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1. 
Cover image for Strategic marketing : decision making & planning
Strategic marketing : decision making & planning
by 
Reed, Peter.
Format: 
Books
Publication Date 
2015
Excerpt: 
Strategic marketing : decision making & planning / Reed, Peter.
Available: Copies:
2. 
Cover image for Strategic marketing : decision making and planning
Strategic marketing : decision making and planning
Strategic marketing : decision making and planning
by 
Reed, Peter W., 1944-
Format: 
Books
Publication Date 
2010
Excerpt: 
Strategic marketing : decision making and planning / Reed, Peter W., 1944-
Available: Copies:
3. 
Cover image for Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing management : a strategic decision-making approach / Mullins, John W. (John Walker)
Available: Copies:
4. 
Cover image for Basic marketing research : a decision-making approach
Basic marketing research : a decision-making approach
by 
Malhotra, Naresh K.
Format: 
Books
Publication Date 
2009
Excerpt: 
Basic marketing research : a decision-making approach / Malhotra, Naresh K.
Available: Copies:
5. 
Cover image for Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Marketing management : a strategic decision-making approach / Mullins, John W. (John Walker)
Available: Copies:
6. 
Cover image for Problems in decision-making : a South African marketing approach by T.J. Seres.
Problems in decision-making : a South African marketing approach by T.J. Seres.
Problems in decision-making : a South African marketing approach by T.J. Seres.
by 
Seres, Thomas Joseph.
Format: 
Books
Publication Date 
1978
Excerpt: 
Problems in decision-making : a South African marketing approach by T.J. Seres. Seres, Thomas
Available: Copies:
7. 
Cover image for Business-to-business marketing
Business-to-business marketing
Business-to-business marketing
by 
Makhitha, K. M.
Format: 
Books
Publication Date 
2025
Excerpt: 
Marketing -- Decision making -- Handbooks, manuals, etc.
Available: Copies:
8. 
Cover image for Marketing
Marketing
Marketing
by 
Lamb, Charles W., author
Format: 
Books
Publication Date 
2024
Excerpt: 
Marketing / Lamb, Charles W., author
Available: Copies:
9. 
Cover image for Marketing strategy & management
Marketing strategy & management
by 
Phillips, Diane M., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Marketing strategy & management / Phillips, Diane M., author.
Available: Copies:
10. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Meintjes, Corné, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Marketing -- Decision making.
Available: Copies:
11. 
Cover image for Services marketing : a contemporary approach
Services marketing : a contemporary approach
Services marketing : a contemporary approach
by 
Berndt, A. (Adele), 1966- editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
Services marketing : a contemporary approach / Berndt, A. (Adele), 1966- editor.
Available: Copies:
12. 
Cover image for Strategic marketing : creating competitive advantage.
Strategic marketing : creating competitive advantage.
by 
West, Douglas C., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Marketing -- Decision making.
Available: Copies:
13. 
Cover image for Applied strategic marketing
Applied strategic marketing
Applied strategic marketing
by 
Berndt, A
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing -- Decision making.
Available: Copies:
14. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Motivation research (Marketing)
Available: Copies:
15. 
Cover image for Marketing tourism in South Africa
Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Marketing tourism in South Africa / George, Richard, 1968- author.
Available: Copies:
16. 
Cover image for Consumer behaviour : South African psychology and marketing applications
Consumer behaviour : South African psychology and marketing applications
by 
Botha, Elrie, 1970-
Format: 
Books
Publication Date 
2019
Excerpt: 
Consumer behaviour : South African psychology and marketing applications / Botha, Elrie, 1970-
Available: Copies:
17. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W., author
Format: 
Books
Publication Date 
2019
Excerpt: 
Marketing / Lamb, Charles W., author
Available: Copies:
18. 
Cover image for Introduction to marketing : a South African perspective
Introduction to marketing : a South African perspective
Introduction to marketing : a South African perspective
by 
Cunningham, Nicole.
Format: 
Books
Publication Date 
2018
Excerpt: 
Introduction to marketing : a South African perspective / Cunningham, Nicole.
Available: Copies:
19. 
Cover image for Principles of marketing
Principles of marketing
by 
De Meyer-Heydenrych, Christine, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Marketing -- Decision making.
Available: Copies:
20. 
Cover image for Services marketing : a contemporary approach
Services marketing : a contemporary approach
Services marketing : a contemporary approach
by 
Berndt, A. (Adele), 1966- editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Services marketing : a contemporary approach / Berndt, A. (Adele), 1966- editor.
Available: Copies:
21. 
Cover image for MKTG 10
MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing 10
Available: Copies:
22. 
Cover image for Population health : creating a culture of wellness
Population health : creating a culture of wellness
by 
Nash, David B., editor.
Format: 
Books
Publication Date 
2016
Excerpt: 
: successful models -- The legal implications of reform -- Making the case for population health management
Available: Copies:
23. 
Cover image for Strategic marketing
Strategic marketing
Strategic marketing
by 
Wiid, J. A. author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Marketing -- Decision making.
Available: Copies:
24. 
Cover image for Business-to-business marketing
Business-to-business marketing
Business-to-business marketing
by 
Makhitha, K. M.
Format: 
Books
Publication Date 
2016
Excerpt: 
Marketing -- Decision making -- Handbooks, manuals, etc.
Available: Copies:
25. 
Cover image for The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female
The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female
The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female
by 
Ngobeni, Lesego.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The relevance of post purchase communication of luxury brands and the decision making impact it has
Available: Copies:
26. 
Cover image for Health program management : from development through evaluation
Health program management : from development through evaluation
by 
Longest, Beaufort B., Jr., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
effectiveness -- Leading to accomplish desired results -- Making good management decisions -- Communicating for
Available: Copies:
27. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing / Lamb, Charles W., author.
Available: Copies:
28. 
Cover image for Strategic marketing
Strategic marketing
Strategic marketing
by 
Wiid, Jan, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
Marketing -- Decision making.
Available: Copies:
29. 
Cover image for Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Essentials of marketing research : putting research into practice / Clow, Kenneth E.
Available: Copies:
30. 
Cover image for Business transformation : a roadmap for maximizing organizational insights
Business transformation : a roadmap for maximizing organizational insights
by 
Zeid, Aiman, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
BUSINESS & ECONOMICS / Decision-Making & Problem Solving.
Available: Copies:
31. 
Cover image for Marketing tourism in South Africa
Marketing tourism in South Africa
by 
George, Richard, 1968- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Marketing tourism in South Africa / George, Richard, 1968- author.
Available: Copies:
33. 
Cover image for Marketing channels : a management view
Marketing channels : a management view
by 
Rosenbloom, Bert.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing channels : a management view / Rosenbloom, Bert.
Available: Copies:
34. 
Cover image for Marketing Research.
Marketing Research.
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing Research. McDaniel, Carl, Jr., 1941-
Available: Copies:
35. 
Cover image for Strategic marketing
Strategic marketing
Strategic marketing
by 
Cravens, David W.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing -- Decision making.
Available: Copies:
36. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2013
Excerpt: 
behaviour and the marketing mix -- Consumers and relationship marketing -- Consumers and marketing planning
Available: Copies:
37. 
Cover image for Consumer behavior
Consumer behavior
by 
Hoyer, Wayne D. author.
Format: 
Books
Publication Date 
2013
Excerpt: 
findings, and emotion in consumer decision making. In addition, it includes an increased emphasis on social
Available: Copies:
38. 
Cover image for The essentials of marketing research
The essentials of marketing research
The essentials of marketing research
by 
Silver, Lawrence S., 1948-
Format: 
Books
Publication Date 
2013
Excerpt: 
The essentials of marketing research / Silver, Lawrence S., 1948-
Available: Copies:
39. 
Cover image for Professional practice for interior designers
Professional practice for interior designers
by 
Piotrowski, Christine M., 1947-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
Design services -- United States -- Marketing.
Available: Copies:
40. 
Cover image for Consumer behaviour : South African psychology and marketing applications
Consumer behaviour : South African psychology and marketing applications
by 
Mpinganjira, Mercy.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behaviour : South African psychology and marketing applications / Mpinganjira, Mercy.
Available: Copies:
41. 
Cover image for Marketing research
Marketing research
by 
Aaker, David A., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing research / Aaker, David A., author.
Available: Copies:
42. 
Cover image for Applied strategic marketing
Applied strategic marketing
Applied strategic marketing
by 
Jooste, C. J. (Christiaan Johannes), 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing -- Decision making.
Available: Copies:
44. 
Cover image for Applying scientific reasoning to the field of marketing : make better decisions
Applying scientific reasoning to the field of marketing : make better decisions
by 
Grapentine, Terry
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing -- Decision making.
Available: Copies:
45. 
Cover image for Advertising : an integrated marketing communication perspective
Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
Advertising : an integrated marketing communication perspective / Belch, George E. (George Edward
Available: Copies:
46. 
Cover image for Key concepts in sport management
Key concepts in sport management
by 
Byers, Terri author.
Format: 
Books
Publication Date 
2012
Excerpt: 
) -- Corruption -- Critical theory and critical management studies -- Decision making -- Demand -- Effectiveness
Available: Copies:
47. 
Cover image for Services marketing.
Services marketing.
by 
Bateson, John E. G.
Format: 
Books
Publication Date 
2011
Excerpt: 
Services marketing. Bateson, John E. G.
Available: Copies:
48. 
Cover image for Introduction to marketing
Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
Introduction to marketing / McDaniel, Carl, Jr., 1941-
Available: Copies:
49. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing -- South Africa -- Management.
Available: Copies:
50. 
Cover image for Consumer behavior & marketing strategy
Consumer behavior & marketing strategy
by 
Peter, J. Paul.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior & marketing strategy / Peter, J. Paul.
Available: Copies:
51. 
Cover image for Strategic marketing : creating competitive advantage
Strategic marketing : creating competitive advantage
by 
West, Douglas C.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing -- Decision making.
Available: Copies:
52. 
Cover image for Marketing financial services.
Marketing financial services.
Marketing financial services.
by 
Farquhar, Jillian Dawes.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing financial services. Farquhar, Jillian Dawes.
Available: Copies:
53. 
Cover image for Marketing research essentials.
Marketing research essentials.
Marketing research essentials.
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing research essentials. / McDaniel, Carl, Jr., 1941-
Available: Copies:
54. 
Cover image for Ethics and morality in sport management
Ethics and morality in sport management
by 
DeSensi, Joy Theresa.
Format: 
Books
Publication Date 
2010
Excerpt: 
Responsibilities and the Functions of Sport Managers -- Ethical Decision Making -- Ethics and Sport Marketing
Available: Copies:
55. 
Cover image for Consumer behavior
Consumer behavior
by 
Hoyer, Wayne D.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Judgment and Decision Making Based on High Consumer Effort -- Judgment and Decision Making Based on Low
Available: Copies:
56. 
Cover image for Entrepreneurship
Entrepreneurship
by 
Stokes, David (David R.)
E-book
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Chapter 10: Entrepreneurial decision making and planning -- Chapter 11: Entrepreneurial marketing
Available: Copies:
58. 
Cover image for Services marketing : a contemporary approach
Services marketing : a contemporary approach
by 
Boshoff, Christo.
Format: 
Books
Publication Date 
2009
Excerpt: 
Services marketing : a contemporary approach / Boshoff, Christo.
Available: Copies:
59. 
Cover image for Strategic marketing : planning and control
Strategic marketing : planning and control
by 
Drummond, Graeme.
Format: 
Books
Publication Date 
2008
Excerpt: 
Marketing -- Decision making.
Available: Copies:
60. 
Cover image for Marketing calculator : measuring and managing return on marketing investment.
Marketing calculator : measuring and managing return on marketing investment.
by 
Powell, Guy R.
Format: 
Books
Publication Date 
2008
Excerpt: 
Marketing calculator : measuring and managing return on marketing investment. Powell, Guy R.
Available: Copies:
61. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2008
Excerpt: 
Marketing -- South Africa -- Management.
Available: Copies:
63. 
Cover image for Marketing tourism in South Africa
Marketing tourism in South Africa
by 
George, Richard, 1968-
Format: 
Books
Publication Date 
2008
Excerpt: 
Marketing tourism in South Africa / George, Richard, 1968-
Available: Copies:
64. 
Cover image for Marketing management
Marketing management
by 
Winer, Russell S.
Table of contents http://www.loc.gov/catdir/toc/ecip068/2006004951.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing management / Winer, Russell S.
Available: Copies:
65. 
Cover image for Marketing research : text and cases
Marketing research : text and cases
Marketing research : text and cases
by 
Wrenn, Bruce.
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing research : text and cases / Wrenn, Bruce.
Available: Copies:
67. 
Cover image for Business applications and computational intelligence
Business applications and computational intelligence
Business applications and computational intelligence
by 
Voges, Kevin, 1952-
Format: 
Books
Publication Date 
2006
Excerpt: 
-phone marketing / Artificial intelligence in electricity market operations and management / Reinforcement learning
Available: Copies:
68. 
Cover image for Lifestyle market segmentation
Lifestyle market segmentation
Lifestyle market segmentation
by 
Cahill, Dennis J.
Format: 
Books
Publication Date 
2006
Excerpt: 
Haworth series in segmented, targeted, and customized marketing.
Available: Copies:
69. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Evans, Martin (Martin J.)
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Article Belch & Willis (2002) Family Decision Making at the Turn of the century: Has the Changing
Available: Copies:
70. 
Cover image for Marketing strategy : a decision-focused approach
Marketing strategy : a decision-focused approach
by 
Walker, Orville C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-d.html
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Marketing strategy : a decision-focused approach / Walker, Orville C.
Available: Copies:
71. 
Cover image for Effective public relations
Effective public relations
Effective public relations
by 
Cutlip, Scott M.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html
Format: 
Books
Publication Date 
2006
Excerpt: 
in Decision Making -- The Internal Department -- The Department's Advantages -- The Department
Available: Copies:
72. 
Cover image for Strategic marketing
Strategic marketing
by 
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Marketing -- Decision making.
Available: Copies:
73. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2006
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip.
Available: Copies:
74. 
Cover image for Business management : a value chain approach
Business management : a value chain approach
Business management : a value chain approach
by 
Nieman, Gideon.
Format: 
Books
Publication Date 
2006
Excerpt: 
logistics -- Production/operations management and outbound logistics -- Marketing management -- Introduction
Available: Copies:
76. 
Cover image for Strategic marketing management
Strategic marketing management
by 
Parry, Mark E. (Mark Edward), 1957-
Format: 
Books
Publication Date 
2005 2001
Excerpt: 
Strategic marketing management / Parry, Mark E. (Mark Edward), 1957-
Available: Copies:
77. 
Cover image for The management of sport : its foundation and application
The management of sport : its foundation and application
by 
Parkhouse, Bonnie L.
Format: 
Books
Publication Date 
2005
Excerpt: 
tactics / Dianna P. Gray, Chad D. McEvoy -- Sponsorship / Dave Stotlar -- Group decision making and
Available: Copies:
78. 
Cover image for Evaluating the internet as a brand contact point in the purchase decision-making process in the premium vehicle industry
Evaluating the internet as a brand contact point in the purchase decision-making process in the premium vehicle industry
Evaluating the internet as a brand contact point in the purchase decision-making process in the premium vehicle industry
by 
De Klerk, Linda.
Format: 
Manuscript
Publication Date 
2005
Excerpt: 
Evaluating the internet as a brand contact point in the purchase decision-making process in the
Available: Copies:
80. 
Cover image for Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by 
Peter, J. Paul.
Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. Peter, J. Paul.
Available: Copies:
81. 
Cover image for The professional services firm bible
The professional services firm bible
by 
Baschab, John, 1968-
Publisher description http://www.loc.gov/catdir/description/wiley042/2004011607.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2004011607.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Professions -- Marketing.
Available: Copies:
82. 
Cover image for Excel models for business and operations management
Excel models for business and operations management
by 
Barlow, John F.
Table of contents http://www.loc.gov/catdir/toc/ecip057/2005003239.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Business -- Decision making -- Mathematical models -- Computer programs.
Available: Copies:
83. 
Cover image for What the best MBAs knows : how to apply the greatest ideas taught in the best business schools
What the best MBAs knows : how to apply the greatest ideas taught in the best business schools
by 
Navarro, Peter.
Contributor biographical information http://www.loc.gov/catdir/bios/mh051/2004018239.html
Publisher description http://www.loc.gov/catdir/description/mh051/2004018239.html Contributor biographical information http://www.loc.gov/catdir/bios/mh051/2004018239.html Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004018239.html
Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004018239.html
Format: 
Books
Publication Date 
2005
Excerpt: 
- "doing the numbers" for internal decision making and control -- Ch. 9. Corporate finance - the big
Available: Copies:
84. 
Cover image for Market-driven thinking : achieving contextual intelligence
Market-driven thinking : achieving contextual intelligence
Market-driven thinking : achieving contextual intelligence
by 
Woodside, Arch G.
Table of contents http://www.loc.gov/catdir/toc/ecip054/2004028555.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Marketing -- Decision making.
Available: Copies:
85. 
Cover image for Managing in the information age
Managing in the information age
by 
Prentice, Ann E.
Table of contents http://www.loc.gov/catdir/toc/ecip054/2004026808.html
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Innovation and planning -- Organizing work -- Decision making -- Staffing systems -- Performance appraisal
Available: Copies:
86. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Marketing -- Afrique du Sud -- Gestion.
Available: Copies:
87. 
Cover image for Introduction to hospitality management
Introduction to hospitality management
Introduction to hospitality management
by 
Walker, John R., 1944-
Format: 
Books
Publication Date 
2004
Excerpt: 
Resources, and Culture -- Leadership and Management -- Planning -- Organizing -- Communication and Decision
Available: Copies:
88. 
Cover image for Strategic marketing problems : cases and comments
Strategic marketing problems : cases and comments
Strategic marketing problems : cases and comments
by 
Kerin, Roger A.
Format: 
Books
Publication Date 
2004
Excerpt: 
Marketing -- Decision making -- Case studies.
Available: Copies:
90. 
Cover image for Marketing research
Marketing research
by 
Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003057663.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0703/2003057663-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley039/2003057663.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Marketing research / Aaker, David A.
Available: Copies:
91. 
Cover image for The 22 immutable laws of branding
The 22 immutable laws of branding
by 
Ries, Al.
Format: 
Books
Publication Date 
2003 1999
Excerpt: 
Marketing -- Decision making.
Available: Copies:
92. 
Cover image for United we brand : how to create a cohesive brand that's seen, heard, and remembered
United we brand : how to create a cohesive brand that's seen, heard, and remembered
by 
Moser, Mike, 1953-
Table of contents http://catdir.loc.gov/catdir/toc/fy042/2002152610.html
Format: 
Books
Publication Date 
2003
Excerpt: 
brand is viewed within the company - and how it is perceived out in the world." "Marketing veteran Mike
Available: Copies:
93. 
Cover image for Buyer behaviour : a multi-cultural approach
Buyer behaviour : a multi-cultural approach
Buyer behaviour : a multi-cultural approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2003
Excerpt: 
Target marketing.
Available: Copies:
94. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip.
Available: Copies:
95. 
Cover image for Strategic marketing
Strategic marketing
Strategic marketing
by 
Cravens, David W.
Format: 
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Publication Date 
2003
Excerpt: 
Marketing -- Decision making.
Available: Copies:
96. 
Cover image for Marketing research for managers
Marketing research for managers
Marketing research for managers
by 
Crouch, Sunny.
Publisher description http://www.loc.gov/catdir/description/els031/2003045189.html
Table of contents http://www.loc.gov/catdir/toc/els031/2003045189.html
Format: 
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Publication Date 
2003
Excerpt: 
Marketing research for managers / Crouch, Sunny.
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97. 
Cover image for Strategic issues in marketing MKC3130 ; Strategic marketing MKF3131 ; Marketing Strategy MKW3440
Strategic issues in marketing MKC3130 ; Strategic marketing MKF3131 ; Marketing Strategy MKW3440
Strategic issues in marketing MKC3130 ; Strategic marketing MKF3131 ; Marketing Strategy MKW3440
by 
Mavondo, Felix.
Format: 
Books
Publication Date 
2003
Excerpt: 
Strategic issues in marketing MKC3130 ; Strategic marketing MKF3131 ; Marketing Strategy MKW3440 /
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98. 
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Marketing engineering : computer-assisted marketing analysis and planning
by 
Lilien, Gary L., 1946-
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Publication Date 
2003
Excerpt: 
Marketing -- Decision making -- Mathematical models.
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100. 
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Introduction to management accounting
by 
Horngren, Charles T., 1926-
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Publication Date 
2002
Excerpt: 
decisions -- 6. Relevant information and decision making: production decisions -- Part II. Accounting for
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101. 
Cover image for The marketing game! : with student CD-Rom
The marketing game! : with student CD-Rom
The marketing game! : with student CD-Rom
by 
Mason, Charlotte H.
Format: 
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Publication Date 
2002
Excerpt: 
Marketing -- Decision making.
Available: Copies:
102. 
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Consumer behaviour : implications for marketing strategy
Consumer behaviour : implications for marketing strategy
by 
Neal, Cathy M.
Format: 
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Publication Date 
2002
Excerpt: 
Consumer behaviour : implications for marketing strategy / Neal, Cathy M.
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103. 
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The marketing game! : with student CD-Rom
The marketing game! : with student CD-Rom
by 
Mason, Charlotte H.
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing -- Decision making.
Available: Copies:
104. 
Cover image for Strategic marketing problems : cases and comments
Strategic marketing problems : cases and comments
by 
Kerin, Roger A.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016575093&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Publication Date 
2001
Excerpt: 
Marketing -- Decision making -- Case studies.
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105. 
Cover image for Creating customer value through strategic marketing planning : a management approach
Creating customer value through strategic marketing planning : a management approach
Creating customer value through strategic marketing planning : a management approach
by 
Nijssen, E. J. (Edwin Jacob), 1963-
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing -- Decision making.
Available: Copies:
107. 
Cover image for Marketing management : knowledge and skills
Marketing management : knowledge and skills
by 
Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
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Publication Date 
2001
Excerpt: 
Marketing management : knowledge and skills / Peter, J. Paul.
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108. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing -- South Africa -- Management.
Available: Copies:
109. 
Cover image for Strategic marketing
Strategic marketing
by 
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/99010060.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99010060.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing -- Decision making.
Available: Copies:
110. 
Cover image for Consumer behaviour in tourism
Consumer behaviour in tourism
by 
Swarbrooke, John.
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing. 12. Researching tourist behaviour - marketing research. 13. The marketing mix and tourist
Available: Copies:
111. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip.
Available: Copies:
112. 
Cover image for Marketing research
Marketing research
by 
Aaker, David A.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix03/97021710.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007932683&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97021710-d.html
Inhaltsverzeichnis Marketing research
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Publication Date 
1998
Excerpt: 
Marketing research / Aaker, David A.
Available: Copies:
113. 
Cover image for Consumer psychology for marketing
Consumer psychology for marketing
by 
Foxall, G. R.
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Publication Date 
1998
Excerpt: 
Consumer psychology for marketing / Foxall, G. R.
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114. 
Cover image for Management information systems : the manager's view
Management information systems : the manager's view
by 
Schultheis, Robert A.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/97025011.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97025011.html
Format: 
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Publication Date 
1998
Excerpt: 
for decision making ; Implications of decision making for decision support systems -- Important
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115. 
Cover image for Strategic marketing
Strategic marketing
Strategic marketing
by 
Cravens, David W.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007582863&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1997
Excerpt: 
Marketing -- Decision making.
Available: Copies:
117. 
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Strategic marketing
Strategic marketing
by 
Cravens, David W.
Table of contents http://www.gbv.de/dms/bowker/toc/9780256087932.pdf
Format: 
Books
Publication Date 
1991
Excerpt: 
Marketing -- Decision making.
Available: Copies:
118. 
Cover image for The marketing decision maker : from MkIS to MDSS
The marketing decision maker : from MkIS to MDSS
The marketing decision maker : from MkIS to MDSS
by 
Pitt, Leyland F.
Format: 
Books
Publication Date 
1991
Excerpt: 
Marketing -- Decision making.
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