byÂ
Zeithaml, Valarie A.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html
Format:Â
Books
Publication DateÂ
2024 2013
Excerpt:Â
Services marketing : integrating customer focus across the firm / Zeithaml, Valarie A.
byÂ
Roberts-Lombard, Mornay, editor.
Format:Â
Books
Publication DateÂ
2024
Excerpt:Â
Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.
byÂ
Kotler, Philip, author.
Format:Â
Books
Publication DateÂ
2024
Excerpt:Â
Principles of marketing / Kotler, Philip, author.
byÂ
Cant, M. C. (Michael Colin), 1957- editor.
Format:Â
Books
Publication DateÂ
2024
Excerpt:Â
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
byÂ
Berndt, A. (Adele), 1966- editor.
Format:Â
Books
Publication DateÂ
2022
Excerpt:Â
Customer services -- South Africa -- Marketing.
byÂ
Kotler, Philip, author.
Format:Â
Books
Publication DateÂ
2021
Excerpt:Â
Principles of marketing / Kotler, Philip, author.
byÂ
Chopra, Sunil, 1960- author.
Format:Â
Books
Publication DateÂ
2019
Excerpt:Â
Customer services -- Management.
byÂ
Tybout, Alice M. éditeur intellectuel.
Format:Â
Books
Publication DateÂ
2019
Excerpt:Â
the online age / Brian Sternthal -- Digital brand storytelling / Mohanbir Sawhney -- Branding services
byÂ
Roberts-Lombard, Mornay, editor.
Format:Â
Books
Publication DateÂ
2018
Excerpt:Â
Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.
byÂ
Berndt, A. (Adele), 1966- editor.
Format:Â
Books
Publication DateÂ
2018
Excerpt:Â
Customer services -- South Africa -- Marketing.
byÂ
Kotler, Philip, author.
Format:Â
Books
Publication DateÂ
2017
Excerpt:Â
Marketing 4.0 : moving from traditional to digital / Kotler, Philip, author.
byÂ
Chopra, Sunil, 1960-
Format:Â
Books
Publication DateÂ
2016
Excerpt:Â
Customer services -- Management.
byÂ
Jordaan, Yolanda.
Format:Â
Books
Publication DateÂ
2015
Excerpt:Â
Grasping service marketing / Jordaan, Yolanda.
byÂ
Kotler, Philip (Philip J.), 1931-
Format:Â
Books
Publication DateÂ
2014 2013
Excerpt:Â
Principles of marketing / Kotler, Philip (Philip J.), 1931-
byÂ
Fisk, Raymond P.
Format:Â
Books
Publication DateÂ
2014
Excerpt:Â
Services marketing : an interactive approach / Fisk, Raymond P.
16.Â
byÂ
Cant, M. C. (Michael Colin), 1957-
Format:Â
Books
Publication DateÂ
2014
Excerpt:Â
Customer services -- Marketing.
byÂ
Kapoor, Neeru.
Format:Â
Books
Publication DateÂ
2014
Excerpt:Â
Principles of marketing / Kapoor, Neeru.
byÂ
Chopra, Sunil, 1960-
Format:Â
Books
Publication DateÂ
2013 2012
Excerpt:Â
Customer services -- Management.
byÂ
Kotler, Philip, 1931-
Format:Â
Books
Publication DateÂ
2013
Excerpt:Â
Marketing / Kotler, Philip, 1931-
20.Â
byÂ
Machado, Ricardo.
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
Customer services -- Marketing.
byÂ
Cheverton, Peter.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024677233&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2011034007-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024677233&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1213/2011034007-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2011034007-d.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2011034007-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024677233&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1213/2011034007-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2011034007-d.html
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
Customer services.
byÂ
McDaniel, Carl, Jr., 1941-
Format:Â
Books
Publication DateÂ
2011
Excerpt:Â
Introduction to marketing / McDaniel, Carl, Jr., 1941-
byÂ
Lancaster, Geoffrey, 1938-
Format:Â
Books
Publication DateÂ
2011
Excerpt:Â
Essentials of marketing management / Lancaster, Geoffrey, 1938-
byÂ
Bateson, John E. G.
Format:Â
Books
Publication DateÂ
2011
Excerpt:Â
Services marketing. Bateson, John E. G.
byÂ
Lovelock, Christopher H.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018995769&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=018995769etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018995769&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=018995769etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018995769&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:Â
Books
Publication DateÂ
2011
Excerpt:Â
Customer services -- Marketing.
byÂ
Morrison, Alastair M.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
Food service -- Marketing.
byÂ
Kotler, Philip.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
Marketing 3.0 : from products to customers to the human spirit / Kotler, Philip.
byÂ
Kotler, Philip.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
Principles of marketing / Kotler, Philip.
byÂ
Boshoff, Christo.
Format:Â
Books
Publication DateÂ
2009
Excerpt:Â
Customer services -- South Africa -- Marketing.
byÂ
Kotler, Philip.
Format:Â
Books
Publication DateÂ
2009
Excerpt:Â
Marketing management / Kotler, Philip.
byÂ
Baron, Steve (J. Steve)
Format:Â
Books
Publication DateÂ
2009
Excerpt:Â
Services marketing : text and cases. Baron, Steve (J. Steve)
byÂ
McDonald, Malcolm.
Table of contents http://www.loc.gov/catdir/toc/fy0803/2007037090.html
Format:Â
Books
Publication DateÂ
2008 2007 2002
Excerpt:Â
Malcolm McDonald on marketing planning : understanding marketing plans and strategy / McDonald
byÂ
Solomon, Robert.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html
Format:Â
Books
Publication DateÂ
2008
Excerpt:Â
Customer services.
byÂ
Chopra, Sunil, 1960-
Format:Â
Books
Publication DateÂ
2007
Excerpt:Â
Customer services -- Management.
byÂ
Grèonroos, Christian, 1947-
Table of contents only http://www.loc.gov/catdir/toc/ecip071/2006030743.html
Format:Â
Books
Publication DateÂ
2007
Excerpt:Â
Service management and marketing : customer management in service competition / Grèonroos
byÂ
Mulder, Steve, 1968-
Table of contents only http://www.loc.gov/catdir/toc/fy0704/2006299390.html
Format:Â
Books
Publication DateÂ
2007
Excerpt:Â
Electronic commerce -- Customer services.
byÂ
Hutt, Michael D.
Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html
Table of contents http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html
Format:Â
Books
Publication DateÂ
2007
Excerpt:Â
Business marketing management : B2B / Hutt, Michael D.
byÂ
Lovelock, Christopher H.
Inhaltsverzeichnis
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:Â
Books
Publication DateÂ
2007
Excerpt:Â
Customer services -- Marketing.
byÂ
Roberts, Kevin, 1949-
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
Customer services -- Management.
byÂ
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
Marketing management / Kotler, Philip.
byÂ
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
Marketing -- Management -- Case studies.
byÂ
Kotler, Philip.
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
Principles of marketing / Kotler, Philip.
byÂ
Lamb, Charles W.
Format:Â
Books
Publication DateÂ
2006 2005
Excerpt:Â
Introduction to marketing / Lamb, Charles W.
byÂ
Napier, H. Albert, 1944-
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
greater business visibility -- Maximize customer relationships and improve responsiveness -- Create new
byÂ
Kasper, Hans.
Table of contents http://www.loc.gov/catdir/toc/ecip064/2005034528.html
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
Customer services -- Marketing -- Management.
byÂ
Voges, Kevin, 1952-
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
-phone marketing / Artificial intelligence in electricity market operations and management / Reinforcement learning
byÂ
Hughes, Arthur Middleton.
Table of contents http://www.loc.gov/catdir/toc/ecip059/2005006389.html
Format:Â
Books
Publication DateÂ
2006 2005
Excerpt:Â
Strategic database marketing : the masterplan for starting and managing a profitable, customer
byÂ
Futrell, Charles.
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
Fundamentals of selling : customers for life through service / Futrell, Charles.
byÂ
Jobber, David, 1947-
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
Foundations of marketing / Jobber, David, 1947-
byÂ
Durkin, Dianne M., 1947-
Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030979.html
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
The loyalty advantage : essential steps to energize your company, your customers, your brand /
byÂ
Futrell, Charles.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0614/2003046332-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0614/2003046332-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0614/2003046332-d.html
Format:Â
Electronic Resources
Publication DateÂ
2004
Excerpt:Â
Fundamentals of selling : customers for life through service / Futrell, Charles.
byÂ
Jordaan, Yolanda.
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
Grasping service marketing / Jordaan, Yolanda.
byÂ
Czinkota, Michael R.
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
International marketing / Czinkota, Michael R.
byÂ
Waugh, Troy.
Publisher description http://www.loc.gov/catdir/description/wiley041/2003021210.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2003021210.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003021210.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2003021210.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003021210.html
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
101 marketing strategies for accounting, law, consulting, and professional services firms / Waugh
byÂ
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2003026035.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2003026035.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003026035.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2003026035.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003026035.html
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
Ten deadly marketing sins : signs and solutions / Kotler, Philip.
byÂ
Kotler, Philip.
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
Principles of marketing / Kotler, Philip.
byÂ
Hutt, Michael D.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
Business marketing management : a strategic view of industrial and organizational markets / Hutt
byÂ
Mancini, Marc, 1946-
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
Connecting with customers : how to sell, service, and market the travel product / Mancini, Marc
byÂ
Kotler, Philip.
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
A framework for marketing management / Kotler, Philip.
byÂ
Morrison, Alastair M.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
Food service -- Marketing.
byÂ
Lovelock, Christopher H.
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
Principles of service marketing and management / Lovelock, Christopher H.
byÂ
Perreault, William D., Jr.
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
Basic marketing : a global-managerial approach / Perreault, William D., Jr.
byÂ
Deitel, Harvey M., 1945-
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
-and-Mortar Businesses Internet Marketing Choosing a Domain Name Internet Marketing Research Web Design E-Mail Marketing
byÂ
Blattberg, Robert C., 1942-
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
Customer services -- Marketing.
byÂ
Rud, Olivia Parr.
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
Data mining cookbook : modeling data for marketing, risk and customer relationship management / Rud
byÂ
Richardson, Paul, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
Internet marketing : readings and online resources / Richardson, Paul, 1962-
byÂ
Kotler, Philip.
Format:Â
Electronic Resources
Publication DateÂ
2001
Excerpt:Â
Principles of marketing / Kotler, Philip.
byÂ
Allen, Kathleen R.
Table of contents http://catdir.loc.gov/catdir/toc/wiley022/99069708.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=715959
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/99069708.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/99069708.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=715959
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/99069708.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/99069708.html
Format:Â
Books
Publication DateÂ
2000
Excerpt:Â
new world. You are nothing without a customer -- Focusing your efforts with a marketing plan -- Does
byÂ
McColl, Rod, 1957-
Format:Â
Books
Publication DateÂ
1998
Excerpt:Â
Services marketing : a managerial perspective / McColl, Rod, 1957-
70.Â
byÂ
Kurtz, David L., 1941-
Format:Â
Books
Publication DateÂ
1998
Excerpt:Â
Services marketing / Kurtz, David L., 1941-
71.Â
byÂ
Brierty, Edward G., 1925-
Format:Â
Books
Publication DateÂ
1998
Excerpt:Â
Reeder, Robert R., 1935- Industrial marketing.
byÂ
Laws, Eric, 1945-
Format:Â
Books
Publication DateÂ
1997
Excerpt:Â
Managing packaged tourism : relationships, responsibilities and service quality in the inclusive
byÂ
Perreault, William D.
Format:Â
Books
Publication DateÂ
1996
Excerpt:Â
Basic marketing : a global-managerial approach / Perreault, William D.
byÂ
Lovelock, Christopher H.
Format:Â
Books
Publication DateÂ
1996
Excerpt:Â
Services marketing / Lovelock, Christopher H.
byÂ
Vavra, Terry G.
Format:Â
Books
Publication DateÂ
1995
Excerpt:Â
Aftermarketing : how to keep customers for life through relationship marketing / Vavra, Terry G.
byÂ
Payne, Adrian.
Format:Â
Books
Publication DateÂ
1995
Excerpt:Â
Advances in relationship marketing / Payne, Adrian.
byÂ
Evans, Wendy, 1940-
Format:Â
Books
Publication DateÂ
1993
Excerpt:Â
Customer services.
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