Digital media economics : a critical introduction

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Title:

Author:

Caraway, Brett R., author.

ISBN:

9781529796490

9781529796506

Personal Author:

Caraway, Brett R., author.

Physical Description:

viii, 290 pages : illustrations, charts ; 25 cm

Contents:

Introduction : approaches to the economics of digital technology -- Early economic thinking -- From classical political economy to neoclassical economics -- Contemporary economics : economic models and concepts -- Contemporary economics : elasticity, decision-making, and cost structures -- Mapping media economics -- The transformative effects of modern communication networks -- Advertising in the digital economy -- Computers and smartphones : histories and market interdependencies -- The economics of user-generated content : YouTube and Instagram -- The economics of social networking sites : Facebook and Twitter -- The economics of streaming services : Netflix and Spotify.

Abstract:

"Written for a wide audience, from undergraduate and graduate students to citizens and activists, this book will teach you about how economics has influenced the digital technologies that we use every day. Most media textbooks won't tell you much about economic terms, concepts or principles; this book will explain to you the economic theory and history underpinning everything from advertising to computers, social networking sites and streaming services. With examples ranging from Elon Musk's takeover of Twitter to Amazon and the world of online shopping, Caraway offers a personal perspective about today's media technologies that will enrich your understanding of their technical, cultural, and social significance."--Back cover.

Subject Term:

Digital media -- Economic aspects -- Textbooks.

Economics -- Information technology -- Textbooks.

Knowledge economy -- Textbooks.

Technological innovations -- Economic aspects -- Textbooks.

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIESDN	1:GEN-BOOK	002215328	302.23 CAR	1	Searching... Unknown

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Summary

Written for a wide audience, from undergraduate and graduate students to citizens and activists, this book will teach you about how economics has influenced the digital technologies that we use every day. Most media textbooks won′t tell you much about economic terms, concepts or principles; this book will explain to you the economic theory and history underpinning everything from advertising to computers, social networking sites and streaming services. With examples ranging from Elon Musk′s takeover of Twitter to Amazon and the world of online shopping, Caraway offers a personal perspective about today′s media technologies that will enrich your understanding of their technical, cultural, and social significance. Providing a comprehensive introduction to the basics of economics and putting theory into practice, Caraway offers an expansive approach to media economics in action. The book includes: - chapters on early economic thought and political economy - a two-part overview of the foundations of economics - a wide range of examples covering topics such as advertising, user-generated content and smartphones The detail and depth of this book, with its up-to-date case studies and broad approach, makes it the essential introduction to economics for media students.