Search Results for Marketing -- Case studies.

Wiid, JA.

Format:

Books

Publication Date

2025

Excerpt:

Marketing research -- Case studies.

Available: Copies:

Relationship marketing and customer relationship management

Wiid, JA.

Format:

Books

Publication Date

2025

Excerpt:

Marketing research -- Case studies.

Available: Copies:

Roberts-Lombard, Mornay, editor.

Format:

Books

Publication Date

2024

Excerpt:

Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.

Available: Copies:

10.

Business-to-business marketing

Brennan, Ross, 1957-2021, author.

Format:

Books

Publication Date

2024

Excerpt:

Industrial marketing -- Case studies.

Available: Copies:

11.

Qualitative research methods for business students : a global approach

Omeihe, Kingsley Obi, author.

Format:

Books

Publication Date

2024

Excerpt:

. Key features include: Case Studies which showcase how qualitative research has been instrumental in

Available: Copies:

12.

Consumer culture theory

Arnould, Eric J., éditeur intellectuel.

Format:

Regular print

Publication Date

2023

Excerpt:

Consumer behavior -- Case studies.

Available: Copies:

13.

Digital storytelling for brands

Tombleson, Bridget, author.

Format:

Books

Publication Date

2023

Excerpt:

Branding (Marketing)

Available: Copies:

14.

Digital marketing excellence : planning, optimizing and integrating online marketing

Chaffey, Dave, 1963- author.

Format:

Books

Publication Date

2023

Excerpt:

Digital marketing excellence : planning, optimizing and integrating online marketing / Chaffey

Available: Copies:

15.

Marketing strategy & management

Phillips, Diane M., author.

Format:

Books

Publication Date

2023

Excerpt:

Marketing strategy & management / Phillips, Diane M., author.

Available: Copies:

16.

Digital marketing in practice : design, implement and measure effective campaigns

Knight, Hanne, author.

Format:

Books

Publication Date

2023

Excerpt:

Digital marketing in practice : design, implement and measure effective campaigns / Knight, Hanne

Available: Copies:

17.

Advertising media planning : a brand management approach

Kelley, Larry D., 1955- author.

Format:

Books

Publication Date

2023

Excerpt:

Marketing.

Available: Copies:

18.

Services marketing : a contemporary approach

Berndt, A. (Adele), 1966- editor.

Format:

Books

Publication Date

2022

Excerpt:

Services marketing : a contemporary approach / Berndt, A. (Adele), 1966- editor.

Available: Copies:

19.

Social media marketing

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2021

Excerpt:

Social media marketing / Tuten, Tracy L., 1967- author.

Available: Copies:

20.

BUSINESS-TO-BUSINESS MARKETING.

Wiid, JA.

Format:

Books

Publication Date

2021

Excerpt:

Marketing research -- Case studies.

Available: Copies:

21.

Advertising & promotion

Hackley, Christopher E., author.

Format:

Books

Publication Date

2021

Excerpt:

with striking full colour visual advertisements and illustrations, new examples and case studies, this

Available: Copies:

22.

Makhitha, KM.

Format:

Books

Publication Date

2020

Excerpt:

Industrial marketing -- Case studies.

Available: Copies:

23.

Strategic marketing : theory and application for competitive advantage

Venter, Peet, 1964-

Format:

Books

Publication Date

2020

Excerpt:

Strategic marketing : theory and application for competitive advantage / Venter, Peet, 1964-

Available: Copies:

24.

Global marketing

Hollensen, Svend Verfasser.

Format:

Books

Publication Date

2020

Excerpt:

Export marketing -- Case studies.

Available: Copies:

25.

Social media marketing

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2018

Excerpt:

Social media marketing / Tuten, Tracy L., 1967- author.

Available: Copies:

26.

Relationship marketing and customer relationship management

Roberts-Lombard, Mornay, editor.

Format:

Books

Publication Date

2018

Excerpt:

Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.

Available: Copies:

27.

Services marketing : a contemporary approach

Berndt, A. (Adele), 1966- editor.

Format:

Books

Publication Date

2018

Excerpt:

Services marketing : a contemporary approach / Berndt, A. (Adele), 1966- editor.

Available: Copies:

28.

Marketing in South Africa : consumer landscape : concepts and cases

Simpson, John, 1943 September 17-

Format:

Books

Publication Date

2017

Excerpt:

Marketing -- South Africa -- Case studies.

Available: Copies:

29.

BUSINESS-TO-BUSINESS MARKETING.

BRENNAN, ROSS.

Format:

Books

Publication Date

2017

Excerpt:

Industrial marketing -- Case studies.

Available: Copies:

30.

Contemporary cases in southern African marketing

Klopper, H. B., 1974- editor.

Format:

Books

Publication Date

2016

Excerpt:

Marketing -- South Africa -- Case studies.

Available: Copies:

31.

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

Smith, Kerry, 1963- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live

Format:

Books

Publication Date

2016

Excerpt:

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /

Available: Copies:

32.

Kasinomics : African informal economies and the people who inhabit them

Alcock, GG, author.

Format:

Books

Publication Date

2015

Excerpt:

specialist marketing company Minanawe, showcases a number of groundbreaking and very successful case studies

Available: Copies:

33.

Marketing fashion : strategy, branding and promotion

Posner, Harriet, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.

Available: Copies:

34.

The best digital marketing campaigns in the world II

Ryan, Damian, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Internet marketing -- Case studies.

Available: Copies:

35.

Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising

Rowles, Daniel.

Format:

Books

Publication Date

2014

Excerpt:

Mobile marketing : how mobile technology is revolutionizing marketing, communications, and

Available: Copies:

36.

Essentials of marketing research : putting research into practice

Clow, Kenneth E.

Format:

Books

Publication Date

2014

Excerpt:

Essentials of marketing research : putting research into practice / Clow, Kenneth E.

Available: Copies:

37.

Social marketing and behaviour change : models, theory and applications

Hutt, Michael D., author.

Format:

Books

Publication Date

2014

Excerpt:

Industrial marketing -- Management -- Case studies.

Available: Copies:

38.

Global marketing

Hollensen, Svend, author.

Format:

Books

Publication Date

2014

Excerpt:

Export marketing -- Case studies.

Available: Copies:

39.

Brennan, Linda L. author.

Format:

Books

Publication Date

2014

Excerpt:

Social marketing and behaviour change : models, theory and applications / Brennan, Linda L. author.

Available: Copies:

40.

Consumer behaviour : implications for marketing strategy

Quester, Pascale G. (Pascale Genevieve), author.

Format:

Books

Publication Date

2014

Excerpt:

Consumer behavior -- Australia -- Case studies.

Available: Copies:

41.

Business-to-business marketing

Brennan, Ross, 1957- author.

Format:

Books

Publication Date

2014

Excerpt:

Industrial marketing -- Case studies.

Available: Copies:

42.

The essentials of marketing research

Hutt, Michael D.

Format:

Books

Publication Date

2013

Excerpt:

Industrial marketing -- Management -- Case studies.

Available: Copies:

43.

Silver, Lawrence S., 1948-

Format:

Books

Publication Date

2013

Excerpt:

Marketing research -- Case studies.

Available: Copies:

44.

Crafting and executing strategy : the quest for competitive advantage : concepts and cases

Thompson, Arthur A., 1940- author.

Format:

Books

Publication Date

2013

Excerpt:

Strategic planning -- Case studies.

Available: Copies:

45.

The social media manifesto : a guide to using social technology to build a successful business

Hallam, Jed.

Format:

Books

Publication Date

2013

Excerpt:

Internet marketing -- Case studies.

Available: Copies:

46.

Cravens, David W.

Format:

Books

Publication Date

2013

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

47.

Business and marketing cases

Jobber, David, 1947-

Format:

Books

Publication Date

2013

Excerpt:

Marketing -- Europe -- Case studies.

Available: Copies:

48.

Applied marketing cases

Drotsky, Antonie.

Format:

Books

Publication Date

2013

Excerpt:

Marketing -- Case studies.

Available: Copies:

49.

Nieuwenhuizen, C. (Cecile)

Format:

Books

Publication Date

2012

Excerpt:

Business -- Marketing -- Case studies.

Available: Copies:

50.

Public relations campaigns and portfolio building

Puglisi, Gemma R.

Format:

Regular print

Publication Date

2012

Excerpt:

-- Case studies.

Available: Copies:

51.

International marketing strategy : analysis, development and implementation.

Doole, Isobel, 1954-

Format:

Books

Publication Date

2012

Excerpt:

Export marketing -- Management -- Case studies.

Available: Copies:

52.

Ethics in marketing : international cases and perspectives

Murphy, Patrick E., 1948-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=024543629etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
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Format:

Books

Publication Date

2012

Excerpt:

Marketing -- Case studies.

Available: Copies:

53.

How they started digital : how 25 good ideas became spectacular digital businesses

Lester, David, 1966-

Format:

Books

Publication Date

2012

Excerpt:

Internet marketing -- Case studies.

Available: Copies:

54.

Brand management : Principles and Practices

Dutta, Kirti.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
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Format:

Books

Publication Date

2012

Excerpt:

Branding (Marketing)

Available: Copies:

55.

How to set up & run a fashion label

Meadows, Toby.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926147&site=ehost-live

Format:

Books

Publication Date

2012

Excerpt:

, accessories or footwear sectors. Packed with tips, case studies and tasks to help you analyse yourself, your

Available: Copies:

56.

The Facebook era : tapping online social networks to market, sell, and innovate

Shih, Clara Chung-wai.

Format:

Books

Publication Date

2011

Excerpt:

Internet marketing.

Available: Copies:

57.

Marketing

Baines, Paul, 1973-

Format:

Books

Publication Date

2011

Excerpt:

Marketing / Baines, Paul, 1973-

Available: Copies:

58.

Campaign communication and political marketing

Maarek, Philippe J.

Format:

Books

Publication Date

2011

Excerpt:

Campaign communication and political marketing / Maarek, Philippe J.

Available: Copies:

59.

Cases in marketing management

Clow, Kenneth E.

Format:

Books

Publication Date

2011

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

60.

Managing customer relationships : a strategic framework

Peppers, Don.

Format:

Books

Publication Date

2011

Excerpt:

Information storage and retrieval systems -- Marketing.

Available: Copies:

61.

Qualitative research methods in public relations and marketing communications

Daymon, Christine.

Format:

Books

Publication Date

2011

Excerpt:

Qualitative research methods in public relations and marketing communications / Daymon, Christine.

Available: Copies:

62.

Marketing : a critical textbook

Ellis, Nick.

Format:

Books

Publication Date

2011

Excerpt:

Marketing -- Case studies.

Available: Copies:

63.

The marketing firm : economic psychology of corporate behaviour

Vella, Kevin J.

Format:

Books

Publication Date

2011

Excerpt:

Marketing -- Case studies.

Available: Copies:

64.

Case studies in Japanese management

Haghirian, Parissa, 1970-

Format:

Books

Publication Date

2011

Excerpt:

Marketing -- Japan -- Case studies.

Available: Copies:

65.

Business-to-business marketing

Brennan, Ross, 1957-

Format:

Books

Publication Date

2011

Excerpt:

Industrial marketing -- Case studies.

Available: Copies:

66.

Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership

The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership

Gillis, Tamara L.

Inhaltsverzeichnis Inhaltsverzeichnis

Format:

Books

Publication Date

2011

Excerpt:

Communication in organizations Case studies

Available: Copies:

67.

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs

Available: Copies:

68.

The B2B executive playbook : the ultimate weapon for achieving sustainable, predictable & profitable growth

Geehan, Sean, author.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy1405/2011034195-d.html

Format:

Books

Publication Date

2011

Excerpt:

Industrial marketing.

Available: Copies:

69.

Principles of business management

Strydom, J. W. (Johan Wilhelm), 1952-

Format:

Books

Publication Date

2011

Excerpt:

management. Features such as information boxes, case studies, critical thinking boxes and glossaries engage

Available: Copies:

70.

Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

Roriston, Delia.

Format:

Manuscript

Publication Date

2011

Excerpt:

Branding on the edge : an analysis of four alternative case studies that contain elements of

Available: Copies:

71.

Towards effective place brand management : branding European cities and regions

Ashworth, G. J. (Gregory John)

Format:

Books

Publication Date

2010

Excerpt:

Place marketing -- Case studies.

Available: Copies:

72.

Marketing financial services.

Farquhar, Jillian Dawes.

Format:

Books

Publication Date

2010

Excerpt:

Marketing financial services. Farquhar, Jillian Dawes.

Available: Copies:

73.

The 2020 workplace : how innovative companies attract, develop, and keep tomorrow's employees today

Meister, Jeanne C.

Format:

Books

Publication Date

2010

Excerpt:

professionals, as well as case studies from organizations such as Deloitte, Cisco, Bell Canada, JetBlue, Nokia

Available: Copies:

74.

Brand champions : how superheroes bring brands to life

Jobber, David, 1947-

Format:

Books

Publication Date

2010

Excerpt:

Marketing -- Europe -- Case studies.

Available: Copies:

75.

Buckingham, Ian P., 1967-

Format:

Books

Publication Date

2010

Excerpt:

Branding (Marketing) -- Case studies.

Available: Copies:

76.

Principles and practice of social marketing : an international perspective

Donovan, Rob, 1944-

Format:

Books

Publication Date

2010

Excerpt:

Principles and practice of social marketing : an international perspective / Donovan, Rob, 1944-

Available: Copies:

77.

Marketing management : a South African perspective

Hutt, Michael D.

Format:

Regular print

Publication Date

2010

Excerpt:

Industrial marketing -- Management -- Case studies.

Available: Copies:

78.

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2010

Excerpt:

Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957-

Available: Copies:

79.

Principles of marketing : global and southern African perspectives

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

Principles of marketing : global and southern African perspectives / Kotler, Philip.

Available: Copies:

80.

Eventful cities : cultural management and urban revitalisation

Richards, Greg.

E-book - Full text from Dawsonera. To print, you will need to select one page at a time
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Format:

Books

Publication Date

2010

Excerpt:

Special events -- Europe -- Management -- Case studies.

Available: Copies:

81.

Destination branding : creating the unique destination proposition

Morgan, Nigel.

Format:

Books

Publication Date

2010

Excerpt:

Tourism -- Marketing.

Available: Copies:

82.

The big book of bags, tags, and labels

Campos, Cristian.

Format:

Books

Publication Date

2009

Excerpt:

Branding (Marketing) -- Case studies.

Available: Copies:

83.

Internet marketing : strategy, implementation and practice

Chaffey, Dave, 1963-

Format:

Books

Publication Date

2009

Excerpt:

Internet marketing : strategy, implementation and practice / Chaffey, Dave, 1963-

Available: Copies:

84.

Perspectives on branding

Miletsky, Jason I.

Format:

Books

Publication Date

2009

Excerpt:

Branding (Marketing) -- Case studies.

Available: Copies:

85.

Marketing mistakes and successes

Hartley, Robert F., 1927-

Format:

Books

Publication Date

2009

Excerpt:

Marketing -- United States -- Case studies.

Available: Copies:

86.

Developmental editing : a handbook for freelancers, authors, and publishers

Norton, Scott.

Format:

Books

Publication Date

2009

Excerpt:

"Developmental Editing includes detailed case studies featuring a variety of nonfiction books

Available: Copies:

87.

Strategic advertising management

Percy, Larry.

Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html

Format:

Books

Publication Date

2009

Excerpt:

Communication in marketing.

Available: Copies:

88.

Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands

Light, Larry.

Format:

Books

Publication Date

2009

Excerpt:

McDonald's Corporation -- Case studies.

Available: Copies:

89.

Services marketing : text and cases.

Baron, Steve (J. Steve)

Format:

Books

Publication Date

2009

Excerpt:

Service industries -- Marketing -- Case studies.

Available: Copies:

90.

Strategic marketing : theory and application for competitive advantage

Venter, Peet, 1964-

Format:

Books

Publication Date

2009

Excerpt:

Strategic marketing : theory and application for competitive advantage / Venter, Peet, 1964-

Available: Copies:

91.

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html
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Format:

Books

Publication Date

2009

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

92.

International perspectives of festivals and events : paradigms of analysis

Blythe, Jim.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=017549247etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA

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Books

Publication Date

2009

Excerpt:

Marketing -- Case studies.

Available: Copies:

93.

Ali-Knight, Jane.

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Format:

Books

Publication Date

2009

Excerpt:

Festivals -- Economic aspects -- Case studies.

Available: Copies:

94.

Resort destinations : evolution, management and development

Prideaux, B. (Bruce)

Format:

Books

Publication Date

2009

Excerpt:

Tourism -- Management -- Case studies.

Available: Copies:

95.

The brand bubble : the looming crisis in brand value and how to avoid it

Gerzema, John, 1961-

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html
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Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- Case studies.

Available: Copies:

96.

Contemporary thoughts on corporate branding and corporate identity management

Karaosmanoglu, Elif.

http://www.loc.gov/catdir/enhancements/fy0829/2008015911-d.html

Format:

Books

Publication Date

2008

Excerpt:

Branding (Marketing) Case studies

Available: Copies:

97.

Alleviating poverty through business strategy

Wankel, Charles.

Format:

Books

Publication Date

2008

Excerpt:

Poverty -- Developing countries -- Case studies.

Available: Copies:

98.

Shiny objects marketing : using simple human instincts to make your brand irresistible

LaBonte, David A., 1953-

Format:

Books

Publication Date

2008

Excerpt:

Shiny objects marketing : using simple human instincts to make your brand irresistible / LaBonte

Available: Copies:

99.

Contemporary cases in southern African marketing

Abratt, Russell.

Format:

Books

Publication Date

2007

Excerpt:

Marketing -- South Africa -- Case studies.

Available: Copies:

100.

Marketing in South Africa : cases and concepts

Simpson, John, 1943 September 17-

Format:

Books

Publication Date

2007

Excerpt:

Marketing -- South Africa -- Case studies.

Available: Copies:

101.

Marketing management : knowledge and skills

Peter, J. Paul.

Format:

Books

Publication Date

2007

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

102.

Social marketing : why should the Devil have all the best tunes?

Hastings, Gerard.

Format:

Books

Publication Date

2007

Excerpt:

Social marketing : why should the Devil have all the best tunes? / Hastings, Gerard.

Available: Copies:

103.

Marketing research : text and cases

Wrenn, Bruce.

Format:

Books

Publication Date

2007

Excerpt:

Marketing research -- Case studies.

Available: Copies:

104.

Handbook of marketing research methodologies for hospitality and tourism

Nykiel, Ronald A.

Format:

Books

Publication Date

2007

Excerpt:

Handbook of marketing research methodologies for hospitality and tourism / Nykiel, Ronald A.

Available: Copies:

105.

Consumer behavior : building marketing strategy

Hawkins, Del I.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Consumer behavior -- United States -- Case studies.

Available: Copies:

106.

Packaging : design successful packaging for specific customer groups

Stephenson, Keith.

Format:

Books

Publication Date

2007

Excerpt:

Packaging -- Design -- Case studies.

Available: Copies:

107.

International marketing

Kleindl, Brad Alan, 1955-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html

Format:

Books

Publication Date

2007

Excerpt:

Export marketing -- Case studies.

Available: Copies:

108.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

Hutt, Michael D.

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html

Format:

Books

Publication Date

2007

Excerpt:

Industrial marketing -- Management -- Case studies.

Available: Copies:

109.

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
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Format:

Books

Publication Date

2006

Excerpt:

Lifestyles -- Case studies.

Available: Copies:

110.

The manager's guide to competitive marketing strategies

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html

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Books

Publication Date

2006

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

111.

Paley, Norton

Format:

Books

Publication Date

2006

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

112.

Creating a winning E-business

Napier, H. Albert, 1944-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Publication Date

2006

Excerpt:

-business partnerships -- Chapter summary -- checklist -- Key terms -- Review questions -- Exercises -- Case projects

Available: Copies:

113.

Global marketing management : a casebook.

Quelch, John A.

Format:

Books

Publication Date

2006

Excerpt:

Export marketing -- Management -- Case studies.

Available: Copies:

114.

Handbook of niche marketing : principles and practice

Dalgic, Tevfik.

Format:

Books

Publication Date

2006

Excerpt:

Market segmentation -- Case studies.

Available: Copies:

115.

Strategic database marketing

Hughes, Arthur Middleton.

Table of contents http://www.loc.gov/catdir/toc/ecip059/2005006389.html

Format:

Books

Publication Date

2006 2005

Excerpt:

Strategic database marketing : the masterplan for starting and managing a profitable, customer

Available: Copies:

116.

Do something different : proven marketing techniques to transform your business

Wolff, Jurgen, 1956-

Format:

Books

Publication Date

2005

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

117.

Trillion-dollar moms : marketing to a new generation of mothers

Bailey, Maria T.

Table of contents http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html

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Books

Publication Date

2005

Excerpt:

Trillion-dollar moms : marketing to a new generation of mothers / Bailey, Maria T.

Available: Copies:

118.

Does your marketing sell? : the secret of effective marketing communications

Moore, Ian.

Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030359.html

Format:

Books

Publication Date

2005

Excerpt:

Does your marketing sell? : the secret of effective marketing communications / Moore, Ian.

Available: Copies:

119.

Marketing strategy

Jâozsa, Lâaszlâo, Dr.

Format:

Books

Publication Date

2005

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

120.

Marketing strategy

Ferrell, O. C.

Format:

Books

Publication Date

2005

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

121.

What's going on in market research?

TV Choice Ltd.

Format:

Video disc

Publication Date

2005

Excerpt:

Marketing research -- Case studies.

Available: Copies:

122.

X-kit undergraduate : business management

Botha, Stephné.

Format:

Books

Publication Date

2005

Excerpt:

-- Working with case studies. The role of management -- Putting theory into practice. Starting up in business

Available: Copies:

123.

Marketing success stories

Cant, M. C. (Michael Colin), 1957-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014918065&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

Marketing -- South Africa -- Case studies.

Available: Copies:

124.

Product management

Jooste, C. J. (Christiaan Johannes), 1947-

Format:

Books

Publication Date

2005

Excerpt:

Product management -- South Africa -- Case studies.

Available: Copies:

125.

Corporate communications : a 21st century primer

Fernandez, Joseph, 1968-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html

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Publication Date

2004

Excerpt:

communication theory and illustrated through numerous examples and case studies, this primer will serve as a

Available: Copies:

126.

Marketing : a practical approach

Jeannet, Jean-Pierre.

Format:

Books

Publication Date

2004

Excerpt:

Export marketing -- Management -- Case studies.

Available: Copies:

127.

Rix, Peter.

Format:

Books

Publication Date

2004

Excerpt:

Marketing : a practical approach / Rix, Peter.

Available: Copies:

128.

Market research in action

Roe, Michael, 1931-

Format:

Books

Publication Date

2004

Excerpt:

Marketing research -- Case studies.

Available: Copies:

129.

Marketing in South Africa : cases and concepts

Simpson, John, 1943 September 17-

Table of contents http://catdir.loc.gov/catdir/toc/fy036/2002443604.html

Format:

Books

Publication Date

2004

Excerpt:

Marketing -- South Africa -- Case studies.

Available: Copies:

130.

Consumer behavior : building marketing strategy

Jobber, David, 1947-

Format:

Books

Publication Date

2004 2003

Excerpt:

Marketing -- Europe -- Case studies.

Available: Copies:

131.

Hawkins, Del I.

Inhaltsverzeichnis Consumer behavior

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Consumer behavior -- United States -- Case studies.

Available: Copies:

132.

Business marketing management : a strategic view of industrial and organizational markets

Hutt, Michael D.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
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Format:

Books

Publication Date

2004

Excerpt:

Industrial marketing -- Management -- Case studies.

Available: Copies:

133.

Strategic marketing problems : cases and comments

Kerin, Roger A.

Format:

Books

Publication Date

2004

Excerpt:

Marketing -- Decision making -- Case studies.

Available: Copies:

134.

Research methods for business students

Saunders, M. N. K.

Format:

Books

Publication Date

2003

Excerpt:

Andrew Guppy -- Case 11: Marketing a golf course / Christine Williams, Mark Saunders, Philip Lewis and

Available: Copies:

135.

The International hospitality industry : structure, characteristics and issues

Cravens, David W.

Format:

Books

Publication Date

2003

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

136.

Brotherton, Bob.

ebrary http://site.ebrary.com/id/10175475
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Electronic Resources

Publication Date

2003

Excerpt:

-to-date case studies and examples to highlight and illustrate.

Available: Copies:

137.

Passion branding

Duffy, Neill.

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2003007458.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2003007458.html
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Publication Date

2003

Excerpt:

Branding (Marketing) -- Case studies.

Available: Copies:

138.

Destination branding : creating the unique destination proposition

Morgan, Nigel.

Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043952.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer
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Books

Publication Date

2002

Excerpt:

Marketing.

Available: Copies:

139.

Marketing success stories

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2002

Excerpt:

Marketing -- South Africa -- Case studies.

Available: Copies:

140.

Strategic marketing management cases

Cravens, David W.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Marketing -- Case studies.

Available: Copies:

141.

Marketing in South Africa : cases and concepts

Simpson, John.

Table of contents http://catdir.loc.gov/catdir/toc/fy036/2002443604.html

Format:

Books

Publication Date

2002

Excerpt:

Marketing -- South Africa -- Case studies.

Available: Copies:

142.

Supply chains, markets and power : mapping buyer and supplier power regimes

Cox, Andrew W.

Format:

Books

Publication Date

2002

Excerpt:

Developing countries -- Commerce -- Case studies.

Available: Copies:

143.

Cases in e-commerce

Rayport, Jeffrey F.

Format:

Books

Publication Date

2002 2001

Excerpt:

Internet marketing -- Case studies.

Available: Copies:

144.

Marketing research : text and cases

Wrenn, Bruce.

Format:

Books

Publication Date

2002

Excerpt:

Marketing research -- Case studies.

Available: Copies:

145.

Internal marketing : tools and concepts for customer-focused management

Ahmed, Pervaiz K.

Format:

Books

Publication Date

2002

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

146.

Consumer behaviour : implications for marketing strategy

Neal, Cathy M.

Format:

Books

Publication Date

2002

Excerpt:

Consumer behavior -- New Zealand -- Case studies.

Available: Copies:

147.

Online branding

Drew, Keith.

Format:

Books

Publication Date

2002

Excerpt:

Internet marketing -- Case studies.

Available: Copies:

148.

Sales management

Calvin, Robert J.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00046462.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00046462.html
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Publication Date

2001

Excerpt:

leaders, marketing executives, and other professionals can use its proven formulas for success, case

Available: Copies:

149.

The creative business guide to running a graphic design business

Foote, Cameron S.

Format:

Books

Publication Date

2001

Excerpt:

Petites et moyennes entreprises -- États-Unis -- Marketing.

Available: Copies:

150.

South African marketing cases for decision makers

Jeannet, Jean-Pierre.

Format:

Books

Publication Date

2001

Excerpt:

Export marketing -- Management -- Case studies.

Available: Copies:

151.

Pitt, Leyland F.

Format:

Books

Publication Date

2001

Excerpt:

Marketing -- South Africa -- Case studies.

Available: Copies:

152.

Strategic marketing problems : cases and comments

Kerin, Roger A.

Inhaltsverzeichnis
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Format:

Books

Publication Date

2001

Excerpt:

Marketing -- Decision making -- Case studies.

Available: Copies:

153.

International marketing

Jain, Subhash C., 1942-

Format:

Books

Publication Date

2001

Excerpt:

Export marketing -- Management -- Case studies.

Available: Copies:

154.

Cases in strategic marketing management : business strategies in Latin America

D'Andrea, Guillermo J.

Format:

Books

Publication Date

2001

Excerpt:

Marketing -- Latin America -- Management -- Case studies.

Available: Copies:

155.

The marketing casebook : cases and concepts

Dibb, Sally, 1963-

Format:

Books

Publication Date

2001

Excerpt:

Marketing -- Case studies.

Available: Copies:

156.

Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfolios

Benun, Ilise, 1961-

Format:

Books

Publication Date

2001

Excerpt:

Self-promotion online : marketing your creative services using web sites, e-mail, and digital

Available: Copies:

157.

Contemporary cases in South African marketing

Abratt, Russell.

Format:

Books

Publication Date

2001

Excerpt:

Marketing -- South Africa -- Case studies.

Available: Copies:

158.

Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
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Publication Date

2001

Excerpt:

Marketing in travel and tourism / Middleton, Victor T. C.

Available: Copies:

159.

International marketing strategy : analysis, development and implementation

Doole, Isobel.

Format:

Books

Publication Date

2001

Excerpt:

Export marketing -- Management -- Case studies.

Available: Copies:

160.

Marketing management : knowledge and skills

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html

Format:

Books

Publication Date

2001

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

161.

Opportunities in direct marketing careers

Basye, Anne.

Format:

Books

Publication Date

2000

Excerpt:

Direct marketing -- United States -- Case studies.

Available: Copies:

162.

Designing brands : market success through graphic distinction

Schrubbe-Potts, Emily.

Format:

Books

Publication Date

2000

Excerpt:

Brand name products -- Case studies.

Available: Copies:

163.

The brand marketing book : creating, managing, and extending the value of your brand

Marconi, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html

Format:

Books

Publication Date

2000

Excerpt:

The brand marketing book : creating, managing, and extending the value of your brand / Marconi, Joe.

Available: Copies:

164.

Fundamentals of marketing

Miller, Kenneth E.

Format:

Books

Publication Date

2000

Excerpt:

Marketing -- Australia -- Case studies.

Available: Copies:

165.

Cybermarketing : how to use the Internet to market your goods and services

Bickerton, Pauline.

Format:

Books

Publication Date

2000

Excerpt:

Internet marketing.

Available: Copies:

166.

The future of brands : twenty-five visions

Clifton, Rita.

Format:

Books

Publication Date

2000

Excerpt:

Brand name products -- Case studies.

Available: Copies:

167.

Marketing : best practices

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/99010060.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99010060.html

Format:

Books

Publication Date

2000

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

168.

Czinkota, Michael R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
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Books

Publication Date

2000

Excerpt:

Marketing -- Case studies.

Available: Copies:

169.

Marketing outcomes for business managers. 6, Marketing strategies

Smit, Leon.

Format:

Books

Publication Date

2000

Excerpt:

Marketing -- Case studies.

Available: Copies:

170.

Commitment-led marketing : the key to brand profits is in the customer's mind

Hofmeyr, J. H. (Jan H.)

Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
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Publication Date

2000

Excerpt:

Commitment-led marketing : the key to brand profits is in the customer's mind / Hofmeyr, J. H. (Jan

Available: Copies:

171.

Global marketing management

Keegan, Warren J.

Format:

Books

Publication Date

1999

Excerpt:

Export marketing -- Management -- Case studies.

Available: Copies:

172.

Electronic commerce : strategies and models for business-to-business trading

Timmers, Paul.

Table of contents http://catdir.loc.gov/catdir/toc/onix03/99037219.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99037219.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/99037219.html

Format:

Books

Publication Date

1999

Excerpt:

Marketing stratégique.

Available: Copies:

173.

Social responsibility in the global market: fair trade of cultural products

Littrell, Mary Ann.

Format:

Books

Publication Date

1999

Excerpt:

, nonexploitive, and humanizing system of fair trade. In-depth case studies introduce past successes and failures

Available: Copies:

174.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

Marketing for hospitality and tourism / Kotler, Philip.

Available: Copies:

175.

Ecotourism : impacts, potentials, and possibilities

Wearing, Stephen.

Table of contents http://catdir.loc.gov/catdir/toc/els033/99032360.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99032360.html

Format:

Books

Publication Date

1999

Excerpt:

-- Linking conservation and communities: community benefits and social costs -- Case studies: the local and

Available: Copies:

176.

Marketing success stories.

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

1999

Excerpt:

Marketing -- South Africa -- Case studies.

Available: Copies:

177.

Mastering the digital marketplace : practical strategies for competitiveness in the new economy

Aldrich, Douglas F.

Format:

Books

Publication Date

1999

Excerpt:

Computer graphics industry -- Case studies.

Available: Copies:

178.

Marketing mistakes and successes

Hartley, Robert F., 1927-

Table of contents http://catdir.loc.gov/catdir/toc/onix05/97014092.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html

Format:

Books

Publication Date

1998

Excerpt:

Marketing -- United States -- Case studies.

Available: Copies:

179.

Nike culture : the sign of the swoosh

Goldman, Robert, 1949-

ebrary http://site.ebrary.com/id/10369665
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Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/98061739-t.html

Format:

Electronic Resources

Publication Date

1998

Excerpt:

Advertising -- Social aspects -- United States -- Case studies.

Available: Copies:

180.

Direct marketing : an integrated approach

McDonald, William J., Ph. D.

Format:

Books

Publication Date

1998

Excerpt:

Direct marketing -- Case studies.

Available: Copies:

181.

Jeannet, Jean-Pierre.

Table of contents http://lcweb.loc.gov/catdir/toc/97-72494.html

Format:

Books

Publication Date

1998

Excerpt:

Export marketing -- Management -- Case studies.

Available: Copies:

182.

International marketing strategy : contemporary readings

Cravens, David W.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007582863&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

183.

Doole, Isobel.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007585715&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

Export marketing -- Management -- Case studies.

Available: Copies:

184.

Driving brand value : using integrated marketing to manage profitable stakeholder relationships

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

1997

Excerpt:

Branding (Marketing) -- Case studies.

Available: Copies:

185.

Retail management

Hasty, Ronald W.

Format:

Books

Publication Date

1997

Excerpt:

Retail trade -- Management -- Case studies.

Available: Copies:

186.

Cases in direct marketing

Brown, Herbert E.

Format:

Books

Publication Date

1996

Excerpt:

Internet marketing -- Case studies.

Available: Copies:

187.

Disruption : overturning conventions and shaking up the marketplace

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html

Format:

Books

Publication Date

1996

Excerpt:

Advertising -- Cross-cultural studies.

Available: Copies:

188.

Global marketing management : cases and readings

Buzzell, Robert D. (Robert Dow), 1933-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006948669&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1302113&custom_att_2=simple_viewer

Format:

Books

Publication Date

1995

Excerpt:

Export marketing -- Management -- Case studies.

Available: Copies:

189.

Consumer behavior : implications for marketing strategy

Hawkins, Del I.

Format:

Books

Publication Date

1995

Excerpt:

Consumer behavior -- United States -- Case studies.

Available: Copies:

190.

Global marketing management

Keegan, Warren J.

Format:

Books

Publication Date

1995

Excerpt:

Export marketing -- Management -- Case studies.

Available: Copies:

191.

Marketing management : text and cases

Dalrymple, Douglas J.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0608/94026245-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006800829&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht006634418.pdf
Table of contents http://www.gbv.de/dms/bowker/toc/9780471552550.pdf

Format:

Books

Publication Date

1995

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

192.

Global marketing strategy

Douglas, Susan P.

Format:

Books

Publication Date

1995

Excerpt:

Export marketing -- Management -- Case studies.

Available: Copies:

193.

South African marketing cases for decision makers

Pitt, Leyland F.

Format:

Books

Publication Date

1995

Excerpt:

Marketing -- South Africa -- Case studies.

Available: Copies:

194.

Fundamentals of marketing

Jeannet, Jean-Pierre.

Format:

Books

Publication Date

1995

Excerpt:

Export marketing -- Management -- Case studies.

Available: Copies:

195.

Stanton, William J.

Format:

Books

Publication Date

1994

Excerpt:

Marketing -- Case studies.

Available: Copies:

196.

Understanding consumer behavior

Peter, J. Paul.

Table of contents http://www.gbv.de/dms/hbz/toc/ht006687814.pdf

Format:

Books

Publication Date

1994

Excerpt:

Consumer behavior -- United States -- Case studies.

Available: Copies:

197.

Marketing research : measurement & method : a text with cases. Volume 2

Tull, Donald S.

Format:

Books

Publication Date

1993

Excerpt:

Marketing research -- Case studies.

Available: Copies:

198.

Leisure marketing

Leadley, Peter J.

Format:

Books

Publication Date

1992

Excerpt:

Loisir -- Grande-Bretagne -- Marketing.

Available: Copies:

199.

Business marketing management : an organizational approach : text and cases

Haas, Robert W.

Format:

Books

Publication Date

1992

Excerpt:

Industrial marketing -- Management -- Case studies.

Available: Copies:

200.

Consumer behavior : implications for marketing strategy

Jeannet, Jean-Pierre.

Table of contents http://www.gbv.de/dms/hbz/toc/ht006226615.pdf

Format:

Books

Publication Date

1992

Excerpt:

Export marketing -- Management -- Case studies.

Available: Copies:

201.

Hawkins, Del I.

Format:

Books

Publication Date

1992

Excerpt:

Consumer behavior -- United States -- Case studies.

Available: Copies:

202.

SA marketing : cases for decision makers

Pitt, Leyland F.

Format:

Books

Publication Date

1992

Excerpt:

Marketing -- South Africa -- Case studies.

Available: Copies:

203.

Marketing management : SA cases and readings

Abratt, Russell.

Format:

Books

Publication Date

1991

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

204.

Business-to-business marketing : strategic resource management and cases

Mahin, Philip William.

Format:

Books

Publication Date

1991

Excerpt:

Industrial marketing -- Management -- Case studies.

Available: Copies:

205.

Marketing research : measurement and method

Tull, Donald S.

Format:

Books

Publication Date

1990

Excerpt:

Marketing research -- Case studies.

Available: Copies:

206.

Global marketing management

Keegan, Warren J.

Table of contents http://www.gbv.de/dms/bowker/toc/9780133572605.pdf

Format:

Books

Publication Date

1989

Excerpt:

Export marketing -- Management -- Case studies.

Available: Copies:

207.

Marketing management : SA cases and readings

Abratt, Russell.

Format:

Books

Publication Date

1987

Excerpt:

Marketing -- South Africa -- Management -- Case studies.

Available: Copies:

208.

Fundamentals of marketing

Stanton, William J.

Format:

Books

Publication Date

1987

Excerpt:

Marketing -- Case studies.

Available: Copies:

209.

Marketing management casebook

Davis, Robert T., 1921-1995.

Format:

Books

Publication Date

1984

Excerpt:

Marketing -- Management -- Case studies.

Available: Copies:

210.

Industrial marketing : cases and concepts

Corey, E. Raymond.

Format:

Books

Publication Date

1983

Excerpt:

Industrial marketing -- Case studies.

Available: Copies:

211.

Marketing research : text with cases

Barker, Raymond F.

Format:

Books

Publication Date

1983

Excerpt:

Marketing research -- Case studies.

Available: Copies:

212.

Problems in decision-making : a South African marketing approach by T.J. Seres.

Seres, Thomas Joseph.

Format:

Books

Publication Date

1978

Excerpt:

Marketing -- South Africa -- Case studies.

Available: Copies:

213.

Marketing for nonprofit organizations.

Kotler, Philip.

Format:

Books

Publication Date

1975 1974

Excerpt:

Nonprofit organizations -- Marketing -- Case studies.

Available: Copies:

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Marketing -- Management.

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Marketing -- Management -- Case studies.

(19)

Branding (Marketing)

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Marketing -- South Africa -- Case studies.

(17)

Case studies.

(15)

Export marketing -- Management -- Case studies.

(15)

Export marketing -- Management.

(14)

Marketing -- Case studies.

(14)

Marketing -- South Africa.

(12)

Marketing research -- Case studies.

(11)