Title:
Advertising photography : a straightforward guide to a complex industry
Author:
Lesko, Lou.
ISBN:
9781598636376
9781598634068
Personal Author:
Publication Information:
Boston, MA : Thomson Course Technology, ©2008.
Physical Description:
1 online resource (xiii, 241 pages) : illustrations (some color)
Contents:
Getting started -- The players -- The structure of a bid -- Bid psychology -- The bid revision -- When the job awards -- Pre-production -- The shoot -- Post-production and delivery -- Cash flow and good business practices -- Sex money, and drama -- It's all in your head -- Brand identity -- That's a wrap!
Added Author:
Electronic Access:
ebrary http://site.ebrary.com/id/10228233EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=263361