Competing for capital : investor relations in a dynamic world

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Title:

Competing for capital : investor relations in a dynamic world

Author:

Marcus, Bruce W., 1925-

ISBN:

9780471448624

Personal Author:

Marcus, Bruce W., 1925-

Publication Information:

Hoboken, N.J. : John Wiley & Sons, Inc., c2005.

Physical Description:

p. cm.

Contents:

Ch. 1. Strategic factors in a new environment -- Ch. 2. The new investor - and what influences the investment decision -- Ch. 3. Regulation -- Ch. 4. The street -- Ch. 5. Talking to the financial community and the shareholder -- Ch. 6. Analysis and analysts -- Ch. 7. Dealing with the business and financial media -- Ch. 8. The future of investor relations.

Abstract:

"Since Competing for Capital was first published in 1975, there is virtually no area of investor relations that hasn't changed, and the competition for investment capital has become keener. Currently, competition for an investor's dollar has become so acute, and the regulations so different, that it requires an entirely fresh view of long-standing investor relations practice. This book addresses the updates in recently passed laws and regulations, including Sarbanes-Oxley, and delineates the significant changes that have occurred over the past years within both corporations and the financial community in respect to investors and contemporary investor relations practices.".

"From new configurations of financial institutions and companies to the changing attitudes of, and toward, investors, Competing for Capital offers readers a contemporary view of the dynamic and vital world of investor relations, essential to better informing investors and to help corporations to better compete in the capital markets."--BOOK JACKET.

Subject Term:

Investments -- United States.

Corporations -- Investor relations -- United States.

Stockbrokers -- United States.

Investment analysis.

Electronic Access:

Table of contents http://www.loc.gov/catdir/toc/ecip0422/2004019426.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015768936	659.285 M322C 2005	1	Searching... Unknown

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Praise for Competing for Capital

"An indispensable guide for investor relations and communication counselors alike. With more individual investors in the market than ever before, this book makes navigating the new regulatory playing field much more possible--and makes clear the path to victory."
--Michael W. Robinson
Director, Levick Strategic Communications; Former Director of Public Affairs and Policy, U.S. Securities and Exchange Commission (SEC); Director of Media Relations, NASD

"More than simply writing a textbook on IR, Bruce Marcus shares his wealth of experience and critical viewpoint with those seeking to understand a fast-changing profession."
--June Filingeri
President of Comm-Partners LLC, Investor Relations Consultant, and Educator

"Bruce Marcus puts some solid ground under the shifting landscape of being an investor relations professional. A must-read primer for public companies."
--Robert C. Roeper
Managing Director, VIMAC Ventures, LLC

"As the song lyrics go, 'everything old is new again,' but this time with a vengeance. Disclosure has always been the touchstone of securities laws, but now more disclosure is required on a real-time basis with heightened accountability. Competing for Capital is a must-read for those in the securities industry, providing insights into securities markets, the information age and technology, and their impact on the job of investor relations professionals. Investors come in all shapes and sizes from around the globe, and investor relations personnel have their work cut out for them to provide clear, comprehensible, and comprehensive information, accessible to the novice and sophisticate alike. Competing for Capital shows them the way."
--Donna L. Brooks, Esq.
Partner, Shipman & Goodwin, LLP

"Competing for Capital puts our recent turbulent financial marketplace in context, provides solid information for both new and experienced investor relations practitioners, and offers insights into the future of IR--all in Bruce Marcus's easy-reading style."
--Dixie Watterson
IR consultant, Communica Partners

"Competing for Capital aptly illustrates how investor relations has become a major corporate responsibility in generating trust, and how the profession must realize now more than ever that the needs of investors have changed because of technology, regulation, and globalization."
--Mark Kollar
Managing Director, Cubitt Jacobs & Prosek