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00IIE
Print
by 
Jones, Campbell, 1973-
Format: 
Books
Publication Date 
2009
Excerpt: 
Unmasking the entrepreneur / Jones, Campbell, 1973-
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2. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
) -- Tellis (1988a) -- Pedrick and Zufryden (1991) -- Deighton, Henderson, and Neslin (1994) -- Jones (1995
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