Consumer behaviour : implications for marketing strategy

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Title:

Author:

Quester, Pascale G. (Pascale Genevieve), author.

ISBN:

9781743076811

Personal Author:

Quester, Pascale G. (Pascale Genevieve), author.

Edition:

7th edition.

Publication Information:

North Ryde, N.S.W. : McGraw-Hill Education, 2014.

Physical Description:

xxxi, 586 pages. : colour illustrations ; 28 cm.

General Note:

Includes index.

Previously published: 2011.

Contents:

Database fundamentals -- SQL : structured query language -- The database administrator -- Networking -- Backup and recovery -- PL/SQL -- Java -- XML -- Large database features.

Abstract:

This book starts with the decision-making process before clearly articulating the various influences upon it. The text's rich pedagogical package guides students' exploration into the field of consumer behaviour through a student-friendly layout and design. Each chapter is enhanced by a suite of fresh new vignettes, case studies and advertisements, both global and local.

Title Subject:

Oracle (Computer file)

Subject Term:

Relational databases.

Consumer behavior -- Australia.

Market surveys -- Australia.

Consumer behavior -- Australia -- Case studies.

Added Author:

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:UNKNOWN	33168025805876	658.83420994 Q5C 2014	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025805926	658.83420994 Q5C 2014	2	Searching... Unknown
Searching... 1:IIEMSA	1:UNKNOWN	33168025781267	658.83420994 Q5C 2014	3	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025781275	658.83420994 Q5C 2014	4	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025603560	658.83420994 Q5C 2014	5	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025603487	658.83420994 Q5C 2014	6	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025603776	658.83420994 Q5C 2014	7	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025603818	658.83420994 Q5C 2014	8	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025603529	658.83420994 Q5C 2014	9	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025603859	658.83420994 Q5C 2014	10	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025603891	658.83420994 Q5C 2014	11	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025603735	658.83420994 Q5C 2014	12	Searching... Unknown

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Summary

This is the seventh edition of the successful Australian adaptation of Consumer Behaviour by Quester et al (formerly Neal et al). Pascale Quester has taken the lead for this edition, along with Simone Pettigrew, and together these two greatly respected authors established a highly credible author team. They have produced a well-organised book that starts with the decision-making process before clearly articulating the various influences upon it.

This edition covers contemporary topics such as social and mobile consumer behaviour, environmentally friendly products, ethics and the impact of the Internet on consumer protection and privacy. Each chapter is enhanced by a suite of fresh new vignettes, case studies and advertisements, both global and local.

Currency and accuracy are once again a key strength of this text with all new case studies, adverts, dataand research. The cases also reflect the increasingly global nature of consumer behaviour with contributions from academics across Australia, New Zealand, Asia and the Middle East. This rich print and digital package guides students' exploration into the field of consumer behaviour through a student-friendly layout and design.