by
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Books
Publication Date
2013
Excerpt:
The complete marketer : 60 essential concepts for marketing excellence / McDonald, Malcolm.
by
Hantula, Donald A.
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2013
Excerpt:
own research direction. All students of marketing theory, behavior analysis and consumer choice will
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Mulders, Marijn.
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Books
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2011
Excerpt:
Handling -- 24.Confrontation Matrix -- 25.Core Competence -- 26.Core Marketing System -- 27.Core Qualities
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Gunasekaran, A.
Format:
Books
Publication Date
2010
Excerpt:
strategic planning and research directions based on textual and citation analysis of patents / Elisabetta
by
Block, Martin P., 1946-
Table of contents http://www.loc.gov/catdir/toc/ecip058/2005004871.html
Format:
Books
Publication Date
2005
Excerpt:
Industrial marketing -- Research.
by
Crouch, Sunny.
Publisher description http://www.loc.gov/catdir/description/els031/2003045189.html
Table of contents http://www.loc.gov/catdir/toc/els031/2003045189.html
Table of contents http://www.loc.gov/catdir/toc/els031/2003045189.html
Format:
Books
Publication Date
2003
Excerpt:
Marketing research for managers / Crouch, Sunny.
by
Cateora, Philip R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Format:
Books
Publication Date
1999
Excerpt:
International marketing / Cateora, Philip R.
by
Martins, J. H.
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Books
Publication Date
1996
Excerpt:
Marketing research : a South African approach / Martins, J. H.
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