Search Results for Marketing -- Philosophy.

1.

Strategic corporate social responsibility : tools & theories for responsible management

by

Haski-Leventhal, Debbie, author.

Format:

Books

Publication Date

2018

Excerpt:

: Holistic CSR and marketing -- CSR and marketing: Should we PR our CSR? -- Three strategies for CSR

Available: Copies:

2.

Essentials of marketing research : putting research into practice

by

Clow, Kenneth E.

Format:

Books

Publication Date

2014

Excerpt:

Essentials of marketing research : putting research into practice / Clow, Kenneth E.

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3.

Marketing database analytics : transforming data for competitive advantage

by

Banasiewicz, Andrew D.

Format:

Books

Publication Date

2013

Excerpt:

Marketing database analytics : transforming data for competitive advantage / Banasiewicz, Andrew D.

Available: Copies:

4.

Applying scientific reasoning to the field of marketing : make better decisions

by

Grapentine, Terry

Format:

Books

Publication Date

2012

Excerpt:

Applying scientific reasoning to the field of marketing : make better decisions / Grapentine, Terry

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5.

Cover image for An exploration into how we construct and reconstruct the notion of 'place' through the imaginative use of objects, memory and narrative

An exploration into how we construct and reconstruct the notion of 'place' through the imaginative use of objects, memory and narrative

by

Christie, Kevin.

Format:

Computer file

Publication Date

2011

Excerpt:

Marketing -- Philosophy.

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6.

The SAGE handbook of marketing theory

by

Maclaran, Pauline.

Format:

Books

Publication Date

2010 2009

Excerpt:

Marketing -- Philosophy.

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7.

Marketing theory : a student text

by

Baker, Michael J., 1935-

Format:

Books

Publication Date

2010

Excerpt:

Marketing -- Philosophy.

Available: Copies:

8.

Marketing theory

by

Maclaran, Pauline.

Format:

Books

Publication Date

2008

Excerpt:

Marketing -- Philosophy.

Available: Copies:

9.

Critical marketing : issues in contemporary marketing

by

Tadajewski, Mark.

Format:

Books

Publication Date

2008

Excerpt:

Critical marketing : issues in contemporary marketing / Tadajewski, Mark.

Available: Copies:

10.

Personality not included : why companies lose their authenticity--and how great brands get it back

by

Bhargava, Rohit.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html

Format:

Books

Publication Date

2008

Excerpt:

Authenticity (Philosophy)

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11.

Personality not included : why companies lose their authenticity--and how great brands get it back

by

Bhargava, Rohit.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html

Format:

Books

Publication Date

2008

Excerpt:

Authenticity (Philosophy)

Available: Copies:

12.

The history of marketing thought

by

Tadajewski, Mark.

Format:

Books

Publication Date

2007

Excerpt:

Marketing -- Philosophy.

Available: Copies:

13.

Marketing management

by

Winer, Russell S.

Table of contents http://www.loc.gov/catdir/toc/ecip068/2006004951.html

Format:

Books

Publication Date

2007

Excerpt:

Marketing management / Winer, Russell S.

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14.

Profitable marketing communications : a guide to marketing return on investment

by

Young, Antony, 1964-

Table of contents only http://www.loc.gov/catdir/toc/ecip075/2006039729.html

Format:

Books

Publication Date

2007

Excerpt:

Profitable marketing communications : a guide to marketing return on investment / Young, Antony

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15.

Journalism ethics : arguments and cases

by

Hirst, Martin.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0724/2004484451-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004484451-d.html

Format:

Books

Publication Date

2005

Excerpt:

-regulation in the workplace -- The fourth estate: marketing, citizenship, and the media -- The media goes to war

Available: Copies:

16.

The Brandmindset

by

Knapp, Duane E.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00268911.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00268911.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00268911.html

Format:

Books

Publication Date

2000

Excerpt:

Branding (Marketing)

Available: Copies:

17.

Ecotourism : impacts, potentials, and possibilities

by

Wearing, Stephen.

Table of contents http://catdir.loc.gov/catdir/toc/els033/99032360.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99032360.html

Format:

Books

Publication Date

1999

Excerpt:

philosophy? -- Tourism development: government, industry, policy and planning -- Ecotourism and protected

Available: Copies:

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