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1. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Marketing.
Available: Copies:
by 
Leith, Philip, 1954- editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Information technology, marketing practice, and consumer privacy : ethical issues / Ellen R. Foxman and Paula
Available: Copies:
3. 
Cover image for International marketing
by 
Czinkota, Michael R.
Format: 
Books
Publication Date 
2013
Excerpt: 
International marketing / Czinkota, Michael R.
Available: Copies:
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing -- Europe -- Case studies.
Available: Copies:
by 
Isar, Yudhishthir Raj.
Format: 
Books
Publication Date 
2012
Excerpt: 
McAusland -- 20.Marseille-Provence 2013: Cultural Capital, but for What Kind of Europe and under Which
Available: Copies:
6. 
Cover image for Destination branding : creating the unique destination proposition
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2010
Excerpt: 
Tourism -- Marketing.
Available: Copies:
7. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
Hospitality and travel marketing / Morrison, Alastair M.
Available: Copies:
by 
Cateora, Philip R., author.
Format: 
Books
Publication Date 
2010
Excerpt: 
International marketing / Cateora, Philip R., author.
Available: Copies:
9. 
Cover image for Principles and practice of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing -- Europe -- Case studies.
Available: Copies:
by 
Pelsmacker, Patrick de, 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
Communication in marketing -- Europe.
Available: Copies:
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2009
Excerpt: 
Internet marketing : strategy, implementation and practice / Chaffey, Dave, 1963-
Available: Copies:
12. 
Cover image for Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2009
Excerpt: 
Marketing -- Europe -- Management.
Available: Copies:
by 
Baron, Steve (J. Steve)
Format: 
Books
Publication Date 
2009
Excerpt: 
Services marketing : text and cases. Baron, Steve (J. Steve)
Available: Copies:
14. 
Cover image for Market-driven management : strategic and operational marketing
by 
Lambin, Jean-Jacques, 1933-
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing -- Europe -- Management.
Available: Copies:
15. 
Cover image for The global enterprise : entrepreneurship and value creation
by 
Ajami, Riad A.
Format: 
Books
Publication Date 
2007
Excerpt: 
, transnational lines of production, distribution, marketing, and financial flows, and the strategic partnerships
Available: Copies:
by 
Desbordes, Michel.
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing and football : an international perspective / Desbordes, Michel.
Available: Copies:
by 
Smart, Alan.
Format: 
Books
Publication Date 
2005
Excerpt: 
exploitation and the marketing of a regional economy in Spain / Gavin Smith and Susana Narotzky -- Flexibility
Available: Copies:
18. 
Cover image for The right tools for the job : on the use and performance of management tools and techniques
by 
Cox, Andrew W.
Format: 
Books
Publication Date 
2005
Excerpt: 
. Tools and techniques for marketing and sales management -- Ch.5. The use of marketing and sales
Available: Copies:
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2004 2003
Excerpt: 
Marketing -- Europe -- Case studies.
Available: Copies:
21. 
Cover image for Marketing in travel and tourism
by 
Middleton, Victor T. C.
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing in travel and tourism / Middleton, Victor T. C.
Available: Copies:
by 
Kerin, Roger A.
Format: 
Books
Publication Date 
2001
Excerpt: 
Strategic marketing problems : cases and comments / Kerin, Roger A.
Available: Copies:
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing -- Europe.
Available: Copies:
24. 
Cover image for Transformations in slavery : a history of slavery in Africa
by 
Lovejoy, Paul E.
Format: 
Books
Publication Date 
2000
Excerpt: 
medieval Islamic slave trade and the Atlantic trade as well as the process of enslavement and the marketing
Available: Copies:
25. 
Cover image for Consumer behaviour and marketing strategy
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
1999
Excerpt: 
Consumer behaviour and marketing strategy / Peter, J. Paul.
Available: Copies:
by 
Hartley, Robert F., 1927-
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing mistakes and successes / Hartley, Robert F., 1927-
Available: Copies:
27. 
Cover image for Consumer behaviour : a European perspective
by 
Antonides, Gerrit, 1951-
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing research -- Europe.
Available: Copies:
by 
Chisnall, Peter M.
Inhaltsverzeichnis Strategic business marketing
Format: 
Books
Publication Date 
1995
Excerpt: 
Chisnall, Peter M. Strategic industrial marketing.
Available: Copies:
by 
Norgan, Susan.
Format: 
Books
Publication Date 
1994
Excerpt: 
Marketing -- Europe -- Management.
Available: Copies:
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