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1. 
Cover image for Strategic database marketing
by 
Hughes, Arthur Middleton.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Strategic database marketing : the masterplan for starting and managing a profitable, customer
Available: Copies:
2. 
Cover image for Principles of direct and database marketing
by 
Tapp, Alan.
Format: 
Books
Publication Date 
2005
Excerpt: 
Principles of direct and database marketing / Tapp, Alan.
Available: Copies:
3. 
Cover image for Marketing database analytics : transforming data for competitive advantage
by 
Banasiewicz, Andrew D.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing database analytics : transforming data for competitive advantage / Banasiewicz, Andrew D.
Available: Copies:
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Excerpt: 
Marketing communication : an integrated approach / Koekemoer, Ludi.
Available: Copies:
5. 
Cover image for Marketing
by 
Lamb, Charles W., author
Format: 
Books
Publication Date 
2019
Excerpt: 
Marketing / Lamb, Charles W., author
Available: Copies:
6. 
Cover image for Internet marketing : integrating online & offline strategies
by 
Zahay, Debra L., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Internet marketing : integrating online & offline strategies / Zahay, Debra L., author.
Available: Copies:
7. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Marketing management / Kotler, Philip, author.
Available: Copies:
8. 
Cover image for Customer relationship management : concepts and technologies
by 
Buttle, Francis.
Format: 
Books
Publication Date 
2015
Excerpt: 
as relationship marketing, database marketing or key account management, the book is equally valuable
Available: Copies:
9. 
Cover image for Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
Marketing communication : an integrated approach / Koekemoer, Ludi.
Available: Copies:
10. 
Cover image for Consumer behaviour : implications for marketing strategy
by 
Quester, Pascale G. (Pascale Genevieve), author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behaviour : implications for marketing strategy / Quester, Pascale G. (Pascale Genevieve
Available: Copies:
11. 
Cover image for Internet marketing : integrating online and offline strategies
by 
Roberts, Mary Lou.
Format: 
Books
Publication Date 
2013 2012
Excerpt: 
Internet marketing : integrating online and offline strategies / Roberts, Mary Lou.
Available: Copies:
12. 
Cover image for Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
Emarketing excellence : planning and optimizing your digital marketing / Chaffey, Dave, 1963-
Available: Copies:
13. 
Cover image for E-marketing : applications of information technology and the internet within marketing
by 
Molenaar, Cor.
Format: 
Books
Publication Date 
2012
Excerpt: 
E-marketing : applications of information technology and the internet within marketing / Molenaar
Available: Copies:
14. 
Cover image for Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
Advertising : an integrated marketing communication perspective / Belch, George E. (George Edward
Available: Copies:
15. 
Cover image for Marketing to the new majority : Strategies for a diverse world.
by 
Burgos, David.
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing to the new majority : Strategies for a diverse world. Burgos, David.
Available: Copies:
16. 
Cover image for Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
Marketing / Etzel, Michael J.
Available: Copies:
17. 
Cover image for Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Excerpt: 
Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.
Available: Copies:
18. 
Cover image for The marketing of sport
by 
Beech, John G., 1947-
Format: 
Books
Publication Date 
2007
Excerpt: 
The marketing of sport / Beech, John G., 1947-
Available: Copies:
19. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip.
Available: Copies:
20. 
Cover image for Excel models for business and operations management
by 
Barlow, John F.
Format: 
Books
Publication Date 
2005
Excerpt: 
. Everyday examples from finance, marketing and operations management form the basis of the book's 'hands
Available: Copies:
21. 
Cover image for E-commerce : a southern Africa perspective
by 
Chipp, Kerry.
Format: 
Books
Publication Date 
2004
Excerpt: 
Internet marketing -- Africa, Southern.
Available: Copies:
22. 
Cover image for Dictionary of marketing communications
by 
Govoni, Norman A. P.
Format: 
Books
Publication Date 
2004
Excerpt: 
Dictionary of marketing communications / Govoni, Norman A. P.
Available: Copies:
23. 
Cover image for Consumer insight : how to use data and market research to get closer to your customer
by 
Stone, Merlin, 1948-
Format: 
Books
Publication Date 
2004
Excerpt: 
Database marketing.
Available: Copies:
24. 
Cover image for Media now : understanding media culture and technology
by 
Straubhaar, Joseph D.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- Technology trends : "Minority report" database marketing in the movies -- Industry : the anatomy of a
Available: Copies:
25. 
Cover image for Marketing insights from A to Z : 80 concepts every manager needs to know
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Marketing insights from A to Z : 80 concepts every manager needs to know / Kotler, Philip.
Available: Copies:
26. 
Cover image for Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!
by 
Hahn, Fred E., 1925-
Format: 
Books
Publication Date 
2003
Excerpt: 
Flyers, Brochures, Bulletins, and Invitations Direct Mail and Database Direct Marketing Catalogs: A
Available: Copies:
27. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip.
Available: Copies:
28. 
Cover image for Management information systems
by 
McLeod, Raymond.
Format: 
Books
Publication Date 
2001
Excerpt: 
Methodologies -- The Computer as a Problem-Solving Tool -- Fundamentals of Computer Processing -- The Database
Available: Copies:
29. 
Cover image for Wired marketing : energizing business for e-commerce
by 
Hardaker, Glenn.
Format: 
Books
Publication Date 
2001
Excerpt: 
Wired marketing : energizing business for e-commerce / Hardaker, Glenn.
Available: Copies:
30. 
Cover image for Strategic electronic marketing : managing e-business
by 
Kleindl, Brad Alan, 1955-
Format: 
Books
Publication Date 
2001 2000
Excerpt: 
Database marketing.
Available: Copies:
31. 
Cover image for Direct and interactive marketing
by 
Sargeant, Adrian.
Format: 
Books
Publication Date 
2001
Excerpt: 
Direct and interactive marketing / Sargeant, Adrian.
Available: Copies:
32. 
Cover image for Opportunities in direct marketing careers
by 
Basye, Anne.
Format: 
Books
Publication Date 
2000
Excerpt: 
Direct marketing -- Vocational guidance -- United States.
Available: Copies:
33. 
Cover image for Marketing research : a practical approach for the new Millennium
by 
Hair, Joseph F.
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing research : a practical approach for the new Millennium / Hair, Joseph F.
Available: Copies:
34. 
Cover image for Sams teach yourself Microsoft Office 2000 in 21 days
by 
Ulrich, Laurie Ann.
Format: 
Electronic Resources
Publication Date 
1999
Excerpt: 
Worksheet Depth and Power Building an Excel Database Creating and Using Charts Automating Word and Excel
Available: Copies:
35. 
Cover image for Exploring direct marketing
by 
O'Malley, Lisa.
Format: 
Books
Publication Date 
1999
Excerpt: 
Exploring direct marketing / O'Malley, Lisa.
Available: Copies:
36. 
Cover image for Data mining techniques : for marketing, sales, and customer support
by 
Berry, Michael J. A.
Format: 
Books
Publication Date 
1997
Excerpt: 
Data mining techniques : for marketing, sales, and customer support / Berry, Michael J. A.
Available: Copies:
37. 
Cover image for Services marketing
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
1996
Excerpt: 
Services marketing / Lovelock, Christopher H.
Available: Copies:
38. 
Cover image for Online market research : cost-effective searching of the Internet and online databases
by 
Lescher, John F.
Format: 
Books
Publication Date 
1995
Excerpt: 
Online market research : cost-effective searching of the Internet and online databases / Lescher
Available: Copies:
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