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1. 
Cover image for Digital marketing
Digital marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Digital marketing : strategey, implementation and practice
Available: Copies:
2. 
Cover image for Digital marketing
Digital marketing
by 
Sachdev, Raj, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Digital marketing / Sachdev, Raj, author.
Available: Copies:
3. 
Cover image for Digital marketing
Digital marketing
by 
Chaffey, Dave 1963- VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
Digital marketing Chaffey, Dave 1963- VerfasserIn.
Available: Copies:
4. 
Cover image for Digital marketing
Digital marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Digital marketing / Chaffey, Dave, 1963- author.
Available: Copies:
5. 
Cover image for Digital analytics for marketing
Digital analytics for marketing
by 
Sponder, Marshall, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Digital analytics for marketing / Sponder, Marshall, author.
Available: Copies:
6. 
Cover image for Digital marketing : strategy, planning & disruption.
Digital marketing : strategy, planning & disruption.
by 
Hanlon, Annmarie.
Format: 
Books
Publication Date 
2025 2023
Excerpt: 
Digital marketing : strategy, planning & disruption. Hanlon, Annmarie.
Available: Copies:
7. 
Cover image for Digital marketing: Trends and Developments
Digital marketing: Trends and Developments
Digital marketing: Trends and Developments
by 
Yathika, Gowpall
Format: 
Books
Publication Date 
2024
Excerpt: 
Digital marketing: Trends and Developments Yathika, Gowpall
Available: Copies:
8. 
Cover image for DIGITAL MARKETING FOUNDATIONS AND STRATEGY.
DIGITAL MARKETING FOUNDATIONS AND STRATEGY.
by 
Zahay, D
Format: 
Books
Publication Date 
2023
Excerpt: 
DIGITAL MARKETING FOUNDATIONS AND STRATEGY. Zahay, D
Available: Copies:
9. 
Cover image for Marketing in a digital age
Marketing in a digital age
Marketing in a digital age
by 
Bock, E.
Format: 
Books
Publication Date 
2019
Excerpt: 
Marketing in a digital age / Bock, E.
Available: Copies:
10. 
Cover image for Digital marketing : a South African perspective
Digital marketing : a South African perspective
Digital marketing : a South African perspective
by 
Stiehler-Mulder, B., author
Format: 
Books
Publication Date 
2025
Excerpt: 
Digital marketing : a South African perspective / Stiehler-Mulder, B., author
Available: Copies:
11. 
Cover image for eMarketing : Marketing in the digital world
eMarketing : Marketing in the digital world
eMarketing : Marketing in the digital world
by 
Gowpall, Yathika
Format: 
Books
Publication Date 
2024 2011
Excerpt: 
eMarketing : Marketing in the digital world / Gowpall, Yathika
Available: Copies:
12. 
Cover image for Digital marketing : strategic planning & integration
Digital marketing : strategic planning & integration
by 
Hanlon, Annmarie, author.
Format: 
Books
Publication Date 
2022 2019
Excerpt: 
Digital marketing : strategic planning & integration / Hanlon, Annmarie, author.
Available: Copies:
13. 
Cover image for The SAGE handbook of digital marketing
The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
The SAGE handbook of digital marketing / Hanlon, Annmarie, editor.
Available: Copies:
14. 
Cover image for Digital marketing : strategic planning & integration
Digital marketing : strategic planning & integration
by 
Hanlon, Annmarie, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Digital marketing : strategic planning & integration / Hanlon, Annmarie, author.
Available: Copies:
15. 
Cover image for Digital marketing : strategy, implementation and practice
Digital marketing : strategy, implementation and practice
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2012
Excerpt: 
Digital marketing : strategy, implementation and practice / Chaffey, Dave, 1963-
Available: Copies:
16. 
Cover image for Principles of marketing for a digital age
Principles of marketing for a digital age
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Principles of marketing for a digital age / Tuten, Tracy L., 1967- author.
Available: Copies:
17. 
Cover image for eMarketing : the essential guide to digital marketing
eMarketing : the essential guide to digital marketing
eMarketing : the essential guide to digital marketing
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2011
Excerpt: 
eMarketing : the essential guide to digital marketing / Stokes, Rob (eMarketing specialist)
Available: Copies:
18. 
Cover image for Emarketing excellence : planning and optimizing your digital marketing
Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
Emarketing excellence : planning and optimizing your digital marketing / Chaffey, Dave, 1963-
Available: Copies:
19. 
Cover image for Marketing for tourism, hospitality & events : a global & digital approach
Marketing for tourism, hospitality & events : a global & digital approach
by 
Hudson, Simon, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Marketing for tourism, hospitality & events : a global & digital approach / Hudson, Simon, author.
Available: Copies:
20. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Digital marketing excellence : planning, optimizing and integrating online marketing / Chaffey
Available: Copies:
21. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Digital marketing in practice : design, implement and measure effective campaigns / Knight, Hanne
Available: Copies:
22. 
Cover image for Digital marketing fundamentals : OMCP's official guide to OMCA certification
Digital marketing fundamentals : OMCP's official guide to OMCA certification
by 
Jarboe, Greg, 1949- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Digital marketing fundamentals : OMCP's official guide to OMCA certification / Jarboe, Greg, 1949
Available: Copies:
23. 
Cover image for The digital marketing planner : your step-by-step guide
The digital marketing planner : your step-by-step guide
by 
Hanlon, Annmarie, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
The digital marketing planner : your step-by-step guide / Hanlon, Annmarie, author.
Available: Copies:
24. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing
Available: Copies:
25. 
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Digital marketing analytics : making sense of consumer data in a digital world / Hemann, Chuck
Available: Copies:
26. 
Cover image for Marketing 4.0 : moving from traditional to digital
Marketing 4.0 : moving from traditional to digital
by 
Kotler, Philip, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing 4.0 : moving from traditional to digital / Kotler, Philip, author.
Available: Copies:
27. 
Cover image for Marketing for tourism, hospitality & events : a global & digital approach
Marketing for tourism, hospitality & events : a global & digital approach
by 
Hudson, Simon, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing for tourism, hospitality & events : a global & digital approach / Hudson, Simon, author.
Available: Copies:
28. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Smith, P. R. (Paul Russell), 1957- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R
Available: Copies:
29. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
Architecting experience : a marketing science and digital analytics handbook / Wheeler, Scot R.
Available: Copies:
30. 
Cover image for The best digital marketing campaigns in the world II
The best digital marketing campaigns in the world II
by 
Ryan, Damian, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
The best digital marketing campaigns in the world II / Ryan, Damian, author.
Available: Copies:
31. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing
Available: Copies:
32. 
Cover image for The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing
The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing
by 
Safko, Lon.
Format: 
Books
Publication Date 
2013
Excerpt: 
The fusion marketing bible : fuse traditional media, social media, and digital media to maximize
Available: Copies:
33. 
Cover image for Digital marketing 1B /Indepent Institute of Education (IIE).
Digital marketing 1B /Indepent Institute of Education (IIE).
Digital marketing 1B /Indepent Institute of Education (IIE).
by 
Ashwin, S.
Format: 
Books
Publication Date 
2010
Excerpt: 
Digital marketing 1B /Indepent Institute of Education (IIE). Ashwin, S.
Available: Copies:
34. 
Cover image for Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
by 
Rapp, Stan.
Format: 
Books
Publication Date 
2009
Excerpt: 
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI
Available: Copies:
35. 
Cover image for Marketing to the social web : how digital customer communities build your business
Marketing to the social web : how digital customer communities build your business
by 
Weber, Larry.
Format: 
Books
Publication Date 
2009
Excerpt: 
Marketing to the social web : how digital customer communities build your business / Weber, Larry.
Available: Copies:
36. 
Cover image for EMarketing eXcellence : planning and optimizing your digital marketing
EMarketing eXcellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2008
Excerpt: 
EMarketing eXcellence : planning and optimizing your digital marketing / Chaffey, Dave, 1963-
Available: Copies:
37. 
Cover image for DigiMarketing : the essential guide to new media & digital marketing
DigiMarketing : the essential guide to new media & digital marketing
by 
Wertime, Kent.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
DigiMarketing : the essential guide to new media & digital marketing / Wertime, Kent.
Available: Copies:
38. 
Cover image for Marketing to the social web : how digital customer communities build your business
Marketing to the social web : how digital customer communities build your business
by 
Weber, Larry.
Table of contents only http://www.loc.gov/catdir/toc/ecip0711/2007007064.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0741/2007007064-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2007007064-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing to the social web : how digital customer communities build your business / Weber, Larry.
Available: Copies:
39. 
Cover image for Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfolios
Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfolios
by 
Benun, Ilise, 1961-
Format: 
Books
Publication Date 
2001
Excerpt: 
Self-promotion online : marketing your creative services using web sites, e-mail, and digital
Available: Copies:
40. 
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Mulder, D. (Dalmé)
Format: 
Books
Publication Date 
2025
Excerpt: 
Integrated marketing communication / Mulder, D. (Dalmé)
Available: Copies:
41. 
Cover image for Digital branding : how to successfully build and measure a brand online
Digital branding : how to successfully build and measure a brand online
by 
Rowles, Daniel author http://id.loc.gov/authorities/names/n2013051374
Format: 
Books
Publication Date 
2025
Excerpt: 
Digital branding : how to successfully build and measure a brand online / Rowles, Daniel author
Available: Copies:
42. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Principles of marketing / Kotler, Philip, author.
Available: Copies:
43. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
44. 
Cover image for Introduction to sport marketing
Introduction to sport marketing
by 
Smith, Aaron, 1972- author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Introduction to sport marketing / Smith, Aaron, 1972- author.
Available: Copies:
45. 
Cover image for Digital advertising
Digital advertising
Digital advertising
by 
Gowpall, Yathika.
Format: 
Books
Publication Date 
2024
Excerpt: 
Digital -- Marketing.
Available: Copies:
46. 
Cover image for Digital storytelling for brands
Digital storytelling for brands
by 
Tombleson, Bridget, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Digital storytelling for brands / Tombleson, Bridget, author.
Available: Copies:
47. 
Cover image for Strategic market management
Strategic market management
by 
Aaker, David A., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Marketing -- Management.
Available: Copies:
48. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Meintjes, Corné, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Principles of marketing / Meintjes, Corné, author.
Available: Copies:
49. 
Cover image for Advertising in the digital age : theories & practices
Advertising in the digital age : theories & practices
by 
Yesiloglu, Sevil, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Advertising in the digital age : theories & practices / Yesiloglu, Sevil, author.
Available: Copies:
50. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Marketing.
Available: Copies:
51. 
Cover image for Hey whipple, squeeze this : the classic guide to creating great advertising
Hey whipple, squeeze this : the classic guide to creating great advertising
by 
Sullivan, Luke, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television
Available: Copies:
52. 
Cover image for Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
by 
Rowles, Daniel, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement /
Available: Copies:
53. 
Cover image for Advertising & promotion
Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
) -- Advertising on social media -- Ethics and regulation of social media advertising (SMA) -- Digital advertising
Available: Copies:
54. 
Cover image for Public Relations: principles and practice
Public Relations: principles and practice
by 
Dalla Pria, Madel.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html
Format: 
Books
Publication Date 
2021
Excerpt: 
: Theories and techniques; Chapter 5; Global PR communication; Chapter 6: Digital communication strategies
Available: Copies:
55. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
56. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro
Available: Copies:
57. 
Cover image for MARKETING TOURISM AND HOSPITALITY : concepts and cases.
MARKETING TOURISM AND HOSPITALITY : concepts and cases.
by 
GEORGE, RICHARD.
Format: 
Books
Publication Date 
2021
Excerpt: 
MARKETING TOURISM AND HOSPITALITY : concepts and cases. GEORGE, RICHARD.
Available: Copies:
58. 
Cover image for Marketing 5.0 : technology for humanity
Marketing 5.0 : technology for humanity
by 
Kotler, Philip, author.
https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing 5.0 : technology for humanity / Kotler, Philip, author.
Available: Copies:
59. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Excerpt: 
Marketing communication : an integrated approach / Koekemoer, Ludi.
Available: Copies:
60. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
digital age, including advice on content marketing, online videos, and high-conversion landing pages, as
Available: Copies:
61. 
Cover image for Architecting experience : a conversion science handbook
Architecting experience : a conversion science handbook
by 
Wheeler, Scot R., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Communication in marketing.
Available: Copies:
62. 
Cover image for Essential guide to marketing planning
Essential guide to marketing planning
Essential guide to marketing planning
by 
Wood, Marian Burk, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Essential guide to marketing planning / Wood, Marian Burk, author.
Available: Copies:
63. 
Cover image for The content marketing handbook : how to double the results of your marketing campaigns
The content marketing handbook : how to double the results of your marketing campaigns
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
The content marketing handbook : how to double the results of your marketing campaigns / Bly
Available: Copies:
64. 
Cover image for Marketing tourism in South Africa
Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Marketing tourism in South Africa / George, Richard, 1968- author.
Available: Copies:
65. 
Cover image for Global marketing & advertising : understanding cultural paradoxes
Global marketing & advertising : understanding cultural paradoxes
by 
Mooij, Marieke K. de, 1943- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Global marketing & advertising : understanding cultural paradoxes / Mooij, Marieke K. de, 1943
Available: Copies:
66. 
Cover image for Consumer behaviour.
Consumer behaviour.
by 
Sethna, Zubin, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
consumer behavior and features coverage of social media, digital consumption and up to date marketing
Available: Copies:
67. 
Cover image for Digital you : real personal branding in the virtual age
Digital you : real personal branding in the virtual age
by 
Arruda, William, 1961- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Digital you : real personal branding in the virtual age / Arruda, William, 1961- author.
Available: Copies:
68. 
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Van Heerden, Neels, 1957-
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
Integrated marketing communication / Van Heerden, Neels, 1957-
Available: Copies:
69. 
Cover image for Digital PR
Digital PR
by 
Whatmough, Danny, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Digital PR / Whatmough, Danny, author.
Available: Copies:
70. 
Cover image for Kellogg on branding in a hyper-connected world
Kellogg on branding in a hyper-connected world
by 
Tybout, Alice M. éditeur intellectuel.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
the online age / Brian Sternthal -- Digital brand storytelling / Mohanbir Sawhney -- Branding services
Available: Copies:
71. 
Cover image for Digital gaming and the advertising landscape
Digital gaming and the advertising landscape
by 
Hera, Teresa de la, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2251020&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
Digital gaming and the advertising landscape / Hera, Teresa de la, author.
Available: Copies:
72. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
73. 
Cover image for Internet marketing : integrating online & offline strategies
Internet marketing : integrating online & offline strategies
by 
Zahay, Debra L., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Internet marketing : integrating online & offline strategies / Zahay, Debra L., author.
Available: Copies:
74. 
Cover image for Introduction to marketing : a South African perspective
Introduction to marketing : a South African perspective
Introduction to marketing : a South African perspective
by 
Cunningham, Nicole.
Format: 
Books
Publication Date 
2018
Excerpt: 
Introduction to marketing : a South African perspective / Cunningham, Nicole.
Available: Copies:
75. 
Cover image for Connect : writing for online audiences
Connect : writing for online audiences
Connect : writing for online audiences
by 
Pritchard, Maritha, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Digital media -- South Africa.
Available: Copies:
76. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
77. 
Cover image for Foundations of marketing
Foundations of marketing
by 
Pride, William M., 1942- author.
Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html
Format: 
Books
Publication Date 
2017
Excerpt: 
Foundations of marketing / Pride, William M., 1942- author.
Available: Copies:
78. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Marketing management / Kotler, Philip, author.
Available: Copies:
79. 
Cover image for Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
by 
Smith, Kerry, 1963- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live
Format: 
Books
Publication Date 
2016
Excerpt: 
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /
Available: Copies:
80. 
Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
students, as well as researchers and lecturers in social psychology, marketing, and communications. It is
Available: Copies:
81. 
Cover image for Essentials of marketing research.
Essentials of marketing research.
by 
Babin, Barry J., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Essentials of marketing research. Babin, Barry J., author.
Available: Copies:
82. 
Cover image for Exposed : the business of photography
Exposed : the business of photography
by 
Van Steenderen, Deryck.
Format: 
Books
Publication Date 
2016
Excerpt: 
Photography -- Digital techniques.
Available: Copies:
83. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
radio -- 14. Media planning: advertising and IBP in digital and social media -- 15. Sales promotion
Available: Copies:
84. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Marketing.
Available: Copies:
85. 
Cover image for Marketing fashion : strategy, branding and promotion
Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.
Available: Copies:
86. 
Cover image for Marketing : an introduction
Marketing : an introduction
by 
Armstrong, Gary (Gary M.), author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing : an introduction / Armstrong, Gary (Gary M.), author.
Available: Copies:
87. 
Cover image for Global marketing
Global marketing
by 
Keegan, Warren J. author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Global marketing / Keegan, Warren J. author.
Available: Copies:
88. 
Cover image for Advertising & promotion.
Advertising & promotion.
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising
Available: Copies:
89. 
Cover image for Introduction to sport marketing
Introduction to sport marketing
by 
Smith, Aaron, 1972-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live
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Books
Publication Date 
2015
Excerpt: 
Introduction to sport marketing / Smith, Aaron, 1972-
Available: Copies:
90. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
91. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
Marketing communication : an integrated approach / Koekemoer, Ludi.
Available: Copies:
92. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2014
Excerpt: 
Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-
Available: Copies:
93. 
Cover image for Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising
by 
Rowles, Daniel.
Format: 
Books
Publication Date 
2014
Excerpt: 
Mobile marketing : how mobile technology is revolutionizing marketing, communications, and
Available: Copies:
94. 
Cover image for Creating new markets in the digital economy : value and worth
Creating new markets in the digital economy : value and worth
by 
Ng, Irene C. L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Creating new markets in the digital economy : value and worth / Ng, Irene C. L., author.
Available: Copies:
95. 
Cover image for Mobile magic : the Saatchi & Saatchi guide to mobile marketing
Mobile magic : the Saatchi & Saatchi guide to mobile marketing
by 
Eslinger, Tom, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Mobile magic : the Saatchi & Saatchi guide to mobile marketing / Eslinger, Tom, author.
Available: Copies:
96. 
Cover image for Data mining applications with R
Data mining applications with R
by 
Zhao, Yanchang, 1977- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
modeling in direct marketing: a data mining-based approach for target selection -- 7. Caravan insurance
Available: Copies:
97. 
Cover image for Integrated organisational communication
Integrated organisational communication
Integrated organisational communication
by 
Barker, Rachel, 1958-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
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Books
Publication Date 
2013
Excerpt: 
Communication in marketing.
Available: Copies:
98. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
99. 
Cover image for Measuring marketing : 110+ key metrics every marketer needs
Measuring marketing : 110+ key metrics every marketer needs
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Measuring marketing : 110+ key metrics every marketer needs / Davis, John, 1960 February 17- author.
Available: Copies:
100. 
Cover image for Technotrends : an autoethnographic journey on the digital customer engagement of the South African brand, Mr Price
Technotrends : an autoethnographic journey on the digital customer engagement of the South African brand, Mr Price
Technotrends : an autoethnographic journey on the digital customer engagement of the South African brand, Mr Price
by 
Gold, Katey.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Technotrends : an autoethnographic journey on the digital customer engagement of the South African
Available: Copies:
101. 
Cover image for Retail marketing and branding : a definitive guide to maximizing ROI
Retail marketing and branding : a definitive guide to maximizing ROI
by 
Perrey, Jesko.
Format: 
Books
Publication Date 
2013
Excerpt: 
Retail marketing and branding : a definitive guide to maximizing ROI / Perrey, Jesko.
Available: Copies:
102. 
Cover image for The marketing manifesto
The marketing manifesto
by 
Hood, David J.
Format: 
Books
Publication Date 
2013
Excerpt: 
The marketing manifesto / Hood, David J.
Available: Copies:
103. 
Cover image for Advertising creative : strategy, copy, design
Advertising creative : strategy, copy, design
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2013
Excerpt: 
that sell -- Digital : second screen, third screen and beyond -- Social marketing : creating
Available: Copies:
104. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
The complete marketer : 60 essential concepts for marketing excellence / McDonald, Malcolm.
Available: Copies:
105. 
Cover image for Music business handbook and career guide
Music business handbook and career guide
by 
Baskerville, David.
Format: 
Books
Publication Date 
2013
Excerpt: 
marketing plan -- SWOT -- The elements of a marketing plan -- Digital marketing -- Record distribution
Available: Copies:
106. 
Cover image for Sports marketing : creating long term value
Sports marketing : creating long term value
by 
Davis, John A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Sports marketing : creating long term value / Davis, John A.
Available: Copies:
107. 
Cover image for Designing B2B brands : lessons from Deloitte and 182,000 brand managers
Designing B2B brands : lessons from Deloitte and 182,000 brand managers
by 
Martinez Onaindia, Carlos.
Format: 
Books
Publication Date 
2013
Excerpt: 
Branding (Marketing) -- Management.
Available: Copies:
108. 
Cover image for Essentials of marketing
Essentials of marketing
by 
Brassington, Frances.
Format: 
Books
Publication Date 
2013
Excerpt: 
Essentials of marketing / Brassington, Frances.
Available: Copies:
109. 
Cover image for On message : precision communication for the digital age
On message : precision communication for the digital age
by 
Theobald, Theo, 1957-, author.
Format: 
Regular print
Publication Date 
2013
Excerpt: 
On message : precision communication for the digital age / Theobald, Theo, 1957-, author.
Available: Copies:
110. 
Cover image for Selling through someone else : how to use agile sales networks and partners to sell more
Selling through someone else : how to use agile sales networks and partners to sell more
by 
Wollan, Robert, 1957-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-d.html
Format: 
Books
Publication Date 
2013
Excerpt: 
; Incentives ThatDrive Performance:Motivating the Right Behaviors with the Right Sales and Marketing Incentives
Available: Copies:
111. 
Cover image for Advertising and promotions : an integrated brand approach
Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Branding (Marketing)
Available: Copies:
112. 
Cover image for Handbook of children and the media
Handbook of children and the media
by 
Singer, Dorothy G.
Format: 
Books
Publication Date 
2012
Excerpt: 
-based television ratings / Bradley S. Greenberg, Lynn Rampoldi-Hnilo; Safeguards for youth in the digital marketing
Available: Copies:
113. 
Cover image for How they started digital : how 25 good ideas became spectacular digital businesses
How they started digital : how 25 good ideas became spectacular digital businesses
by 
Lester, David, 1966-
Format: 
Books
Publication Date 
2012
Excerpt: 
How they started digital : how 25 good ideas became spectacular digital businesses / Lester, David
Available: Copies:
114. 
Cover image for The handbook of strategic public relations and integrated communications
The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
Communication in marketing.
Available: Copies:
115. 
Cover image for Handbook of marketing strategy
Handbook of marketing strategy
by 
Shankar, Venkatesh, 1962-
Elgar Online (Restricted to University of Ottawa)
Format: 
Books
Publication Date 
2012
Excerpt: 
Handbook of marketing strategy / Shankar, Venkatesh, 1962-
Available: Copies:
116. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
117. 
Cover image for Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?
Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?
Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?
by 
Wells, Jo-Anne.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's
Available: Copies:
118. 
Cover image for Destination brands : managing place reputation
Destination brands : managing place reputation
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2011
Excerpt: 
Tourism -- Marketing.
Available: Copies:
119. 
Cover image for Campaign communication and political marketing
Campaign communication and political marketing
by 
Maarek, Philippe J.
Format: 
Books
Publication Date 
2011
Excerpt: 
Campaign communication and political marketing / Maarek, Philippe J.
Available: Copies:
120. 
Cover image for Political public relations : principles and applications
Political public relations : principles and applications
by 
Strömbäck, Jesper.
Format: 
Books
Publication Date 
2011
Excerpt: 
and political marketing / Darren G. Lilleker & Nigel Jackson -- Political public relations and
Available: Copies:
121. 
Cover image for Managing media work
Managing media work
by 
Deuze, Mark.
Format: 
Books
Publication Date 
2011
Excerpt: 
identity in the digital age -- Managing global public relations in the new media environment -- The culture
Available: Copies:
122. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
Available: Copies:
123. 
Cover image for Marketing
Marketing
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing / Baines, Paul, 1973-
Available: Copies:
124. 
Cover image for Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
Integrated marketing communication : a contemporary approach / Du Plessis, P. J. (Phillipus Jacobus
Available: Copies:
125. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957-
Available: Copies:
126. 
Cover image for E-business : a management perspective
E-business : a management perspective
by 
Reynolds, Jonathan, 1958-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
application of e-business technologies -- The strategy of e-business -- Digital marketing -- Product and
Available: Copies:
127. 
Cover image for Handbook on business information systems
Handbook on business information systems
by 
Gunasekaran, A.
Format: 
Books
Publication Date 
2010
Excerpt: 
Oliveira and Guilherme Fontana -- Technology: information, business, marketing, and CRM management
Available: Copies:
128. 
Cover image for Public relations cases : international perspectives
Public relations cases : international perspectives
by 
Moss, Danny, 1954-
Format: 
Books
Publication Date 
2010
Excerpt: 
media environment -- John Smith's 'the people's race' -- Remembering the few -- When PR meets marketing
Available: Copies:
129. 
Cover image for Advertising creative : strategy, copy + design
Advertising creative : strategy, copy + design
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.
Available: Copies:
130. 
Cover image for Brand media strategy : integrated communications planning in the digital era
Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-
Available: Copies:
131. 
Cover image for The digital handshake : seven proven strategies to grow your business using social media
The digital handshake : seven proven strategies to grow your business using social media
by 
Chaney, Paul, 1955-
Format: 
Books
Publication Date 
2009
Excerpt: 
The digital handshake : seven proven strategies to grow your business using social media / Chaney
Available: Copies:
132. 
Cover image for Guerrilla marketing for job hunters 2.0 : 1,001 unconventional tips, tricks, and tactics for landing your dream job
Guerrilla marketing for job hunters 2.0 : 1,001 unconventional tips, tricks, and tactics for landing your dream job
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2009
Excerpt: 
Guerrilla marketing for job hunters 2.0 : 1,001 unconventional tips, tricks, and tactics for
Available: Copies:
133. 
Cover image for E-marketing
E-marketing
by 
Strauss, Judy.
Format: 
Books
Publication Date 
2009
Excerpt: 
E-marketing / Strauss, Judy.
Available: Copies:
134. 
Cover image for Ads to icons : how advertising succeeds in a multimedia age
Ads to icons : how advertising succeeds in a multimedia age
Ads to icons : how advertising succeeds in a multimedia age
by 
Springer, Paul.
Format: 
Books
Publication Date 
2009
Excerpt: 
landscape -- 8. The new job landscape -- 9. Closer -- 10. Where advertising stops...and marketing begins.
Available: Copies:
135. 
Cover image for BrandDigital : simple ways top brands succeed in the digital world
BrandDigital : simple ways top brands succeed in the digital world
by 
Adamson, Allen P.
Format: 
Books
Publication Date 
2009 2008
Excerpt: 
BrandDigital : simple ways top brands succeed in the digital world / Adamson, Allen P.
Available: Copies:
136. 
Cover image for Internet marketing : strategy, implementation and practice
Internet marketing : strategy, implementation and practice
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2009
Excerpt: 
Internet marketing : strategy, implementation and practice / Chaffey, Dave, 1963-
Available: Copies:
137. 
Cover image for Internet marketing & e-commerce
Internet marketing & e-commerce
by 
Hanson, Ward A.
Format: 
Books
Publication Date 
2007
Excerpt: 
Internet marketing & e-commerce / Hanson, Ward A.
Available: Copies:
138. 
Cover image for The art of digital branding
The art of digital branding
by 
Cocoran, Ian.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011449.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
The art of digital branding / Cocoran, Ian.
Available: Copies:
139. 
Cover image for The elements of online journalism
The elements of online journalism
by 
Rosales, Rey G.
Format: 
Books
Publication Date 
2006
Excerpt: 
Digital media.
Available: Copies:
140. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com
Format: 
Books
Publication Date 
2006
Excerpt: 
Principles of marketing / Kotler, Philip.
Available: Copies:
141. 
Cover image for The visionary package : using packaging to build effective brands
The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Marketing.
Available: Copies:
142. 
Cover image for Journalism ethics : arguments and cases
Journalism ethics : arguments and cases
by 
Hirst, Martin.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0724/2004484451-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004484451-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
-regulation in the workplace -- The fourth estate: marketing, citizenship, and the media -- The media goes to war
Available: Copies:
143. 
Cover image for Marketing to moviegoers : a handbook of strategies used by major studios and independents
Marketing to moviegoers : a handbook of strategies used by major studios and independents
by 
Marich, Robert.
Format: 
Books
Publication Date 
2005
Excerpt: 
Marketing to moviegoers : a handbook of strategies used by major studios and independents / Marich
Available: Copies:
144. 
Cover image for Global marketing management : changes, challenges and new strategies
Global marketing management : changes, challenges and new strategies
by 
Lee, Kiefer.
Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Global marketing management : changes, challenges and new strategies / Lee, Kiefer.
Available: Copies:
145. 
Cover image for E-commerce : a southern Africa perspective
E-commerce : a southern Africa perspective
by 
Chipp, Kerry.
Format: 
Books
Publication Date 
2004
Excerpt: 
Internet marketing -- Africa, Southern.
Available: Copies:
146. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
McGraw-Hill/Irwin series in marketing.
Available: Copies:
147. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
Principles of marketing / Kotler, Philip.
Available: Copies:
148. 
Cover image for The marketing plan : a handbook
The marketing plan : a handbook
by 
Wood, Marian Burk.
Format: 
Books
Publication Date 
2003
Excerpt: 
The marketing plan : a handbook / Wood, Marian Burk.
Available: Copies:
149. 
Cover image for E-commerce management : text and cases
E-commerce management : text and cases
by 
Krishnamurthy, Sandeep, 1967-
Format: 
Books
Publication Date 
2003
Excerpt: 
. 9. Permission Marketing -- Ch. 10. Pricing and Distributing Digital Products -- Ch. 11. Online
Available: Copies:
150. 
Cover image for Asia's digital dividends : how Asia-Pacific's corporations can create value from e-business
Asia's digital dividends : how Asia-Pacific's corporations can create value from e-business
by 
Michael, David C.
Table of contents http://www.loc.gov/catdir/toc/wiley021/2001046531.html
Publisher description http://www.loc.gov/catdir/description/wiley036/2001046531.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Asia's digital dividends : how Asia-Pacific's corporations can create value from e-business /
Available: Copies:
151. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
A related resource is available on the Internet.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
The McGraw-Hill/Irwin series in marketing
Available: Copies:
152. 
Cover image for E-shock : the new rules-Internet strategies for retailers and manufacturers
E-shock : the new rules-Internet strategies for retailers and manufacturers
by 
De Kare-Silver, Michael.
Table of contents http://catdir.loc.gov/catdir/toc/fy034/00135341.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Interactive marketing -- United States.
Available: Copies:
153. 
Cover image for E-business & e-commerce : how to program
E-business & e-commerce : how to program
by 
Deitel, Harvey M., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
-and-Mortar Businesses Internet Marketing Choosing a Domain Name Internet Marketing Research Web Design E-Mail Marketing
Available: Copies:
154. 
Cover image for Branding @ the digital age
Branding @ the digital age
by 
Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol051/2001036552.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2001036552.html
Publisher description http://catdir.loc.gov/catdir/description/hol052/2001036552.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Branding @ the digital age / Meyers, Herbert M.
Available: Copies:
155. 
Cover image for Principles of internet marketing
Principles of internet marketing
by 
Hanson, Ward A.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008849367&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2000
Excerpt: 
Principles of internet marketing / Hanson, Ward A.
Available: Copies:
156. 
Cover image for Revival of the fittest : digital versions of classic typefaces
Revival of the fittest : digital versions of classic typefaces
by 
Annand, Carolyn.
Format: 
Books
Publication Date 
2000
Excerpt: 
Revival of the fittest : digital versions of classic typefaces / Annand, Carolyn.
Available: Copies:
157. 
Cover image for The media student's book
The media student's book
by 
Branston, Gill.
Format: 
Books
Publication Date 
1999
Excerpt: 
. Technologies -- 15. Case study: Digital publishing and the Internet -- 16. Realisms -- 17. Case study: Realism
Available: Copies:
158. 
Cover image for Cyber rules : strategies for excelling at E-business
Cyber rules : strategies for excelling at E-business
by 
Siebel, Thomas M.
Format: 
Books
Publication Date 
1999
Excerpt: 
-Enterprises -- Ch. 8. The Net Will Move from Communities to "Customerization" -- Ch. 9. The Sales and Marketing
Available: Copies:
159. 
Cover image for Mastering the digital marketplace : practical strategies for competitiveness in the new economy
Mastering the digital marketplace : practical strategies for competitiveness in the new economy
by 
Aldrich, Douglas F.
Format: 
Books
Publication Date 
1999
Excerpt: 
Mastering the digital marketplace : practical strategies for competitiveness in the new economy /
Available: Copies:
160. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing and Advertising Strategies. 4. Marketing and Consumer Behavior: The Foundations of Advertising. 5
Available: Copies:
161. 
Cover image for Retail in the digital age
Retail in the digital age
by 
Cope, Nigel.
Format: 
Books
Publication Date 
1996
Excerpt: 
Retail in the digital age / Cope, Nigel.
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