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Cover image for Marketing management.
Title:
Marketing management.
Author:
Kotler, Philip.
ISBN:
9780131357976

9780136010074

9780136010036

9780136010067
Personal Author:
Kotler, Philip.
Edition:
13th ed. / Philip Kotler, Kevin Lane Keller.
Publication Information:
Upper Saddle River, N.J. : Pearson/Prentice Hall, ©2009.
Physical Description:
816 pages : illustrations (chiefly color) ; 28 cm + 1 DVD
General Note:
"Pearson international edition"--Cover.

Accompanied by: DVD entitled: Marketing management video gallery 2009, Test item file / Steven M. and Alyssa B. Cox and Instructor's manual with video guide / Ronald N. Borrieci.
Subject Term:
Marketing -- Management.
Added Author:
Keller, Kevin Lane, 1956-

Cox, Alyssa.

Cox, Steven M. (Steven Michael), 1951- Test item file to accompany Marketing management, 13th ed.

Borrieci, Ronald N. Instructor's manual with video guide to accompany Marketing management, 13th ed.
Added Title:
Marketing management video gallery 2009.
Copies: