Handbook of research on marketing and corporate social responsibility

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Title:

Author:

Hill, Ronald Paul, editor of compilation.

ISBN:

9781781003787

Physical Description:

xii, 418 pages : illustrations ; 24 cm.

Contents:

pt. I THE MARKETING AND CORPORATE SOCIAL RESPONSIBILITY NEXUS -- 1.Research at the intersection of marketing and CSR / Ryan Langan -- 2.The domain of corporate social responsibility and marketing / Jennifer Sawayda -- 3.The relationship between marketing ethics and corporate social responsibility: serving stakeholders and the common good / Patrick E. Murphy -- pt. II MARKETING STRATEGY AND CORPORATE SOCIAL RESPONSIBILITY -- 4.Organizational congruence with socially responsible behaviors / Minette E. Drumwright -- 5.Effective communication with stakeholders / Debbie M. Thorne -- 6.Against ethics and CSR: a call for a science-based market-holistic approach to sustainability in business / John W. Schouten -- pt. III CONSUMER BEHAVIOR AND CORPORATE SOCIAL RESPONSIBILITY -- 7.The CSR conundrum: understanding consumer response to corporate social responsibility / Karen L. Becker-Olsen --

8.Finding the link between CSR initiatives and consumers: the role of benefits and consumer-company identification / Rafael Curras-Perez -- 9.Modeling non-consumer behavior: consumption-as-restriction and corporate social responsibility / Donald R. Lehmann -- pt. IV GLOBAL ISSUES IN MARKETING AND CORPORATE SOCIAL RESPONSIBILITY -- 10.Consumers and CSR understanding: nuances in consumer perceptions of corporate responsibility initiatives / N. Craig Smith -- 11.Corporate social responsibility: a look at Eastern nations / Hoin Ryu -- 12.A Latin American view of CSR and marketing / Francisco Guzman -- pt. V MARKETING PUBLIC POLICY AND CORPORATE SOCIAL RESPONSIBILITY -- 13.What can ants tell us about corporate social responsibility? / Deby L. Cassill -- 14.Mandating socially responsible behavior / Yuliya A. Komarova -- 15.Good from 'evil': the polarizing effects of corporate social responsibility for controversial companies / Zachary Yvaire --

pt. VI PERSPECTIVES ON MARKETING AND CORPORATE SOCIAL RESPONSIBILITY -- 16.A global perspective for responsibly serving customers / Kelly D. Martin -- 17.The rising tide of corporate accountability: deliberative and participatory methods for positive impact / Julie L. Ozanne -- 18.Doing harm while attempting good: a critical eye on corporate social responsibility / Jessica G. Mikeska.

Subject Term:

Social responsibility of business.

Marketing -- Social aspects.

Added Author:

Hill, Ronald Paul,

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025765187	174.40688 H647H 2014	1	Searching... Unknown

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Summary

The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives.

Written by many of the leading scholars in the field, this is the first collection to examine CSR from a variety of marketing dimensions and a diverse set of cross-cultural perspectives, including consumer behavior, strategy, and public policy. The authors examine whether CSR holds equal value for both businesses and nonprofit organizations, and explore what happens when businesses fail to meet their larger social responsibilities. They also investigate potential consequences and the possibility that firms might do both good and harm while pursuing CSR initiatives.

The conceptual and empirical insights found in this Handbook make it a useful resource for practitioners and an invaluable supplement to marketing curricula.

Contributors : L. M. Aksoy, K. L. Becker-Olsen, E. Bigne, C.L. Bowen, D. L. Cassill, C. Corus, R. Curras-Perez, M. e. Drumright, A. Ekpo, L. Ferrell, O.C. Ferrell, F. Guzman, G. R. Henderson, R.P. Hill, Y. A. Komarova, G. R. Laczniak, R. Langan, D.R. Lehmann, S. Lopez, D. M. Martin, K. D. Martin, J. G. Mikeska, P. E. Murphy, J. L. Ozanne, M. Pirson, F.F. Quinn, J. M. Rapp, H. Ryu, J. Sawayda. J. Schouten, N. C. Smith, C. R. Taylor, D.M. Thorne, H. Weijo, Z. Yvaire