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Psychology & marketing.

Format:

Books

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Psychology & marketing.

Available: Copies:

Psychology & marketing.

Format:

Books

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Psychology & marketing.

Available: Copies:

Consumer psychology for marketing

Foxall, G. R.

Format:

Books

Publication Date

1998

Excerpt:

Consumer psychology for marketing / Foxall, G. R.

Available: Copies:

Consumer psychology for marketing

Foxall, G. R.

Format:

Books

Publication Date

1997

Excerpt:

Consumer psychology for marketing / Foxall, G. R.

Available: Copies:

The psychology of marketing : cross-cultural perspectives

Raab, Gerhard.

Format:

Books

Publication Date

2010

Excerpt:

The psychology of marketing : cross-cultural perspectives / Raab, Gerhard.

Available: Copies:

Buyer behaviour : understanding consumer psychology and marketing

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

Buyer behaviour : understanding consumer psychology and marketing / Du Plessis, P. J. (Phillipus

Available: Copies:

Consumer behaviour : South African psychology and marketing applications

Botha, Elrie, 1970-

Format:

Books

Publication Date

2019

Excerpt:

Consumer behaviour : South African psychology and marketing applications / Botha, Elrie, 1970-

Available: Copies:

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Warren, Andrew

Format:

Manuscript

Publication Date

2017

Excerpt:

Sensory marketing, consumer psychology and the future of branding within the airline industry

Available: Copies:

Consumer behaviour : South African psychology and marketing applications

Mpinganjira, Mercy.

Format:

Books

Publication Date

2013

Excerpt:

Consumer behaviour : South African psychology and marketing applications / Mpinganjira, Mercy.

Available: Copies:

10.

The marketing firm : economic psychology of corporate behaviour

Vella, Kevin J.

Format:

Books

Publication Date

2011

Excerpt:

The marketing firm : economic psychology of corporate behaviour / Vella, Kevin J.

Available: Copies:

11.

Creating images and the psychology of marketing communication

Kahle, Lynn R.

Format:

Books

Publication Date

2006

Excerpt:

Creating images and the psychology of marketing communication / Kahle, Lynn R.

Available: Copies:

12.

Brands and brand management : contemporary research perspectives

Loken, Barbara.

Format:

Books

Publication Date

2010

Excerpt:

Marketing and consumer psychology series.

Available: Copies:

13.

Introduction to sport marketing

Smith, Aaron, 1972- author.

Format:

Books

Publication Date

2024

Excerpt:

Introduction to sport marketing / Smith, Aaron, 1972- author.

Available: Copies:

14.

The psychology of advertising

Fennis, Bob Michaël, 1968- author.

Format:

Books

Publication Date

2021

Excerpt:

The psychology of advertising / Fennis, Bob Michaël, 1968- author.

Available: Copies:

15.

Social media marketing

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2018

Excerpt:

Social media marketing / Tuten, Tracy L., 1967- author.

Available: Copies:

16.

Exploring public relations : global strategic communication

Tench, Ralph, author.

Format:

Books

Publication Date

2017

Excerpt:

-- Corporate image, reputation and identity -- Public relations, propaganda and the psychology of persuasion

Available: Copies:

17.

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

Smith, Kerry, 1963- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live

Format:

Books

Publication Date

2016

Excerpt:

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /

Available: Copies:

18.

The psychology of advertising

Fennis, Bob Michaël, 1968-

Format:

Books

Publication Date

2016

Excerpt:

The psychology of advertising / Fennis, Bob Michaël, 1968-

Available: Copies:

19.

Focus groups : theory and practice

Stewart, David W.

Format:

Books

Publication Date

2015

Excerpt:

Social Psychology -- Contributions From Clinical Psychology -- Contributions From Marketing Research

Available: Copies:

20.

The Routledge handbook of events

Page, Stephen J.

Format:

Books

Publication Date

2015

Excerpt:

-- Geography and the study of events / C. Michael Hall and Stephen J. Page -- The psychology of events / Pierre

Available: Copies:

21.

Fundamentals of selling : customers for life through service

Futrell, Charles.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1307/2012051445-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1307/2012051445-d.html

Format:

Books

Publication Date

2014

Excerpt:

. Relationship marketing : where personal selling fits ; 3. Ethics first ... then customer relationships -- pt. 2

Available: Copies:

22.

Fashion Branding and Consumer Behaviors : Scientific Models

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Excerpt:

Branding (Marketing)

Available: Copies:

23.

Media portrayals of gender stereotypes in cereal box character

Katz, Georgina.

Format:

Manuscript

Publication Date

2014

Excerpt:

Stereotypes (Social psychology) in mass media.

Available: Copies:

24.

Consumer behavior analysis : (A) rational approach to consumer choice

Hantula, Donald A.

Format:

Books

Publication Date

2013

Excerpt:

Psychology -- Social aspects.

Available: Copies:

25.

Consumer behaviour

Blythe, Jim.

Format:

Books

Publication Date

2013

Excerpt:

behaviour and the marketing mix -- Consumers and relationship marketing -- Consumers and marketing planning

Available: Copies:

26.

Consumer behaviour : perspectives, findings and explanations

O'Shaughnessy, John, 1927-

Format:

Books

Publication Date

2013

Excerpt:

Psychology -- Social aspects.

Available: Copies:

27.

Consumer behavior

Hoyer, Wayne D. author.

Format:

Books

Publication Date

2013

Excerpt:

This book combines a foundation in key concepts from marketing, psychology, sociology, and

Available: Copies:

28.

Cover image for Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Kambule, Simosa Lebogang.

Format:

Manuscript

Publication Date

2012

Excerpt:

Stereotypes (Social psychology) in advertising -- South Africa.

Available: Copies:

29.

Winning the story wars : why those who tell--and live--the best stories will rule the future

Sachs, Jonah, author.

Format:

Books

Publication Date

2012

Excerpt:

Marketing -- Social aspects.

Available: Copies:

30.

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Lindström, Martin, 1970-

Format:

Books

Publication Date

2012

Excerpt:

Marketing -- Psychological aspects.

Available: Copies:

31.

Consumer behavior and culture : consequences for global marketing and advertising

Mooij, Marieke K. de, 1943-

Format:

Books

Publication Date

2011

Excerpt:

Consumer behavior and culture : consequences for global marketing and advertising / Mooij, Marieke

Available: Copies:

32.

Marketing communications : integrating offline and online with social media

Smith, P. R. (Paul Russell), 1957-

Format:

Books

Publication Date

2011

Excerpt:

Marketing communications : integrating offline and online with social media / Smith, P. R. (Paul

Available: Copies:

33.

War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it

Ries, Al.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038182.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-d.html

Format:

Books

Publication Date

2009

Excerpt:

War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye

Available: Copies:

34.

Gravitational marketing : the science of attracting customers

Vee, Jimmy, 1975-

Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2007034467-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0743/2007034467-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0808/2007034467-b.html

Format:

Books

Publication Date

2008

Excerpt:

Gravitational marketing : the science of attracting customers / Vee, Jimmy, 1975-

Available: Copies:

35.

Meatball sundae : how new marketing is transforming the business world (and how to thrive in it)

Godin, Seth.

Format:

Books

Publication Date

2008 2007

Excerpt:

Meatball sundae : how new marketing is transforming the business world (and how to thrive in it) /

Available: Copies:

36.

Review of marketing research. Vol. 3

Malhotra, Naresh K.

Format:

Books

Publication Date

2007

Excerpt:

Review of marketing research. Vol. 3 / Malhotra, Naresh K.

Available: Copies:

37.

All marketers are liars : the power of telling authentic stories in a low-trust world

Godin, Seth.

Format:

Books

Publication Date

2007 2006

Excerpt:

Marketing -- Psychology.

Available: Copies:

38.

All marketers are liars : the power of telling authentic stories in a low-trust world

Godin, Seth.

Format:

Books

Publication Date

2006

Excerpt:

Marketing -- Psychology.

Available: Copies:

39.

Consumer behaviour

Evans, Martin (Martin J.)

Format:

Books

Publication Date

2006

Excerpt:

marketing 1: exposure, attention, perception -- Consumer response to marketing 2: learning, attitudes

Available: Copies:

40.

Fundamentals of selling : customers for life through service

Futrell, Charles.

Format:

Books

Publication Date

2006

Excerpt:

McGraw-Hill/Irwin series in marketing.

Available: Copies:

41.

The Century of the self. Episode 1, Happiness machines

Curtis, Adam.

Format:

Video disc

Publication Date

2006

Excerpt:

Motivation research (Marketing)

Available: Copies:

42.

Kidnapped : how irresponsible marketers are stealing the minds of your children

Acuff, Dan S., 1942-

Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003904.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0739/2005003904-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2005003904-d.html

Format:

Books

Publication Date

2005

Excerpt:

-duck psychology -- Dangerous times -- Invisible and intangible information overload (IIIO) -- Other dangers kids

Available: Copies:

43.

Persuasion : psychological insights and perspectives

Brock, Timothy C., 1935-

Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004019352.html

Format:

Books

Publication Date

2005

Excerpt:

Persuasion (Psychology)

Available: Copies:

44.

Let them eat cake : marketing luxury to the masses-as well as the classes

Danziger, Pamela N.

Format:

Books

Publication Date

2005

Excerpt:

Let them eat cake : marketing luxury to the masses-as well as the classes / Danziger, Pamela N.

Available: Copies:

45.

The culting of brands : when customers become true believers

Atkin, Douglas.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html

Format:

Books

Publication Date

2004

Excerpt:

Brand name products -- Marketing -- Management.

Available: Copies:

46.

The culting of brands : turn your customers into true believers

Atkin, Douglas.

Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html

Format:

Books

Publication Date

2004

Excerpt:

Identity (Psychology)

Available: Copies:

47.

Consumer behavior : in fashion

Solomon, Michael R.

Format:

Books

Publication Date

2004

Excerpt:

Clothing and dress -- Marketing.

Available: Copies:

48.

Psychology and consumer culture : the struggle for a good life in a materialistic world

Kasser, Tim.

Format:

Books

Publication Date

2004

Excerpt:

Psychology and consumer culture : the struggle for a good life in a materialistic world / Kasser

Available: Copies:

49.

The making of Dr. Phil : the straight-talking true story of everyone's favorite therapist

Dembling, Sophia.

Contributor biographical information http://www.loc.gov/catdir/bios/wiley046/2003022149.html
Publisher description http://www.loc.gov/catdir/description/wiley041/2003022149.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2003022149.html

Format:

Books

Publication Date

2004

Excerpt:

comes calling -- Becoming a bestseller -- Ready for the spotlight -- The Dr. Phil Show -- Mass-marketing

Available: Copies:

50.

The Routledge dictionary of business management

Statt, David A., 1942-

Format:

Books

Publication Date

2004

Excerpt:

management; human resource management; information technology; management accounting; marketing; and

Available: Copies:

51.

Public relations : contemporary issues and techniques

Baines, Paul, 1973-

Table of contents http://catdir.loc.gov/catdir/toc/els041/2003064167.html

Format:

Books

Publication Date

2004

Excerpt:

-- Introduction -- The psychology of public relations communication -- Marketing public relations -- The public

Available: Copies:

52.

How customers think : essential insights into the mind of the market

Zaltman, Gerald.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001

Format:

Books

Publication Date

2003

Excerpt:

Marketing -- Psychological aspects.

Available: Copies:

53.

Scale development : theory and applications

DeVellis, Robert F.

Format:

Books

Publication Date

2003

Excerpt:

importance since the first edition. Widely adopted for graduate courses in departments such as Psychology

Available: Copies:

54.

Contemporary sport management

Parks, Janet B., 1942-

Format:

Books

Publication Date

2003

Excerpt:

functional areas of sport management -- 10 Sport marketing -- 11 Public relations in the sport industry -- 12

Available: Copies:

55.

The social psychology of consumer behaviour

Bagozzi, Richard P.

Format:

Books

Publication Date

2002

Excerpt:

The social psychology of consumer behaviour / Bagozzi, Richard P.

Available: Copies:

56.

How to mind-read your customers : using insights from psychology to increase sales and develop better business relationships

Snyder, David P.

Format:

Books

Publication Date

2001

Excerpt:

How to mind-read your customers : using insights from psychology to increase sales and develop

Available: Copies:

57.

Encyclopedia of tourism

Jafari, Jafar.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0649/99052878-d.html

Format:

Books

Publication Date

2000

Excerpt:

, economics, education, geography, history, management, marketing, political science, psychology and more

Available: Copies:

58.

Sport management : theory and practice

Gouws, Johan S.

Format:

Books

Publication Date

1997

Excerpt:

Motivation (Psychology)

Available: Copies:

59.

Disruption : overturning conventions and shaking up the marketplace

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html

Format:

Books

Publication Date

1996

Excerpt:

Disruption, the groundbreaking new book by global advertising and marketing authority Jean-Marie Dru. To put

Available: Copies:

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