Search Results for Duncan, Tom (Thomas R.)

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Principles of advertising & IMC

Duncan, Tom (Thomas R.)

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html

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Books

Publication Date

2005

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Principles of advertising & IMC / Duncan, Tom (Thomas R.)

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Principles of advertising & IMC

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

2008

Excerpt:

Principles of advertising & IMC / Duncan, Tom (Thomas R.)

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IMC : using advertising and promotion to build brands

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

2002

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IMC : using advertising and promotion to build brands / Duncan, Tom (Thomas R.)

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Driving brand value : using integrated marketing to manage profitable stakeholder relationships

Duncan, Tom (Thomas R.)

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Books

Publication Date

1997

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/ Duncan, Tom (Thomas R.)

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Principles of advertising & IMC

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

Format:

Books

Publication Date

2008

Excerpt:

Principles of advertising & IMC / Duncan, Tom (Thomas R.). Principles of advertising & IMC

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Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

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Duncan, Tom (Thomas R.)

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