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000IIE
Print
by 
Kardes, Frank R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behavior : science and practice / Kardes, Frank R.
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2. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2010
Excerpt: 
advanced summary of the host of psychological processes that influence advertising effectiveness."Frank R
Available: Copies:
3. 
Cover image for Psychology : fields of application
by 
Stec, Astrid M.
Format: 
Books
Publication Date 
1999
Excerpt: 
applied to education / Anita Woolfolk Hoy -- Ch. 5. Psychology applied to consumer behavior / Frank R
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