Search Results for Marketing -- Psychological aspects.

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34 Results Found

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Consumer behaviour.

Sethna, Zubin, author.

Format:

Books

Publication Date

2019

Excerpt:

engagement and understanding. The book strikes a balance between sociological and psychological aspects of

Available: Copies:

Customer sense : how the 5 senses influence buying behavior

Krishna, Aradhna.

Format:

Books

Publication Date

2013

Excerpt:

Marketing -- Psychological aspects.

Available: Copies:

Winning the story wars : why those who tell--and live--the best stories will rule the future

Sachs, Jonah, author.

Format:

Books

Publication Date

2012

Excerpt:

Storytelling -- Psychological aspects.

Available: Copies:

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Lindström, Martin, 1970-

Format:

Books

Publication Date

2012

Excerpt:

Marketing -- Psychological aspects.

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Unconscious branding : how neuroscience can empower (and inspire) marketing

Van Praet, Douglas.

Format:

Books

Publication Date

2012

Excerpt:

Marketing -- Psychological aspects.

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Online consumer behavior : theory and research in social media, advertising, and e-tail

Close, Angeline, editor.

Format:

Books

Publication Date

2012

Excerpt:

Electronic commerce -- Psychological aspects.

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Five roads to freedom from apartheid to the World Cup

Benger, Robin.

Format:

Video disc

Publication Date

2011 2010

Excerpt:

Soccer -- South Africa -- Psychological aspects.

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The marketing firm : economic psychology of corporate behaviour

Vella, Kevin J.

Format:

Books

Publication Date

2011

Excerpt:

Marketing -- Psychological aspects.

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Branding with brains : the science of getting customers to choose your company

Walvis, Tjaco.

Format:

Books

Publication Date

2010

Excerpt:

Branding (Marketing) -- Psychological aspects.

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10.

Neuromarketing : exploring the brain of the consumer

Zurawicki, Leon.

Format:

Books

Publication Date

2010

Excerpt:

Marketing -- Psychological aspects.

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11.

The psychology of marketing : cross-cultural perspectives

Raab, Gerhard.

Format:

Books

Publication Date

2010

Excerpt:

Marketing -- Psychological aspects.

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12.

The buying brain : secrets for selling to the subconscious mind

Pradeep, A. K., 1963-

Format:

Books

Publication Date

2010

Excerpt:

Marketing -- Psychological aspects.

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13.

Sensory marketing : research on the sensuality of products

Krishna, Aradhna.

Format:

Books

Publication Date

2010

Excerpt:

Marketing -- Psychological aspects.

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14.

War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it

Ries, Al.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038182.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-d.html

Format:

Books

Publication Date

2009

Excerpt:

Marketing -- Psychological aspects.

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15.

Buy ology : how everything we believe about why we buy is wrong

Lindström, Martin, 1970-

Format:

Books

Publication Date

2009 2008

Excerpt:

Marketing -- Psychological aspects.

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16.

Predictably irrational : the hidden forces that shape our decisions

Ariely, Dan.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Book web site http://www.predictablyirrational.com/
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html

Format:

Books

Publication Date

2008

Excerpt:

Economics -- Psychological aspects.

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17.

Gravitational marketing : the science of attracting customers

Vee, Jimmy, 1975-

Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2007034467-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0743/2007034467-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0808/2007034467-b.html

Format:

Books

Publication Date

2008

Excerpt:

Marketing -- Psychological aspects.

Available: Copies:

18.

Shiny objects marketing : using simple human instincts to make your brand irresistible

LaBonte, David A., 1953-

Format:

Books

Publication Date

2008

Excerpt:

Marketing -- Psychological aspects.

Available: Copies:

19.

Buyology : how everything we believe about why we buy is wrong

Lindström, Martin, 1970-

Format:

Books

Publication Date

2008

Excerpt:

Marketing -- Psychological aspects.

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20.

Joël Desgrippes and Marc Gobé on the emotional brand experience

Desgrippes, Joël.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011069.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2007011069-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0713/2007011069-d.html

Format:

Books

Publication Date

2007

Excerpt:

Commercial art -- Psychological aspects.

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21.

Preattentive processing of web advertising

Yoo, Chan Yun.

Table of contents only http://www.loc.gov/catdir/toc/ecip0717/2007018343.html

Format:

Books

Publication Date

2007

Excerpt:

Marketing -- Psychological aspects.

Available: Copies:

22.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Brand name products -- Psychological aspects.

Available: Copies:

23.

The Century of the self. Episode 1, Happiness machines

Curtis, Adam.

Format:

Video disc

Publication Date

2006

Excerpt:

Consumption (Economics) -- Psychological aspects.

Available: Copies:

24.

Performing consumers : global capital and its theatrical seductions

Wickstrom, Maurya.

Connect
Connect
Publisher description http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip066/2006000390.html

Format:

Books

Publication Date

2006

Excerpt:

Stores, Retail -- Psychological aspects.

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25.

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

Jaffe, Joseph, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html

Format:

Books

Publication Date

2005

Excerpt:

Advertising -- Psychological aspects.

Available: Copies:

26.

Market-driven thinking : achieving contextual intelligence

Woodside, Arch G.

Table of contents http://www.loc.gov/catdir/toc/ecip054/2004028555.html

Format:

Books

Publication Date

2005

Excerpt:

Marketing -- Psychological aspects.

Available: Copies:

27.

Psychology and consumer culture : the struggle for a good life in a materialistic world

Kasser, Tim.

Format:

Books

Publication Date

2004

Excerpt:

Consumption (Economics) -- United States -- Psychological aspects.

Available: Copies:

28.

How customers think : essential insights into the mind of the market

Zaltman, Gerald.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001

Format:

Books

Publication Date

2003

Excerpt:

Marketing -- Psychological aspects.

Available: Copies:

29.

Why we buy : the science of shopping

Underhill, Paco.

Format:

Books

Publication Date

2000

Excerpt:

Shopping -- Psychological aspects.

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30.

Commitment-led marketing : the key to brand profits is in the customer's mind

Hofmeyr, J. H. (Jan H.)

Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html

Format:

Books

Publication Date

2000

Excerpt:

Marketing -- Psychological aspects.

Available: Copies:

31.

Nike culture : the sign of the swoosh

Goldman, Robert, 1949-

ebrary http://site.ebrary.com/id/10369665
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=45541
Google http://books.google.com/books?id=aCGTAAAAIAAJ
MyiLibrary http://www.myilibrary.com?id=255942
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/98061739-t.html

Format:

Electronic Resources

Publication Date

1998

Excerpt:

Advertising campaigns -- Psychological aspects.

Available: Copies:

32.

Consumer psychology for marketing

Foxall, G. R.

Format:

Books

Publication Date

1998

Excerpt:

Marketing -- Psychological aspects.

Available: Copies:

33.

Sport management : theory and practice

Gouws, Johan S.

Format:

Books

Publication Date

1997

Excerpt:

Sports -- Psychological aspects.

Available: Copies:

34.

Consumer psychology for marketing

Foxall, G. R.

Format:

Books

Publication Date

1997

Excerpt:

Marketing -- Psychological aspects.

Available: Copies:

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