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A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context
Title:
A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context
Author:
Kirk, Tristain.
Personal Author:
Kirk, Tristain.
Publication Information:
2012.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2012.
Corporate Subject:
Coca-Cola Company.
Subject Term:
Consumers' preferences -- South Africa.

Consumer behavior -- South Africa.

Brand name products -- South Africa.
Copies: