269 Results Found
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1.
by
Lewis, Roger, 1944 September 27-
Format:
Books
Publication Date
2003
Excerpt:
Market research / Lewis, Roger, 1944 September 27-
by
Worcester, Robert
Format:
Books
Publication Date
1986
Excerpt:
Consumer market research handbook Worcester, Robert
3.
by
Roe, Michael, 1931-
Format:
Books
Publication Date
2004
Excerpt:
Market research in action / Roe, Michael, 1931-
by
Worcester, Robert M.
Format:
Books
Publication Date
1988 1986
Excerpt:
Consumer market research handbook / Worcester, Robert M.
by
Worcester, Robert M.
Format:
Books
Publication Date
1986
Excerpt:
Consumer market research handbook / Worcester, Robert M.
by
Mouncey, Peter.
Table of contents only http://www.loc.gov/catdir/toc/ecip073/2006036082.html
Format:
Books
Publication Date
2007
Excerpt:
Best practice in market research / Mouncey, Peter.
7.
by
Block, Martin P., 1946-
Table of contents http://www.loc.gov/catdir/toc/ecip058/2005004871.html
Format:
Books
Publication Date
2005
Excerpt:
Business-to-business market research / Block, Martin P., 1946-
8.
by
Webb, John R. (John Richard), 1949-
Format:
Books
Publication Date
2002
Excerpt:
Understanding and designing market research / Webb, John R. (John Richard), 1949-
by
TV Choice Ltd.
Format:
Video disc
Publication Date
2005
Excerpt:
What's going on in market research? : a clear guide using case studies --
10.
by
Adams, Karen.
Table of contents only http://www.loc.gov/catdir/toc/ecip0617/2006023957.html
Format:
Books
Publication Date
2006
Excerpt:
An introduction to market and social research : planning and using research tools and techniques /
11.
by
Stone, Merlin, 1948-
Table of contents http://www.loc.gov/catdir/toc/ecip0419/2004014622.html
Format:
Books
Publication Date
2004
Excerpt:
Consumer insight : how to use data and market research to get closer to your customer / Stone
12.
by
Brace, Ian, 1949-
Format:
Books
Publication Date
2004
Excerpt:
Market research in practice series
13.
by
Smith, D. V. L. (David Van Lloyd)
Publisher description http://www.loc.gov/catdir/description/wiley041/2003067249.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2003067249.html
Publisher description http://www.loc.gov/catdir/description/wiley042/2003067249.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003067249.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2003067249.html
Publisher description http://www.loc.gov/catdir/description/wiley042/2003067249.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003067249.html
Format:
Books
Publication Date
2004
Excerpt:
The art & science of interpreting market research evidence / Smith, D. V. L. (David Van Lloyd)
14.
by
Callingham, Martin.
123Library http://www.123library.org/book_details/?id=98811
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=242855
ebrary http://site.ebrary.com/id/10084453
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=130559
MyiLibrary http://www.myilibrary.com?id=22253
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=242855
ebrary http://site.ebrary.com/id/10084453
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=130559
MyiLibrary http://www.myilibrary.com?id=22253
Format:
Electronic Resources
Publication Date
2004
Excerpt:
Market intelligence : how and why organizations use market research / Callingham, Martin.
15.
by
McDaniel, Carl, Jr., 1941- author.
Format:
Books
Publication Date
2021
Excerpt:
Marketing research : using analytics to develop market insights / McDaniel, Carl, Jr., 1941- author.
16.
by
Brace, Ian, 1949-
Format:
Books
Publication Date
2013
Excerpt:
Questionnaire design : how to plan, structure and write survey material for effective market
17.
by
McQuarrie, Edward F.
Format:
Books
Publication Date
2012
Excerpt:
The market research toolbox : a concise guide for beginners / McQuarrie, Edward F.
18.
by
Poynter, Ray.
Format:
Books
Publication Date
2010
Excerpt:
The handbook of online and social media research : tools and techniques for market researchers /
19.
by
McQuarrie, Edward F.
Table of contents http://www.loc.gov/catdir/toc/ecip059/2005006695.html
Format:
Books
Publication Date
2006
Excerpt:
The market research toolbox : a concise guide for beginners / McQuarrie, Edward F.
20.
by
Ford, Kevin.
Format:
Books
Publication Date
2005
Excerpt:
Brands laid bare : using market research for evidence-based brand management / Ford, Kevin.
21.
by
Clemente, Mark N.
Format:
Books
Publication Date
2002
Excerpt:
, advertising, public relations, direct marketing, market research, sales promotion, / Clemente, Mark N.
22.
by
Lescher, John F.
Format:
Books
Publication Date
1995
Excerpt:
Online market research : cost-effective searching of the Internet and online databases / Lescher
by
Lescher, John F.
Format:
Books
Publication Date
1995
Excerpt:
Online market research: cost-effective searching of the Lescher, John F.
Format:
Books
Publication Date
2025 2024 2023 2022 2021
Excerpt:
Market place : an insight into advertising, marketing, research, sales promotion.
by
Szwarc, Paul.
Format:
Books
Publication Date
2005
Excerpt:
Market research in practice series
26.
by
Whitman Cobb, Wendy N., author.
Format:
Books
Publication Date
2024
Excerpt:
, conducting and consuming research, and broadening their future career aspirations. The book's innovative
by
Cant, M. C. (Michael Colin), 1957- editor.
Format:
Books
Publication Date
2024
Excerpt:
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
28.
by
Raskin, Jonathan D., author.
Format:
Books
Publication Date
2024
Excerpt:
"Leaving no stone unturned, Psychopathology and Mental Distress uses the most up-to-date research
29.
by
Schaefer, Richard T., author.
Format:
Books
Publication Date
2024
Excerpt:
features thorough integration of the latest research on race, ethnicity, and globalization"--Provided by
by
Berndt, A. (Adele), 1966- editor.
Format:
Books
Publication Date
2022
Excerpt:
today's market and the growing expectations of service delivery. New research provides additional
by
Cant, M. C. (Michael Colin), 1957- editor.
Format:
Books
Publication Date
2021
Excerpt:
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
32.
by
Tuten, Tracy L., 1967- author.
Format:
Books
Publication Date
2021
Excerpt:
understanding rapidly evolving social media and its users. The market leading and award winning text on social
33.
by
GEORGE, RICHARD.
Format:
Books
Publication Date
2021
Excerpt:
marketing research -- Designing the tourism and hospitality marketing strategy -- 5. Tourism and hospitality
by
Cant, M. C. (Michael Colin), 1957-
Format:
Books
Publication Date
2020
Excerpt:
-- Marketing research -- Consumer behaviour -- Market segmentation, targeting and positioning -- Segmenting
35.
by
George, Richard, 1968- author.
Format:
Books
Publication Date
2019
Excerpt:
: Analysing the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in
by
Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format:
Books
Publication Date
2018 2011
Excerpt:
marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing
37.
by
Tuten, Tracy L., 1967- author.
Format:
Books
Publication Date
2018
Excerpt:
Research -- Social Media Listening: The Research Process -- Caution! Research Errors and Biases -- Social
38.
by
Doh, Jonathan P.
Format:
Books
Publication Date
2018
Excerpt:
a market-leader. The authors retain research and practices over the past decades, and incorporate
39.
by
Hogg, Michael A., 1954- author.
Format:
Books
Publication Date
2018
Excerpt:
developed features to aid independent study: Research Classic and Research highlight sections focus on
by
Berndt, A. (Adele), 1966- editor.
Format:
Books
Publication Date
2018
Excerpt:
to today⁰́₉s market and it⁰́₉s growing expectations of service delivery. New research provides
41.
by
Faerm, Steven, author.
Format:
Books
Publication Date
2017
Excerpt:
-- Designers who define fashion history -- Primary categories in the market -- Seasonal deliveries -- Customer
42.
by
Smith, Ronald D., 1948- author.
Format:
Books
Publication Date
2017
Excerpt:
Research; Phase 2: Strategy; Phase 3: Tactics; Phase 4: Evaluative Research -- Effective Creativity.
43.
by
Hitt, Michael A.
Format:
Books
Publication Date
2017
Excerpt:
Hoskisson, the 12th edition of STRATEGIC MANAGEMENT is steeped in cutting-edge research featuring more than
44.
by
Lamb, Charles W., author.
Format:
Books
Publication Date
2017
Excerpt:
and targeting markets -- Marketing Research -- Part 3: Product decisions -- Product concepts
45.
by
Coyle, John J. (John Joseph), 1935- author.
Format:
Books
Publication Date
2017
Excerpt:
3PL Market Size and Scope -- 12-3.Third-Party Logistics Research Study[—]Industry Details
by
Cant, M. C. (Michael Colin), 1957- editor.
Format:
Books
Publication Date
2017
Excerpt:
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
by
Mavesere , Derek, author
Format:
Books
Publication Date
2017
Excerpt:
questionnaires and 9 interviews with key informantswere conducted, to answer the research objectives.In terms of
48.
by
Kotler, Philip, author.
Format:
Books
Publication Date
2016
Excerpt:
relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets
49.
by
Renfrew, Elinor.
Format:
Books
Publication Date
2016
Excerpt:
Ch. 1: What is a collection? -- How to start a collection -- Market research -- Inspiration
by
Strumpman, Emma.
Format:
Manuscript
Publication Date
2016
Excerpt:
Youth market -- Research -- South Africa
51.
by
Hisrich, Robert D., author.
Format:
Books
Publication Date
2016
Excerpt:
-- Introduction -- Foreign Market Selection Model -- Developing Foreign Market Indicators -- Primary Versus
52.
by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated
53.
by
Posner, Harriet, author.
Format:
Books
Publication Date
2015
Excerpt:
planning : Marketing research ; Market research methods ; Market trends ; Planning and strategy
54.
by
Keizer, P. (Pieter Klaas), author.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1604/2014948662-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1604/2014948662-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1604/2014948662-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1604/2014948662-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1604/2014948662-d.html
Format:
Books
Publication Date
2015
Excerpt:
used to improve the student's understanding of the functioning of persons, organisations, markets, and
55.
by
Hill, Charles W. L., author.
Format:
Books
Publication Date
2015 2014
Excerpt:
-- Implications for Managers -- Chapter Summary -- Critical Thinking and Discussion Questions -- Research Task
56.
by
Keegan, Warren J. author.
Format:
Books
Publication Date
2015
Excerpt:
information systems and market research -- Segmentation, targeting, and positioning -- Importing, exporting
57.
by
Schoonveld, Ed.
Format:
Books
Publication Date
2015
Excerpt:
market access and pricing function -- Market access and pricing negotiations -- Risk sharing and managed
58.
by
Smale, Bob.
Format:
Books
Publication Date
2015
Excerpt:
learning -- from software packages, online research skills and data management * Use what you learn right
59.
by
Horwitz, Frank M.
Format:
Books
Publication Date
2015
Excerpt:
Handbook of human resource management in emerging markets / Horwitz, Frank M.
60.
by
Lemish, Dafna, 1951-
Format:
Books
Publication Date
2015
Excerpt:
, adolescents, and childhood. Primer to global issues and core research into children and the media integrating
61.
by
Luthans, Fred.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1501/2013039863-t.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1408/2013039863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1501/2013039863-b.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1403/2013039863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1501/2013039863-d.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1408/2013039863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1501/2013039863-b.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1403/2013039863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1501/2013039863-d.html
Format:
Books
Publication Date
2015
Excerpt:
, research, and practical applications, that students understand how to adjust, adapt, and navigate the
62.
by
Choi, Tsan-Ming, editor.
Format:
Books
Publication Date
2014
Excerpt:
-Ming Choi -- Luxury fashion branding: literature review, research trends, and research agenda / Tsan
63.
by
Ng, Irene C. L., author.
Format:
Books
Publication Date
2014
Excerpt:
Creating new markets in the digital economy : value and worth / Ng, Irene C. L., author.
64.
by
Clow, Kenneth E.
Format:
Books
Publication Date
2014
Excerpt:
Essentials of marketing research : putting research into practice / Clow, Kenneth E.
65.
by
Lin, Nan, 1938- editor of compilation.
Format:
Books
Publication Date
2014
Excerpt:
-economic regimes (command versus market) and cultural factors (family centrality versus diverse social ties) affect
by
Tiwari, Piyush, author.
Format:
Books
Publication Date
2014
Excerpt:
-- Introduction -- Size of property market -- User market -- Investment market -- Investor profile -- Development
67.
by
Hill, Ronald Paul, editor of compilation.
Format:
Books
Publication Date
2014
Excerpt:
Handbook of research on marketing and corporate social responsibility / Hill, Ronald Paul, editor
by
Earl, C. F.
Format:
Books
Publication Date
2014
Excerpt:
What is marketing? -- How to do market research -- What about the competition? -- How much money
69.
by
Schwalbe, Kathy.
Format:
Regular print
Publication Date
2014 2013
Excerpt:
-- Market Research -- Procurement Management Plan -- Statement of Work -- Procurement Documents -- Source
70.
by
George, Richard, 1968- author.
Format:
Books
Publication Date
2014
Excerpt:
marketing environment -- 4. Tourism marketing planning -- 5. Tourism marketing research -- PART 3. Analysing
by
Stokes, Rob (eMarketing specialist)
Format:
Books
Publication Date
2013 2011
Excerpt:
marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing
72.
by
Cant, M. C. (Michael Colin), 1957- editor.
Format:
Books
Publication Date
2013
Excerpt:
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
73.
by
Burke, Sandra.
Format:
Books
Publication Date
2013
Excerpt:
own business -- Market research -- Marketing and branding -- Sales and negotiation -- Design and
74.
by
Kotler, Philip, 1931-
Format:
Books
Publication Date
2013
Excerpt:
advantage -- PART 2. Understanding the market. The global marketing environment -- Information management
75.
by
McDonald, Malcolm.
Format:
Books
Publication Date
2013
Excerpt:
segmentation ; International market segmentation -- Understanding markets. Marketing information and research
76.
by
Hantula, Donald A.
Format:
Books
Publication Date
2013
Excerpt:
counterfeit goods market, this book is a working example of translational research. It contains tools and
77.
by
Cravens, David W.
Format:
Books
Publication Date
2013
Excerpt:
marketing marketing strategy market market research market analysis development cases
78.
by
Baskerville, David.
Format:
Books
Publication Date
2013
Excerpt:
Audience identification and market research -- Spectrum of formats -- How commercial radio stations
79.
by
Tisdell, C. A. (Clement Allan)
Format:
Books
Publication Date
2013
Excerpt:
-type theories of economic evolution and ideal market structures -- 4.3.Schumpeter, Marx and the evolution of
80.
by
Edwards, Robert D. (Robert Davis), 1893-
Format:
Books
Publication Date
2013
Excerpt:
Formations -- The Falling Wedge -- Wedges on weekly and monthly charts -- Rising Wedges common in Bear Market
81.
by
Peacock, Rebeca, 1985-, editor of compilation.
Format:
Books
Publication Date
2013
Excerpt:
! : using social media to market libraries, assist patrons and revitalize outreach efforts / Katy Kelly and
82.
by
Zheng, Ping.
Format:
Books
Publication Date
2013
Excerpt:
Emerging business ventures under market socialism : entrepreneurship in China / Zheng, Ping.
83.
by
Cooper, Brant.
Format:
Books
Publication Date
2013
Excerpt:
markets / Cooper, Brant.
84.
by
Kapstein, Ethan B., author.
Format:
Books
Publication Date
2013
Excerpt:
AIDS drugs for all : social movements and market transformations / Kapstein, Ethan B., author.
85.
by
Samli, A. Coskun.
Format:
Books
Publication Date
2013
Excerpt:
-- Diffusion of Innovation in Different Global Markets -- Country of Origin, Country of Production, and Country
86.
by
Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-d.html
Format:
Books
Publication Date
2013
Excerpt:
-Bond and the Latin American Sweater Market -- Dr. Eris: Cosmetics from Poland -- Imaginarium -- Joemarin Oy
87.
by
Semenik, Richard J.
Format:
Books
Publication Date
2012
Excerpt:
brand promotion -- Market segmentation, positioning, and the value proposition -- Research in
88.
by
Trott, Paul.
Format:
Books
Publication Date
2012
Excerpt:
product development -- Packaging and product development -- New service innovation -- Market research and
89.
by
Cho, Joonmo.
Format:
Books
Publication Date
2012
Excerpt:
The Korean labour market after the 1997 economic crisis / Cho, Joonmo.
90.
by
Rieves, Ralph A.
Format:
Books
Publication Date
2012
Excerpt:
Capital market.
91.
by
James, Jessica, 1968-
Format:
Books
Publication Date
2012
Excerpt:
Intervention in the Foreign Exchange Market 27. Exchange Rate Misalignment -- The Case of the Chinese Renminbi.
92.
by
Mahajan, Vijay, 1948-
Format:
Books
Publication Date
2012
Excerpt:
Embracing the diverse habits of Arab consumers The language differences The market dominance of Saudi Arabia
93.
by
Zhang, Tusheng, 1963-
Format:
Books
Publication Date
2012
Excerpt:
-advanced backward SPDEs / Tusheng Zhang -- 19.Simulation of diversified portfolios in continuous financial markets
94.
by
Klein, Lawrence Robert.
Format:
Books
Publication Date
2012
Excerpt:
Regulating competition in stock markets : antitrust measures to promote fairness and transparency
95.
by
Caywood, Clarke L., 1947-
Format:
Books
Publication Date
2012
Excerpt:
-- Communications research : foundational methods / Anders Gronstedt and Clarke L. Caywood-- Communications research
96.
by
Faulkner, David.
Format:
Books
Publication Date
2012
Excerpt:
, research on post-merger company performance suggests that most firms engaging in M&A activity do not
97.
by
Kaden, Robert J.
Format:
Books
Publication Date
2012
Excerpt:
Leading edge marketing research : 21st-century tools and practices / Kaden, Robert J.
98.
by
Beckley, Jacqueline H.
Format:
Books
Publication Date
2012
Excerpt:
Product innovation toolbox : a field guide to consumer understanding and research / Beckley
99.
by
Walton, David, 1955-
Format:
Books
Publication Date
2012
Excerpt:
-- Cognitive mapping, evaluating sources and further research -- Postscript: struggling with theory.
by
Volper, Ron.
Format:
Books
Publication Date
2012
Excerpt:
Up your sales in a down market : 20 strategies from top performing salespeople to win over cautious
101.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2012
Excerpt:
International Advertising -- Agency Selection -- Advertising Research -- Creative Decisions -- Media Selection
102.
by
Trott, Paul.
Format:
Books
Publication Date
2012
Excerpt:
product development -- Packaging and product development -- New service innovation -- Market research and
103.
by
Leonard, Neil (Graphic designer), author.
Format:
Books
Publication Date
2012
Excerpt:
Design research : investigation for successful creative solutions / Leonard, Neil (Graphic designer
by
Harrison, Craig Rhodes.
Format:
Manuscript
Publication Date
2012
Excerpt:
Red Bull's "Superman Seat Grab" over the South African energy drink market / Harrison, Craig Rhodes.
105.
by
Veal, Anthony James.
Format:
Books
Publication Date
2011
Excerpt:
Research methods for leisure and tourism : a practical guide / Veal, Anthony James.
106.
by
Sun, William, 1962-
Format:
Books
Publication Date
2011
Excerpt:
disembedded markets Peer Zumbansen; 13. The focus of regulatory reforms in Europe after the global financial
107.
by
Bielecki, Tomasz R., 1955-
Format:
Books
Publication Date
2011
Excerpt:
aspects of the credit derivative market as well as cutting edge research regarding those aspects. If you
108.
by
Mitchell, Olivia S.
Format:
Books
Publication Date
2011
Excerpt:
illiteracy and stock market participation : evidence from the RAND American life panel / Joanne Yoong -- Fees
109.
by
Hensher, David A., 1947-
Format:
Books
Publication Date
2011
Excerpt:
Observed Market Shares', Transportation Research Record, 976, 1--7 / Joel L. Horowitz -- 15.`Multinomial
110.
by
Mulders, Marijn.
Format:
Books
Publication Date
2011
Excerpt:
.Purchasing Process -- 77.RASCI Matrix -- 78.Ratio Delay Studies -- 79.Research method -- 80.Resource Based
111.
by
Lancaster, Geoffrey, 1938-
Format:
Books
Publication Date
2011
Excerpt:
organizational buyer behaviour and marketing strategy -- Markets and customers : market boundaries; target
112.
by
Parment, Anders, 1972-
Format:
Books
Publication Date
2011
Excerpt:
Generation Y in consumer and labour markets / Parment, Anders, 1972-
113.
by
Maritan, Catherine A.
Format:
Books
Publication Date
2011
Excerpt:
An Elgar research collection
114.
by
Burgos, David.
Format:
Books
Publication Date
2011
Excerpt:
interviews with industry leaders and Millward Brown's vast database of consumer research, this book will be a
115.
by
Holbrook, Morris B.
Format:
Books
Publication Date
2011
Excerpt:
Music, movies, meanings, and markets : cinemajazzamatazz / Holbrook, Morris B.
116.
by
Geehan, Sean, author.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1405/2011034195-d.html
Format:
Books
Publication Date
2011
Excerpt:
research from market-leading B2B companies, including HCL Technologies, Harris Broadcast Communications
117.
by
Burtenshaw, Ken.
Format:
Books
Publication Date
2011
Excerpt:
Planning and Strategy. The client ; Market research ; Account planning ; The creative brief -- The Creative
118.
by
Baines, Paul, 1973-
Format:
Books
Publication Date
2011
Excerpt:
Management -- 5. Marketing Strategy -- 6. Market Segmentation and Positioning -- 7. International Market
119.
by
Faerm, Steven.
Format:
Books
Publication Date
2010
Excerpt:
-- Designers who define fashion history -- Primary categories in the market -- Seasonal deliveries -- Customer
120.
by
Morrison, Alastair M.
Format:
Books
Publication Date
2010
Excerpt:
Research -- 7. Marketing Strategy: Market Segmentation and Trends -- 8. Marketing Strategy: Strategies
121.
by
Primdahl, Jørgen.
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2010
Excerpt:
agricultural landscape systems: emerging themes and a research and policy agenda Jørgen Primdahl and Simon
122.
by
Mullins, John W. (John Walker)
Format:
Books
Publication Date
2010
Excerpt:
Marketing research.
123.
by
Dilenschneider, Robert L.
Format:
Books
Publication Date
2010
Excerpt:
; Market research.
124.
by
Neumark, David.
Format:
Books
Publication Date
2010 2008
Excerpt:
own research and reviewing other research that touches on the same questions, Neumark and Wascher
125.
by
Stevenson, Lois.
Format:
Books
Publication Date
2010
Excerpt:
-- Economic growth challenges -- SME and entrepreneurship challenge -- MENA countries, the market economy and
126.
by
Cant, M. C. (Michael Colin), 1957-
Format:
Books
Publication Date
2010
Excerpt:
behaviour -- Market segmentation, targeting and positioning -- Integrated marketing -- Marketing planning
127.
by
Schiffman, Leon G.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Books
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2010
Excerpt:
Motivation research (Marketing)
128.
by
Cateora, Philip R., author.
Format:
Books
Publication Date
2010
Excerpt:
International Legal Environment: Playing by the Rules ---- Part Three: Assessing Global Market Opportunities. 8
129.
by
Kotler, Philip.
Format:
Books
Publication Date
2010
Excerpt:
systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer
130.
by
Hassanien, Ahmed.
Format:
Regular print
Publication Date
2010
Excerpt:
's growth or product-market matrix? -- Market penetration -- Product development -- Market development
131.
by
Kotler, Philip.
Format:
Books
Publication Date
2009
Excerpt:
new market offerings -- Tapping into global markets -- Managing a holistic marketing organization.
132.
by
Renfrew, Elinor.
Format:
Books
Publication Date
2009
Excerpt:
. Haute couture ; Ready-to-wear ; Mass market ; Home shopping ; Interviews: Ian Garlant ; Jens Laugesen
133.
by
Walkerdine, Valerie.
Format:
Books
Publication Date
2009 2007
Excerpt:
, sooky mummy's boys' and other personas -- Video games in a global market -- Becoming a player -- Playing
134.
by
Stopford, Martin.
Format:
Books
Publication Date
2009 2008
Excerpt:
organization of the shipping market -- Ch. 3. Shipping market cycles -- Ch. 4. Supply, demand and freight rates
by
Hendriks, Sheryl L.
Format:
Books
Publication Date
2009
Excerpt:
Does food security improve when smallholders access a niche market? : lessons from the Embo
by
Hill, Michael J. (Michael James), 1937-
Format:
Books
Publication Date
2009
Excerpt:
analytical frameworks -- The Multiple Governance Framework -- Studying implementation as governance research
137.
by
Burke, Sandra.
Format:
Books
Publication Date
2008
Excerpt:
own business -- Market research -- Marketing and branding -- Sales and negotiation -- Design and
138.
by
Harrison, Faye Venetia.
Format:
Books
Publication Date
2008
Excerpt:
for all : the challenges of advocacy research in the global age -- Teaching philosophy -- Academia
by
Bikker, Jacob A., 1952-
Format:
Books
Publication Date
2008
Excerpt:
. Summing up -- 18. Research agenda -- Appendix 1. Guide for instructors -- Appendix 2. Programming code.
by
Couper, Mick.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0838/2008021409-b.html
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Publication Date
2008
Excerpt:
evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in
141.
by
Jank, Wolfgang, 1970-
Publisher description http://www.loc.gov/catdir/enhancements/fy0808/2007050394-d.html
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Format:
Books
Publication Date
2008
Excerpt:
Statistical methods in e-commerce research / Jank, Wolfgang, 1970-
142.
by
Lindsey, Duncan, 1947-
Table of contents only http://www.loc.gov/catdir/toc/ecip0719/2007022492.html
Format:
Books
Publication Date
2008
Excerpt:
Child welfare research : advances for practice and policy / Lindsey, Duncan, 1947-
143.
by
Kolb, Bonita M.
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Format:
Electronic Resources
Publication Date
2008
Excerpt:
Marketing research : a practical approach / Kolb, Bonita M.
144.
by
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format:
Books
Publication Date
2008
Excerpt:
advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising
145.
by
Cant, M. C. (Michael Colin), 1957-
Format:
Books
Publication Date
2008
Excerpt:
-Slices Innovations -- Origin's i-brand -- Precommercialisation: Research and Development -- The i-brand of Origin
146.
by
Milkovich, George T.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0708/2006101240-t.html
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Publication Date
2008
Excerpt:
differentiate beliefs and opinions from facts and scholarly research. They illustrate new developments in
147.
by
Etzel, Michael J.
Format:
Electronic Resources
Publication Date
2007
Excerpt:
-- Global markets and marketing -- Identifying and selecting markets. Consumer markets and buying behavior
148.
by
Wrenn, Bruce.
Format:
Books
Publication Date
2007
Excerpt:
Marketing research : text and cases / Wrenn, Bruce.
149.
by
Nykiel, Ronald A.
Related electronic resource
Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006034083.html
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Publication Date
2007
Excerpt:
Handbook of marketing research methodologies for hospitality and tourism / Nykiel, Ronald A.
150.
by
Hitzhusen, Fredrick J.
Format:
Books
Publication Date
2007
Excerpt:
generally positive results have important implications for public policy and future research."--BOOK JACKET.
151.
by
Akoojee, Salim.
Format:
Books
Publication Date
2007
Excerpt:
Human Sciences Research Council. Education, Science and Skills Development Research Programme.
152.
by
Winer, Russell S.
Table of contents http://www.loc.gov/catdir/toc/ecip068/2006004951.html
Format:
Books
Publication Date
2007
Excerpt:
marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior
153.
by
Dana, Leo Paul.
Format:
Books
Publication Date
2007
Excerpt:
International handbook of research on indigenous entrepreneurship / Dana, Leo Paul.
154.
by
Bradley, Nigel, 1958-
Format:
Books
Publication Date
2007 2006
Excerpt:
Marketing research : tools & techniques / Bradley, Nigel, 1958-
155.
by
Kleindl, Brad Alan, 1955-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html
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Publication Date
2007
Excerpt:
opportunities -- Lesson 5.1. Identifying markets -- Lesson 5.2. Market opportunity analysis -- Lesson 5.3
156.
by
Daft, Richard L.
Format:
Books
Publication Date
2007
Excerpt:
systematic and well- organized texts in the market. It helps students and managers prepare for the challenges
157.
by
Cateora, Philip R.
Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
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Format:
Books
Publication Date
2007
Excerpt:
Vision through Market Research -- Emerging Markets -- Multinational Market Regions and Market Groups
158.
by
Swarbrooke, John.
Table of contents http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html
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Publication Date
2007
Excerpt:
of demand in different segments of the tourism market -- Consumer behaviour and markets in the
159.
by
Mullin, Bernard James.
Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html
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Books
Publication Date
2007
Excerpt:
consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in
160.
by
Beech, John G., 1947-
Format:
Books
Publication Date
2007
Excerpt:
-- Segmentation, targeting, and positioning in sport / Kim Harris and Dominic Elliott -- Sport market research and
161.
by
Silver, A. David (Aaron David), 1941-
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Publication Date
2007
Excerpt:
business models -- 7: Raising capital -- 8: How to launch a new product -- 9: Foreign exchange market -- 10
162.
by
Visocky O'Grady, Jennifer.
Format:
Books
Publication Date
2006
Excerpt:
A designer's research manual : succeed in design by knowing your clients and what they really need /
163.
by
Cohen, William A., 1937-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0512/2005012593.html
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Publication Date
2006
Excerpt:
vital, what records you need and how to keep records easily -- 8. Doing market research : easily
164.
by
Westerbeek, Hans.
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Publication Date
2006
Excerpt:
market research -- Developing new sport facilities: design and construction issues -- Developing new
165.
by
Gettins, Dominic.
Books24x7 http://www.books24x7.com/marc.asp?bookid=18789
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Publication Date
2006
Excerpt:
Rule One: Know Your Target Market; Rule Two: Do Research; Rule Three: Answer The Brief; Rule Four
166.
by
Kotler, Philip.
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2006
Excerpt:
, & Loyalty -- Chapter 6 -- Analyzing Consumer Markets -- Chapter 7 -- Analyzing Business Markets -- Chapter 8
by
Hitchner, James R.
Publisher description http://www.loc.gov/catdir/enhancements/fy0660/2006040502-d.html
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Publication Date
2006
Excerpt:
company risk analysis -- Income approach -- Cost of capital/rates of return -- Market approach -- Asset
168.
by
Zaslow, Martha J.
Table of contents http://www.loc.gov/catdir/toc/ecip0518/2005024239.html
Format:
Books
Publication Date
2006
Excerpt:
-- Improving connections between professional development research and early childhood policies / Melissa Welch
169.
by
Mills, Geoffrey E.
Format:
Books
Publication Date
2006
Excerpt:
Action research in education -- United States -- Handbooks, manuals, etc.
170.
by
Parente, Donald.
Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html
Format:
Books
Publication Date
2006
Excerpt:
part one : understanding clients and consumers -- Ch. 3. The research foundation, part two : market
171.
by
Stevens, Robert E., 1942-
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Publication Date
2006
Excerpt:
Market opportunity analysis : text and cases / Stevens, Robert E., 1942-
172.
by
Harvard Business School.
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Format:
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Publication Date
2006
Excerpt:
overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and
173.
by
Passikoff, Robert, 1948-
Format:
Books
Publication Date
2006
Excerpt:
Predicting market success : new ways to measure customer loyalty and engage customers with your
174.
by
Van Seventer, Dirk Ernst (DE-601)060394021 (DE-588)170321398
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2006
Excerpt:
Human Sciences Research Council Employment and Economic Policy Research Programme
175.
by
Belk, Russell W.
Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006004283.html
Format:
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Publication Date
2006
Excerpt:
Handbook of qualitative research methods in marketing / Belk, Russell W.
176.
by
Cohen, Marshal.
Table of contents http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html
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Excerpt:
. Drawing on years of market research from The NPD Group, Cohen uncovers the major trends that drive
177.
by
McCusker, Gerry, 1962-
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Publication Date
2006 2005
Excerpt:
to market -- News management -- Courage of convictions -- Newspapers -- Retraction drives newspaper
178.
by
Moleke, Percy.
Format:
Books
Publication Date
2006
Excerpt:
HSRC research monograph (Human Sciences Research Council. Employment and Economic Policy Research
179.
by
Jobber, David, 1947-
Format:
Books
Publication Date
2006
Excerpt:
behaviour. -- 4. Marketing research and information systems. -- 5. Market segmentation, targeting and
180.
by
Kotler, Philip.
Format:
Books
Publication Date
2006
Excerpt:
information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational
181.
by
Branston, Gill.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005027571.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0704/2005027571-d.html
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Format:
Books
Publication Date
2006
Excerpt:
, stardom and marketing -- PART II. Media practices -- 10. Research -- Case study : researching mobile phone
182.
by
Napier, H. Albert, 1944-
Format:
Books
Publication Date
2006
Excerpt:
brand? -- Building your E-business's brand -- Market research -- Creating a marketing plan -- Marketing
183.
by
Ruberg, Michelle, 1980-
Format:
Books
Publication Date
2005
Excerpt:
reprint -- 4. Finding markets -- Magazine most open to new writers -- A growing market -- Writing for
184.
by
Meier, Gerald M.
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Publication Date
2005
Excerpt:
-- Selection IV. A.3. Schooling and labor market consequences of school construction in Indonesia -- Selection
185.
by
Cateora, Philip R.
Format:
Electronic Resources
Publication Date
2005
Excerpt:
marketing research -- Emerging markets -- Multinational market regions and market groups -- Global marketing
186.
by
Usunier, Jean-Claude.
Format:
Books
Publication Date
2005
Excerpt:
marketing environments worldwide -- 7. Cross-cultural market research -- 8. Intercultural marketing strategy
187.
by
Boone, Louis E.
Format:
Books
Publication Date
2005
Excerpt:
-and-mortar marketers -- 6. Relationship marketing and customer relationship management (CRM) -- 7. Marketing research
188.
by
McGilvray, James A. (James Alasdair), 1942-
Table of contents http://www.loc.gov/catdir/toc/cam051/2004051104.html
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Publication Date
2005
Excerpt:
. Empiricism and rationalism as research strategies / Norbert Hornstein -- 8. Innate ideas / Paul Pietroski and
189.
by
Harcourt, Alison, Ph.D.
Format:
Books
Publication Date
2005 2004
Excerpt:
The European Union and the regulation of media markets / Harcourt, Alison, Ph.D.
190.
by
Willis, Gordon B. (Gordon Bruce)
Format:
Books
Publication Date
2005
Excerpt:
Social sciences -- Research -- Methodology.
191.
by
Freeman, Richard B. (Richard Barry), 1943-
Publisher description http://www.loc.gov/catdir/description/uchi052/2004055330.html
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Books
Publication Date
2005
Excerpt:
Emerging labor market institutions for the twenty-first century / Freeman, Richard B. (Richard
192.
by
Levinson, Jay Conrad.
Format:
Books
Publication Date
2005
Excerpt:
. Competition and research -- Day 4. Target market -- Day 5. Positioning -- Day 6. Niche marketing -- Day 7
193.
by
Shank, Matthew D.
Format:
Books
Publication Date
2005
Excerpt:
market selection decisions -- Research Tools for Understanding Sports Consumers -- Understanding
194.
by
Marich, Robert.
Format:
Books
Publication Date
2005
Excerpt:
Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins/product
195.
by
Beller, Ken.
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Books
Publication Date
2005
Excerpt:
"Market research over the last few decades has emphasized behavioral-based demographic profiles
196.
by
Novelli, Marina.
Format:
Electronic Resources
Publication Date
2005
Excerpt:
Ivona -- Research tourism : professional travel for useful discoveries / Angela Benson -- Small ship
197.
by
Parente, Donald.
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Publication Date
2004
Excerpt:
: Understanding Clients and Buyers -- The Research Foundation Part Two: Market, Product, and Competitive Analyses
198.
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Holloway, J. Christopher.
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Books
Publication Date
2004
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its applications in tourism -- The tourist market -- Tourism product policy -- Pricing the product
199.
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Brink, Annekie.
Format:
Books
Publication Date
2004
Excerpt:
The marketing world -- The marketing environment -- Marketing research -- Consumer and business
200.
by
Tellis, Gerard J., 1950-
SAGE knowledge eBook available for UOIT via SAGE. Click link to access
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2004
Excerpt:
pt. II. Findings from market studies : when and how much advertising works -- 6. Market effects of
201.
by
Turban, Efraim.
Format:
Books
Publication Date
2004
Excerpt:
electronic commerce : products and services -- 4. Consumer behavior, online market research, and customer
202.
by
Chipp, Kerry.
Format:
Books
Publication Date
2004
Excerpt:
-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing
203.
by
Buckley, Adrian.
Format:
Books
Publication Date
2004
Excerpt:
An extensive process of market research has formed the basis of this new edition. It provides well
204.
by
Linn, Susan E.
Format:
Books
Publication Date
2004
Excerpt:
Marketing research -- United States.
205.
by
Pugsley, Lesley.
Format:
Books
Publication Date
2004
Excerpt:
The university challenge : higher education markets and social stratification / Pugsley, Lesley.
206.
by
Weed, Mike.
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2004
Excerpt:
context -- 7. Prospects for integration -- 8. The market for sports tourism -- 9. Provision strategies
207.
by
Seale, Clive.
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2004
Excerpt:
Qualitative research practice / Seale, Clive.
208.
by
Schiffman, Leon G.
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Books
Publication Date
2004
Excerpt:
Motivation research (Marketing)
209.
by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
-- Marketing and consumer behavior: the foundations of advertising -- Market segmentation and the marketing mix
210.
by
Mishkin, Frederic S.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015973.html
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Excerpt:
The economics of money, banking, and financial markets / Mishkin, Frederic S.
211.
by
Strydom, Johan.
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Books
Publication Date
2004
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Consumer behaviour -- Ch. 4 Segmenting the consumer market -- Ch. 5 Market information and marketing
212.
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Rivera-Batiz, Luis.
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Publication Date
2003
Excerpt:
-- Strategies and the mode of competition -- Trade under asymmetric information -- Innovation, research, and
213.
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Adler, Ronald B. (Ronald Brian), 1946-
Format:
Books
Publication Date
2003
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enduring features that have made it the best-selling introductory human communication text on the market
214.
by
Kotler, Philip.
Format:
Books
Publication Date
2003 2002
Excerpt:
information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational
215.
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Shank, Matthew D.
Format:
Books
Publication Date
2002
Excerpt:
Market Selection Decisions -- Research Tools for Understanding Sports Consumers -- Understanding
216.
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Weele, A. J. van.
Format:
Books
Publication Date
2002
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process -- Purchasing market research -- Purchasing and business strategy -- Sourcing strategy: getting
217.
by
Morgan, Nigel.
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2002
Excerpt:
professionals and academics who bring their original research findings and first-hand experience of the tourism
218.
by
Morrison, Alastair M.
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Publication Date
2002
Excerpt:
Strategy: Market Segmentation and Trends -- Marketing Strategy: Strategies, Target Markets, Marketing Mix
219.
by
Zikmund, William G.
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Publication Date
2002
Excerpt:
-- Information technology and marketing research -- Consumer behavior -- Business markets and organizational
220.
by
Kotler, Philip.
Format:
Books
Publication Date
2002
Excerpt:
Marketing Environment -- Ch. 4. Determining Research Needs and Resources -- Ch. 5. Mapping the Internal and
221.
by
Cateora, Philip R.
Format:
Books
Publication Date
2002
Excerpt:
. Developing a global vision through marketing research -- 9. Emerging markets -- 10. Multinational market
222.
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
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segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for
223.
by
Luther, William M.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
Controls and Market Research to Complete the Loop.
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation
225.
by
Sargeant, Adrian.
Format:
Books
Publication Date
2001
Excerpt:
Customer Loyalty -- 7. Testing and Research -- 8. Analytical Procedures -- 9. Agencies and Direct Marketing
226.
by
Coughlan, Anne T.
Format:
Books
Publication Date
2001
Excerpt:
product or service in any market. The generality of the book is shown in its many examples taken from all
227.
by
Biais, B. (Bruno)
Format:
Books
Publication Date
2001
Excerpt:
New research in financial markets : a reader / Biais, B. (Bruno)
228.
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Lipton, Alexander.
Format:
Books
Publication Date
2001
Excerpt:
. Discrete-time models -- 5. Single-period markets -- 6. Multi-period markets -- IV. Continuous-time models
229.
by
Benun, Ilise, 1961-
Format:
Books
Publication Date
2001
Excerpt:
advanced ("How do I conduct Internet market research?)."
230.
by
Middleton, Victor T. C.
MyiLibrary http://www.myilibrary.com?id=102840
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Publication Date
2001
Excerpt:
-- marketing mix for tourism services -- Market segmentation for travel and tourism markets -- Product
231.
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Peter, J. Paul.
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2001
Excerpt:
Process. Marketing Information, Research, and Understanding the Target Market. Marketing Research: Process
232.
by
Knapp, Duane E.
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Publication Date
2000
Excerpt:
-- Market Research and Competitive Trends -- Technology Migration Analysis -- Concluding the Brand
233.
by
Wells, William, 1926-
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Publication Date
2000 1999
Excerpt:
technology must be partnered with solid fundamentals such as market research and media buying."--BOOK JACKET
234.
by
Turban, Efraim.
Format:
Books
Publication Date
2000
Excerpt:
consumers and market research -- 4. Advertisement in electronic commerce -- 5. Electronic commerce for
235.
by
Janal, Daniel S.
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Publication Date
2000
Excerpt:
profiting from online marketing. Janal shows you how to: conduct market research online, sell to consumers
236.
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Fellenstein, Craig.
Format:
Books
Publication Date
2000
Excerpt:
Social Changes. 3. The Distinction: E-commerce and E-business. 4. The Importance of Advanced Research. 5
237.
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Wedel, Michel.
Format:
Books
Publication Date
2000
Excerpt:
Market segmentation : conceptual and methodological foundations / Wedel, Michel.
238.
by
Kotler, Philip.
Format:
Books
Publication Date
2000
Excerpt:
Management -- Winning Markets: Market-Oriented Strategic Planning -- Corporate and Division Strategic
239.
by
Czinkota, Michael R.
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Publication Date
2000
Excerpt:
-to-business marketing -- Market segmentation and target markets -- Product decisions and marketing's role in new product
240.
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Vinturella, John B., 1942-
Format:
Books
Publication Date
1999
Excerpt:
-- Market Research and Analysis -- Refining the Venture Idea: Testing "Fit" and Feasibility -- Start
241.
by
Shank, Matthew D.
Format:
Books
Publication Date
1999
Excerpt:
-- Planning for Market Selection Decisions -- Research Tools for Understanding Sports Consumers
242.
by
Taylor, Lisa, 1966-
Format:
Books
Publication Date
1999
Excerpt:
-- Public service broadcasting and the market -- Media professionalism and codes of practice -- Independent
243.
by
Cateora, Philip R.
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Publication Date
1999
Excerpt:
through marketing research -- Emerging markets -- Multinational market regions and market groups -- Global
244.
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Swarbrooke, John.
Format:
Books
Publication Date
1999
Excerpt:
. Typologies of Tourist Behaviour. 7. Typologies of tourist behaviour and segmentation of the tourism market
245.
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Books
Publication Date
1999
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Skills needs of the SA labour market, 1998-2003 / Hall, E.
246.
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Format:
Books
Publication Date
1999
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Marketing -- 4. The Marketing Database -- 5. Market Research and Testing -- 6. Customer Acquisition
247.
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Burns, Tim, 1957-
Format:
Books
Publication Date
1999
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-- investigating your business concept -- Marketing analysis -- defining your target market -- Developing your
248.
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Books
Publication Date
1999
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environment. -- 5. Marketing information systems and marketing research. -- 6. Consumer markets and consumer
249.
by
Macklin, M. Carole.
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Publication Date
1999
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advertising impacts the children themselves." "Advertising to Children presents research designed to stimulate
250.
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Electronic Resources
Publication Date
1998
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Marketing research : a problem-solving approach / Sudman, Seymour.
251.
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Books
Publication Date
1998
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Market Research -- Ch. 7. Demand Analysis and Sales Forecasting -- Ch. 8. Market Segmentation, Targeting
252.
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Books
Publication Date
1998
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market segmentation, product positioning and new product development. The authors bring the first edition
253.
by
Robert, Michel, 1941-
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Publication Date
1998
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corporate stagnation through product innovation and market fragmentation. Avoid costly mistakes by studying
254.
by
Getz, Donald, 1949-
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Books
Publication Date
1997
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-- Market research -- Communications: reaching the customer -- Evaluation and impact assessment.
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Books
Publication Date
1997
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256.
by
Burke, Timothy, 1964-
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Books
Publication Date
1996
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. The New Mission: Advertising and Market Research in Zimbabwe, 1945-1979 -- 6. Bodies and Things
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Books
Publication Date
1996
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Marketing research : a South African approach / Martins, J. H.
258.
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Smith, Stephen L. J., 1946-
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Books
Publication Date
1995
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for all those involved in market planning, consultancy and product assessment in tourism research.
259.
by
Cohen, William A., 1937-
Format:
Books
Publication Date
1995
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Descriptions, Classifications, and Traits of the Target Market -- Target Market Wants and Needs -- Product
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Books
Publication Date
1995
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Marketing in a dynamic environment -- Buying behavior -- Marketing research and market segmentation
261.
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Publication Date
1995
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Global Market Entry and Expansion -- 11. Competitive Analysis and Strategy -- 12. Cooperative Strategies
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Publication Date
1995
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profile. Market profile. Drawing up the marketing plan. Market research. Surveys. Calculating market share
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Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007009966&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Inhaltsverzeichnis International marketing reader
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Publication Date
1995
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marketing. How can a company break into a new foreign market? What pricing structures should be in operation
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Publication Date
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. Organizational Markets and Buying Behavior. Ch. 7. Market Segmentation. Ch. 8. Targeted Marketing -- Sect. III
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1994
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objects in the international art market today. Based on extensive field research among art traders in Cote
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Inhaltsverzeichnis
Table of contents http://www.gbv.de/dms/hbz/toc/ht004227880.PDF
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Books
Publication Date
1992
Excerpt:
that young black women underachieve both at school and in the labour market, and provides evidence that
267.
by
Jain, Subhash C., 1942-
Table of contents http://www.gbv.de/dms/bowker/toc/9780534921316.pdf
Format:
Books
Publication Date
1990
Excerpt:
Research -- Meaning of Marketing Research -- Framework for International Marketing Research -- Information
by
Nel, P. A.
Format:
Books
Publication Date
1988
Excerpt:
Researching the South African market / Nel, P. A.
by
Kotler, Philip.
Table of contents http://www.gbv.de/dms/bowker/toc/9780135561508.pdf
Format:
Books
Publication Date
1988
Excerpt:
-- Measuring and forecasting markets -- Identifying market segments, selecting target markets, and developing
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