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1. 
Cover image for Services marketing : integrating customer focus across the firm
by 
Zeithaml, Valarie A.
Format: 
Books
Publication Date 
2024 2013
Excerpt: 
Services marketing : integrating customer focus across the firm / Zeithaml, Valarie A.
Available: Copies:
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.
Available: Copies:
3. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Principles of marketing / Kotler, Philip, author.
Available: Copies:
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
by 
Berndt, A. (Adele), 1966- editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
Customer services -- South Africa -- Marketing.
Available: Copies:
6. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Principles of marketing / Kotler, Philip, author.
Available: Copies:
7. 
Cover image for Supply chain management : strategy, planning and operation
by 
Chopra, Sunil, 1960- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Customer services -- Management.
Available: Copies:
8. 
Cover image for Kellogg on branding in a hyper-connected world
by 
Tybout, Alice M. éditeur intellectuel.
Format: 
Books
Publication Date 
2019
Excerpt: 
the online age / Brian Sternthal -- Digital brand storytelling / Mohanbir Sawhney -- Branding services
Available: Copies:
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.
Available: Copies:
by 
Berndt, A. (Adele), 1966- editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Customer services -- South Africa -- Marketing.
Available: Copies:
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing 4.0 : moving from traditional to digital / Kotler, Philip, author.
Available: Copies:
12. 
Cover image for Supply chain management : strategy, planning, and operation
by 
Chopra, Sunil, 1960-
Format: 
Books
Publication Date 
2016
Excerpt: 
Customer services -- Management.
Available: Copies:
by 
Jordaan, Yolanda.
Format: 
Books
Publication Date 
2015
Excerpt: 
Grasping service marketing / Jordaan, Yolanda.
Available: Copies:
14. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Principles of marketing / Kotler, Philip (Philip J.), 1931-
Available: Copies:
by 
Fisk, Raymond P.
Format: 
Books
Publication Date 
2014
Excerpt: 
Services marketing : an interactive approach / Fisk, Raymond P.
Available: Copies:
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2014
Excerpt: 
Customer services -- Marketing.
Available: Copies:
by 
Kapoor, Neeru.
Format: 
Books
Publication Date 
2014
Excerpt: 
Principles of marketing / Kapoor, Neeru.
Available: Copies:
18. 
Cover image for Supply chain management : strategy, planning, and operation
by 
Chopra, Sunil, 1960-
Format: 
Books
Publication Date 
2013 2012
Excerpt: 
Customer services -- Management.
Available: Copies:
19. 
Cover image for Marketing
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing / Kotler, Philip, 1931-
Available: Copies:
by 
Machado, Ricardo.
Format: 
Books
Publication Date 
2012
Excerpt: 
Customer services -- Marketing.
Available: Copies:
22. 
Cover image for Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
Introduction to marketing / McDaniel, Carl, Jr., 1941-
Available: Copies:
23. 
Cover image for Essentials of marketing management
by 
Lancaster, Geoffrey, 1938-
Format: 
Books
Publication Date 
2011
Excerpt: 
Essentials of marketing management / Lancaster, Geoffrey, 1938-
Available: Copies:
24. 
Cover image for Services marketing.
by 
Bateson, John E. G.
Format: 
Books
Publication Date 
2011
Excerpt: 
Services marketing. Bateson, John E. G.
Available: Copies:
26. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
Food service -- Marketing.
Available: Copies:
27. 
Cover image for Marketing 3.0 : from products to customers to the human spirit
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing 3.0 : from products to customers to the human spirit / Kotler, Philip.
Available: Copies:
28. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Principles of marketing / Kotler, Philip.
Available: Copies:
by 
Boshoff, Christo.
Format: 
Books
Publication Date 
2009
Excerpt: 
Customer services -- South Africa -- Marketing.
Available: Copies:
30. 
Cover image for Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2009
Excerpt: 
Marketing management / Kotler, Philip.
Available: Copies:
by 
Baron, Steve (J. Steve)
Format: 
Books
Publication Date 
2009
Excerpt: 
Services marketing : text and cases. Baron, Steve (J. Steve)
Available: Copies:
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2008 2007 2002
Excerpt: 
Malcolm McDonald on marketing planning : understanding marketing plans and strategy / McDonald
Available: Copies:
by 
Solomon, Robert.
Format: 
Books
Publication Date 
2008
Excerpt: 
Customer services.
Available: Copies:
34. 
Cover image for Supply chain management : strategy, planning, and operation
by 
Chopra, Sunil, 1960-
Format: 
Books
Publication Date 
2007
Excerpt: 
Customer services -- Management.
Available: Copies:
35. 
Cover image for Service management and marketing : customer management in service competition
by 
Grèonroos, Christian, 1947-
Format: 
Books
Publication Date 
2007
Excerpt: 
Service management and marketing : customer management in service competition / Grèonroos
Available: Copies:
by 
Mulder, Steve, 1968-
Format: 
Books
Publication Date 
2007
Excerpt: 
Electronic commerce -- Customer services.
Available: Copies:
37. 
Cover image for Business marketing management : B2B
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2007
Excerpt: 
Business marketing management : B2B / Hutt, Michael D.
Available: Copies:
by 
Roberts, Kevin, 1949-
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer services -- Management.
Available: Copies:
41. 
Cover image for Strategic marketing
by 
Cravens, David W.
Format: 
Books
Publication Date 
2006
Excerpt: 
Marketing -- Management -- Case studies.
Available: Copies:
42. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
Principles of marketing / Kotler, Philip.
Available: Copies:
43. 
Cover image for Introduction to marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Introduction to marketing / Lamb, Charles W.
Available: Copies:
44. 
Cover image for Creating a winning E-business
by 
Napier, H. Albert, 1944-
Format: 
Books
Publication Date 
2006
Excerpt: 
greater business visibility -- Maximize customer relationships and improve responsiveness -- Create new
Available: Copies:
by 
Kasper, Hans.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer services -- Marketing -- Management.
Available: Copies:
46. 
Cover image for Business applications and computational intelligence
by 
Voges, Kevin, 1952-
Format: 
Books
Publication Date 
2006
Excerpt: 
-phone marketing / Artificial intelligence in electricity market operations and management / Reinforcement learning
Available: Copies:
by 
Hughes, Arthur Middleton.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Strategic database marketing : the masterplan for starting and managing a profitable, customer
Available: Copies:
48. 
Cover image for Fundamentals of selling : customers for life through service
by 
Futrell, Charles.
Format: 
Books
Publication Date 
2006
Excerpt: 
Fundamentals of selling : customers for life through service / Futrell, Charles.
Available: Copies:
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
Foundations of marketing / Jobber, David, 1947-
Available: Copies:
by 
Durkin, Dianne M., 1947-
Format: 
Books
Publication Date 
2005
Excerpt: 
The loyalty advantage : essential steps to energize your company, your customers, your brand /
Available: Copies:
by 
Futrell, Charles.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Fundamentals of selling : customers for life through service / Futrell, Charles.
Available: Copies:
by 
Jordaan, Yolanda.
Format: 
Books
Publication Date 
2004
Excerpt: 
Grasping service marketing / Jordaan, Yolanda.
Available: Copies:
by 
Czinkota, Michael R.
Format: 
Books
Publication Date 
2004
Excerpt: 
International marketing / Czinkota, Michael R.
Available: Copies:
54. 
Cover image for 101 marketing strategies for accounting, law, consulting, and professional services firms
by 
Waugh, Troy.
Format: 
Books
Publication Date 
2004
Excerpt: 
101 marketing strategies for accounting, law, consulting, and professional services firms / Waugh
Available: Copies:
56. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
Principles of marketing / Kotler, Philip.
Available: Copies:
57. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2004
Excerpt: 
Business marketing management : a strategic view of industrial and organizational markets / Hutt
Available: Copies:
58. 
Cover image for Connecting with customers : how to sell, service, and market the travel product
by 
Mancini, Marc, 1946-
Format: 
Books
Publication Date 
2003
Excerpt: 
Connecting with customers : how to sell, service, and market the travel product / Mancini, Marc
Available: Copies:
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003
Excerpt: 
A framework for marketing management / Kotler, Philip.
Available: Copies:
60. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2002
Excerpt: 
Food service -- Marketing.
Available: Copies:
61. 
Cover image for Principles of service marketing and management
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
2002
Excerpt: 
Principles of service marketing and management / Lovelock, Christopher H.
Available: Copies:
62. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
Basic marketing : a global-managerial approach / Perreault, William D., Jr.
Available: Copies:
by 
Deitel, Harvey M., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
-and-Mortar Businesses Internet Marketing Choosing a Domain Name Internet Marketing Research Web Design E-Mail Marketing
Available: Copies:
by 
Blattberg, Robert C., 1942-
Format: 
Books
Publication Date 
2001
Excerpt: 
Customer services -- Marketing.
Available: Copies:
by 
Rud, Olivia Parr.
Format: 
Books
Publication Date 
2001
Excerpt: 
Data mining cookbook : modeling data for marketing, risk and customer relationship management / Rud
Available: Copies:
by 
Richardson, Paul, 1962-
Format: 
Books
Publication Date 
2001
Excerpt: 
Internet marketing : readings and online resources / Richardson, Paul, 1962-
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
Principles of marketing / Kotler, Philip.
Available: Copies:
by 
Allen, Kathleen R.
Format: 
Books
Publication Date 
2000
Excerpt: 
new world. You are nothing without a customer -- Focusing your efforts with a marketing plan -- Does
Available: Copies:
by 
McColl, Rod, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
Services marketing : a managerial perspective / McColl, Rod, 1957-
Available: Copies:
by 
Kurtz, David L., 1941-
Format: 
Books
Publication Date 
1998
Excerpt: 
Services marketing / Kurtz, David L., 1941-
Available: Copies:
by 
Brierty, Edward G., 1925-
Format: 
Books
Publication Date 
1998
Excerpt: 
Reeder, Robert R., 1935- Industrial marketing.
Available: Copies:
72. 
Cover image for Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industry
by 
Laws, Eric, 1945-
Format: 
Books
Publication Date 
1997
Excerpt: 
Managing packaged tourism : relationships, responsibilities and service quality in the inclusive
Available: Copies:
73. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
Basic marketing : a global-managerial approach / Perreault, William D.
Available: Copies:
74. 
Cover image for Services marketing
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
1996
Excerpt: 
Services marketing / Lovelock, Christopher H.
Available: Copies:
by 
Vavra, Terry G.
Format: 
Books
Publication Date 
1995
Excerpt: 
Aftermarketing : how to keep customers for life through relationship marketing / Vavra, Terry G.
Available: Copies:
by 
Payne, Adrian.
Format: 
Books
Publication Date 
1995
Excerpt: 
Advances in relationship marketing / Payne, Adrian.
Available: Copies:
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