Sales promotion.

Advertising -- South Africa.

Communication in marketing -- South Africa.

Sales promotion -- South Africa.

Added Author:

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Van Heerden, Neels, 1957-

Cook, Gordon, 1948-

Van Rooyen, Rob.

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