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1. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
The complete marketer : 60 essential concepts for marketing excellence / McDonald, Malcolm.
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2. 
Cover image for Consumer behavior analysis : (A) rational approach to consumer choice
by 
Hantula, Donald A.
Format: 
Books
Publication Date 
2013
Excerpt: 
own research direction. All students of marketing theory, behavior analysis and consumer choice will
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3. 
Cover image for 101 management models : English edition
by 
Mulders, Marijn.
Format: 
Books
Publication Date 
2011
Excerpt: 
Handling -- 24.Confrontation Matrix -- 25.Core Competence -- 26.Core Marketing System -- 27.Core Qualities
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4. 
Cover image for Handbook on business information systems
by 
Gunasekaran, A.
Format: 
Books
Publication Date 
2010
Excerpt: 
strategic planning and research directions based on textual and citation analysis of patents / Elisabetta
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5. 
Cover image for Business-to-business market research
by 
Block, Martin P., 1946-
Format: 
Books
Publication Date 
2005
Excerpt: 
Industrial marketing -- Research.
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by 
Crouch, Sunny.
Format: 
Books
Publication Date 
2003
Excerpt: 
Marketing research for managers / Crouch, Sunny.
Available: Copies:
7. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
1999
Excerpt: 
International marketing / Cateora, Philip R.
Available: Copies:
by 
Martins, J. H.
Format: 
Books
Publication Date 
1996
Excerpt: 
Marketing research : a South African approach / Martins, J. H.
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