Search Results for Marketing -- Databases.

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18 Results Found

000000000000000000IIE

Essentials of marketing research.

Babin, Barry J., author.

Format:

Books

Publication Date

2016

Excerpt:

Essentials of marketing research. Babin, Barry J., author.

Available: Copies:

Consumer behaviour : implications for marketing strategy

Quester, Pascale G. (Pascale Genevieve), author.

Format:

Books

Publication Date

2014

Excerpt:

Consumer behaviour : implications for marketing strategy / Quester, Pascale G. (Pascale Genevieve

Available: Copies:

Marketing Research.

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2013

Excerpt:

Marketing Research. McDaniel, Carl, Jr., 1941-

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The complete marketer : 60 essential concepts for marketing excellence

McDonald, Malcolm.

Format:

Books

Publication Date

2013

Excerpt:

The complete marketer : 60 essential concepts for marketing excellence / McDonald, Malcolm.

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Marketing database analytics : transforming data for competitive advantage

Banasiewicz, Andrew D.

Format:

Books

Publication Date

2013

Excerpt:

Marketing database analytics : transforming data for competitive advantage / Banasiewicz, Andrew D.

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Marketing research essentials.

McDaniel, Carl, Jr., 1941-

Format:

Books

Publication Date

2010

Excerpt:

Marketing research essentials. / McDaniel, Carl, Jr., 1941-

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Strategic database marketing

Hughes, Arthur Middleton.

Table of contents http://www.loc.gov/catdir/toc/ecip059/2005006389.html

Format:

Books

Publication Date

2006 2005

Excerpt:

Strategic database marketing : the masterplan for starting and managing a profitable, customer

Available: Copies:

Business-to-business market research

Block, Martin P., 1946-

Table of contents http://www.loc.gov/catdir/toc/ecip058/2005004871.html

Format:

Books

Publication Date

2005

Excerpt:

Data CD-ROM for Business-to-business marketing research

Available: Copies:

Principles of direct and database marketing

Tapp, Alan.

Table of contents http://www.loc.gov/catdir/toc/fy052/2004051223.html

Format:

Books

Publication Date

2005

Excerpt:

Principles of direct and database marketing / Tapp, Alan.

Available: Copies:

10.

Consumer insight : how to use data and market research to get closer to your customer

Stone, Merlin, 1948-

Table of contents http://www.loc.gov/catdir/toc/ecip0419/2004014622.html

Format:

Books

Publication Date

2004

Excerpt:

Database marketing.

Available: Copies:

11.

The practice of public relations

Seitel, Fraser P.

Format:

Books

Publication Date

2001

Excerpt:

. Defining Key Cyberspace Terms -- App. F. On-Line Databases -- App. G. Leading Media Directories -- App. H

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12.

Successful direct marketing methods

Stone, Bob, 1918-2007.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00067572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods

Format:

Books

Publication Date

2001

Excerpt:

Successful direct marketing methods / Stone, Bob, 1918-2007.

Available: Copies:

13.

Strategic electronic marketing : managing e-business

Kleindl, Brad Alan, 1955-

Format:

Books

Publication Date

2001 2000

Excerpt:

Database marketing.

Available: Copies:

14.

Direct marketing management

Roberts, Mary Lou.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008663134&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1999

Excerpt:

Direct marketing management / Roberts, Mary Lou.

Available: Copies:

15.

Value-added public relations : the secret weapon of integrated marketing

Harris, Thomas L., 1931-

Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html.
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/97037323.html

Format:

Books

Publication Date

1998

Excerpt:

Value-added public relations : the secret weapon of integrated marketing / Harris, Thomas L., 1931-

Available: Copies:

16.

Aftermarketing : how to keep customers for life through relationship marketing

Vavra, Terry G.

Format:

Books

Publication Date

1995

Excerpt:

Aftermarketing : how to keep customers for life through relationship marketing / Vavra, Terry G.

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17.

Online market research : cost-effective searching of the Internet and online databases

Lescher, John F.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007289636&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis Online market research

Format:

Books

Publication Date

1995

Excerpt:

Online market research : cost-effective searching of the Internet and online databases / Lescher

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18.

Direct marketing management

Roberts, Mary Lou.

Table of contents http://www.gbv.de/dms/bowker/toc/9780132147842.pdf

Format:

Books

Publication Date

1989

Excerpt:

Direct marketing management / Roberts, Mary Lou.

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