Summary
Business and Management Research combines the philosophy and practicalities of research into one accessible volume. 3 popular approaches are demonstrated through case studies and reliable mental models, providing readers with applied knowledge - a crucial advantage when undertaking high profile projects.
Key Features:
- Detailed graphics, life-cycle illustrations and 'helicopter' treatment of key ideas make this the ideal starting point to a research project
- Case studies demonstrate the concepts and methodologies of research
- Strong focus on methodology, a central aspect of successful research design
