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Introduction to sport marketing

Smith, Aaron, 1972- author.

Format:

Books

Publication Date

2024

Excerpt:

Introduction to sport marketing / Smith, Aaron, 1972- author.

Available: Copies:

Digital marketing in practice : design, implement and measure effective campaigns

Knight, Hanne, author.

Format:

Books

Publication Date

2023

Excerpt:

Digital marketing in practice : design, implement and measure effective campaigns / Knight, Hanne

Available: Copies:

Advertising & promotion

Hackley, Christopher E., author.

Format:

Books

Publication Date

2021

Excerpt:

strategy -- The creative brief -- Celebrities and advertising -- Campaign evaluation -- Media and audience

Available: Copies:

Social media marketing

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2018

Excerpt:

Social media marketing / Tuten, Tracy L., 1967- author.

Available: Copies:

Events management : an introduction

Bladen, Charles, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1624306&site=ehost-live

Format:

Books

Publication Date

2018

Excerpt:

evaluation -- Event design and production -- Event operations -- Event human resource management -- Event

Available: Copies:

Exploring public relations : global strategic communication

Tench, Ralph, author.

Format:

Books

Publication Date

2017

Excerpt:

affairs -- Pr in the world of finance -- Integrated marketing communications -- Sponsorship and public

Available: Copies:

Social marketing : influencing behaviors for good

Kotler, Philip.

Format:

Books

Publication Date

2016

Excerpt:

Social marketing : influencing behaviors for good / Kotler, Philip.

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

Social media marketing : theories & applications

Dahl, Stephan, author.

Format:

Books

Publication Date

2015

Excerpt:

Social media marketing : theories & applications / Dahl, Stephan, author.

Available: Copies:

10.

Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

Marketing.

Available: Copies:

11.

Health program management : from development through evaluation

Longest, Beaufort B., Jr., author.

Format:

Books

Publication Date

2015

Excerpt:

Health program management : from development through evaluation / Longest, Beaufort B., Jr., author.

Available: Copies:

12.

Strategic event creation

Sharples, Liz.

Format:

Books

Publication Date

2014

Excerpt:

-- 8.Creating the Eventscape / Richard Cooper -- 9.Food and Function / Liz Sharpies -- 10.Marketing

Available: Copies:

13.

Business communication

Daniels, Dawn, author.

Format:

Books

Publication Date

2014

Excerpt:

groupings -- The grapevine -- Phatic communication -- Conclusion -- Summary -- Practical Exercises -- Self-Evaluation

Available: Copies:

14.

Measuring marketing : 110+ key metrics every marketer needs

Davis, John, 1960 February 17- author.

Format:

Books

Publication Date

2013

Excerpt:

Marketing -- Evaluation.

Available: Copies:

15.

Successful event management : a practical handbook

Shone, Anton.

Format:

Books

Publication Date

2013

Excerpt:

supplies ; Marketing and public relations for events ; Risk management and legalities ; Event project

Available: Copies:

16.

Public relations cases

Hayes, Darrell C.

Format:

Books

Publication Date

2013

Excerpt:

-- Evaluation -- Summary -- Endnotes -- Readings on Integrated Marketing Communications -- Integrated Marketing

Available: Copies:

17.

Consumer behavior analysis : (A) rational approach to consumer choice

Hantula, Donald A.

Format:

Books

Publication Date

2013

Excerpt:

Effects of a Point-of-Purchase Display on Relative Sales: An In-Store Experimental Evaluation / Gordon R

Available: Copies:

18.

Consumer behaviour

Blythe, Jim.

Format:

Books

Publication Date

2013

Excerpt:

behaviour and the marketing mix -- Consumers and relationship marketing -- Consumers and marketing planning

Available: Copies:

19.

Professional practice for interior designers

Piotrowski, Christine M., 1947-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

Design services -- United States -- Marketing.

Available: Copies:

20.

Successful event management : a practical handbook

Shone, Anton, author.

Format:

Books

Publication Date

2013

Excerpt:

event -- Financial management and the budget -- Event logistics and supplies -- Marketing and public

Available: Copies:

21.

Handbook of children and the media

Singer, Dorothy G.

Format:

Books

Publication Date

2012

Excerpt:

-based television ratings / Bradley S. Greenberg, Lynn Rampoldi-Hnilo; Safeguards for youth in the digital marketing

Available: Copies:

22.

Management : a concise introduction

Pettinger, Richard.

Format:

Books

Publication Date

2012

Excerpt:

-- Conclusions -- 12.Marketing -- Introduction -- Marketing strategies -- Segmentation -- Marketing mixes

Available: Copies:

23.

Digital marketing : strategy, implementation and practice

Chaffey, Dave, 1963-

Format:

Books

Publication Date

2012

Excerpt:

Digital marketing : strategy, implementation and practice / Chaffey, Dave, 1963-

Available: Copies:

24.

Website optimization : an hour a day

Page, Rich.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1214/2012934988-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy1214/2012934988-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy1214/2012934988-t.html

Format:

Books

Publication Date

2012

Excerpt:

Web sites -- Evaluation.

Available: Copies:

25.

Landing page optimization : the definitive guide to testing and tuning for conversions

Ash, Tim

Format:

Books

Publication Date

2012

Excerpt:

Web sites -- Evaluation.

Available: Copies:

26.

Brand management : Principles and Practices

Dutta, Kirti.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html

Format:

Books

Publication Date

2012

Excerpt:

Branding (Marketing)

Available: Copies:

27.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

28.

Economics of farm management in a global setting

Olson, Kent D.

Format:

Books

Publication Date

2011

Excerpt:

management texts. Material is included on strategy, marketing, budgeting, production and operations, quality

Available: Copies:

29.

Hands-on social marketing : a step-by-step guide to designing change for good

Weinreich, Nedra Kline.

Format:

Books

Publication Date

2011

Excerpt:

Hands-on social marketing : a step-by-step guide to designing change for good / Weinreich, Nedra

Available: Copies:

30.

Assessment and planning in health programs

Hodges, Bonni C.

Format:

Books

Publication Date

2011

Excerpt:

Health education -- Evaluation.

Available: Copies:

31.

Social marketing : influencing behaviors for good

Lee, Nancy, 1932-

Format:

Books

Publication Date

2011

Excerpt:

Social marketing : influencing behaviors for good / Lee, Nancy, 1932-

Available: Copies:

32.

Introducing public relations : theory and practice

Butterick, Keith.

Format:

Books

Publication Date

2011

Excerpt:

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

Available: Copies:

33.

Hospitality and travel marketing

Morrison, Alastair M.

Format:

Books

Publication Date

2010

Excerpt:

Hospitality and travel marketing / Morrison, Alastair M.

Available: Copies:

34.

Event management for tourism, cultural, business and sporting events

Van der Wagen, Lynn.

Format:

Books

Publication Date

2010

Excerpt:

marketing; Sponsorship; Promotion; Financial management; Risk management; Planning; Protocol; Choosing the

Available: Copies:

35.

Hospitality business development

Hassanien, Ahmed.

Format:

Regular print

Publication Date

2010

Excerpt:

-- Summary -- The business idea -- Target market -- People -- Marketing and advertising strategy -- Premises

Available: Copies:

36.

Handbook on business information systems

Gunasekaran, A.

Format:

Books

Publication Date

2010

Excerpt:

Sandhu -- RFID applications in the supply chain: an evaluation framework / Valerio Elia, Maria Grazia

Available: Copies:

37.

Principles and practice of social marketing : an international perspective

Donovan, Rob, 1944-

Format:

Books

Publication Date

2010

Excerpt:

Principles and practice of social marketing : an international perspective / Donovan, Rob, 1944-

Available: Copies:

38.

Integrated brand marketing and measuring returns

Kitchen, Philip J.

Format:

Books

Publication Date

2010

Excerpt:

Integrated brand marketing and measuring returns / Kitchen, Philip J.

Available: Copies:

39.

Successful event management : a practical handbook

Shone, Anton.

Format:

Books

Publication Date

2010

Excerpt:

and supplies -- Marketing and public relations for events -- Risk management and legalities -- Event

Available: Copies:

40.

Strategic management : concepts and cases

David, Fred R.

Table of contents http://swbplus.bsz-bw.de/bsz284666025inh.htm
Table of contents http://catdir.loc.gov/catdir/toc/ecip066/2006001629.html

Format:

Books

Publication Date

2009

Excerpt:

-- Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues -- Part 4: Strategy evaluation

Available: Copies:

41.

Perspectives on branding

Miletsky, Jason I.

Format:

Books

Publication Date

2009

Excerpt:

Branding (Marketing) -- Case studies.

Available: Copies:

42.

Selling and sales management

Jobber, David, 1947-

View this book online, via DawsonERA, both on- and off-campus
Inhaltsverzeichnis
This title is also available as an eBook. Click here.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017548946&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

-- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and

Available: Copies:

43.

Strategic sports event management

Masterman, Guy.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018709901&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018709901&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

bidding process -- 8. Event implementation -- 9. Marketing planning and implementation -- 10. Innovative

Available: Copies:

44.

The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications

Salinas, Gabriela.

Format:

Books

Publication Date

2009

Excerpt:

The international brand valuation manual : a complete overview and analysis of brand valuation

Available: Copies:

45.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

46.

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

Integrated marketing communications / Ouwersloot, Hans.

Available: Copies:

47.

The brand bubble : the looming crisis in brand value and how to avoid it

Gerzema, John, 1961-

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html
Cover http://swbplus.bsz-bw.de/bsz28806786xcov.htm

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- Valuation.

Available: Copies:

48.

Value creation : the power of brand equity

Neal, William D. (William Douglas), 1943-

Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html

Format:

Books

Publication Date

2008

Excerpt:

Branding (Marketing) -- Management.

Available: Copies:

49.

Health behavior and health education : theory, research, and practice

Glanz, Karen.

Format:

Books

Publication Date

2008

Excerpt:

behavior theories / Andrea Carson Gielen ... [et al.] -- Social marketing / J. Douglas Storey, Gary B

Available: Copies:

50.

Connective branding : building brand equity in a demanding world

Fisher-Buttinger, Claudia.

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- Valuation -- Management.

Available: Copies:

51.

Marketing

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Marketing / Etzel, Michael J.

Available: Copies:

52.

Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

Format:

Books

Publication Date

2007

Excerpt:

Marketing -- Evaluation.

Available: Copies:

53.

Strategic management : concepts and cases

David, Fred R.

Table of contents http://catdir.loc.gov/catdir/toc/ecip066/2006001629.html

Format:

Books

Publication Date

2007

Excerpt:

strategies: marketing, finance/accounting, R & D, and MIS issues -- Part 4: Strategy evaluation -- Strategy

Available: Copies:

54.

Sports marketing

Fullerton, Sam.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0643/2006014467-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0643/2006014467-d.html

Format:

Books

Publication Date

2007

Excerpt:

Sports marketing / Fullerton, Sam.

Available: Copies:

55.

Electronic commerce : from vision to fulfillment

Awad, Elias M.

Table of contents http://www.loc.gov/catdir/toc/ecip0519/2005026161.html

Format:

Books

Publication Date

2007

Excerpt:

. Internet marketing -- Ch. 10. Web portals and Web services -- Ch. 11. Business-to-business E-commerce -- Ch

Available: Copies:

56.

Profitable marketing communications : a guide to marketing return on investment

Young, Antony, 1964-

Table of contents only http://www.loc.gov/catdir/toc/ecip075/2006039729.html

Format:

Books

Publication Date

2007

Excerpt:

Profitable marketing communications : a guide to marketing return on investment / Young, Antony

Available: Copies:

57.

Handbook of marketing research methodologies for hospitality and tourism

Nykiel, Ronald A.

Format:

Books

Publication Date

2007

Excerpt:

Handbook of marketing research methodologies for hospitality and tourism / Nykiel, Ronald A.

Available: Copies:

58.

Innovative methodologies in enterprise research

Hine, Damian.

Format:

Books

Publication Date

2007

Excerpt:

Leximancer, a Relational Content Analytical Tool in -- Enterprise Research / Description and Evaluation on

Available: Copies:

59.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

60.

Consumer behavior : building marketing strategy

Hawkins, Del I.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html

Format:

Electronic Resources

Publication Date

2007

Excerpt:

Consumer behavior : building marketing strategy / Hawkins, Del I.

Available: Copies:

61.

Fundamentals of cost and management accounting

Niemand, A.

Format:

Books

Publication Date

2006

Excerpt:

1. The fundamentals of cost and management accounting -- 2. Cost elements -- 3. Marketing costs

Available: Copies:

62.

Effective public relations

Cutlip, Scott M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html

Format:

Books

Publication Date

2006

Excerpt:

's Disadvantages -- Titles and Reporting Relationships -- Working with Other Departments -- Marketing -- Legal

Available: Copies:

63.

From brand vision to brand evaluation : strategically building and sustaining brands

De Chernatony, L. (Leslie)

Format:

Books

Publication Date

2006

Excerpt:

From brand vision to brand evaluation : strategically building and sustaining brands / De

Available: Copies:

64.

Strategic management : global cultural perspectives for profit and non-profit organizations

Katsioloudes, Marios I.

Publisher description http://www.loc.gov/catdir/enhancements/fy0632/2005024536-d.html

Format:

Books

Publication Date

2006

Excerpt:

nonprofit sector -- A strategic planning process (SPP) model for the nonprofit sector -- Strategic marketing

Available: Copies:

65.

Handbook of customer satisfaction and loyalty measurement

Hill, Nigel, 1952-

Format:

Books

Publication Date

2006

Excerpt:

Consumer satisfaction -- Evaluation.

Available: Copies:

66.

Strategic management : global cultural perspectives for profit and non-profit organizations

Katsioloudes, Marios I.

Table of contents only http://www.loc.gov/catdir/toc/ecip0518/2005024536.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0646/2005024536-d.html

Format:

Books

Publication Date

2006

Excerpt:

nonprofit sector -- A strategic planning process (SPP) model for the nonprofit sector -- Strategic marketing

Available: Copies:

67.

Handbook of qualitative research methods in marketing

Belk, Russell W.

Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006004283.html

Format:

Books

Publication Date

2006

Excerpt:

Handbook of qualitative research methods in marketing / Belk, Russell W.

Available: Copies:

68.

Managing in the information age

Prentice, Ann E.

Table of contents http://www.loc.gov/catdir/toc/ecip054/2004026808.html

Format:

Books

Publication Date

2005

Excerpt:

-- Program management and evaluation -- Financial management -- Planning and managing physical facilities

Available: Copies:

69.

The loyalty advantage : essential steps to energize your company, your customers, your brand

Durkin, Dianne M., 1947-

Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030979.html

Format:

Books

Publication Date

2005

Excerpt:

continuous evaluation and feedback -- Ch. 14. The role of leadership -- Ch. 15. Loyalty and change management

Available: Copies:

70.

Urban transit : operations, planning and economics

Vuchic, Vukan R.

Table of contents only http://www.loc.gov/catdir/toc/ecip0418/2004013844.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0616/2004013844-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0616/2004013844-d.html

Format:

Books

Publication Date

2005

Excerpt:

-- Analysis, evaluation, and selection of transit modes -- Planning and selection of medium and high

Available: Copies:

71.

Introduction to foodservice

Payne-Palacio, June.

Format:

Books

Publication Date

2005

Excerpt:

: Distribution -- Marketing as a Managerial Function -- Planning: Implementation: Evaluation -- Merchandising and

Available: Copies:

72.

Entrepreneurship : theory, process, practice

Kuratko, Donald F.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/fy041/2002115006.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/2002115006-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002115006-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010340366&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2004

Excerpt:

entrepreneurs -- Environmental assessment : preparation for a new venture -- Marketing research for new ventures

Available: Copies:

73.

101 marketing strategies for accounting, law, consulting, and professional services firms

Waugh, Troy.

Publisher description http://www.loc.gov/catdir/description/wiley041/2003021210.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2003021210.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003021210.html

Format:

Books

Publication Date

2004

Excerpt:

101 marketing strategies for accounting, law, consulting, and professional services firms / Waugh

Available: Copies:

74.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

75.

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2004

Excerpt:

Brand name products -- Valuation -- Management.

Available: Copies:

76.

Strategic management : concepts

David, Fred R.

Format:

Books

Publication Date

2003

Excerpt:

. Strategy Evaluation -- Ch. 9. Strategy Review, Evaluation, and Control.

Available: Copies:

77.

Marketing ROI : the path to campaign, customer, and corporate profitability

Lenskold, James.

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/2003001407.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003001407.html

Format:

Books

Publication Date

2003

Excerpt:

Marketing ROI : the path to campaign, customer, and corporate profitability / Lenskold, James.

Available: Copies:

78.

Advertising media planning

Sissors, Jack Zanville, 1919-

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html

Format:

Books

Publication Date

2002

Excerpt:

-- Media's Importance in the Buying Process -- Media Planning and the Marketing Mix -- Exposure: The Basic

Available: Copies:

79.

Social marketing : improving the quality of life

Kotler, Philip.

Format:

Books

Publication Date

2002

Excerpt:

Social marketing : improving the quality of life / Kotler, Philip.

Available: Copies:

80.

The principles and practice of educational management

Bush, Tony, 1943-

Publisher description http://www.loc.gov/catdir/enhancements/fy0657/2002104048-d.html
Table of contents http://www.loc.gov/catdir/enhancements/fy0657/2002104048-t.html

Format:

Books

Publication Date

2002

Excerpt:

/ Governance, autonomy and accountability in education / Marketing / New partnerships for improvement

Available: Copies:

81.

Hospitality and travel marketing

Morrison, Alastair M.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html

Format:

Books

Publication Date

2002

Excerpt:

Hospitality and travel marketing / Morrison, Alastair M.

Available: Copies:

82.

Performance appraisal for sport and recreation managers

MacLean, Joanne, 1959-

Format:

Books

Publication Date

2001

Excerpt:

Sports administration -- Evaluation.

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83.

Strategic management : concepts

David, Fred R.

Format:

Books

Publication Date

2001

Excerpt:

: Management Issues -- Ch. 8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and CIS Issues -- Ch

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84.

Value for money marketing : a guide to measuring marketing performance

Mullin, Roddy.

Format:

Books

Publication Date

2001

Excerpt:

Value for money marketing : a guide to measuring marketing performance / Mullin, Roddy.

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85.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2001

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

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86.

The practice of public relations

Seitel, Fraser P.

Format:

Books

Publication Date

2001

Excerpt:

. Definitions of Selected Terms Used in Public Relations Evaluation -- App. D. Audiovisual Supports -- App. E

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87.

Wired marketing : energizing business for e-commerce

Hardaker, Glenn.

Format:

Books

Publication Date

2001

Excerpt:

Wired marketing : energizing business for e-commerce / Hardaker, Glenn.

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88.

Strategic management in tourism

Moutinho, Luiz.

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Publication Date

2000

Excerpt:

-- The Marketing Planning Index : A Tool for Measuring Strategic Marketing Effectiveness in the

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89.

Value-based marketing : marketing strategies for corporate growth and shareholder value

Doyle, Peter, 1943-2003.

Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001268221.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001268221.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/2001268221.html

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2000

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Value-based marketing : marketing strategies for corporate growth and shareholder value / Doyle

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90.

Strategic management : concepts

David, Fred R.

Format:

Books

Publication Date

1999

Excerpt:

strategies: management issues -- Implementing strategies: marketing, finance/accounting, R & D, and CIS

Available: Copies:

91.

The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television

Bouman, Martine (M.P.A.), 1954-

Format:

Books

Publication Date

1999

Excerpt:

marketing are used in the design of entertainment messages (e.g. formative evaluation, audience segmentation

Available: Copies:

92.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1998

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

93.

Event management & event tourism

Getz, Donald, 1949-

Format:

Books

Publication Date

1997

Excerpt:

management -- Human resources management -- Generating revenue -- Financial and risk management -- Marketing

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94.

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

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Regular print

Publication Date

1997

Excerpt:

McGraw-Hill series in marketing.

Available: Copies:

95.

The successful marketing plan : a disciplined and comprehensive approach

Hiebing, Roman G.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96028253.html
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Publication Date

1997

Excerpt:

The successful marketing plan : a disciplined and comprehensive approach / Hiebing, Roman G.

Available: Copies:

96.

Intelligent systems for finance and business

Goonatilake, Suran.

Format:

Books

Publication Date

1995

Excerpt:

Goonatilake -- 2. Intelligent Systems at American Express / Robert S. Didner -- 3. Credit Evaluation Using a

Available: Copies:

97.

Marketing tourism destinations : a strategic planning approach

Heath, Ernie.

Table of contents http://catdir.loc.gov/catdir/toc/onix02/91033980.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht004301986.PDF
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Books

Publication Date

1992

Excerpt:

Marketing tourism destinations : a strategic planning approach / Heath, Ernie.

Available: Copies:

98.

Managing brand equity : capitalizing on the value of a brand name

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html
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Format:

Books

Publication Date

1991

Excerpt:

Brand name products -- Valuation -- United States -- Management.

Available: Copies:

99.

Sales management : an operational approach

Abratt, Russell.

Format:

Books

Publication Date

1989

Excerpt:

Marketing.

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