Management of electronic and digital media / Albarran, Alan B.

Digital media and innovation : management and design strategies in communication / Gershon, Richard

Expanding a digital content management system : for the growing digital media enterprise / Arthur

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Sport management series.

Digital media.

Communication and Management at Rotterdam School of Management, Erasmus University"

Advertising media planning : a brand management approach / Kelley, Larry D., 1955- author.

Public relations -- Management.

Reputation management : the key to successful public relations and corporate communication /

) -- Advertising on social media -- Ethics and regulation of social media advertising (SMA) -- Digital advertising

-- Sponsorship and event marketing -- Alternative communication channels -- Digital media marketing -- Evaluating

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Strategic brand management / Elliott, Richard H., author.

Information systems today : managing in the digital world. Valacich, Joseph S., 1959- author.

Digital marketing analytics : making sense of consumer data in a digital world / Hemann, Chuck

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing

relations -- Public relations origins: definitions and history -- Public relations and media -- Digital and

Digital media.

Computer And What Does It Do? -- The Evolution Of Computers And Digital Media -- What Is Digital Media

credibility and digital media literacy / Nancy A. Cheever and Jeffrey Rokkum -- Gender digital divide : does

The best digital marketing campaigns in the world II / Ryan, Damian, author.

-- Sponsorship and event marketing -- Alternative communication channels -- Digital media marketing -- Evaluating

/ Heather Yaxley -- Brand management / Alison Theaker -- Effective media relations / Alison Theaker

-Governmental Organizations -- Government Regulation -- Government Regulation and Company Political Activity -- The Media

-based Promotion Management ; Excellence in Classical Media ; Digital Marketing Excellence ; Maximizing Customer

-- Marketing in the digital age. Internet marketing ; Social media marketing ; Mobile marketing ; Databases for

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing

Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

Communication in management.

The digital librarian's legal handbook / Gathegi, John Ng'ang'a. (FrPBN)16614950

Business writing in the digital age / Canavor, Natalie, 1942-

-for-Profit Marketing -- Pt. 5: Contemporary Marketing Practice -- 17. Digital Marketing -- 18. Postmodern Marketing

file management -- LANS and WLANS -- The internet -- The web and e-mail -- Digital media.

Mass media -- Management.

Electronic digital computers.

Digital media -- Management.

; Measurement-why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

-marketing communication tools -- New digital media -- Customer relationship management.

Digital signage broadcasting : content management and distribution techniques / Lundstrom, Lars

's the thing -- Sounds good -- Mighty modems -- Positive PC power management -- PART III: IT'S A DIGITAL

Digital media.

Understanding new media : augmented knowledge & culture / Veltman, Kim H.

. Applications and application management -- 5. The JavaTV service model -- 6. Resource management issues -- 7

Planning & management in distance education / Panda, Santosh K. (Santosh Kumar), 1959-

Business enterprises -- Computer networks -- Management.

Journalism in the digital age : theory and practice for broadcast, print and on-line media /