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2. 
Cover image for Why people buy things they don't need : understanding and predicting consumer behavior
by 
Danziger, Pamela N.
Format: 
Books
Publication Date 
2004
Excerpt: 
marketing -- recherche scientifique.
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3. 
Cover image for Exploring marketing research
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2003
Excerpt: 
Marketing -- Recherche.
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by 
Webb, John R. (John Richard), 1949-
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing -- Recherche.
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by 
Luck, David Johnston.
Format: 
Books
Publication Date 
1982
Excerpt: 
Marketing -- Recherche.
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