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Handbook of customer satisfaction and loyalty measurement

Hill, Nigel, 1952-

Format:

Books

Publication Date

2006

Excerpt:

Handbook of customer satisfaction and loyalty measurement / Hill, Nigel, 1952-

Available: Copies:

Customer service : career success through customer loyalty

Timm, Paul R.

Format:

Books

Publication Date

2011

Excerpt:

Customer service : career success through customer loyalty / Timm, Paul R.

Available: Copies:

Seven power strategies for building customer loyalty

Timm, Paul R.

Format:

Books

Publication Date

2001

Excerpt:

Seven power strategies for building customer loyalty / Timm, Paul R.

Available: Copies:

Harvard business review on increasing customer loyalty.

Format:

Books

Publication Date

2011

Excerpt:

Harvard business review on increasing customer loyalty.

Available: Copies:

Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement

Paharia, Rajat.

Format:

Books

Publication Date

2013

Excerpt:

Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement /

Available: Copies:

Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case study

Rifkind, Daniel.

Format:

Manuscript

Publication Date

2007

Excerpt:

Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as

Available: Copies:

Researching customer satisfaction & loyalty : how to find out what people really think

Szwarc, Paul.

Format:

Books

Publication Date

2005

Excerpt:

Researching customer satisfaction & loyalty : how to find out what people really think / Szwarc

Available: Copies:

Who stole my customer?? : winning strategies for creating and sustaining customer loyalty

Thompson, Harvey.

Format:

Books

Publication Date

2004

Excerpt:

Who stole my customer?? : winning strategies for creating and sustaining customer loyalty /

Available: Copies:

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Hartzer, Tegan

Format:

Manuscript

Publication Date

2017

Excerpt:

How customer service impacts brand loyalty in the Durban privately owned restaurant industry /

Available: Copies:

10.

How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers

Mpobole, Mmamelo.

Format:

Manuscript

Publication Date

2016

Excerpt:

How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppers / Mpobole

Available: Copies:

11.

To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industry

Phogole, Karabo.

Format:

Manuscript

Publication Date

2016

Excerpt:

loyalty within the hospitality industry / Phogole, Karabo.

Available: Copies:

12.

The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

Landsberg, Calvin.

Format:

Manuscript

Publication Date

2016

Excerpt:

The relationship between service qualities and customer loyalty on aa e-commerce website amongst

Available: Copies:

13.

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

Tonkin, Madison

Format:

Manuscript

Publication Date

2016

Excerpt:

, with specific reference to brand loyalty amongst urban women / Tonkin, Madison

Available: Copies:

14.

A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

Stevens, Kim.

Format:

Manuscript

Publication Date

2016

Excerpt:

customer loyalty amongst Constancia Village customers / Stevens, Kim.

Available: Copies:

15.

Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brand

Van Zyl, Lezje Eulize.

Format:

Manuscript

Publication Date

2015

Excerpt:

Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of

Available: Copies:

16.

Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labels

Hughes, Sarah-Jane.

Format:

Manuscript

Publication Date

2015

Excerpt:

Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labels / Hughes, Sarah

Available: Copies:

17.

To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theory

Mostert, Marike.

Format:

Manuscript

Publication Date

2015

Excerpt:

To establish how brand loyalty can be created and sustained within South African online stores

Available: Copies:

18.

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Mujeer, A. Qasim.

Format:

Manuscript

Publication Date

2014

Excerpt:

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be

Available: Copies:

19.

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claims

Neil, Hannah Jade.

Format:

Manuscript

Publication Date

2014

Excerpt:

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards

Available: Copies:

20.

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

Odendaal, Jeanne.

Format:

Manuscript

Publication Date

2014

Excerpt:

retail giant boost consumer engagement and loyalty / Odendaal, Jeanne.

Available: Copies:

21.

The evolution of black branding and the death of brand loyalty

Mpofu, Phila.

Format:

Manuscript

Publication Date

2014

Excerpt:

The evolution of black branding and the death of brand loyalty / Mpofu, Phila.

Available: Copies:

22.

The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africa

Maohapeloa, Joshuoa Pulumo.

Format:

Manuscript

Publication Date

2014

Excerpt:

The effect of a human centered design philosophy on brand loyalty withing the automotive industry

Available: Copies:

23.

My little pony : brand loyalty through brand heritage and evolution

Hattersley, Rachelle.

Format:

Manuscript

Publication Date

2014

Excerpt:

My little pony : brand loyalty through brand heritage and evolution / Hattersley, Rachelle.

Available: Copies:

24.

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experience

Tavleieva, Tsvitana.

Format:

Manuscript

Publication Date

2013

Excerpt:

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among

Available: Copies:

25.

Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices

Hasen, Jeff, 1958-

Format:

Books

Publication Date

2012

Excerpt:

Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices / Hasen

Available: Copies:

26.

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

Makhanya, Nomfundo.

Format:

Manuscript

Publication Date

2012

Excerpt:

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales

Available: Copies:

27.

Scoring points : how Tesco continues to win customer loyalty

Humby, Clive.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0815/2008013334.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020214159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008 2007

Excerpt:

Scoring points : how Tesco continues to win customer loyalty / Humby, Clive.

Available: Copies:

28.

Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty from gay niche market

Meadon, Darius.

Format:

Manuscript

Publication Date

2008

Excerpt:

Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty

Available: Copies:

29.

Predicting market success : new ways to measure customer loyalty and engage customers with your brand

Passikoff, Robert, 1948-

Format:

Books

Publication Date

2006

Excerpt:

Predicting market success : new ways to measure customer loyalty and engage customers with your

Available: Copies:

30.

The relationship between loyalty programmes and the customer perception of the brand

Vaglietti, Daniela.

Format:

Manuscript

Publication Date

2006

Excerpt:

The relationship between loyalty programmes and the customer perception of the brand / Vaglietti

Available: Copies:

31.

The loyalty advantage : essential steps to energize your company, your customers, your brand

Durkin, Dianne M., 1947-

Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030979.html

Format:

Books

Publication Date

2005

Excerpt:

The loyalty advantage : essential steps to energize your company, your customers, your brand /

Available: Copies:

32.

Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty

Van Hooser, Phillip, 1957-

Table of contents only http://www.loc.gov/catdir/toc/ecip0512/2005013737.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0622/2005013737-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005013737-d.html

Format:

Books

Publication Date

2005

Excerpt:

Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty / Van Hooser

Available: Copies:

33.

The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability

Freeland, John G.

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2002010873.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002010873.html

Format:

Books

Publication Date

2003

Excerpt:

The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and

Available: Copies:

34.

The loyalty effect : the hidden force behind growth, profits, and lasting value

Reichheld, Frederick F.

Format:

Books

Publication Date

2001 1996

Excerpt:

The loyalty effect : the hidden force behind growth, profits, and lasting value / Reichheld

Available: Copies:

35.

Relationship marketing and customer relationship management

Roberts-Lombard, Mornay, editor.

Format:

Books

Publication Date

2024

Excerpt:

customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM

Available: Copies:

36.

Customer service : skills for success

Lucas, Robert W., author.

Format:

Books

Publication Date

2023

Excerpt:

. -- Customer service via technology -- 10. Encouraging customer loyalty -- 11. Managing your time -- 12

Available: Copies:

37.

Brand metrics measuring brand efficacy along the customer journey

Kall, Jacek VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

brand awareness, consideration and purchase, to customer loyalty and brand advocacy, and finally an

Available: Copies:

38.

Services marketing : a contemporary approach

Berndt, A. (Adele), 1966- editor.

Format:

Books

Publication Date

2022

Excerpt:

-- Building customer relationships and loyalty -- Service recovery.

Available: Copies:

39.

Make your brand matter : experience-driven solutions to capture customers and keep them loyal

Soechtig, Steven G., author.

Format:

Books

Publication Date

2022

Excerpt:

Customer loyalty.

Available: Copies:

40.

Relationship marketing and customer relationship management

Roberts-Lombard, Mornay, editor.

Format:

Books

Publication Date

2018

Excerpt:

customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM

Available: Copies:

41.

Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

strategies they employ to compete for consumer loyalty.Written by international experts in the field, the

Available: Copies:

42.

Services marketing : a contemporary approach

Berndt, A. (Adele), 1966- editor.

Format:

Books

Publication Date

2018

Excerpt:

communications -- Managing demand and capacity -- Building customer relationships and loyalty -- Service recovery.

Available: Copies:

43.

Small data : the tiny clues that uncover huge trends

Lindström, Martin, 1970-

Cover image http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg

Format:

Books

Publication Date

2016

Excerpt:

membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of

Available: Copies:

44.

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty

Available: Copies:

45.

Extreme killing : understanding serial and mass murder

Fox, James Alan author.

Format:

Books

Publication Date

2015

Excerpt:

mass murder illustrates the many violent expressions of power, revenge, terror, greed, and loyalty

Available: Copies:

46.

Youthnation : building remarkable brands in a youth-driven culture

Britton, Matt, 1975-, author

Format:

Books

Publication Date

2015

Excerpt:

experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and

Available: Copies:

47.

Social media marketing : theories & applications

Dahl, Stephan, author.

Format:

Books

Publication Date

2015

Excerpt:

Highlight: WOM and Loyalty -- Case Study: Shout Out Louds: Blue Ice -- Further Reading -- References -- pt

Available: Copies:

48.

Ubuntu : shaping the current workplace with (African) wisdom

Msila, Vuyisile author.

Format:

Books

Publication Date

2015

Excerpt:

; Performance ; Loyalty ; Openness ; Honesty ; Transformational leadership." --Back cover.

Available: Copies:

49.

Grasping service marketing

Jordaan, Yolanda.

Format:

Books

Publication Date

2015

Excerpt:

Service marketing in perspective -- Value : from customer service to satisfaction and loyalty

Available: Copies:

50.

Strategy implementation

Verweire, Kurt.

Format:

Books

Publication Date

2014

Excerpt:

processes: measures that improve customer loyalty -- Organizational behaviour: creating a strong customer

Available: Copies:

51.

Consumer behaviour

Parumasur, Sanjana Brijball, editor.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

. Household decision-making -- Chapter 14. Organisational buying behaviour -- Chapter 15. Consumer loyalty

Available: Copies:

52.

Social media explained : untangling the world's most misunderstood business trend

Schaefer, Mark W.

Format:

Books

Publication Date

2014

Excerpt:

need to know about social media marketing: Humans buy from humans -- Small interactions lead to loyalty

Available: Copies:

53.

Fashion Branding and Consumer Behaviors : Scientific Models

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Excerpt:

communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions

Available: Copies:

54.

Quality management for organizational excellence : introduction to total quality

Goetsch, David L.

Format:

Books

Publication Date

2014

Excerpt:

competitive advantage -- Partnering and strategic alliances -- Customer satisfaction, retention, and loyalty

Available: Copies:

55.

Services marketing : an interactive approach

Fisk, Raymond P.

Format:

Books

Publication Date

2014

Excerpt:

rendered -- Promoting the interactive service experience -- Building customer loyalty through service

Available: Copies:

56.

Research handbook on directors' duties

Paolini, Adolfo, editor.

Format:

Books

Publication Date

2014

Excerpt:

/ Directors' duties in China / A brief note on directors' duties of care and loyalty in Portugal / The limits

Available: Copies:

57.

How to sell to retail : the secrets of getting your product to market

Rayner, Clare.

Format:

Books

Publication Date

2013

Excerpt:

Big! -- 10.Expansion -- Introduction -- Delivering on your promises to secure customer loyalty

Available: Copies:

58.

Marketing database analytics : transforming data for competitive advantage

Banasiewicz, Andrew D.

Format:

Books

Publication Date

2013

Excerpt:

Complex -- The Evaluation Process -- Loyalty Segmentation -- Mini-Case 9.1: Segmenting the Leisure Boating

Available: Copies:

59.

Consumer behaviour

Blythe, Jim.

Format:

Books

Publication Date

2013

Excerpt:

-- Increasing involvement levels -- Loyalty -- Purchasing high-tech consumer durables -- Unsought goods

Available: Copies:

60.

Outlaw : fight for your customers & sell without fear

Leyshan, Trent, author.

Format:

Regular print

Publication Date

2013

Excerpt:

, loyalty, and repeat business. In Outlaw, author and sales expert Trent Leyshan uses straightforward

Available: Copies:

61.

Superstar leadership : a 31-day plan to motivate people, communicate positively, and get everyone on your side

Conlow, Rick.

Format:

Books

Publication Date

2013

Excerpt:

? Electrify your department? Increase customer loyalty, sales, and productivity while simultaneously

Available: Copies:

62.

Mercenaries in asymmetric conflicts

Fitzsimmons, Scott, 1980-

Format:

Books

Publication Date

2013

Excerpt:

group, enhance their technical proficiency, and develop a sense of loyalty to their fellow fighters will

Available: Copies:

63.

Emarketing excellence : planning and optimizing your digital marketing

Chaffey, Dave, 1963-

Format:

Books

Publication Date

2013

Excerpt:

processing models -- 3.7.Customer buying models -- 3.8.Loyalty models -- 3.9.Social media models -- 3.10

Available: Copies:

64.

Selling through someone else : how to use agile sales networks and partners to sell more

Wollan, Robert, 1957-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-d.html

Format:

Books

Publication Date

2013

Excerpt:

transform their "sales" approaches to grow revenue, and enhance customer and brand loyalty. This book

Available: Copies:

65.

Consumer behaviour

Parumasur, Sanjana Brijball.

Format:

Books

Publication Date

2012

Excerpt:

-- Organisational buying behaviour -- Consumer loyalty -- Building relationships with customers -- The online world

Available: Copies:

66.

E-marketing : applications of information technology and the internet within marketing

Molenaar, Cor.

Format:

Books

Publication Date

2012

Excerpt:

communication -- 3.2.Market fragmentation -- 3.3.Brand loyalty -- Summary -- 4.Marketing instruments -- 4.1

Available: Copies:

67.

Online consumer behavior : theory and research in social media, advertising, and e-tail

Close, Angeline, editor.

Format:

Books

Publication Date

2012

Excerpt:

' Changing Needs / Angela Hausman -- 12.Consumer Trust and Loyalty in e-Tail / Lin Guo -- 13.Toward a Theory

Available: Copies:

68.

The little book of big customer satisfaction measurement

Rao, Ajit, 1962-

Format:

Books

Publication Date

2012

Excerpt:

measurement tools -- Converging brand and the customer -- The loyalty convergence -- NPS : is it the ultimate

Available: Copies:

69.

Brand management : Principles and Practices

Dutta, Kirti.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html

Format:

Books

Publication Date

2012

Excerpt:

loyalty -- Company image -- Brand community -- Brand elements -- Corporate societal marketing -- Perceived

Available: Copies:

70.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

-Off Deals -- Loyalty Programs -- Event Marketing -- Summary of Consumer-Oriented Promotions and Marketer

Available: Copies:

71.

Customer service : skills for success

Lucas, Robert W.

Format:

Books

Publication Date

2012

Excerpt:

-- Encouraging customer loyalty.

Available: Copies:

72.

The royal wedding (DVD) William & Catherine.

Format:

Video disc

Publication Date

2011

Excerpt:

Marriages of royalty and nobility -- Great Britain -- History -- 21st century.

Available: Copies:

73.

Music, movies, meanings, and markets : cinemajazzamatazz

Holbrook, Morris B.

Format:

Books

Publication Date

2011

Excerpt:

meanings in motion pictures : commerce, art, and Brando loyalty -- or -- De Niro, my God, to thee. Commerce

Available: Copies:

74.

Corporate social strategy : stakeholder engagement and competitive advantage

Husted, Bryan, 1957-

Cover image http://assets.cambridge.org/97805211/97649/cover/9780521197649.jpg

Format:

Books

Publication Date

2011

Excerpt:

loyalty and profits. But is it true that firms that engage in social action will be rewarded with a good

Available: Copies:

75.

Wired and dangerous : how your customers have changed and what to do about it

Bell, Chip R.

Format:

Books

Publication Date

2011

Excerpt:

Customer loyalty.

Available: Copies:

76.

Bad apples : identify, prevent & manage negative behaviour at work

Furnham, Adrian.

Format:

Books

Publication Date

2011

Excerpt:

Threat -- Bringing Them In -- Weeding Out -- Security At Work, -- Developing Loyalty And Commitment

Available: Copies:

77.

Services marketing.

Bateson, John E. G.

Format:

Books

Publication Date

2011

Excerpt:

implementing effective recovery strategies -- 14. Strategies for facilitating customer loyalty & retention

Available: Copies:

78.

The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change

Aaker, Jennifer Lynn.

Format:

Books

Publication Date

2010

Excerpt:

customer loyalty. Leverage the power of design thinking and psychological research with practical

Available: Copies:

79.

Running the books : the adventures of an accidental prison librarian

Steinberg, Avi.

Format:

Books

Publication Date

2010

Excerpt:

-between life and death, love and loyalty-become personal, Steinberg is forced to take sides. Running the Books

Available: Copies:

80.

Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers

Cakim, Idil Miriam, 1974-

Format:

Books

Publication Date

2010

Excerpt:

? -- How many members to recruit? -- How to engage? -- What does engagement yield -- Customer loyalty and

Available: Copies:

81.

The dark divine

Despain, Bree, 1979-

Format:

Regular print

Publication Date

2010

Excerpt:

him and her loyalty to her brother. As Grace gets closer to Daniel, she learns the truth about that

Available: Copies:

82.

Hospitality and travel marketing

Morrison, Alastair M.

Format:

Books

Publication Date

2010

Excerpt:

trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension

Available: Copies:

83.

Act like a lady, think like a man : what men really think about love, relationships, intimacy, and commitment

Harvey, Steve, 1956-

Format:

Regular print

Publication Date

2009

Excerpt:

, loyalty, and the cookie ; "We need to talk", and other words that make men run for cover -- Why men do

Available: Copies:

84.

New waves in political philosophy

Bruin, Boudewijn Paul de.

Table of contents only http://www.loc.gov/catdir/toc/ecip0824/2008030200.html

Format:

Books

Publication Date

2009

Excerpt:

/ Rahel Jaeggi -- Making nonsense of loyalty to country / Simon Keller -- Finding theoretical concepts in

Available: Copies:

85.

Cover image for A critical analysis of how premium automoblie manufacturer such as Audi and BMW attempt to create loyal customers during 2008/2009 economic crisis

A critical analysis of how premium automoblie manufacturer such as Audi and BMW attempt to create loyal customers during 2008/2009 economic crisis

Ellis, Michael Roy.

Format:

Manuscript

Publication Date

2009

Excerpt:

Customer loyalty.

Available: Copies:

86.

Marketing management

Kotler, Philip.

Table of contents Kostenfrei
E-book - Full text Myilibrary. You can only view this e-book online and not download it
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html

Format:

Books

Publication Date

2009

Excerpt:

customers -- Creating customer value, satisfation, and loyalty -- Analyzing consumer & business markets

Available: Copies:

87.

Perspectives on branding

Miletsky, Jason I.

Format:

Books

Publication Date

2009

Excerpt:

brand building's really all about and the methods needed to generate consumer loyalty. Each approaches

Available: Copies:

88.

Services marketing : a contemporary approach

Boshoff, Christo.

Format:

Books

Publication Date

2009

Excerpt:

communications -- Managing demand and capacity -- Building customer relationship and loyalty -- Service recovery.

Available: Copies:

89.

Throwing sheep in the boardroom : how online social networking will transform your life, work and world

Fraser, Matthew, 1958-

123Library http://www.123library.org/book_details/?id=8805
Books24x7 http://www.books24x7.com/marc.asp?bookid=29493
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=416548
ebrary http://site.ebrary.com/id/10275663
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=263634

Format:

Electronic Resources

Publication Date

2008

Excerpt:

, voice and loyalty; 4: We Googled you: the privacy paradox; 5: Virtual reality: Second Life and death

Available: Copies:

90.

Value creation : the power of brand equity

Neal, William D. (William Douglas), 1943-

Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html

Format:

Books

Publication Date

2008

Excerpt:

Brand loyalty.

Available: Copies:

91.

Throwing sheep in the boardroom : how online social networking will transform your life, work and world

Fraser, Matthew, 1958-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0902/2008041507-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0903/2008041507-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0901/2008041507-d.html

Format:

Books

Publication Date

2008

Excerpt:

-- 3 It's a small world: exit, voice and loyalty -- 4 We Googled you: the privacy paradox -- 5 Virtual

Available: Copies:

92.

A brief history of the development, production and distribution of silk and its subsequent link to royalty

Bredell, Elmien.

Format:

Manuscript

Publication Date

2008

Excerpt:

royalty / Bredell, Elmien.

Available: Copies:

93.

Services marketing : people, technology, strategy

Lovelock, Christopher H.

Inhaltsverzeichnis
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Format:

Books

Publication Date

2007

Excerpt:

Loyalty -- Achieving Service Recovery and Obtaining Customer Feedback -- Improving Service Quality and

Available: Copies:

94.

Small giants : companies that choose to be great instead of big

Burlingham, Bo.

Format:

Books

Publication Date

2007 2005

Excerpt:

commitment to their employees, customers, and community--embracing a clarity and loyalty to purpose that's an

Available: Copies:

95.

Care packages for your customers : an idea a week to enhance customer service

Glanz, Barbara A.

Format:

Books

Publication Date

2007

Excerpt:

Customer loyalty.

Available: Copies:

96.

Hotel of secrets

Joyce, T. J.

Format:

Books

Publication Date

2007

Excerpt:

when one man disappears. Sexual tension and murder, loyalty and deception are part of the world the

Available: Copies:

97.

Connecting with your customers.

Harvard Business School.

Table of contents only http://www.loc.gov/catdir/toc/ecip0610/2006007913.html

Format:

Books

Publication Date

2006

Excerpt:

loyalty -- Do you know how much your customers are really worth to you? / Uta Werner -- Questions about

Available: Copies:

98.

Strategic database marketing

Hughes, Arthur Middleton.

Table of contents http://www.loc.gov/catdir/toc/ecip059/2005006389.html

Format:

Books

Publication Date

2006 2005

Excerpt:

, frequency, monetary analysis -- 6. Communicating with customers -- 7. Customer retention and loyalty -- 8

Available: Copies:

99.

Consumer behaviour

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2006

Excerpt:

buying behaviour -- Consumer loyalty -- Building relationships with customers -- E-commerce and its value

Available: Copies:

100.

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Format:

Books

Publication Date

2006

Excerpt:

, & Loyalty -- Chapter 6 -- Analyzing Consumer Markets -- Chapter 7 -- Analyzing Business Markets -- Chapter 8

Available: Copies:

101.

My friend Leonard

Frey, James, 1969-

Format:

Books

Publication Date

2006 2005

Excerpt:

records their shared grit and humour sparks a mutual admiration which quickly transforms into firm loyalty.

Available: Copies:

102.

Value-driven channel strategy : extending the lean approach

Reidenbach, R. Eric.

Table of contents http://www.loc.gov/catdir/toc/ecip0511/2005011610.html

Format:

Books

Publication Date

2006

Excerpt:

analysis : a process overview -- Becoming lean -- Vsa in action -- Managing channel loyalty : a necessary

Available: Copies:

103.

Marketing for hospitality and tourism

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

managing products -- Internal marketing -- Building customer loyalty through quality -- Pricing products

Available: Copies:

104.

Us and them : understanding your tribal mind

Berreby, David.

Format:

Books

Publication Date

2005

Excerpt:

celebrate it, as if loyalty and faith were never misused. David Berreby describes a third alternative: how

Available: Copies:

105.

Extreme killing : understanding serial and mass murder

Fox, James Alan.

Table of contents http://www.loc.gov/catdir/toc/ecip051/2004022904.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0658/2004022904-d.html

Format:

Books

Publication Date

2005

Excerpt:

terror or revenge -- Killing for expediency -- For love and loyalty -- Murder without guilt -- The

Available: Copies:

106.

Heads in beds : hospitality and tourism marketing

Raza, Ivo, 1968-

Format:

Books

Publication Date

2005

Excerpt:

; and loyalty marketing."--Jacket.

Available: Copies:

107.

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

Wreden, Nick.

ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html

Format:

Books

Publication Date

2005

Excerpt:

; Keeping the faith: making loyalty programmes work ; Future of loyalty programmes: trends with the most

Available: Copies:

108.

Market-based management : strategies for growing customer value and profitability

Best, Roger J.

Format:

Books

Publication Date

2005

Excerpt:

Customer focus and managing customer loyalty -- Marketing performance and marketing profitability

Available: Copies:

109.

The take

Cole, Martina.

Format:

Books

Publication Date

2005

Excerpt:

infect everyone's life. And for the Jacksons, loyalty cannot win out. Because in their world you can

Available: Copies:

110.

The West's road to 9/11 : resisting, appeasing, and encouraging terrorism since 1970

Carlton, David, 1938-

Format:

Books

Publication Date

2005

Excerpt:

insurgents. A work so lacking in loyalty to either liberal or neo-conservative icons will inevitably draw

Available: Copies:

111.

The workplace cultural diversity and perceptions : African versus Western perspective

Pretorius, W. J.

Format:

Books

Publication Date

2005

Excerpt:

: Community vulnerability versus individual vulnerability -- Unit 9: Loyalty divided between the group and the

Available: Copies:

112.

Brand hijack : marketing without marketing

Wipperfürth, Alex.

Format:

Books

Publication Date

2005

Excerpt:

Brand loyalty.

Available: Copies:

113.

Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy

Stinnett, Bill.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019679.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2004019679.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2004019679.html

Format:

Books

Publication Date

2005

Excerpt:

Customer loyalty.

Available: Copies:

114.

Kellogg on branding : the marketing faculty of the Kellogg School of Management

Tybout, Alice M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Format:

Books

Publication Date

2005

Excerpt:

offers increased customer loyalty, competitive advantage & profitability.

Available: Copies:

115.

Consumer insight : how to use data and market research to get closer to your customer

Stone, Merlin, 1948-

Table of contents http://www.loc.gov/catdir/toc/ecip0419/2004014622.html

Format:

Books

Publication Date

2004

Excerpt:

consumers -- Sharing consumer insight - partnerships and loyalty schemes -- Privacy, risk, and good and bad

Available: Copies:

116.

101 marketing strategies for accounting, law, consulting, and professional services firms

Waugh, Troy.

Publisher description http://www.loc.gov/catdir/description/wiley041/2003021210.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2003021210.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003021210.html

Format:

Books

Publication Date

2004

Excerpt:

-- Ch. 14. Great Service Builds Loyalty -- Ch. 15. Building Profits -- Ch. 16. Offering Dessert -- Ch

Available: Copies:

117.

How brands become icons : the principles of cultural branding

Holt, Douglas B.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0414/2004002697.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2004002697-d.html

Format:

Books

Publication Date

2004

Excerpt:

-- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a

Available: Copies:

118.

The business of brands

Miller, Jon, 1971-

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004053025.html
Cover http://swbplus.bsz-bw.de/bsz113620683cov.htm

Format:

Books

Publication Date

2004

Excerpt:

have more loyalty -- Strong brands are a store of trust -- Strong brands can stimulate innovation

Available: Copies:

119.

Gangs

Tilley, Nick.

Format:

Books

Publication Date

2004

Excerpt:

. scott H. Decker and G. David Curry (2002), 'Gangs, gang homicides, and gang loyalty : organized crimes

Available: Copies:

120.

How brands become icons : the principles of cultural branding

Holt, Douglas B.

Format:

Books

Publication Date

2004

Excerpt:

-- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a

Available: Copies:

121.

The culting of brands : when customers become true believers

Atkin, Douglas.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html

Format:

Books

Publication Date

2004

Excerpt:

Customer loyalty.

Available: Copies:

122.

The culting of brands : turn your customers into true believers

Atkin, Douglas.

Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html

Format:

Books

Publication Date

2004

Excerpt:

Customer loyalty.

Available: Copies:

123.

Grasping service marketing

Jordaan, Yolanda.

Format:

Books

Publication Date

2004

Excerpt:

loyalty -- Service metrics and technology -- Service product -- Physical evidence -- People -- Process

Available: Copies:

124.

Mastering the complex sale : how to compete and win when the stakes are high!

Thull, Jeff, 1949-

Table of contents http://www.loc.gov/catdir/toc/wiley031/2002153141.html
Publisher description http://www.loc.gov/catdir/description/wiley039/2002153141.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley045/2002153141.html

Format:

Books

Publication Date

2003

Excerpt:

rather than confrontation, and the most formidable barrier of all to your competition - customer loyalty

Available: Copies:

125.

AdValue : twenty ways advertising works for business

Butterfield, Leslie, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/els031/2002043685.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2002043685.html

Format:

Books

Publication Date

2003

Excerpt:

advertising works' / Tim Broadbent -- How advertising affects customer loyalty / Andrew Crosthwaite -- Long

Available: Copies:

126.

An atlas of interpersonal situations

Kelley, Harold H.

Publisher description http://www.loc.gov/catdir/description/cam022/2002067686.html
Table of contents http://www.loc.gov/catdir/toc/cam031/2002067686.html

Format:

Books

Publication Date

2003

Excerpt:

: trading loyalty for justice. 7. Chicken: death before dishonor. 8. Hero: let's do it your way. 9

Available: Copies:

127.

AdValue : twenty ways advertising works for business

Butterfield, Leslie, 1952-

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=288850
ebrary http://site.ebrary.com/id/10169897
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=104763
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Taylor & Francis http://www.tandfebooks.com/isbn/9780080471877

Format:

Electronic Resources

Publication Date

2003

Excerpt:

advertising works' / Tim Broadbent -- How advertising affects customer loyalty / Andrew Crosthwaite -- Long

Available: Copies:

128.

Brand failures : the truth about the 100 biggest branding mistakes of all time

Haig, Matt.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Inhaltsverzeichnis Brand failures

Format:

Books

Publication Date

2003

Excerpt:

Brand loyalty.

Available: Copies:

129.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2003 2002

Excerpt:

managing products -- Internal marketing -- Building customer loyalty through quality -- Pricing products

Available: Copies:

130.

Consumer behaviour : implications for marketing strategy

Neal, Cathy M.

Format:

Books

Publication Date

2002

Excerpt:

loyalty -- Part Two. Internal Influences: 8. Perception; 9. Learning and memory; 10. Motivation

Available: Copies:

131.

Principles of service marketing and management

Lovelock, Christopher H.

Format:

Books

Publication Date

2002

Excerpt:

in Service Environments -- ch. 5. Relationship Marketing and Customer Loyalty -- ch. 6. Complaint

Available: Copies:

132.

Customer equity : building and managing relationships as valuable assets

Blattberg, Robert C., 1942-

Format:

Books

Publication Date

2001

Excerpt:

Customer loyalty.

Available: Copies:

133.

Direct and interactive marketing

Sargeant, Adrian.

Format:

Books

Publication Date

2001

Excerpt:

Customer Loyalty -- 7. Testing and Research -- 8. Analytical Procedures -- 9. Agencies and Direct Marketing

Available: Copies:

134.

The brand marketing book : creating, managing, and extending the value of your brand

Marconi, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html

Format:

Books

Publication Date

2000

Excerpt:

loyalty -- 4. When a brand gets into trouble -- 5. Brand "personality" and extension positioning : a brand

Available: Copies:

135.

Small business management : an entrepreneurial emphasis

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-d.html

Format:

Books

Publication Date

2000

Excerpt:

-- Small business marketing -- Customer loyalty and product strategy -- Pricing and credit strategies

Available: Copies:

136.

Commitment-led marketing : the key to brand profits is in the customer's mind

Hofmeyr, J. H. (Jan H.)

Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html

Format:

Books

Publication Date

2000

Excerpt:

Customer loyalty.

Available: Copies:

137.

Exploring direct marketing

O'Malley, Lisa.

Format:

Books

Publication Date

1999

Excerpt:

, Retention and Loyalty -- 7. Relationship Marketing -- 8. Direct Marketing Media -- 9. The Internet -- 10

Available: Copies:

138.

Global management : universal theories and local realities

Ibarra Colado, Eduardo.

Format:

Books

Publication Date

1999

Excerpt:

: internationalization and the management text / Albert J. Mills & Jean Hatfield -- 3. 'If you really want loyalty

Available: Copies:

139.

Customer behavior : consumer behavior & beyond

Sheth, Jagdish N.

Format:

Books

Publication Date

1999

Excerpt:

-- Intermediary customer decisisonmaking -- Customer loyalty to products and stores -- Relationship-based buying

Available: Copies:

140.

Excellence in advertising : the IPA guide to best practice

Butterfield, Leslie, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/els033/99043468.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html

Format:

Books

Publication Date

1999

Excerpt:

loyalty? / Andrew Crosthwaite -- Advertising and shareholder value / Leslie Butterfield.

Available: Copies:

141.

Intellectual capital : the new wealth of organizations

Stewart, Thomas A., 1948-

Format:

Books

Publication Date

1999

Excerpt:

company's people, the loyalty of its customers, and the collective knowledge embodied in an organization

Available: Copies:

142.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

. Building customer loyalty through quality. -- 12. Pricing products : pricing considerations, approaches

Available: Copies:

143.

Brand spirit : how cause related marketing builds brands

Pringle, Hamish.

Table of contents http://catdir.loc.gov/catdir/toc/onix01/99013354.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99013354.html
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Format:

Books

Publication Date

1999

Excerpt:

Importance of Loyalty -- Case History: Tesco: 'Computers for Schools' -- Communications Clutter and Expert

Available: Copies:

144.

Emotional intelligence at work : the untapped edge for success

Weisinger, Hendrie.

Table of Contents http://www.loc.gov/catdir/toc/onix06/97021220.html
Publisher description http://www.loc.gov/catdir/description/wiley034/97021220.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley042/97021220.html

Format:

Books

Publication Date

1998

Excerpt:

If you think analytical skills, company loyalty, or even competence is the key to success in the

Available: Copies:

145.

Satisfaction : a behavioral perspective on the consumer

Oliver, Richard L., 1945-2016.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96017899.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96017899.html
Inhaltsverzeichnis Satisfaction

Format:

Books

Publication Date

1997

Excerpt:

HAPPENS NEXT? -- After satisfaction: The short run consequences -- Loyalty and profit: Long-term effects

Available: Copies:

146.

Services marketing

Lovelock, Christopher H.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1996

Excerpt:

Shostack -- Loyalty-Based Management / Frederick F. Reichheld -- Boston Center for Adult Education

Available: Copies:

147.

Advances in relationship marketing

Payne, Adrian.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1995

Excerpt:

-Term Customer Loyalty: A Strategic Approach / Moira Clark and Adrian Payne -- 4. Internal Marketing: Myth versus

Available: Copies:

148.

Consumer behavior and marketing action

Assael, Henry.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html

Format:

Books

Publication Date

1995

Excerpt:

-- Complex decision making -- Comsumer learning, habit, and brand loyalty -- Low involvement decision making

Available: Copies:

149.

Command performance : the art of delivering quality service

Format:

Books

Publication Date

1994

Excerpt:

L. Heskett -- The New Productivity Challenge / Peter F. Drucker -- Loyalty-Based Management

Available: Copies:

150.

Managing brand equity : capitalizing on the value of a brand name

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html

Format:

Books

Publication Date

1991

Excerpt:

-- The Micro Pro Story -- Brand Loyalty -- Measuring Brand Loyalty -- The Strategic Value of Brand

Available: Copies:

151.

Royalty JSE: Corporate fee for EOD data

Format:

Books

Excerpt:

Royalty JSE: Corporate fee for EOD data

Available: Copies:

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Close, Angeline, editor.

(1)

Cole, Martina.

(1)

Conlow, Rick.

(1)

Dahl, Stephan, author.

(1)

Davis, Stanley, 1931-

(1)

Despain, Bree, 1979-

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Durkin, Dianne M., 1947-

(1)

Dutta, Kirti.

(1)

Elliott, Richard H., author.

(1)

Ellis, Michael Roy.

(1)

Evans, Martin (Martin J.)

(1)

Fisk, Raymond P.

(1)

Fitzsimmons, Scott, 1980-

(1)

Foss, Bryan.

(1)

Fox, James Alan author.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Grove, Stephen J. (Stephen John), 1950-

(1)

Haig, Matt.

(1)

Hartzer, Tegan

(1)

Harvard Business School.

(1)

Harvey, Steve, 1956-

(1)

Hasen, Jeff, 1958-

(1)

Hattersley, Rachelle.

(1)

(1)

(1)

(1)

(1)

Hofmeyr, J. H. (Jan H.)

(1)

Holbrook, Morris B.

(1)

Hughes, Arthur Middleton.

(1)

(1)

(1)

(1)

(1)

Ibarra Colado, Eduardo.

(1)

Independent Institute of Education. Design School Southern Africa.

(1)

Independent Institute of Education. Vega School

(1)

Jain, Naveen (Management consultant)

(1)

John, Joby, 1957-

(1)

Joyce, T. J.

(1)

Kall, Jacek VerfasserIn.

(1)

Keller, Kevin Lane, 1956- author.

(1)

Kelley, Harold H.

(1)

Kellogg School of Management.

(1)

Kotler, Philip, author.

(1)

Landsberg, Calvin.

(1)

Leyshan, Trent, author.

(1)

Lindström, Martin, 1970-

(1)

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

(1)

Lucas, Robert W.

(1)

Lucas, Robert W., author.

(1)

Makhanya, Nomfundo.

(1)

Maohapeloa, Joshuoa Pulumo.

(1)

Marconi, Joe.

(1)

Market Research Society.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Morrison, Alastair M.

(1)

Mostert, Marike.

(1)

Mpobole, Mmamelo.

(1)

Mpofu, Phila.

(1)

Msila, Vuyisile author.

(1)

Muir, David, 1971-

(1)

Mujeer, A. Qasim.

(1)

Neal, Cathy M.

(1)

Neal, William D. (William Douglas), 1943-

(1)

(1)

(1)

(1)

(1)

Oliver, Richard L., 1945-2016.

(1)

Paharia, Rajat.

(1)

Paolini, Adolfo, editor.

(1)

Parumasur, Sanjana Brijball, editor.

(1)

Parumasur, Sanjana Brijball.

(1)

Passikoff, Robert, 1948-

(1)

Patterson, John R. (John Rice), 1951-

(1)

Patterson, Maurice (Maurice A.)

(1)

Payne, Adrian.

(1)

Percy, Larry, author.

(1)

Pervan, Simon, author.

(1)

Petty, J. William, 1942-

(1)

(1)

(1)

(1)

(1)

(1)

Quester, Pascale G. (Pascale Genevieve)

(1)

Rao, Ajit, 1962-

(1)

Rayner, Clare.

(1)

Raza, Ivo, 1968-

(1)

Reichheld, Frederick F.

(1)

Reidenbach, R. Eric.

(1)

Rice, Butch.

(1)

Rifkind, Daniel.

(1)

Roberts-Lombard, Mornay.

(1)

Samuels, Jade.

(1)

Sargeant, Adrian.

(1)

Schaefer, Mark W.

(1)

Schneider, Jacqueline.

(1)

Sheth, Jagdish N.

(1)

Smith, Andy, 1968-

(1)

Smith, Genevieve.

(1)

Smith, P. R. (Paul Russell), 1957-

(1)

Soechtig, Steven G., author.

(1)

Steinberg, Avi.

(1)

Stevens, Kim.

(1)

Stewart, Thomas A., 1948-

(1)

Stinnett, Bill.

(1)

Stone, Merlin, 1948-

(1)

Strauss, Ron (Ronald), 1943-

(1)

Szwarc, Paul.

(1)

Tavleieva, Tsvitana.

(1)

Taylor, John, 1946 May 27-

(1)

Teal, Thomas, 1937-

(1)

Thomas, Jacquelyn S., 1969-

(1)

Thompson, Harvey.

(1)

Thompson, Marjorie, 1957-

(1)

(1)

(1)

(1)

(1)

(1)

Van Hooser, Phillip, 1957-

(1)

Van Zyl, Lezje Eulize.

(1)

Verweire, Kurt.

(1)

Watsabaugh, Doug, 1951-

(1)

(1)

(1)

(1)

(1)

(1)

Wollan, Robert, 1957-

(1)

(1)

Format

(123)

(22)

(3)

(2)

(1)

Item Category 1

Material Type

Audio-visual Material

Language

(151)

Library

RC Nelson Mandela Bay

VC Nelson Mandela Bay

Shelf Location

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

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Publication Date

Subject

(16)

(16)

(16)

(15)

(12)

(11)

(10)

(8)

Consumer satisfaction.

(8)

Marketing -- Management.

(8)

Customer relations -- Management.

(6)

Internet marketing.

(6)

Hospitality industry -- Marketing.

(5)

Marketing -- South Africa.

(5)

Relationship marketing.

(5)

Tourism -- Marketing.

(5)

Brand name products -- Management.

(4)

Internet.

(4)

Merken.

(4)

Selling.

(4)

Service industries -- Marketing.

(4)

(4)

(4)

(3)

(3)

Brand name products -- Marketing.

(3)

Consumer behavior -- South Africa.

(3)

Consumers' preferences.

(3)

Customer services -- South Africa -- Marketing.

(3)

Interpersonal relations.

(3)

Marketing -- South Africa -- Management.

(3)

Marketing research.

(3)

Online social networks.

(3)

Product management.

(3)

Professions -- South Africa -- Marketing.

(3)

Service industries -- South Africa -- Marketing.

(3)

South Africa.

(3)

Advertising -- Brand name products.

(2)

Business enterprises -- Computer networks.

(2)

Business names.

(2)

Consumer satisfaction -- Evaluation.

(2)

Corporate culture.

(2)

Customer services -- Management.

(2)

Customer services -- Marketing.

(2)

Direct marketing.

(2)

Identity (Psychology)

(2)

Lehrbuch.

(2)

Mass murder -- United States -- Case studies.

(2)

Mass murder -- United States.

(2)

Popular culture.

(2)

Produits de marque -- Commercialisation.

(2)

Professions -- Marketing.

(2)

Serial murders -- United States -- Case studies.

(2)

Serial murders -- United States.

(2)

Service industries.

(2)

Social entrepreneurship.

(2)

Social media.

(2)

Social responsibility of business.

(2)

Strategisch management.

(2)

Telemarketing.

(2)

Toerisme.

(2)

Tourisme -- Marketing.

(2)

Tourismus.

(2)

7.150.

(1)

Accueil (Tourisme) -- Marketing.

(1)

Administración de mercadeo.

(1)

Advertisers -- Attitudes.

(1)

Angola -- History, Military -- 20th century.

(1)

Aufsatzsammlung.

(1)

Australian

(1)

Automobiles -- Marketing.

(1)

BIens incorporels -- Evaluation -- Etats-Unis.

(1)

Bars (Drinking establishments)

(1)

Bedrijfsbeleid.

(1)

Beziehungsmanagement.

(1)

Biens incorporels -- États-Unis -- Gestion.

(1)

Brand building -- Research -- South Africa

(1)

Brand consumer behaviour -- Research

(1)

Brand customer service -- Research

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand name products -- Case studies.

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products -- Valuation -- Management.

(1)

Brand name products -- Valuation -- United States -- Management.

(1)

Brand name products -- Valuation.

(1)

Brand name products Valuation Management United States

(1)

Branding (Marketing) -- Case studies.

(1)

Branding (Marketing) -- Management.

(1)

Brothers and sisters -- Juvenile fiction.

(1)

Business -- Scholarships, fellowships, etc.

(1)

Business ethics.

(1)

Business networks.

(1)

Cambridge, Catherine, Duchess of, 1982- -- Marriage.

(1)

Cell phone advertising.

(1)

Close corporations -- United States -- Management.

(1)

Communication in marketing.

(1)

Comparative management.

(1)

Computer Communication Networks.

(1)

Computer communications & networking.

(1)

Congo (Democratic Republic) -- History, Military -- 20th century.

(1)

Consommateurs -- Comportement.

(1)

Consommateurs -- Fidélité

(1)

Consumentengedrag.

(1)

Consumer behavior -- Australia -- Case studies.

(1)

Consumer behavior -- Australia.

(1)

Consumer behavior -- New Zealand -- Case studies.

(1)

Consumer behavior -- New Zealand.

(1)

Consumers -- Examinations, questions, etc.

(1)

Cosmetics -- Research -- Cape Town, South Africa

(1)

Creative ability in business.

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer loyalty programs -- Case studies.

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Database management.

(1)

Database marketing -- Planning.

(1)

(1)

(1)

(1)

(1)

Dienstleistungsbetrieb.

(1)

Dienstleistungssektor.

(1)

Directors of corporations -- Legal status, laws, etc.

(1)

Diversity in the workplace -- South Africa.

(1)

Diversity in the workplace.

(1)

E-commerce.

(1)

Electronic commerce -- Psychological aspects.

(1)

Emotional intelligence.

(1)

(1)

(1)

(1)

(1)

Ex-convicts -- England -- Fiction.

(1)

Ex-convicts -- United States.

(1)

Fashion merchandising.

(1)

Fehlentscheidung.

(1)

Fidélité à une marque.

(1)

Food service -- Marketing.

(1)

Frey, James, 1969- -- Friends and associates.

(1)

Gangs -- Cross-cultural studies.

(1)

(1)

(1)

(1)

(1)

Group relations training -- Case studies.

(1)

Hospitality industry Marketing

(1)

Human capital.

(1)

Hôtels -- Gestion.

(1)

Identité (Psychologie)

(1)

Industrial management.

(1)

Intangible -- Valuation -- United States -- Management.

(1)

Intangible property -- Valuation -- Management.

(1)

Intangible property -- Valuation -- United States -- Management.

(1)

Intangible property -- Valuation.

(1)

Intangible property Valuation Management United States

(1)

Intellectual capital.

(1)

Interactive marketing.

(1)

International relations.

(1)

Internet -- Social aspects.

(1)

Internet marketing -- Political aspects.

(1)

Internet marketing -- Social aspects.

(1)

Interpersonal communication.

(1)

Jazz in motion pictures.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Logotypes -- Gestion.

(1)

Loyaliteit.

(1)

Loyalty.

(1)

Male friendship.

(1)

Man-woman relationships.

(1)

(1)

(1)

(1)

(1)

Market surveys -- Australia -- Case studies.

(1)

Market surveys -- Australia.

(1)

Market surveys -- New Zealand -- Case studies.

(1)

Market surveys -- New Zealand.

(1)

Marketing

(1)

Marketing -- Data processing.

(1)

Marketing -- Databases.

(1)

Marketing -- Decision making.

(1)

Marketing -- Management -- Textbooks.

(1)

Marketing -- Psychological aspects.

(1)

Marketing -- organization & administration.

(1)

Marketing social.

(1)

Marknadsföring.

(1)

Marktwaarde.

(1)

Marques de commerce -- Choix.

(1)

Marques de commerce -- États-Unis -- Gestion.

(1)

Marriages of royalty and nobility -- Great Britain -- History -- 21st century.

(1)

Massamoorden.

(1)

Mate selection.

(1)

Men -- Psychology.

(1)

Mercadotecnia -- Administración.

(1)

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