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Strategic database marketing

Hughes, Arthur Middleton.

Table of contents http://www.loc.gov/catdir/toc/ecip059/2005006389.html

Format:

Books

Publication Date

2006 2005

Excerpt:

Strategic database marketing : the masterplan for starting and managing a profitable, customer

Available: Copies:

Principles of direct and database marketing

Tapp, Alan.

Table of contents http://www.loc.gov/catdir/toc/fy052/2004051223.html

Format:

Books

Publication Date

2005

Excerpt:

Principles of direct and database marketing / Tapp, Alan.

Available: Copies:

Marketing database analytics : transforming data for competitive advantage

Banasiewicz, Andrew D.

Format:

Books

Publication Date

2013

Excerpt:

Marketing database analytics : transforming data for competitive advantage / Banasiewicz, Andrew D.

Available: Copies:

Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2020

Excerpt:

Marketing communication : an integrated approach / Koekemoer, Ludi.

Available: Copies:

Marketing

Lamb, Charles W., author

Format:

Books

Publication Date

2019

Excerpt:

Marketing / Lamb, Charles W., author

Available: Copies:

Internet marketing : integrating online & offline strategies

Zahay, Debra L., author.

Format:

Books

Publication Date

2018

Excerpt:

Internet marketing : integrating online & offline strategies / Zahay, Debra L., author.

Available: Copies:

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

Marketing management / Kotler, Philip, author.

Available: Copies:

Customer relationship management : concepts and technologies

Buttle, Francis.

Format:

Books

Publication Date

2015

Excerpt:

as relationship marketing, database marketing or key account management, the book is equally valuable

Available: Copies:

Consumer behaviour : implications for marketing strategy

Quester, Pascale G. (Pascale Genevieve), author.

Format:

Books

Publication Date

2014

Excerpt:

Consumer behaviour : implications for marketing strategy / Quester, Pascale G. (Pascale Genevieve

Available: Copies:

10.

Marketing communication : an integrated approach

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

Marketing communication : an integrated approach / Koekemoer, Ludi.

Available: Copies:

11.

Emarketing excellence : planning and optimizing your digital marketing

Chaffey, Dave, 1963-

Format:

Books

Publication Date

2013

Excerpt:

Emarketing excellence : planning and optimizing your digital marketing / Chaffey, Dave, 1963-

Available: Copies:

12.

Internet marketing : integrating online and offline strategies

Roberts, Mary Lou.

Format:

Books

Publication Date

2013 2012

Excerpt:

Internet marketing : integrating online and offline strategies / Roberts, Mary Lou.

Available: Copies:

13.

E-marketing : applications of information technology and the internet within marketing

Molenaar, Cor.

Format:

Books

Publication Date

2012

Excerpt:

E-marketing : applications of information technology and the internet within marketing / Molenaar

Available: Copies:

14.

Advertising : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Excerpt:

Advertising : an integrated marketing communication perspective / Belch, George E. (George Edward

Available: Copies:

15.

Marketing to the new majority : Strategies for a diverse world.

Burgos, David.

Format:

Books

Publication Date

2011

Excerpt:

Marketing to the new majority : Strategies for a diverse world. Burgos, David.

Available: Copies:

16.

Marketing

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Marketing / Etzel, Michael J.

Available: Copies:

17.

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.

Available: Copies:

18.

The marketing of sport

Beech, John G., 1947-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006020025.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016282448&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

The marketing of sport / Beech, John G., 1947-

Available: Copies:

19.

Marketing for hospitality and tourism

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

Marketing for hospitality and tourism / Kotler, Philip.

Available: Copies:

20.

Excel models for business and operations management

Barlow, John F.

Table of contents http://www.loc.gov/catdir/toc/ecip057/2005003239.html

Format:

Books

Publication Date

2005

Excerpt:

. Everyday examples from finance, marketing and operations management form the basis of the book's 'hands

Available: Copies:

21.

Media now : understanding media culture and technology

Straubhaar, Joseph D.

Format:

Electronic Resources

Publication Date

2004

Excerpt:

-- Technology trends : "Minority report" database marketing in the movies -- Industry : the anatomy of a

Available: Copies:

22.

Dictionary of marketing communications

Govoni, Norman A. P.

Table of contents http://www.loc.gov/catdir/toc/ecip042/2003007359.html

Format:

Books

Publication Date

2004

Excerpt:

Dictionary of marketing communications / Govoni, Norman A. P.

Available: Copies:

23.

Consumer insight : how to use data and market research to get closer to your customer

Stone, Merlin, 1948-

Table of contents http://www.loc.gov/catdir/toc/ecip0419/2004014622.html

Format:

Books

Publication Date

2004

Excerpt:

Database marketing.

Available: Copies:

24.

E-commerce : a southern Africa perspective

Chipp, Kerry.

Format:

Books

Publication Date

2004

Excerpt:

Internet marketing -- Africa, Southern.

Available: Copies:

25.

Marketing insights from A to Z : 80 concepts every manager needs to know

Kotler, Philip.

Books24x7 http://www.books24x7.com/marc.asp?bookid=12771
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=152701
ebrary http://site.ebrary.com/id/10299243
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571
MyiLibrary http://www.myilibrary.com?id=36368

Format:

Electronic Resources

Publication Date

2003

Excerpt:

Marketing insights from A to Z : 80 concepts every manager needs to know / Kotler, Philip.

Available: Copies:

26.

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!

Hahn, Fred E., 1925-

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html

Format:

Books

Publication Date

2003

Excerpt:

Flyers, Brochures, Bulletins, and Invitations Direct Mail and Database Direct Marketing Catalogs: A

Available: Copies:

27.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2003 2002

Excerpt:

Marketing for hospitality and tourism / Kotler, Philip.

Available: Copies:

28.

Wired marketing : energizing business for e-commerce

Hardaker, Glenn.

Format:

Books

Publication Date

2001

Excerpt:

Wired marketing : energizing business for e-commerce / Hardaker, Glenn.

Available: Copies:

29.

Strategic electronic marketing : managing e-business

Kleindl, Brad Alan, 1955-

Format:

Books

Publication Date

2001 2000

Excerpt:

Database marketing.

Available: Copies:

30.

Direct and interactive marketing

Sargeant, Adrian.

Format:

Books

Publication Date

2001

Excerpt:

Direct and interactive marketing / Sargeant, Adrian.

Available: Copies:

31.

Management information systems

McLeod, Raymond.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009418117&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis Management information systems

Format:

Books

Publication Date

2001

Excerpt:

Methodologies -- The Computer as a Problem-Solving Tool -- Fundamentals of Computer Processing -- The Database

Available: Copies:

32.

Opportunities in direct marketing careers

Basye, Anne.

Format:

Books

Publication Date

2000

Excerpt:

Direct marketing -- Vocational guidance -- United States.

Available: Copies:

33.

Marketing research : a practical approach for the new Millennium

Hair, Joseph F.

Format:

Books

Publication Date

2000

Excerpt:

Marketing research : a practical approach for the new Millennium / Hair, Joseph F.

Available: Copies:

34.

Sams teach yourself Microsoft Office 2000 in 21 days

Ulrich, Laurie Ann.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=12203

Format:

Electronic Resources

Publication Date

1999

Excerpt:

Worksheet Depth and Power Building an Excel Database Creating and Using Charts Automating Word and Excel

Available: Copies:

35.

Exploring direct marketing

O'Malley, Lisa.

Format:

Books

Publication Date

1999

Excerpt:

Exploring direct marketing / O'Malley, Lisa.

Available: Copies:

36.

Data mining techniques : for marketing, sales, and customer support

Berry, Michael J. A.

Format:

Books

Publication Date

1997

Excerpt:

Data mining techniques : for marketing, sales, and customer support / Berry, Michael J. A.

Available: Copies:

37.

Services marketing

Lovelock, Christopher H.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1996

Excerpt:

Services marketing / Lovelock, Christopher H.

Available: Copies:

38.

Online market research : cost-effective searching of the Internet and online databases

Lescher, John F.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007289636&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis Online market research

Format:

Books

Publication Date

1995

Excerpt:

Online market research : cost-effective searching of the Internet and online databases / Lescher

Available: Copies:

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Kotler, Philip.

(3)

Bowen, John (John T.), 1948-

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Baack, Donald.

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Beech, John G., 1947-

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Belch, George E. (George Edward), 1951-

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Belch, George E. (George Edward), 1951-. Advertising and promotion.

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Hair, Joseph F., author

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Hawkins, Del I., author.

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Hughes, Arthur Middleton.

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Ismail, Zenobia.

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Keller, Kevin Lane, 1956- author.

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Kleindl, Brad Alan, 1955-

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Klopper, H. B., 1974- author.

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(6)

(6)

Communication in marketing.

(4)

Advertising.

(3)

Database marketing.

(3)

Direct marketing.

(3)

Customer relations -- Management.

(2)

Hospitality industry -- Marketing.

(2)

Marketing -- Data processing.

(2)

Marketing research.

(2)

Tourism -- Marketing.

(2)

Advertising -- Handbooks, manuals, etc.

(1)

Africa, Southern.

(1)

Australian

(1)

Business -- Computer programs.

(1)

Business -- Data processing.

(1)

Business -- Decision making -- Mathematical models -- Computer programs.

(1)

Business -- Mathematical models -- Computer programs.

(1)

Communication in marketing -- Dictionaries.

(1)

Consumer behavior -- Australia -- Case studies.

(1)

Consumer behavior -- Australia.

(1)

Data mining.

(1)

Database management.

(1)

Database marketing -- Planning.

(1)

Deportes -- Mercadotecnia.

(1)

Diensten.

(1)

Dienstleistung.

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Dienstleistungsbetrieb.

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Dienstleistungssektor.

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Direct marketing -- United States -- Case studies.

(1)

Direct marketing -- Vocational guidance -- United States.

(1)

Electronic commerce -- Africa, Southern.

(1)

Electronic commerce.

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Handbooks and manuals.

(1)

Information technology -- United States.

(1)

Interactive marketing.

(1)

Internet marketing -- Africa, Southern.

(1)

Internet searching.

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Management information systems.

(1)

Market surveys -- Australia.

(1)

Marketing -- Databases.

(1)

Marketing -- Dictionaries.

(1)

Marketing -- Management -- Textbooks.

(1)

Marketing -- Management.

(1)

Marketing -- South Africa.

(1)

Marketing -- United States.

(1)

Marketing research -- Computer network resources.

(1)

Mass media -- United States.

(1)

Microsoft Excel (Computer file)

(1)

Microsoft Office.

(1)

Minorities -- United States.

(1)

Multiculturalism -- United States.

(1)

Online databases.

(1)

Oracle (Computer file)

(1)

Professions -- Marketing.

(1)

Reclame.

(1)

Relational databases.

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Relationship marketing.

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Sales promotion.

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