International business : managing globalization

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Title:

International business : managing globalization

Author:

Hill, John S., 1951-

ISBN:

9781412953641

Personal Author:

Hill, John S., 1951-

Publication Information:

Los Angeles ; London : SAGE, c2009.

Physical Description:

xxi, 713 p. : col. ill., maps ; 24 cm.

General Note:

"This text ... has been retitled from World business: globalization, analysis, and strategy"--Pref.

Contents:

Pt. I. The Globalization Process: Background, Causes, and Effects -- 1. The International Business Challenge -- 2. Globalization and Worldwide Infrastructure Development -- 3. Globalization Effects on Country Institutions, People, Industries, Business, and Consumers -- Pt. II. International Business Analysis -- 4. Globalization and Regional Markets: Geopolitical Analyses -- 5. National Market Analysis -- 6. Analyzing Global Industries and Competitors -- Pt. III. Managing Globalization: International Business Strategies -- 7. International Strategic Planning and Market Screening -- 8. Internationalization and Globalization Processes -- 9. Market Entry and Servicing Strategies -- 10. Global and Multimarket Strategies -- 11. Global and Multimarket Supply Chain Management -- 12. Managing Cultural Differences -- 13. Localization Strategies: Managing Stakeholders and Supply Chains.

Abstract:

"Reflecting a strong managerial orientation, a corporate emphasis, and a true global-local focus, International Business: Managing Globalization explains the whats and whys of global differences as it covers industries, competitors, regions, and markets from the perspectives of practicing managers. Author John S. Hill reviews the geographic and historic backgrounds of regions and markets in a way that no other text has done, with special focus on global supply chains, global branding, and world religions as they affect management at the local level."--BOOK JACKET.

Subject Term:

Globalization -- Economic aspects.

International business enterprises -- Management.

International economic integration.

International business enterprises.

Added Author:

Hill, John S., 1951-. World business : globalization, analysis, and strategy.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025500089	658.049 H646.I 2009	1	Searching... Unknown

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Summary

"This is a wonderful text, remarkable for its breadth and freshness of approach. Hill links the often arcane world of international business to society and history. He has a good eye for the telling detail and the illuminating quotation. I shall be recommending this to my friends who are teaching, saying ′read this and get your students to stay curious.′"--John Stopford, Emeritus, London Business School Reflecting a strong managerial orientation, a corporate emphasis, and a true global-local focus, International Business: Managing Globalization explains the whats and whys of global differences as it covers industries, competitors, regions, and markets from the perspectives of practicing managers. Author John S. Hill reviews the geographic and historic backgrounds of regions and markets in a way that no other text has done, with special focus on global supply chains, global branding, and world religions as they affect management at the local level. Key Features

Integrates business topics and environmental analysis into a strategic, global-local framework Places current events in focus by covering history and geography as they affect international business Includes a unique chapter on global industry and competitor analysis--a common business tool--but a topic not covered in other texts Covers religion as a key determiner of behaviors worldwide to help readers understand why behaviors differ depending on the local context Focuses on corporate analysis, planning, and internationalization--vital corporate practices rarely covered in other textbooks Includes both shorter and longer, more complex cases, thus appealing to both introductory and advanced courses

Accompanied by High-Quality AncillariesInstructor Resources on CD are available to qualified instructors by contacting Customer Care at 1-800-818-SAGE (7243)Intended Audience International Business: Managing Globalization is ideal for the Introduction to Business course or for courses focusing on international or global business strategy.