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1. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2009
Excerpt: 
Marketing management / Kotler, Philip.
Available: Copies:
2. 
Cover image for Marketing management.
Marketing management.
by 
Kotler, Philip.
Format: 
Video disc
Publication Date 
2009
Excerpt: 
Borrieci, Ronald N. Instructor's manual with video guide to accompany Marketing management, 13th ed.
Available: Copies:
3. 
Cover image for Marketing management.
Marketing management.
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing management. Kotler, Philip.
Available: Copies:
4. 
Cover image for Marketing management.
Marketing management.
by 
Arun Kumar.
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing management. Arun Kumar.
Available: Copies:
5. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip.
Table of contents Kostenfrei
E-book - Full text Myilibrary. You can only view this e-book online and not download it
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html
Format: 
Books
Publication Date 
2009
Excerpt: 
Marketing management / Kotler, Philip.
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7. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003
Excerpt: 
Marketing management / Kotler, Philip.
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8. 
Cover image for Marketing management
Marketing management
Marketing management
by 
Kotler, Philip
Format: 
Books
Publication Date 
2003
Excerpt: 
Marketing management Kotler, Philip
Available: Copies:
9. 
Cover image for Marketing management
Marketing management
Marketing management
by 
Kotler, Philip
Format: 
Books
Publication Date 
2003
Excerpt: 
Marketing management Kotler, Philip
Available: Copies:
10. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing management / Kotler, Philip.
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11. 
Cover image for Marketing management
Marketing management
Marketing management
by 
Kotler, Philip
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing management Kotler, Philip
Available: Copies:
12. 
Cover image for Marketing management
Marketing management
Marketing management
by 
Kotler, Philip
Format: 
Books
Publication Date 
1994
Excerpt: 
Marketing management Kotler, Philip
Available: Copies:
13. 
Cover image for Marketing management
Marketing management
Marketing management
by 
Norgan, Susan
Format: 
Books
Publication Date 
1994
Excerpt: 
Marketing management Norgan, Susan
Available: Copies:
14. 
Cover image for Marketing management
Marketing management
Marketing management
by 
Abratt, Russell
Format: 
Books
Publication Date 
1991
Excerpt: 
Marketing management Abratt, Russell
Available: Copies:
15. 
Cover image for Marketing management
Marketing management
Marketing management
by 
Kotler, P
Format: 
Books
Publication Date 
1991
Excerpt: 
Marketing management Kotler, P
Available: Copies:
16. 
Cover image for Marketing management
Marketing management
Marketing management
by 
Kotler, Philip
Format: 
Books
Publication Date 
1988
Excerpt: 
Marketing management Kotler, Philip
Available: Copies:
17. 
Cover image for Marketing management
Marketing management
Marketing management
by 
Abratt, Russell
Format: 
Books
Publication Date 
1987
Excerpt: 
Marketing management Abratt, Russell
Available: Copies:
18. 
Cover image for Marketing management
Marketing management
by 
Marshall, Greg W., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Marketing management / Marshall, Greg W., author.
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19. 
Cover image for Marketing management
Marketing management
by 
Iacobucci, Dawn, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Marketing management / Iacobucci, Dawn, author.
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20. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Marketing management / Kotler, Philip, author.
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21. 
Cover image for Marketing management
Marketing management
by 
Marshall, Greg W.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing management / Marshall, Greg W.
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22. 
Cover image for Marketing management
Marketing management
by 
Winer, Russell S.
Table of contents http://www.loc.gov/catdir/toc/ecip068/2006004951.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing management / Winer, Russell S.
Available: Copies:
23. 
Cover image for Marketing management
Marketing management
Marketing management
by 
Brink, A. et al
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing management Brink, A. et al
Available: Copies:
24. 
Cover image for Marketing management
Marketing management
Marketing management
by 
Van der Walt, Annamarie.
Format: 
Books
Publication Date 
1996
Excerpt: 
Marketing management / Van der Walt, Annamarie.
Available: Copies:
25. 
Cover image for Marketing management
Marketing management
Marketing management
by 
Dalrymple, Douglas J.
Format: 
Books
Publication Date 
1995
Excerpt: 
Marketing management Dalrymple, Douglas J.
Available: Copies:
26. 
Cover image for Marketing management
Marketing management
Marketing management
by 
Marx, S. (Sieg)
Format: 
Books
Publication Date 
1993
Excerpt: 
Marketing management / Marx, S. (Sieg)
Available: Copies:
27. 
Cover image for Marketing management.
Marketing management.
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing management. Du Plessis, P. J. (Phillipus Jacobus), 1943-
Available: Copies:
28. 
Cover image for Marketing management.
Marketing management.
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2006
Excerpt: 
Marketing management. Cant, M. C. (Michael Colin), 1957-
Available: Copies:
29. 
Cover image for Marketing management
Marketing management
Marketing management
by 
Strydom, J., Cant, M.C.; Jooste, C.J.(Eds).
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing management Strydom, J., Cant, M.C.; Jooste, C.J.(Eds).
Available: Copies:
30. 
Cover image for Marketing management
Marketing management
by 
Strydom, J. W. (Johan Wilhelm), 1952-
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing management / Strydom, J. W. (Johan Wilhelm), 1952-
Available: Copies:
31. 
Cover image for Marketing management
Marketing management
Marketing management
by 
Van der Walt, A....[et al]
Format: 
Books
Publication Date 
1996
Excerpt: 
Marketing management Van der Walt, A....[et al]
Available: Copies:
32. 
Cover image for Marketing strategy & management
Marketing strategy & management
by 
Phillips, Diane M., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Marketing strategy & management / Phillips, Diane M., author.
Available: Copies:
33. 
Cover image for Global marketing management
Global marketing management
by 
Keegan, Warren J.
Table of contents http://www.gbv.de/dms/bowker/toc/9780133572605.pdf
Format: 
Books
Publication Date 
1989
Excerpt: 
Keegan, Warren J. Multinational marketing management.
Available: Copies:
34. 
Cover image for Marketing management basics
Marketing management basics
Marketing management basics
by 
Rostron, Howard.
Format: 
Books
Publication Date 
2018
Excerpt: 
Management -- South Africa -- Marketing -- Textbooks.
Available: Copies:
35. 
Cover image for Global marketing management
Global marketing management
by 
Kotabe, Masaaki.
Format: 
Books
Publication Date 
2011
Excerpt: 
Global marketing management / Kotabe, Masaaki.
Available: Copies:
36. 
Cover image for Management of marketing
Management of marketing
by 
Lancaster, Geoffrey, 1938-
Format: 
Books
Publication Date 
2005
Excerpt: 
Management of marketing / Lancaster, Geoffrey, 1938-
Available: Copies:
37. 
Cover image for Retail marketing management
Retail marketing management
by 
Gilbert, David.
Format: 
Books
Publication Date 
2002
Excerpt: 
Retail marketing management / Gilbert, David.
Available: Copies:
38. 
Cover image for Global marketing management
Global marketing management
by 
Keegan, Warren
Format: 
Books
Publication Date 
1999
Excerpt: 
Global marketing management Keegan, Warren
Available: Copies:
39. 
Cover image for Global marketing management
Global marketing management
by 
Keegan, Warren J.
Format: 
Books
Publication Date 
1999
Excerpt: 
Export marketing -- Management -- Case studies.
Available: Copies:
40. 
Cover image for Marketing management workbook
Marketing management workbook
Marketing management workbook
by 
Jooste, C.J.
Format: 
Books
Publication Date 
1996
Excerpt: 
Marketing management workbook Jooste, C.J.
Available: Copies:
41. 
Cover image for Global marketing management
Global marketing management
by 
Keegan, Warren J.
Format: 
Books
Publication Date 
1995
Excerpt: 
Export marketing -- Management -- Case studies.
Available: Copies:
42. 
Cover image for Global marketing management
Global marketing management
Global marketing management
by 
Keegan, Warren
Format: 
Books
Publication Date 
1989
Excerpt: 
Global marketing management Keegan, Warren
Available: Copies:
43. 
Cover image for Marketing communications management
Marketing communications management
Marketing communications management
by 
Koekemoer, Ludi
Format: 
Books
Publication Date 
1987
Excerpt: 
Marketing communications management Koekemoer, Ludi
Available: Copies:
44. 
Cover image for Green marketing management
Green marketing management
by 
Dahlstrom, Robert.
Format: 
Books
Publication Date 
2011
Excerpt: 
Green marketing management / Dahlstrom, Robert.
Available: Copies:
45. 
Cover image for Services marketing management
Services marketing management
by 
Mudie, Peter.
Format: 
Books
Publication Date 
2006
Excerpt: 
Services marketing management / Mudie, Peter.
Available: Copies:
46. 
Cover image for Hospitality marketing management
Hospitality marketing management
by 
Reid, Robert D.
Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004016223.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Hospitality marketing management / Reid, Robert D.
Available: Copies:
47. 
Cover image for Relationship marketing management
Relationship marketing management
by 
Little, Edward.
Format: 
Books
Publication Date 
2003
Excerpt: 
Relationship marketing management / Little, Edward.
Available: Copies:
48. 
Cover image for International marketing management
International marketing management
by 
Subhash C. Jain
Format: 
Books
Publication Date 
2000
Excerpt: 
International marketing management Subhash C. Jain
Available: Copies:
49. 
Cover image for Direct Marketing Management
Direct Marketing Management
by 
Roberts, Mary Lou
Format: 
Books
Publication Date 
1999
Excerpt: 
Direct Marketing Management Roberts, Mary Lou
Available: Copies:
50. 
Cover image for Direct marketing management
Direct marketing management
by 
Roberts, Mary Lou.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008663134&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1999
Excerpt: 
Direct marketing management / Roberts, Mary Lou.
Available: Copies:
51. 
Cover image for International marketing management
International marketing management
by 
Jain, Subhash C
Format: 
Books
Publication Date 
1996
Excerpt: 
International marketing management Jain, Subhash C
Available: Copies:
52. 
Cover image for Marketing management workbook
Marketing management workbook
Marketing management workbook
by 
Jooste, C. J.
Format: 
Books
Publication Date 
1996
Excerpt: 
Marketing management workbook / Jooste, C. J.
Available: Copies:
53. 
Cover image for Global Marketing Management
Global Marketing Management
Global Marketing Management
by 
Keegan, W.J.
Format: 
Books
Publication Date 
1995
Excerpt: 
Global Marketing Management Keegan, W.J.
Available: Copies:
54. 
Cover image for Global marketing management
Global marketing management
Global marketing management
by 
Bartlett, Christopher A
Format: 
Books
Publication Date 
1995
Excerpt: 
Global marketing management Bartlett, Christopher A
Available: Copies:
55. 
Cover image for International marketing management
International marketing management
International marketing management
by 
Jain, S.C.
Format: 
Books
Publication Date 
1990
Excerpt: 
International marketing management Jain, S.C.
Available: Copies:
56. 
Cover image for Direct marketing management
Direct marketing management
by 
Roberts, Mary Lou.
Table of contents http://www.gbv.de/dms/bowker/toc/9780132147842.pdf
Format: 
Books
Publication Date 
1989
Excerpt: 
Direct marketing management / Roberts, Mary Lou.
Available: Copies:
57. 
Cover image for International marketing management
International marketing management
by 
Jain, Subhash C., 1942-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1505/95021360-t.html
Table of contents http://www.gbv.de/dms/bowker/toc/9780538852814.pdf
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1505/95021360-d.html
Format: 
Books
Publication Date 
1996
Excerpt: 
International marketing management / Jain, Subhash C., 1942-
Available: Copies:
58. 
Cover image for International marketing management
International marketing management
by 
Jain, Subhash C., 1942-
Table of contents http://www.gbv.de/dms/bowker/toc/9780534921316.pdf
Format: 
Books
Publication Date 
1990
Excerpt: 
International marketing management / Jain, Subhash C., 1942-
Available: Copies:
59. 
Cover image for Strategic marketing management
Strategic marketing management
by 
Parry, Mark E. (Mark Edward), 1957-
Format: 
Books
Publication Date 
2005 2001
Excerpt: 
Strategic marketing management / Parry, Mark E. (Mark Edward), 1957-
Available: Copies:
60. 
Cover image for Retail marketing management
Retail marketing management
by 
Gilbert, David, 1947 March 2-
Format: 
Books
Publication Date 
2003
Excerpt: 
Retail marketing management / Gilbert, David, 1947 March 2-
Available: Copies:
61. 
Cover image for Marketing management casebook
Marketing management casebook
Marketing management casebook
by 
Davis, Robert T., 1921-1995.
Format: 
Books
Publication Date 
1984
Excerpt: 
Marketing management casebook / Davis, Robert T., 1921-1995.
Available: Copies:
62. 
Cover image for Marketing management : a value-creation process
Marketing management : a value-creation process
by 
Jolibert, Alain. Marketing management.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing management : a value-creation process / Jolibert, Alain. Marketing management.
Available: Copies:
63. 
Cover image for Marketing management and strategy
Marketing management and strategy
by 
Doyle, Peter
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing management and strategy Doyle, Peter
Available: Copies:
64. 
Cover image for Marketing management and strategy
Marketing management and strategy
Marketing management and strategy
by 
Doyle, Peter
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing management and strategy Doyle, Peter
Available: Copies:
65. 
Cover image for Marketing and design management
Marketing and design management
by 
Bruce, Margaret.
Format: 
Books
Publication Date 
1997
Excerpt: 
Marketing and design management / Bruce, Margaret.
Available: Copies:
66. 
Cover image for Essentials of marketing management
Essentials of marketing management
by 
Lancaster, Geoffrey, 1938-
Format: 
Books
Publication Date 
2011
Excerpt: 
Essentials of marketing management / Lancaster, Geoffrey, 1938-
Available: Copies:
67. 
Cover image for Cases in marketing management
Cases in marketing management
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2011
Excerpt: 
Cases in marketing management / Clow, Kenneth E.
Available: Copies:
68. 
Cover image for Strategic marketing management cases
Strategic marketing management cases
by 
Cravens, David W.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
Strategic marketing management cases / Cravens, David W.
Available: Copies:
69. 
Cover image for Journal of marketing management.
Journal of marketing management.
Journal of marketing management.
by 
Chartered Institute of Marketing (Great Britain)
Format: 
Books
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
Journal of marketing management. Chartered Institute of Marketing (Great Britain)
Available: Copies:
70. 
Cover image for Journal of marketing management.
Journal of marketing management.
Journal of marketing management.
by 
Chartered Institute of Marketing (Great Britain)
Format: 
Books
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
Journal of marketing management. Chartered Institute of Marketing (Great Britain)
Available: Copies:
71. 
Cover image for MARKETING MANAGEMENT, GLOBAL EDITION.
MARKETING MANAGEMENT, GLOBAL EDITION.
by 
KOTLER, PHILIP. KELLER, KEVIN.
Format: 
Books
Publication Date 
2022 2021
Excerpt: 
MARKETING MANAGEMENT, GLOBAL EDITION. KOTLER, PHILIP. KELLER, KEVIN.
Available: Copies:
73. 
Cover image for Marketing management and strategy
Marketing management and strategy
by 
Doyle, Peter, 1943-2003.
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing management and strategy / Doyle, Peter, 1943-2003.
Available: Copies:
74. 
Cover image for Marketing management and strategy
Marketing management and strategy
Marketing management and strategy
by 
Doyle, P. (Peter), 1943-
Format: 
Books
Publication Date 
1994
Excerpt: 
Marketing management and strategy Doyle, P. (Peter), 1943-
Available: Copies:
75. 
Cover image for A framework for marketing management
A framework for marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003
Excerpt: 
A framework for marketing management / Kotler, Philip.
Available: Copies:
76. 
Cover image for Marketing management for nonprofit organizations
Marketing management for nonprofit organizations
by 
Sargeant, Adrian.
Format: 
Books
Publication Date 
2005
Excerpt: 
Marketing management for nonprofit organizations / Sargeant, Adrian.
Available: Copies:
77. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Brink, A. (Annekie)
Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017996959&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2008
Excerpt: 
Relationship marketing and customer relationship management / Brink, A. (Annekie)
Available: Copies:
78. 
Cover image for Marketing channels : a management view
Marketing channels : a management view
by 
Rosenbloom, Bert.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing channels : a management view / Rosenbloom, Bert.
Available: Copies:
79. 
Cover image for Marketing management : a relationship approach
Marketing management : a relationship approach
by 
Hollensen, Svend.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing management : a relationship approach / Hollensen, Svend.
Available: Copies:
80. 
Cover image for Marketing management for nonprofit organizations
Marketing management for nonprofit organizations
by 
Sargeant, Adrian.
Format: 
Books
Publication Date 
2009
Excerpt: 
Marketing management for nonprofit organizations / Sargeant, Adrian.
Available: Copies:
82. 
Cover image for A framework for marketing management
A framework for marketing management
A framework for marketing management
by 
Kotler, Philip
Format: 
Books
Publication Date 
2003
Excerpt: 
A framework for marketing management Kotler, Philip
Available: Copies:
83. 
Cover image for Marketing channels : a management view
Marketing channels : a management view
by 
Rosenbloom, Bert.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing channels : a management view / Rosenbloom, Bert.
Available: Copies:
84. 
Cover image for Marketing management : a European perspective
Marketing management : a European perspective
by 
Norgan, Susan.
Format: 
Books
Publication Date 
1994
Excerpt: 
Marketing management : a European perspective / Norgan, Susan.
Available: Copies:
85. 
Cover image for Marketing management in South Africa
Marketing management in South Africa
Marketing management in South Africa
by 
Stanton, William.
Format: 
Books
Publication Date 
1992
Excerpt: 
Marketing management in South Africa / Stanton, William.
Available: Copies:
86. 
Cover image for Marketing management in South Africa
Marketing management in South Africa
Marketing management in South Africa
by 
Stanton, William
Format: 
Books
Publication Date 
1992
Excerpt: 
Marketing management in South Africa Stanton, William
Available: Copies:
87. 
Cover image for Management science for marketing executives
Management science for marketing executives
Management science for marketing executives
by 
Reese, K.
Format: 
Books
Publication Date 
1979
Excerpt: 
Management science for marketing executives / Reese, K.
Available: Copies:
88. 
Cover image for Marketing management : a customer-centric approach
Marketing management : a customer-centric approach
by 
Selnes, Fred Verfasser.
Format: 
Books
Publication Date 
2025
Excerpt: 
Marketing management : a customer-centric approach / Selnes, Fred Verfasser.
Available: Copies:
89. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.
Available: Copies:
90. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
91. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
92. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Relationship marketing and customer relationship management / Roberts-Lombard, Mornay, editor.
Available: Copies:
93. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
94. 
Cover image for Retail marketing management : principles and practice
Retail marketing management : principles and practice
by 
Goworek, Helen, author.
E-book - Full text Myilibrary
Format: 
Books
Publication Date 
2015
Excerpt: 
Retail marketing management : principles and practice / Goworek, Helen, author.
Available: Copies:
95. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Brink, A. (Annekie)
Format: 
Books
Publication Date 
2014
Excerpt: 
Relationship marketing and customer relationship management / Brink, A. (Annekie)
Available: Copies:
96. 
Cover image for Business marketing management : B2B
Business marketing management : B2B
by 
Hutt, Michael D., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Business marketing management : B2B / Hutt, Michael D., author.
Available: Copies:
97. 
Cover image for Marketing communications management : analysis, planning, implementation
Marketing communications management : analysis, planning, implementation
by 
Copley, Paul, 1952- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Marketing communications management : analysis, planning, implementation / Copley, Paul, 1952
Available: Copies:
98. 
Cover image for Brand and marketing management : reading pack.
Brand and marketing management : reading pack.
Brand and marketing management : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2013
Excerpt: 
Brand and marketing management : reading pack. Independent Institute of Education. Vega School of
Available: Copies:
99. 
Cover image for A preface to marketing management
A preface to marketing management
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2013
Excerpt: 
A preface to marketing management / Peter, J. Paul.
Available: Copies:
100. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
101. 
Cover image for Business marketing management : B2B
Business marketing management : B2B
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2013
Excerpt: 
Business marketing management : B2B / Hutt, Michael D.
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Cover image for Marketing management : a contemporary perspective
Marketing management : a contemporary perspective
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Homburg, Christian, 1962-
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Marketing management : a contemporary perspective / Homburg, Christian, 1962-
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Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
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Relationship marketing and customer relationship management / Berndt, Adele.
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Cover image for Marketing management : a customer-oriented approach
Marketing management : a customer-oriented approach
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Marketing management : a customer-oriented approach / Clow, Kenneth E.
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105. 
Cover image for Business marketing management : B2B
Business marketing management : B2B
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Hutt, Michael D.
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Regular print
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Business marketing management : B2B / Hutt, Michael D.
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106. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
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Cant, M. C. (Michael Colin), 1957-
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Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957-
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107. 
Cover image for Business marketing management : B2B
Business marketing management : B2B
by 
Hutt, Michael D.
Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html
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Business marketing management : B2B / Hutt, Michael D.
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Cover image for Marketing management : knowledge and skills
Marketing management : knowledge and skills
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Marketing management : knowledge and skills / Peter, J. Paul.
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Cover image for Marketing management : a value-creation process
Marketing management : a value-creation process
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Dubois, Pierre-Louis.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html
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Marketing management : a value-creation process / Dubois, Pierre-Louis.
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Cover image for Global marketing management : a casebook.
Global marketing management : a casebook.
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Global marketing management : a casebook. Quelch, John A.
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Cover image for Services marketing management : a strategic perspective
Services marketing management : a strategic perspective
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Table of contents http://www.loc.gov/catdir/toc/ecip064/2005034528.html
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Services marketing management : a strategic perspective / Kasper, Hans.
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Cover image for Principles of service marketing and management
Principles of service marketing and management
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Principles of service marketing and management / Lovelock, Christopher H.
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Strategic marketing management : planning and control
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Cover image for Marketing management : knowledge and skills
Marketing management : knowledge and skills
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Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
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Marketing management : knowledge and skills / Peter, J. Paul.
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Cover image for A preface to marketing management
A preface to marketing management
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Table of contents http://catdir.loc.gov/catdir/toc/mh022/99010058.html
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Marketing management : a relationship marketing perspective
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Marketing management : a relationship marketing perspective / Cranfield School of Management.
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A preface to marketing management
A preface to marketing management
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Marketing channels : a relationship management approach
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A preface to marketing management
A preface to marketing management
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Peter, P.J...[et al]
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Cover image for Marketing management : text and cases
Marketing management : text and cases
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Inhaltsverzeichnis
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Marketing management : SA cases and readings
Marketing management : SA cases and readings
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Marketing management : SA cases and readings Abratt, Russell.
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Marketing management : SA cases and readings
Marketing management : SA cases and readings
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Marketing management : SA cases and readings / Abratt, Russell.
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The task of marketing management
The task of marketing management
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The task of marketing management Lucas,G.H.G.
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The Task of marketing management
The Task of marketing management
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The Task of marketing management / Lucas, G. H. G. (Gysbert Hendrik George), 1940-
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Marketing management : SA cases and readings
Marketing management : SA cases and readings
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Marketing management : SA cases and readings / Abratt, Russell.
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Cover image for Marketing management : a strategic planning approach
Marketing management : a strategic planning approach
Marketing management : a strategic planning approach
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The Task of marketing management
The Task of marketing management
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The task of marketing management
The task of marketing management
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The task of marketing management
The task of marketing management
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Marketing management : analysis, planning, and control
Marketing management : analysis, planning, and control
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Principles and mix of marketing management
Principles and mix of marketing management
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Principles and mix of marketing management van der Westhuyzen, Bent
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Cover image for Marketing mix : journal of the Institute of Marketing Management = Joernaal van die Instituut vir Bemarkingsbestuur.
Marketing mix : journal of the Institute of Marketing Management = Joernaal van die Instituut vir Bemarkingsbestuur.
Marketing mix : journal of the Institute of Marketing Management = Joernaal van die Instituut vir Bemarkingsbestuur.
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Basics of Marketing Management: Theory and Practice
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Basics of Marketing Management: Theory and Practice Dr. R.B Rudani
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Cover image for Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
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Mullins, John W. (John Walker)
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Marketing management : a strategic decision-making approach / Mullins, John W. (John Walker)
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Strategic marketing management : a business process approach
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Marketing management : a strategic decision-making approach
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Mullins, John W. (John Walker)
Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer
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Marketing management : a strategic decision-making approach / Mullins, John W. (John Walker)
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Cover image for Market-driven management : strategic and operational marketing
Market-driven management : strategic and operational marketing
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Lambin, Jean-Jacques, 1933-
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0667/2006047166-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0667/2006047166-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0667/2006047166-t.html
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Market-driven management : strategic and operational marketing / Lambin, Jean-Jacques, 1933-
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Cover image for Management dilemmas. When marketing becomes a minefield.
Management dilemmas. When marketing becomes a minefield.
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Management dilemmas. When marketing becomes a minefield. Harvard Business School Press.
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Marketing management : analysis, planning, implementation, and control
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Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
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Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
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Table of contents http://www.gbv.de/dms/hbz/toc/ht006236401.pdf
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Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
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Table of contents http://www.gbv.de/dms/hbz/toc/ht003857318.PDF
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Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
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Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
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Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
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Cover image for Marketing communications management : a South African perspective
Marketing communications management : a South African perspective
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Marketing communications management : a South African perspective /
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Cover image for Business marketing management : an organizational approach : text and cases
Business marketing management : an organizational approach : text and cases
Business marketing management : an organizational approach : text and cases
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Business marketing management : an organizational approach : text and cases / Haas, Robert W.
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Cover image for Instructor's manual Marketing management, twelfth edition [by] Philip Kotler, Kevin Lane Keller
Instructor's manual Marketing management, twelfth edition [by] Philip Kotler, Kevin Lane Keller
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Instructor's manual Marketing management, twelfth edition [by] Philip Kotler, Kevin Lane Keller /
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Cover image for Business-to-business marketing management : a global perspective
Business-to-business marketing management : a global perspective
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Blythe, Jim.
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Business-to-business marketing management : a global perspective / Blythe, Jim.
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Cover image for Business to business marketing management : a global perspective
Business to business marketing management : a global perspective
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Zimmerman, Alan S., 1942- author.
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Business to business marketing management : a global perspective / Zimmerman, Alan S., 1942- author.
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Cover image for The handbook of service business : management, marketing, innovation and internationalisation
The handbook of service business : management, marketing, innovation and internationalisation
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The handbook of service business : management, marketing, innovation and internationalisation /
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Cover image for Data mining techniques : for marketing, sales, and customer relationship management
Data mining techniques : for marketing, sales, and customer relationship management
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Berry, Michael J. A.
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Data mining techniques : for marketing, sales, and customer relationship management / Berry
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Cover image for War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it
War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it
by 
Ries, Al.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038182.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-d.html
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Publication Date 
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War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye
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Cover image for Beyond Hofstede : culture frameworks for global marketing and management
Beyond Hofstede : culture frameworks for global marketing and management
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Beyond Hofstede : culture frameworks for global marketing and management / Nakata, Cheryl.
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Cover image for Global marketing management : changes, new challenges and strategies
Global marketing management : changes, new challenges and strategies
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Lee, Kiefer.
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Global marketing management : changes, new challenges and strategies / Lee, Kiefer.
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Cover image for Service management and marketing : customer management in service competition
Service management and marketing : customer management in service competition
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Grèonroos, Christian, 1947-
Table of contents only http://www.loc.gov/catdir/toc/ecip071/2006030743.html
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Service management and marketing : customer management in service competition / Grèonroos
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Cover image for Managing marketing : marketing success through good management practice
Managing marketing : marketing success through good management practice
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Managing marketing : marketing success through good management practice / Palmer, Roger.
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Cover image for The best things anybody ever said about sports, management, & marketing
The best things anybody ever said about sports, management, & marketing
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Boone, Louis E.
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The best things anybody ever said about sports, management, & marketing / Boone, Louis E.
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Cover image for Kellogg on branding : the marketing faculty of the Kellogg School of Management
Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Tybout, Alice M.
Table of contents http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html
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Kellogg on branding : the marketing faculty of the Kellogg School of Management / Tybout, Alice M.
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Cover image for Global marketing management : changes, challenges and new strategies
Global marketing management : changes, challenges and new strategies
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Lee, Kiefer.
Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html
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Global marketing management : changes, challenges and new strategies / Lee, Kiefer.
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Cover image for Global marketing : foreign entry, local marketing, & global management
Global marketing : foreign entry, local marketing, & global management
by 
Johansson, Johny K.
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Global marketing : foreign entry, local marketing, & global management / Johansson, Johny K.
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160. 
Cover image for Data mining techniques : for marketing, sales, and customer relationship management
Data mining techniques : for marketing, sales, and customer relationship management
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Berry, Michael J. A.
Publisher description http://www.loc.gov/catdir/description/wiley041/2003026693.html
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Data mining techniques : for marketing, sales, and customer relationship management / Berry
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Cover image for Business marketing management : a strategic view of industrial and organizational markets
Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
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Business marketing management : a strategic view of industrial and organizational markets / Hutt
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Cover image for Global marketing : foreign entry, local marketing & global management
Global marketing : foreign entry, local marketing & global management
by 
Johansson, Johny K.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/mh023/2002023528.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858672&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/mh024/2002023528.html
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Publication Date 
2003
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Global marketing : foreign entry, local marketing & global management / Johansson, Johny K.
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Cover image for The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,
The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,
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Clemente, Mark N.
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The marketing glossary : key terms, concepts, and applications in marketing management, sales
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Cover image for Internal marketing : tools and concepts for customer-focused management
Internal marketing : tools and concepts for customer-focused management
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Ahmed, Pervaiz K.
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Internal marketing : tools and concepts for customer-focused management / Ahmed, Pervaiz K.
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Cover image for Creating customer value through strategic marketing planning : a management approach
Creating customer value through strategic marketing planning : a management approach
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Nijssen, E. J. (Edwin Jacob), 1963-
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Creating customer value through strategic marketing planning : a management approach / Nijssen, E
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Cover image for Data mining cookbook : modeling data for marketing, risk and customer relationship management
Data mining cookbook : modeling data for marketing, risk and customer relationship management
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Rud, Olivia Parr.
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Data mining cookbook : modeling data for marketing, risk and customer relationship management / Rud
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Cover image for Business marketing management : a strategic view of industrial and organizational markets
Business marketing management : a strategic view of industrial and organizational markets
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Hutt, Michael D.
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Business marketing management : a strategic view of industrial and organizational markets / Hutt
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Cover image for Cases in strategic marketing management : business strategies in Latin America
Cases in strategic marketing management : business strategies in Latin America
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D'Andrea, Guillermo J.
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Cases in strategic marketing management : business strategies in Latin America / D'Andrea
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Cover image for A passion for planning : financials, operations, marketing, management, and ethics
A passion for planning : financials, operations, marketing, management, and ethics
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A passion for planning : financials, operations, marketing, management, and ethics / Vega, Gina.
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Cover image for Strategic marketing management : meeting the global marketing challenge
Strategic marketing management : meeting the global marketing challenge
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Strategic marketing management : meeting the global marketing challenge / Anderson, Carol H.
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Cover image for Global marketing : foreign entry, local marketing & global management
Global marketing : foreign entry, local marketing & global management
by 
Johansson, Johny K.
Table of contents 1
Table of contents 2
Table of contents 3
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Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009743179&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Publication Date 
2000
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Global marketing : foreign entry, local marketing & global management / Johansson, Johny K.
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Cover image for Marketing management : a strategic approach with a global orientation
Marketing management : a strategic approach with a global orientation
by 
Boyd, Harper W.
Format: 
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Publication Date 
1998
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Marketing management : a strategic approach with a global orientation / Boyd, Harper W.
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174. 
Cover image for Marketing aesthetics : the strategic management of brands, identity, and image
Marketing aesthetics : the strategic management of brands, identity, and image
by 
Schmitt, Bernd.
Sample text http://catdir.loc.gov/catdir/samples/simon031/97009426.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/97009426.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/97009426.html
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Publication Date 
1997
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Marketing aesthetics : the strategic management of brands, identity, and image / Schmitt, Bernd.
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175. 
Cover image for The ultimate guide to sport event management and marketing
The ultimate guide to sport event management and marketing
by 
Graham, Stedman.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/94033952-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0602/94033952-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/94033952-d.html
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1995
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The ultimate guide to sport event management and marketing / Graham, Stedman.
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176. 
Cover image for Business-to-business marketing : strategic resource management and cases
Business-to-business marketing : strategic resource management and cases
Business-to-business marketing : strategic resource management and cases
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Mahin, Philip William.
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1991
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Business-to-business marketing : strategic resource management and cases / Mahin, Philip William.
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Cover image for Business to business marketing management : a global perspective
Business to business marketing management : a global perspective
by 
Zimmerman, Alan S., 1942- author.
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Business to business marketing management : a global perspective / Zimmerman, Alan S., 1942- author.
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178. 
Cover image for Data mining techniques : for marketing, sales and customer support: AND mastering data mining - the art and science of customer relationship management.
Data mining techniques : for marketing, sales and customer support: AND mastering data mining - the art and science of customer relationship management.
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Data mining techniques : for marketing, sales and customer support: AND mastering data mining - the
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Cover image for International marketing
International marketing
by 
Jain, Subhash C., 1942-
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Jain, Subhash C., 1942- International marketing management.
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180. 
Cover image for Global marketing strategies
Global marketing strategies
Global marketing strategies
by 
Jeannet, Jean-Pierre.
Table of contents http://www.gbv.de/dms/hbz/toc/ht006226615.pdf
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1992
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Jeannet, Jean-Pierre. International marketing management.
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Cover image for MM4
MM4
by 
Iacobucci, Dawn, author.
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Marketing -- Management -- Textbooks.
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182. 
Cover image for Advertising, promotion, and supplemental aspects of integrated marketing communications
Advertising, promotion, and supplemental aspects of integrated marketing communications
by 
Shimp, Terence A.
Inhaltsverzeichnis
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Shimp, Terence A. Promotion management & marketing communications.
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Cover image for Journal of marketing
Journal of marketing
Journal of marketing
by 
S A Institute of Marketing Management
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Journal of marketing S A Institute of Marketing Management
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184. 
Cover image for Harvard Business School guide to careers in marketing 2001
Harvard Business School guide to careers in marketing 2001
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Chen, Ann.
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2000
Excerpt: 
Careers in marketing : a guide to management careers in marketing
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185. 
Cover image for The SA journal of marketing and sales.
The SA journal of marketing and sales.
The SA journal of marketing and sales.
by 
Professional Sales Association (South Africa).
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2025 2024 2023 2022 2021
Excerpt: 
Institute of Marketing Management.
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186. 
Cover image for Quantitative methods for marketing decisions
Quantitative methods for marketing decisions
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Wegner, Trevor.
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Institute of Marketing Management.
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187. 
Cover image for Effective communication in organizations
Effective communication in organizations
Effective communication in organizations
by 
Fielding, M. L. (Michael L.)
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1997
Excerpt: 
Institute of Marketing Management.
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188. 
Cover image for Effective communication in organizations
Effective communication in organizations
Effective communication in organizations
by 
Fielding, M. L. (Michael L.)
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1995
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Institute of Marketing Management.
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189. 
Cover image for Effective communication in organizations
Effective communication in organizations
Effective communication in organizations
by 
Fielding, M. L. (Michael L.)
Format: 
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Publication Date 
1993
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Institute of Marketing Management.
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190. 
Cover image for Promotional strategy : marketing communications in practice
Promotional strategy : marketing communications in practice
by 
Koekemoer, Ludi.
Format: 
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1998
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Institute of Marketing Management.
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191. 
Cover image for The marketing decision maker from MKIS to MDSS
The marketing decision maker from MKIS to MDSS
The marketing decision maker from MKIS to MDSS
by 
Pitt, Leyland F.
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Publication Date 
1994
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Institute of Marketing Management.
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192. 
Cover image for The marketing decision maker : from MkIS to MDSS
The marketing decision maker : from MkIS to MDSS
The marketing decision maker : from MkIS to MDSS
by 
Pitt, Leyland F.
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1991
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Institute of Marketing Management.
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193. 
Cover image for Kellogg on marketing
Kellogg on marketing
by 
Iacobucci, Dawn.
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2001
Excerpt: 
J.L. Kellogg Graduate School of Management. Center for Marketing Sciences.
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194. 
Cover image for Economics : principles and practice
Economics : principles and practice
by 
Black, P. A. (Philip A.)
Format: 
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2000
Excerpt: 
Institute of Marketing Management (South Africa)
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195. 
Cover image for Information driven management concepts and themes : a toolkit for librarians
Information driven management concepts and themes : a toolkit for librarians
by 
Koenig, Michael E. D.
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1998
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Information driven management concepts and themes : a toolkit for librarians / Koenig, Michael E. D.
Available: Copies:
196. 
Cover image for Management principles
Management principles
Management principles
by 
Brevis, Tersia, 1967-
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1997
Excerpt: 
Institute of Marketing Management.
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197. 
Cover image for South African marketing cases for decision makers
South African marketing cases for decision makers
by 
Pitt, Leyland F.
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Publication Date 
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Excerpt: 
Institute of Marketing Management.
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198. 
Cover image for SA marketing : cases for decision makers
SA marketing : cases for decision makers
SA marketing : cases for decision makers
by 
Pitt, Leyland F.
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Publication Date 
1992
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Institute of Marketing Management.
Available: Copies:
199. 
Cover image for New food product development : global strategies and practices for successful innovation
New food product development : global strategies and practices for successful innovation
by 
Toschka, Holger Y., author.
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Publication Date 
2025
Excerpt: 
New products -- Marketing.
Available: Copies:
200. 
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Mulder, D. (Dalmé)
Format: 
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2025
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Integrated marketing communication / Mulder, D. (Dalmé)
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201. 
Cover image for Services marketing : integrating customer focus across the firm
Services marketing : integrating customer focus across the firm
by 
Zeithaml, Valarie A.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html
Format: 
Books
Publication Date 
2024 2013
Excerpt: 
Services marketing : integrating customer focus across the firm / Zeithaml, Valarie A.
Available: Copies:
202. 
Cover image for Brand management : A South African Perspective
Brand management : A South African Perspective
Brand management : A South African Perspective
by 
Cunningham, Nicole author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Brand management : A South African Perspective/ Cunningham, Nicole author.
Available: Copies:
203. 
Cover image for Digital marketing
Digital marketing
by 
Sachdev, Raj, author.
Format: 
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Publication Date 
2024
Excerpt: 
Digital marketing / Sachdev, Raj, author.
Available: Copies:
204. 
Cover image for Marketing
Marketing
Marketing
by 
Lamb, Charles W., author
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Publication Date 
2024
Excerpt: 
Marketing -- Management.
Available: Copies:
205. 
Cover image for Introduction to sport marketing
Introduction to sport marketing
by 
Smith, Aaron, 1972- author.
Format: 
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Publication Date 
2024
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Introduction to sport marketing / Smith, Aaron, 1972- author.
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206. 
Cover image for Brand management : co-creating meaningful brands
Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Brand management : co-creating meaningful brands / Beverland, Michael, author.
Available: Copies:
207. 
Cover image for The Book Every Marketer Should Most Definitely Read : Insights and Lessons from Successful Marketing Minds
The Book Every Marketer Should Most Definitely Read : Insights and Lessons from Successful Marketing Minds
The Book Every Marketer Should Most Definitely Read : Insights and Lessons from Successful Marketing Minds
by 
Macdonald, Tracy
Format: 
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Publication Date 
2024
Excerpt: 
Marketing -- South Africa -- Management.
Available: Copies:
208. 
Cover image for Business-to-business marketing
Business-to-business marketing
by 
Brennan, Ross, 1957-2021, author.
Format: 
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Publication Date 
2024
Excerpt: 
Business-to-business marketing / Brennan, Ross, 1957-2021, author.
Available: Copies:
209. 
Cover image for Introduction to business management : fresh perspectives
Introduction to business management : fresh perspectives
Introduction to business management : fresh perspectives
by 
Botha, Stephné.
Format: 
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Publication Date 
2023
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Introduction to business management : fresh perspectives / Botha, Stephné.
Available: Copies:
210. 
Cover image for Principles of supply chain management : a balanced approach
Principles of supply chain management : a balanced approach
by 
Wisner, Joel D., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Marketing channels -- Management.
Available: Copies:
211. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955- author.
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Publication Date 
2023
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Advertising media planning : a brand management approach / Kelley, Larry D., 1955- author.
Available: Copies:
212. 
Cover image for Toursim: a South African perspective
Toursim: a South African perspective
Toursim: a South African perspective
by 
Geldenhuys, L.
Format: 
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Publication Date 
2023
Excerpt: 
Hospitality industry -- South Africa -- Marketing.
Available: Copies:
213. 
Cover image for SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.
SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.
by 
Barlow, DH
Format: 
Books
Publication Date 
2023
Excerpt: 
SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing. Barlow, DH
Available: Copies:
214. 
Cover image for Strategic market management
Strategic market management
by 
Aaker, David A., author.
Format: 
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Publication Date 
2023
Excerpt: 
Marketing -- Management.
Available: Copies:
215. 
Cover image for Introduction to business management
Introduction to business management
Introduction to business management
by 
Erasmus, Barney, editor.
Format: 
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Publication Date 
2023
Excerpt: 
Introduction to business management / Erasmus, Barney, editor.
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216. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Internet marketing -- Management.
Available: Copies:
217. 
Cover image for The SAGE handbook of digital marketing
The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
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Publication Date 
2022
Excerpt: 
The SAGE handbook of digital marketing / Hanlon, Annmarie, editor.
Available: Copies:
218. 
Cover image for Principles of business management
Principles of business management
Principles of business management
by 
Strydom, J. W. (Johan Wilhelm), 1952- author.
Format: 
Books
Publication Date 
2022 2018
Excerpt: 
Principles of business management / Strydom, J. W. (Johan Wilhelm), 1952- author.
Available: Copies:
219. 
Cover image for Event management : a professional and developmental approach
Event management : a professional and developmental approach
Event management : a professional and developmental approach
by 
Tassiopoulos, Dimitri.
Format: 
Books
Publication Date 
2022
Excerpt: 
Event management : a professional and developmental approach / Tassiopoulos, Dimitri.
Available: Copies:
220. 
Cover image for Brand metrics measuring brand efficacy along the customer journey
Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
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Publication Date 
2022
Excerpt: 
Brand name products -- Management.
Available: Copies:
221. 
Cover image for Services marketing : a contemporary approach
Services marketing : a contemporary approach
Services marketing : a contemporary approach
by 
Berndt, A. (Adele), 1966- editor.
Format: 
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Publication Date 
2022
Excerpt: 
Marketing -- South Africa -- Management.
Available: Copies:
222. 
Cover image for Strategic marketing : creating competitive advantage.
Strategic marketing : creating competitive advantage.
by 
West, Douglas C., author.
Format: 
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Publication Date 
2022
Excerpt: 
Marketing -- Management.
Available: Copies:
223. 
Cover image for The sustainable chef : the environment in culinary arts, restaurants, and hospitality
The sustainable chef : the environment in culinary arts, restaurants, and hospitality
by 
Gössling, Stefan, author.
Format: 
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Publication Date 
2022
Excerpt: 
Restaurant management.
Available: Copies:
224. 
Cover image for Public Relations: principles and practice
Public Relations: principles and practice
by 
Dalla Pria, Madel.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html
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Publication Date 
2021
Excerpt: 
Public relations -- Management.
Available: Copies:
225. 
Cover image for Brand management : A South African Perspective
Brand management : A South African Perspective
Brand management : A South African Perspective
by 
Cunningham, Nicole author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Brand management : A South African Perspective/ Cunningham, Nicole author.
Available: Copies:
226. 
Cover image for Principles of sport management
Principles of sport management
Principles of sport management
by 
Rudansky-Kloppers, Sharon.
Format: 
Books
Publication Date 
2021
Excerpt: 
Principles of sport management / Rudansky-Kloppers, Sharon.
Available: Copies:
227. 
Cover image for MKTG13 : principles of marketing
MKTG13 : principles of marketing
by 
Lamb, Charles W., author.
Format: 
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Publication Date 
2021
Excerpt: 
Marketing -- Management -- Textbooks.
Available: Copies:
228. 
Cover image for Applied strategic marketing
Applied strategic marketing
Applied strategic marketing
by 
Berndt, A
Format: 
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Publication Date 
2021
Excerpt: 
Marketing -- South Africa -- Management.
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229. 
Cover image for Principles of management : practicing ethics, responsibility, sustainability
Principles of management : practicing ethics, responsibility, sustainability
by 
Laasch, Oliver, author.
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Publication Date 
2021
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Principles of management : practicing ethics, responsibility, sustainability / Laasch, Oliver
Available: Copies:
230. 
Cover image for Brand management : co-creating meaningful brands
Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
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Publication Date 
2021
Excerpt: 
Brand management : co-creating meaningful brands / Beverland, Michael, author.
Available: Copies:
231. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
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Publication Date 
2020
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Marketing communication : an integrated approach / Koekemoer, Ludi.
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232. 
Cover image for Strategic brand management
Strategic brand management
by 
Chernev, Alexander, author
Format: 
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Publication Date 
2020
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Strategic brand management / Chernev, Alexander, author
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233. 
Cover image for International business : competing in the global marketplace
International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
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Publication Date 
2020
Excerpt: 
International business enterprises -- Management.
Available: Copies:
234. 
Cover image for Essentials of marketing
Essentials of marketing
Essentials of marketing
by 
Cant, M. C. (Michael Colin), 1957-
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Publication Date 
2020
Excerpt: 
Marketing -- South Africa -- Management.
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235. 
Cover image for Introduction to Business Functions
Introduction to Business Functions
Introduction to Business Functions
by 
Bester, P.
Format: 
Books
Publication Date 
2020
Excerpt: 
Industrial management.
Available: Copies:
236. 
Cover image for Marketing strategy and competitive positioning
Marketing strategy and competitive positioning
by 
Hooley, Graham J., author.
Format: 
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Publication Date 
2020
Excerpt: 
Marketing -- Management.
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237. 
Cover image for Essential guide to marketing planning
Essential guide to marketing planning
Essential guide to marketing planning
by 
Wood, Marian Burk, author.
Format: 
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2020
Excerpt: 
Marketing -- Management.
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238. 
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Van Heerden, Neels, 1957-
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site
Format: 
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Publication Date 
2019
Excerpt: 
Integrated marketing communication / Van Heerden, Neels, 1957-
Available: Copies:
239. 
Cover image for International business : competing in the global marketplace
International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
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Publication Date 
2019
Excerpt: 
International business enterprises -- Management.
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240. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W., author
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Publication Date 
2019
Excerpt: 
Marketing -- Management.
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241. 
Cover image for International business : the challenges of globalization
International business : the challenges of globalization
by 
Wild, John J., author.
Format: 
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Publication Date 
2019
Excerpt: 
International business enterprises -- Management.
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242. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G., author.
Format: 
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Publication Date 
2019
Excerpt: 
Motivation research (Marketing)
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243. 
Cover image for Marketing research : an applied orientation
Marketing research : an applied orientation
by 
Malhotra, Naresh K., author.
Format: 
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Publication Date 
2019
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Marketing research : an applied orientation / Malhotra, Naresh K., author.
Available: Copies:
244. 
Cover image for Toursim: a South African perspective
Toursim: a South African perspective
Toursim: a South African perspective
by 
Geldenhuys, L.
Format: 
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Publication Date 
2019
Excerpt: 
Hospitality industry -- South Africa -- Marketing.
Available: Copies:
245. 
Cover image for Principles of supply chain management : a balanced approach
Principles of supply chain management : a balanced approach
by 
Wisner, Joel D., author.
Format: 
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Publication Date 
2019
Excerpt: 
Marketing channels -- Management.
Available: Copies:
246. 
Cover image for Supply chain management : strategy, planning and operation
Supply chain management : strategy, planning and operation
by 
Chopra, Sunil, 1960- author.
Format: 
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2019
Excerpt: 
Marketing channels -- Management.
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247. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
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Publication Date 
2018 2011
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eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing
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248. 
Cover image for The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
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Belter, Luisa.
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2018
Excerpt: 
Marketing -- South Africa -- Management.
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249. 
Cover image for Events management : an introduction
Events management : an introduction
by 
Bladen, Charles, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1624306&site=ehost-live
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Publication Date 
2018
Excerpt: 
Events management : an introduction / Bladen, Charles, author.
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250. 
Cover image for Brand management : co-creating meaningful brands
Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
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Publication Date 
2018
Excerpt: 
Brand management : co-creating meaningful brands / Beverland, Michael, author.
Available: Copies:
251. 
Cover image for Strategic corporate social responsibility : tools & theories for responsible management
Strategic corporate social responsibility : tools & theories for responsible management
by 
Haski-Leventhal, Debbie, author.
Format: 
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2018
Excerpt: 
Strategic corporate social responsibility : tools & theories for responsible management / Haski
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252. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
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2018
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Social media marketing / Tuten, Tracy L., 1967- author.
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253. 
Cover image for Principles of business management
Principles of business management
by 
Strydom, J. W. (Johan Wilhelm), 1952- author.
Format: 
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Publication Date 
2018
Excerpt: 
Principles of business management / Strydom, J. W. (Johan Wilhelm), 1952- author.
Available: Copies:
254. 
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
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2018
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Marketing -- Management.
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255. 
Cover image for Introduction to marketing : a South African perspective
Introduction to marketing : a South African perspective
Introduction to marketing : a South African perspective
by 
Cunningham, Nicole.
Format: 
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2018
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Introduction to marketing : a South African perspective / Cunningham, Nicole.
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256. 
Cover image for Principles and concepts of behavioral medicine : a global handbook
Principles and concepts of behavioral medicine : a global handbook
by 
Fisher, Edwin B., 1946- editor.
Format: 
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Publication Date 
2018
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-- Management of HIV/AIDS -- Management of Neurological Diseases: Alzheimer's Disease, Parkinson's Disease
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257. 
Cover image for Services marketing : a contemporary approach
Services marketing : a contemporary approach
Services marketing : a contemporary approach
by 
Berndt, A. (Adele), 1966- editor.
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2018
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Marketing -- South Africa -- Management.
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258. 
Cover image for Entrepreneurial skills
Entrepreneurial skills
Entrepreneurial skills
by 
Dhliwayo, Shepherd, editor.
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Publication Date 
2017
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Small business -- South Africa -- Management.
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259. 
Cover image for Small business management : launching and growing entrepreneurial ventures
Small business management : launching and growing entrepreneurial ventures
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.
Format: 
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Small business management : launching and growing entrepreneurial ventures / Longenecker, Justin G
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260. 
Cover image for Exploring public relations : global strategic communication
Exploring public relations : global strategic communication
by 
Tench, Ralph, author.
Format: 
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Publication Date 
2017
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-- Internal communication -- Managing community involvement programmes -- Issues management -- Crisis public
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261. 
Cover image for Supply chain management : a logistics perspective.
Supply chain management : a logistics perspective.
by 
Coyle, John J. (John Joseph), 1935- author.
Format: 
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Supply chain management : a logistics perspective. Coyle, John J. (John Joseph), 1935- author.
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262. 
Cover image for Supply chain management : a balanced approach
Supply chain management : a balanced approach
Supply chain management : a balanced approach
by 
Badenhorst, J. A. (Johanna Adolphina), 1954-
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing channels -- Management.
Available: Copies:
263. 
Cover image for Directional / strategic marketing planning
Directional / strategic marketing planning
Directional / strategic marketing planning
by 
Van Rensburg, D. B. J. (David Benjamin Janse)
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing -- South Africa -- Management.
Available: Copies:
264. 
Cover image for The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
by 
Belter, Luisa.
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing -- South Africa -- Management.
Available: Copies:
265. 
Cover image for Introduction to business management : fresh perspectives
Introduction to business management : fresh perspectives
Introduction to business management : fresh perspectives
by 
Alsemgeest, Liezel.
Format: 
Books
Publication Date 
2017
Excerpt: 
Introduction to business management : fresh perspectives / Alsemgeest, Liezel.
Available: Copies:
266. 
Cover image for PRICE Management 2e
PRICE Management 2e
PRICE Management 2e
by 
Machado, Ricardo.
Format: 
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Publication Date 
2017
Excerpt: 
PRICE Management 2e Machado, Ricardo.
Available: Copies:
267. 
Cover image for Handbook on place branding and marketing
Handbook on place branding and marketing
by 
Campelo, Adriana, editor.
Format: 
Regular print
Publication Date 
2017
Excerpt: 
Handbook on place branding and marketing / Campelo, Adriana, editor.
Available: Copies:
268. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Bendle, Neil T. Marketing metrics : the manager's guide to measuring marketing performance.
Available: Copies:
269. 
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MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing 10
Available: Copies:
270. 
Cover image for Practice of public relations
Practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- International consumer relations -- Execution: Public relations writing -- Integrated marketing communications
Available: Copies:
271. 
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Effective management of long-term care facilities
by 
Singh, Douglas A., 1946- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Effective management of long-term care facilities / Singh, Douglas A., 1946- author.
Available: Copies:
272. 
Cover image for Supply chain management : strategy, planning, and operation
Supply chain management : strategy, planning, and operation
by 
Chopra, Sunil, 1960-
Format: 
Books
Publication Date 
2016
Excerpt: 
Marketing channels -- Management.
Available: Copies:
273. 
Cover image for The brand book : Mauritius 2016
The brand book : Mauritius 2016
The brand book : Mauritius 2016
by 
Lama, Ravin.
Format: 
Books
Publication Date 
2016
Excerpt: 
Branding (Marketing)
Available: Copies:
274. 
Cover image for Principles of supply chain management : a balanced approach
Principles of supply chain management : a balanced approach
by 
Wisner, Joel D.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1509/2014950273-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1509/2014950273-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1509/2014950273-t.html
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Publication Date 
2016
Excerpt: 
Marketing channels -- Management.
Available: Copies:
276. 
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Strategic marketing
Strategic marketing
by 
Wiid, J. A. author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Marketing -- Management.
Available: Copies:
277. 
Cover image for Population health : creating a culture of wellness
Population health : creating a culture of wellness
by 
Nash, David B., editor.
Format: 
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Publication Date 
2016
Excerpt: 
Disease Management -- United States.
Available: Copies:
278. 
Cover image for Fundamentals of information systems
Fundamentals of information systems
by 
Stair, Ralph M., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Management information systems.
Available: Copies:
279. 
Cover image for The entrepreneurial lawyer : a guide to creating a thriving law firm and a satisfying life
The entrepreneurial lawyer : a guide to creating a thriving law firm and a satisfying life
The entrepreneurial lawyer : a guide to creating a thriving law firm and a satisfying life
by 
Armstrong, Robert & Fisch, Sanford
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Hiring the right people -- Leadership -- Building the business plan -- Firm management -- Marketing and
Available: Copies:
280. 
Cover image for International entrepreneurship : starting, developing, and managing a global venture
International entrepreneurship : starting, developing, and managing a global venture
by 
Hisrich, Robert D., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Development Strategy -- Developing and Implementing the Best Marketing Strategy -- Summary -- Questions for
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281. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
Architecting experience : a marketing science and digital analytics handbook
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Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
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2016
Excerpt: 
Architecting experience : a marketing science and digital analytics handbook / Wheeler, Scot R.
Available: Copies:
282. 
Cover image for Foodservice management : principles and practices
Foodservice management : principles and practices
by 
Payne-Palacio, June, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Foodservice management : principles and practices / Payne-Palacio, June, author.
Available: Copies:
283. 
Cover image for Planning and managing public relations campaigns : a strategic approach
Planning and managing public relations campaigns : a strategic approach
by 
Gregory, Anne, 1953- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
BUSINESS & ECONOMICS -- Marketing -- General.
Available: Copies:
284. 
Cover image for Experiences : the 7th era of marketing
Experiences : the 7th era of marketing
by 
Rose, Robert, author.
Format: 
Books
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2015
Excerpt: 
Experiences : the 7th era of marketing / Rose, Robert, author.
Available: Copies:
285. 
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Principles of business management
by 
Strydom, J. W. (Johan Wilhelm), 1952- author.
Format: 
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2015
Excerpt: 
Principles of business management / Strydom, J. W. (Johan Wilhelm), 1952- author.
Available: Copies:
286. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing -- Management.
Available: Copies:
287. 
Cover image for International business : competing in the global marketplace
International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2015 2014
Excerpt: 
International business enterprises -- Management.
Available: Copies:
288. 
Cover image for Project management for supplier organizations : harmonising the project owner to supplier relationship
Project management for supplier organizations : harmonising the project owner to supplier relationship
by 
Taggart, Adrian.
Format: 
Books
Publication Date 
2015
Excerpt: 
Project management for supplier organizations : harmonising the project owner to supplier
Available: Copies:
289. 
Cover image for Health program management : from development through evaluation
Health program management : from development through evaluation
by 
Longest, Beaufort B., Jr., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Health program management : from development through evaluation / Longest, Beaufort B., Jr., author.
Available: Copies:
290. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
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2015
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
Available: Copies:
291. 
Cover image for Business functions : an introduction
Business functions : an introduction
Business functions : an introduction
by 
Van Noordwyk, A.
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2015
Excerpt: 
Industrial management.
Available: Copies:
292. 
Cover image for Marketing fashion : strategy, branding and promotion
Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
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2015
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Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.
Available: Copies:
293. 
Cover image for Business cases
Business cases
by 
Rudansky-Kloppers, Sharon, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
excellence -- 10. Human resources management : Derby Departmental Stores -- 11. Marketing management
Available: Copies:
294. 
Cover image for Principles of sport management
Principles of sport management
by 
Rudansky-Kloppers, Sharon.
Format: 
Books
Publication Date 
2015
Excerpt: 
Principles of sport management / Rudansky-Kloppers, Sharon.
Available: Copies:
295. 
Cover image for Introduction to sport marketing
Introduction to sport marketing
by 
Smith, Aaron, 1972-
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2015
Excerpt: 
Introduction to sport marketing / Smith, Aaron, 1972-
Available: Copies:
296. 
Cover image for Customer relationship management : concepts and technologies
Customer relationship management : concepts and technologies
by 
Buttle, Francis.
Format: 
Books
Publication Date 
2015
Excerpt: 
Customer relationship management : concepts and technologies / Buttle, Francis.
Available: Copies:
297. 
Cover image for Principles of supply chain management
Principles of supply chain management
by 
Crandall, Richard E., 1930-
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2015
Excerpt: 
Marketing channels -- Management.
Available: Copies:
298. 
Cover image for How business works : a graphic guide to business success.
How business works : a graphic guide to business success.
Format: 
Books
Publication Date 
2015
Excerpt: 
. Marketing mix -- Marketing approaches -- Outbound marketing -- Inbound marketing -- Business development
Available: Copies:
299. 
Cover image for Entrepreneurship and effective small business management
Entrepreneurship and effective small business management
by 
Scarborough, Norman M., author.
Format: 
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Publication Date 
2015
Excerpt: 
Entrepreneurship and effective small business management / Scarborough, Norman M., author.
Available: Copies:
300. 
Cover image for Understanding cross-cultural management
Understanding cross-cultural management
by 
Browaeys, Marie-Joëlle.
Format: 
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Publication Date 
2015
Excerpt: 
Understanding cross-cultural management / Browaeys, Marie-Joëlle.
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