byÂ
Carretta, Alessandro.
Format:Â
Books
Publication DateÂ
2013
Excerpt:Â
Financial systems in troubled waters : information, strategies, and governance to enhance
byÂ
Linzer, Richard.
Publisher description http://www.loc.gov/catdir/enhancements/fy0740/2007026867-d.html
Format:Â
Books
Publication DateÂ
2008
Excerpt:Â
Cash flow strategies : innovation in nonprofit financial management / Linzer, Richard.
byÂ
Siegel, Jeremy J.
Format:Â
Books
Publication DateÂ
2008
Excerpt:Â
Stocks for the long run : the definitive guide to financial market returns and long-term investment
byÂ
Klopper, Susan.
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
Introduction to online accounting & financial research : search strategies, research case study
byÂ
Rosenfield, James R.
Table of contents http://www.gbv.de/dms/hbz/toc/ht003951842.PDF
Format:Â
Books
Publication DateÂ
1991
Excerpt:Â
Financial services direct marketing : tactics, techniques and strategies / Rosenfield, James R.
byÂ
Bodie, Zvi, author.
Format:Â
Books
Publication DateÂ
2024
Excerpt:Â
strategies. These strategies were in turn made feasible by developments in communication and information
byÂ
Marx, Johan.
Format:Â
Books
Publication DateÂ
2022
Excerpt:Â
Financial strategies.
byÂ
Theaker, Alison HerausgeberIn.
Format:Â
Books
Publication DateÂ
2021
Excerpt:Â
exploratory case studies of PR strategies in a variety of institutions, including Extinction Rebellion, Queen
byÂ
Kuratko, Donald F., author.
Format:Â
Books
Publication DateÂ
2020
Excerpt:Â
entrepreneurial ventures ; Developing an effective business plan -- Part 4: Growth strategies for entrepreneurial
byÂ
Barringer, Bruce R., author.
Format:Â
Books
Publication DateÂ
2018
Excerpt:Â
entrepreneurial firm -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial
byÂ
Kegley, Charles W, author.
Format:Â
Books
Publication DateÂ
2017
Excerpt:Â
Bretton Woods -- Floating Exchange Rates and Financial Crises -- 10.4.The 2008 Global Financial Crisis
byÂ
Coyle, John J. (John Joseph), 1935- author.
Format:Â
Books
Publication DateÂ
2017
Excerpt:Â
-Commerce Order Fulfillment Strategies -- 8-5.Customer Service -- 8-5-1.The Logistics/Marketing Interface -- 8-5-2
byÂ
Kuratko, Donald F., author.
Format:Â
Books
Publication DateÂ
2017
Excerpt:Â
entrepreneurial ventures ; Developing an effective business plan -- Part 4: Growth strategies for entrepreneurial
byÂ
Fields, Edward (Financial consultant), author.
Format:Â
Books
Publication DateÂ
2016
Excerpt:Â
The essentials of finance and accounting for nonfinancial managers / Fields, Edward (Financial
byÂ
Scarborough, Norman M., author.
Format:Â
Books
Publication DateÂ
2015
Excerpt:Â
Promotion -- Pricing and Credit Strategies -- Global Marketing Strategies -- E-Commerce and Entrepreneurship
byÂ
Kegley, Charles W. author.
Format:Â
Books
Publication DateÂ
2015
Excerpt:Â
The 2008 Global Financial Crisis -- A Closer Look The Greek Financial Crisis -- Whither the
byÂ
Ikenberry, G. John, author, editor.
Format:Â
Books
Publication DateÂ
2014
Excerpt:Â
in structural drag / Jonathan Kirshner -- 6. Order and change in world politics: the financial crisis
byÂ
Guérin, Isabelle.
Format:Â
Books
Publication DateÂ
2014
Excerpt:Â
Mexico / Solène Morvant-Roux -- Multiplying debt and dependence : gender strategies and the social risks
byÂ
Broome, André, 1978-
Format:Â
Books
Publication DateÂ
2014
Excerpt:Â
financial crisis -- The consequences of the global financial crisis -- Restoring financial stability in an
byÂ
Owens, Trevor author.
Format:Â
Books
Publication DateÂ
2014
Excerpt:Â
, compensation, financial investment, and case studies that reveal the startup mentality. Respected thought
byÂ
In, Francis.
Format:Â
Books
Publication DateÂ
2013
Excerpt:Â
econometrics and covers important topics such as portfolio asset allocation, asset pricing, hedging strategies
byÂ
Laopodis, Nikiforos, 1961-
Format:Â
Books
Publication DateÂ
2013
Excerpt:Â
Understanding investments : theories and strategies / Laopodis, Nikiforos, 1961-
byÂ
Yueh, Linda Y. (Linda Yi-Chuang)
Format:Â
Books
Publication DateÂ
2013
Excerpt:Â
.Reforming China's financial system and monetary policies: a sovereign remedy for locally initiated
byÂ
Poitras, Geoffrey, 1954-
Format:Â
Books
Publication DateÂ
2013
Excerpt:Â
speculative strategies, and vice versa. The book offers readers a unified treatment of important concepts and
byÂ
Piotrowski, Christine M., 1947-
Format:Â
Books
Publication DateÂ
2013
Excerpt:Â
; Publications ; Proposals as a marketing tool -- Selling strategies : What is selling? ; Selling services versus
byÂ
Fabozzi, Frank J.
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
Financial economics / Fabozzi, Frank J.
byÂ
Nafziger, E. Wayne.
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
financial crises; 17. International trade; Part V. Development Strategies: 18. The transition to
byÂ
Faulkner, David.
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
Bankrupt Concerns / Scott Moeller and Maria Carapeto -- 11. Takeover Strategies, Competitive Bidding and
byÂ
Smith, Roy C., 1938-
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
catalysts of change in the financial industry worldwide, making entrenched competitive structures obsolete
byÂ
Lalwani, Chandra.
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
-- Globalisation and International Trade -- Supply Chain Relationships -- Supply Chain Strategies -- Simulation
byÂ
Petty, J. William, 1942-
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
plan -- Financial statements -- Projecting financial requirements -- A firm's sources of financing
byÂ
Scarborough, Norman M.
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
, Ethics, and Government Regulation -- Chapter 20 Management Succession and Risk Management Strategies in
byÂ
Capiński, Marek, 1951-
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
Discrete models of financial markets / Capiński, Marek, 1951-
byÂ
Pettinger, Richard.
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
-- Conclusions -- 14.Financial and quantitative aspects of management -- Introduction -- The content of financial
byÂ
Caywood, Clarke L., 1947-
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
strategies of China's tobacco industry in ethics / Cornelius Pratt -- Stakeholder leadership in public
byÂ
FitzRoy, Peter T.
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
participants in financial markets -- Global nature of financial markets -- Current concerns with financial
byÂ
Aregbeshola, Adewale.
Format:Â
Books
Publication DateÂ
2011
Excerpt:Â
Global business : environments and strategies / Aregbeshola, Adewale.
byÂ
Bhattacharyya, Hrishikes.
Format:Â
Books
Publication DateÂ
2011
Excerpt:Â
strategy -- Concluding remarks -- 3.Banking Strategy -- Introduction -- Financial sector reforms -- Decline
byÂ
Mitchell, Olivia S.
Format:Â
Books
Publication DateÂ
2011
Excerpt:Â
Financial literacy : implications for retirement security and the financial marketplace / Mitchell
byÂ
Nowotny, Ewald, 1944-
Format:Â
Books
Publication DateÂ
2011
Excerpt:Â
Post-crisis growth and integration in Europe : catching-up strategies in CESEE economies / Nowotny
byÂ
Lee, Nancy, 1932-
Format:Â
Books
Publication DateÂ
2011
Excerpt:Â
Related to Pricing Strategies -- Chapter Summary -- Research Highlight. Formative Research: Decreasing Use
byÂ
Yi, Kyu-sæong, 1939-
Format:Â
Books
Publication DateÂ
2011
Excerpt:Â
The Korean financial crisis of 1997 : onset, turnaround, and thereafter / Yi, Kyu-sæong, 1939-
byÂ
Muller, Max, 1947-
Format:Â
Books
Publication DateÂ
2011
Excerpt:Â
Provides an in-depth introduction to core inventory concepts from a financial, physical and
byÂ
Hassanien, Ahmed.
Format:Â
Regular print
Publication DateÂ
2010
Excerpt:Â
clock -- Price based strategies -- Differentiation strategies -- Strategies likely to fail -- Ansoff
byÂ
Chee, Brian J. S.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
Cloud computing : technologies and strategies of the ubiquitous data center / Chee, Brian J. S.
byÂ
Gleich, Ronald.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
Value in due diligence : contemporary strategies to merger and acquisition success / Gleich, Ronald.
byÂ
Das, Udaibir S.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
-- Sovereign wealth fund investment strategies : complementing central bank investment strategies / Stephen L
byÂ
Abbas, S. M. Ali.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
Strategies for fiscal consolidation in the post-crisis world / Abbas, S. M. Ali.
byÂ
Sobhan, Rehman.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
educational opportunities -- Budgetary policies for poverty eradication -- Financial policies for poverty
byÂ
Eccles, Robert G.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
financial reporting today -- The state of nonfinancial reporting today -- Sustainable strategies for a
byÂ
Labuszewski, John.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
-- Notes -- ch. 3 Role of the Clearinghouse -- Financial Safeguards -- Financial Surveillance -- Default by
byÂ
Ojugo, Clement.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1104/2009922189-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2009922189-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2009922189-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2009922189-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2009922189-d.html
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
management strategies and procedures with anyone who wishes to update or renew their cost control knowledge
byÂ
West, Douglas C.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
Strategies -- 12. E-Marketing Strategies -- 13. Social and Ethical Strategies -- Part E: Did we get there
byÂ
Das, Udaibir S.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
Unwinding financial sector interventions : preconditions and practical considerations / Das
byÂ
Wells, P. E. (Peter E.), 1959-
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
financial crisis and unrelenting environmental pressure. This book seeks to combine economic analysis with
byÂ
Choudhry, Moorad.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
important area of today's financial world. In addition to providing an accessible description of the main
byÂ
Kusy, Mitchell.
Format:Â
Books
Publication DateÂ
2009
Excerpt:Â
-- Organizational strategies: dealing with toxicity at the highest system level -- Team strategies: dealing with
byÂ
Alizadeh, Amir H., 1966-
Format:Â
Books
Publication DateÂ
2009
Excerpt:Â
-- Technical analysis and freight trading strategies -- Options on freight rates -- Pricing and risk management
byÂ
Ostry, Jonathan David, 1962-
Format:Â
Books
Publication DateÂ
2009
Excerpt:Â
structural reforms -- Structural reforms and economic growth -- Sequencing real and financial sector reforms
byÂ
Berman, Karen (1962-....)
Format:Â
Books
Publication DateÂ
2008
Excerpt:Â
Financial intelligence for IT professionals what you really need to know about the numbers / Berman
byÂ
Murray, John A., 1948-
Format:Â
Books
Publication DateÂ
2008
Excerpt:Â
Bowman and Richard Schoenberg -- And the winner takes it all? Necessary conditions and entry strategies
byÂ
Clément, Jean A. P.
Format:Â
Books
Publication DateÂ
2008
Excerpt:Â
poverty rate by 2015 / Sustaining growth in the long term / Monetary and financial sector policies : the
byÂ
Rutterford, Janette.
Format:Â
Books
Publication DateÂ
2007
Excerpt:Â
management products -- pt. 5. Institutional and international investment -- pt. 6. Strategies and issues.
byÂ
Douglas, Rohan.
Format:Â
Books
Publication DateÂ
2007
Excerpt:Â
Credit derivative strategies : new thinking on managing risk and return / Douglas, Rohan.
byÂ
Mahajan, Vijay, 1948-
Table of contents http://catdir.loc.gov/catdir/toc/fy0601/2005925782.html
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
consciousness -- Strategies for harnessing local brands -- Brands on the run -- The 86 percent solution -- 5
byÂ
Napier, H. Albert, 1944-
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
services -- Marketplace analysis -- Operational plan -- Financial plan -- Management plan -- Issues
byÂ
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
. Financial analysis for marketing planning and control -- Ch. 3. Markets and competitive space -- App. 3A
byÂ
Megginson, Leon C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004063777-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014177431&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004063777-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014177431&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004063777-d.html
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
---- PART III. How To Market Goods and Services. Chapter 7 --- Developing Marketing Strategies --- Chapter 8
byÂ
Scarborough, Norman M.
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
financial plan -- 9. Managing cash flow -- section IV. Small business marketing strategies -- 10. Pricing
byÂ
Orman, Suze.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2004062043-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2004062043-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2004062043-d.html
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
balances -- 4. Making the grade on student debt. Consolidation strategies ; Payback options -- 5. Save up
byÂ
Navarro, Peter.
Contributor biographical information http://www.loc.gov/catdir/bios/mh051/2004018239.html
Publisher description http://www.loc.gov/catdir/description/mh051/2004018239.html Contributor biographical information http://www.loc.gov/catdir/bios/mh051/2004018239.html Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004018239.html
Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004018239.html
Publisher description http://www.loc.gov/catdir/description/mh051/2004018239.html Contributor biographical information http://www.loc.gov/catdir/bios/mh051/2004018239.html Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004018239.html
Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004018239.html
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
highlight the latest strategies and tactics driving today's intensely competitive landscape." "Whether you
byÂ
Harvard Business School.
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Control of Your Time provides tested strategies for managing communication overload, prioritizing demands
byÂ
Patel, Alpesh B.
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
financial products and strategies are better than others and gives a rich and deep understanding of great
byÂ
Zimmerer, Thomas.
Table of contents http://catdir.loc.gov/catdir/toc/fy044/2003065602.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012873464&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012873464&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012873464&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012873464&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
. Integrated marketing communications and pricing strategies -- Sec. IV. Building the business plan: financial
byÂ
Best, Roger J.
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Market-based management : strategies for growing customer value and profitability / Best, Roger J.
byÂ
Masterman, Guy.
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
-- Budgeting -- Financial control -- Financial risk management -- Event revenue maximization -- Revenue
byÂ
Achieving Sustainable Communities in a Global Economy, (fall, 2002 : Cornell University, Boston, Mass.)
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
Achieving sustainable communities in a global economy : alternative private Strategies and public
byÂ
Oberlin, Cliff, 1956-
Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003025544.html
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
Building a high-end financial services practice : proven techniques for planners, wealth managers
byÂ
Ryan, Kevin, 1951-
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
parachute? -- Marcus Buckingham, first, break all the rules -- Humberto Cruz, syndicated financial columnist
byÂ
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html
Format:Â
Electronic Resources
Publication DateÂ
2003
Excerpt:Â
. Customer service, product, and distribution strategies -- 16. Pricing and credit strategies -- 17
byÂ
Clarke, Frank L.
Table of contents http://catdir.loc.gov/catdir/toc/cam031/2003043512.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0731/2003043512-b.html
Publisher description http://catdir.loc.gov/catdir/description/cam032/2003043512.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0731/2003043512-b.html
Publisher description http://catdir.loc.gov/catdir/description/cam032/2003043512.html
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
share trader -- 8. Cambridge credit: other people's money -- 9. Uncoordinated financial strategies at
byÂ
Scarborough, Norman M.
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
financial plan -- 9. Managing cash flow -- section IV. Small business marketing strategies -- 10. Pricing
byÂ
Hisrich, Robert D.
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
decisions -- 14. Managing early growth of the new venture -- 15. New venture expansion strategies and issues
byÂ
Weaver, Samuel C.
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
International Economy -- Pt. 2. Financial Planning and Control. Ch. 7. Financial Performance Metrics. Ch. 8
byÂ
Daniels, John D.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0636/2001280361-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0636/2001280361-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0636/2001280361-d.html
Format:Â
Books
Publication DateÂ
2000
Excerpt:Â
Global business : environments and strategies : managing for global competitive advantage / Daniels
byÂ
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-d.html
Format:Â
Books
Publication DateÂ
2000
Excerpt:Â
planning the facilities -- Accounting statements and financial requirements -- Finding sources of financing
byÂ
Allen, Kathleen R.
Format:Â
Books
Publication DateÂ
1999
Excerpt:Â
strategy in retail/wholesale and service businesses -- Managing finances for growth: Financial analysis for
byÂ
Burns, Tim, 1957-
Format:Â
Books
Publication DateÂ
1999
Excerpt:Â
Smart strategies series.
byÂ
Schultheis, Robert A.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/97025011.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97025011.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97025011.html
Format:Â
Books
Publication DateÂ
1998
Excerpt:Â
-- Operational accounting and financial information systems ; Financial accounting systems ; Importance to
byÂ
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-d.html
Format:Â
Books
Publication DateÂ
1997
Excerpt:Â
Organization -- 10. Choosing the Location and Physical Facilities -- 11. Accounting Statements and Financial
byÂ
Cateora, Philip R.
Format:Â
Books
Publication DateÂ
1996
Excerpt:Â
Management -- Pricing for International Markets -- Financial Requirements for Global Marketing -- Country
byÂ
Keegan, Warren J.
Format:Â
Books
Publication DateÂ
1995
Excerpt:Â
Global Market Entry and Expansion -- 11. Competitive Analysis and Strategy -- 12. Cooperative Strategies
byÂ
Bearden, William O., 1945-
Format:Â
Books
Publication DateÂ
1995
Excerpt:Â
-- Product and service concepts and strategies -- Pricing concepts and strategies -- Marketing channels and
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