Public relations and nation building : influencing Israel

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Title:

Author:

Toledano, Margalit.

ISBN:

9780415698924

9780203786970

Personal Author:

Toledano, Margalit.

Publication Information:

London ; New York : Routledge, 2013.

Physical Description:

vii, 200 p. ; 24 cm.

Series:

Routledge new directions in public relations and communications research

General Note:

Formerly CIP.

Contents:

Machine generated contents note: 1.Explaining the nation: Israel, Hasbara, and public relations -- 2.Public relations, history, and nation building -- 3.Shaping communication: Diaspora life and the Jewish public sphere -- 4.Determining identity: Zionist leaders as forerunners -- 5.Shaping factors: the political and media environment -- 6.Early Zionist institutions and communication practitioners -- 7.Emissaries, fundraising, and nation building -- 8.Economics, market changes, and major campaigns -- 9.Speaking on behalf of government (1): government practitioners and Hasbara -- 10.Speaking on behalf of government (2): other civil servants and military spokespeople -- 11.The emergence of private consultants -- 12.Conclusion: representing nations and influencing Israel.

Subject Term:

Public relations and politics -- Israel.

Nation-building -- Israel.

Nationalism -- Israel.

Propaganda, Israeli.

Geographic Term:

Israel -- Foreign public opinion.

Added Author:

McKie, David, 1947-

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025589512	352.748095694 T649P 2013	1	Searching... Unknown

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Summary

All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the history of a nation.

Documenting and analyzing the contribution of one profession to building one specific nation, this book tells the previously-untold story of Israeli public relations practitioners. It illustrates their often-unseen, often-unacknowledged and often-strategic shaping of the events, narratives and symbols of Israel over time and their promotion of Israel to the world. It links the profession's genesis - including the role of the Diaspora and early Zionist activists - to today's private and public sector professionals by identifying their roots in Israel's cultural, economic, media, political, and social systems. It reveals how professional communicators and leaders nurtured and valued collectivism, high consensus, solidarity, and unity over democracy and free speech. It investigates such key underpinning concepts as Hasbara and criticizes non-democratic and sometimes unethical propaganda practices. It highlights unprecedented fundraising and lobbying campaigns that forged Israeli identity internally and internationally.

In situating Israeli ideas on democracy in the context of contemporary public relations theory, Public Relations and Nation Building seeks to point ways forward for that theory, for Israel and for the public relations of many other nations.