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1. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Internet marketing -- Management.
Available: Copies:
2. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing
Available: Copies:
3. 
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Marketing -- Management.
Available: Copies:
4. 
Cover image for International business : competing in the global marketplace
International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2015 2014
Excerpt: 
International business enterprises -- Management.
Available: Copies:
5. 
Cover image for The best digital marketing campaigns in the world II
The best digital marketing campaigns in the world II
by 
Ryan, Damian, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Internet marketing -- Case studies.
Available: Copies:
6. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing
Available: Copies:
7. 
Cover image for Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence
Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence
by 
Lewis, Mike, 1975-
Format: 
Books
Publication Date 
2013
Excerpt: 
Internet marketing -- Social aspects.
Available: Copies:
8. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
The complete marketer : 60 essential concepts for marketing excellence / McDonald, Malcolm.
Available: Copies:
9. 
Cover image for Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing
Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing
by 
Shelton, Ted, 1966-
Format: 
Books
Publication Date 
2013
Excerpt: 
Internet marketing.
Available: Copies:
10. 
Cover image for Professional practice for interior designers
Professional practice for interior designers
by 
Piotrowski, Christine M., 1947-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
Interior decoration firms -- United States -- Management.
Available: Copies:
11. 
Cover image for Marketing concepts and strategies
Marketing concepts and strategies
by 
Dibb, Sally, 1963-
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing concepts and strategies / Dibb, Sally, 1963-
Available: Copies:
12. 
Cover image for E-marketing : applications of information technology and the internet within marketing
E-marketing : applications of information technology and the internet within marketing
by 
Molenaar, Cor.
Format: 
Books
Publication Date 
2012
Excerpt: 
E-marketing : applications of information technology and the internet within marketing / Molenaar
Available: Copies:
13. 
Cover image for Content strategy at work : real-world stories to strengthen every interactive project
Content strategy at work : real-world stories to strengthen every interactive project
by 
Bloomstein, Margot.
Format: 
Books
Publication Date 
2012
Excerpt: 
Internet marketing.
Available: Copies:
14. 
Cover image for The conversation company : boost your business through culture, people and social media
The conversation company : boost your business through culture, people and social media
by 
Van Belleghem, Steven.
Format: 
Books
Publication Date 
2012
Excerpt: 
Internet marketing -- Social aspects.
Available: Copies:
15. 
Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
by 
Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format: 
Books
Publication Date 
2011
Excerpt: 
A joint publication of the Jossey-Bass business & management series and the International
Available: Copies:
16. 
Cover image for Wikibrands : reinventing your company in a customer-driven marketplace
Wikibrands : reinventing your company in a customer-driven marketplace
Wikibrands : reinventing your company in a customer-driven marketplace
by 
Moffitt, Sean.
Format: 
Books
Publication Date 
2011
Excerpt: 
Internet marketing.
Available: Copies:
17. 
Cover image for The Facebook era : tapping online social networks to market, sell, and innovate
The Facebook era : tapping online social networks to market, sell, and innovate
by 
Shih, Clara Chung-wai.
Format: 
Books
Publication Date 
2011
Excerpt: 
Internet marketing.
Available: Copies:
18. 
Cover image for Get up to speed with online marketing : how to use websites, blogs, social networking and much more
Get up to speed with online marketing : how to use websites, blogs, social networking and much more
by 
Reed, Jon, 1971-
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing sur Internet.
Available: Copies:
19. 
Cover image for Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
Integrated marketing communications in advertising and promotion / Shimp, Terence A.
Available: Copies:
20. 
Cover image for Destination branding : creating the unique destination proposition
Destination branding : creating the unique destination proposition
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2010
Excerpt: 
Tourism -- Marketing.
Available: Copies:
21. 
Cover image for Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing management : a strategic decision-making approach / Mullins, John W. (John Walker)
Available: Copies:
23. 
Cover image for E-marketing
E-marketing
E-marketing
by 
Strauss, Judy.
Format: 
Books
Publication Date 
2009
Excerpt: 
Internet marketing.
Available: Copies:
24. 
Cover image for Web 2.0 : the business model
Web 2.0 : the business model
Web 2.0 : the business model
by 
Lytras, Miltiadis D., 1973-
Format: 
Books
Publication Date 
2009
Excerpt: 
Internet marketing.
Available: Copies:
26. 
Cover image for Doing business digitally : eight steps to online success
Doing business digitally : eight steps to online success
Doing business digitally : eight steps to online success
by 
Parkin, Godfrey.
Format: 
Books
Publication Date 
2008
Excerpt: 
Internet marketing -- Management.
Available: Copies:
28. 
Cover image for Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Excerpt: 
Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.
Available: Copies:
30. 
Cover image for The entrepreneur and small business problem solver
The entrepreneur and small business problem solver
by 
Cohen, William A., 1937-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0512/2005012593.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
marketing/business plan -- section III. Management problem solving -- 16. Protecting your idea -- 17. How to
Available: Copies:
31. 
Cover image for Strategic marketing
Strategic marketing
by 
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Marketing -- Management -- Case studies.
Available: Copies:
32. 
Cover image for Introduction to marketing
Introduction to marketing
by 
Lamb, Charles W.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Marketing -- Management.
Available: Copies:
33. 
Cover image for Brands : meaning and value in media culture
Brands : meaning and value in media culture
Brands : meaning and value in media culture
by 
Arvidsson, Adam.
Table of contents http://www.loc.gov/catdir/toc/ecip0510/2005009512.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Internet marketing.
Available: Copies:
34. 
Cover image for Integrated organisational communication
Integrated organisational communication
by 
Barker, Rachel, 1958-
Format: 
Books
Publication Date 
2006
Excerpt: 
Communication in management.
Available: Copies:
35. 
Cover image for Contemporary marketing 2005
Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
Contemporary marketing 2005 / Boone, Louis E.
Available: Copies:
36. 
Cover image for Public relations : contemporary issues and techniques
Public relations : contemporary issues and techniques
by 
Baines, Paul, 1973-
Table of contents http://catdir.loc.gov/catdir/toc/els041/2003064167.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Public relations -- Management.
Available: Copies:
37. 
Cover image for The world of e-government
The world of e-government
The world of e-government
by 
Curtin, Gregory G.
Table of contents http://www.loc.gov/catdir/toc/ecip046/2003015574.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Public administration -- Information resources management.
Available: Copies:
38. 
Cover image for E-commerce management : text and cases
E-commerce management : text and cases
by 
Krishnamurthy, Sandeep, 1967-
Format: 
Books
Publication Date 
2003
Excerpt: 
E-commerce management : text and cases / Krishnamurthy, Sandeep, 1967-
Available: Copies:
39. 
Cover image for Public relations : South African perspectives
Public relations : South African perspectives
Public relations : South African perspectives
by 
Rensburg, Ronél S.
Format: 
Books
Publication Date 
2003
Excerpt: 
organisation -- The performance dimensions of public relations: campaign planning and management -- Marketing
Available: Copies:
40. 
Cover image for E-marketing
E-marketing
by 
Strauss, Judy.
Format: 
Books
Publication Date 
2003
Excerpt: 
Internet marketing.
Available: Copies:
41. 
Cover image for Marketing communications : contexts, strategies, and applications
Marketing communications : contexts, strategies, and applications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing communications : contexts, strategies, and applications / Fill, Chris.
Available: Copies:
42. 
Cover image for E-business & e-commerce : how to program
E-business & e-commerce : how to program
by 
Deitel, Harvey M., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
Internet programming -- Problems, exercises, etc.
Available: Copies:
43. 
Cover image for Marketing
Marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2001
Excerpt: 
eMarketing @ internet connecting people and business on the internet : version 2.0
Available: Copies:
44. 
Cover image for The practice of public relations
The practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Ch. 9. Crisis Management -- Ch. 10. Integrated Marketing Communications -- Ch. 11. Public Relations
Available: Copies:
45. 
Cover image for Wired marketing : energizing business for e-commerce
Wired marketing : energizing business for e-commerce
by 
Hardaker, Glenn.
Format: 
Books
Publication Date 
2001
Excerpt: 
Internet marketing.
Available: Copies:
46. 
Cover image for The 11 immutable laws of Internet branding
The 11 immutable laws of Internet branding
by 
Ries, Al.
Format: 
Books
Publication Date 
2000
Excerpt: 
Internet marketing.
Available: Copies:
47. 
Cover image for Marketing : best practices
Marketing : best practices
by 
Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing : best practices / Czinkota, Michael R.
Available: Copies:
48. 
Cover image for Marketing aesthetics : the strategic management of brands, identity, and image
Marketing aesthetics : the strategic management of brands, identity, and image
by 
Schmitt, Bernd.
Sample text http://catdir.loc.gov/catdir/samples/simon031/97009426.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/97009426.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/97009426.html
Format: 
Books
Publication Date 
1997
Excerpt: 
Marketing aesthetics : the strategic management of brands, identity, and image / Schmitt, Bernd.
Available: Copies:
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