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by 
Wiid, JA.
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Books
Publication Date 
2025
Excerpt: 
Marketing research -- Case studies.
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by 
Wiid, JA.
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Books
Publication Date 
2025
Excerpt: 
Marketing research -- Case studies.
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by 
Wiid, JA.
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2021
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Marketing research -- Case studies.
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by 
Wiid, Jan.
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2015
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Marketing research / Wiid, Jan.
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Wiid, Jan.
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2013
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Marketing research / Wiid, Jan.
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6. 
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Wiid, Jan.
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Books
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2009
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Marketing research / Wiid, Jan.
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Cant, Michael
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2003
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Marketing research Cant, Michael
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8. 
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Zikmund, William G., author.
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2020
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Marketing research / Zikmund, William G., author.
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Burns, Alvin C., author.
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Regular print
Publication Date 
2014
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Marketing research / Burns, Alvin C., author.
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10. 
Cover image for Marketing research
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Zikmund, William, author.
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2014
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Marketing research / Zikmund, William, author.
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11. 
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Aaker, David A., author.
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2013
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Marketing research / Aaker, David A., author.
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12. 
Cover image for Marketing Research.
by 
McDaniel, Carl, Jr., 1941-
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2013
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Marketing Research. McDaniel, Carl, Jr., 1941-
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by 
Berndt, A. (Adele), 1966-
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2011
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Marketing research / Berndt, A. (Adele), 1966-
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14. 
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Aaker, David A.
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2011
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Marketing research / Aaker, David A.
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Churchill, Gilbert A.
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2010
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Marketing research. Churchill, Gilbert A.
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16. 
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Hair, Joseph F.
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2008
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Marketing research / Hair, Joseph F.
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17. 
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McDaniel, Carl, Jr., 1941-
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2007
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Marketing research / McDaniel, Carl, Jr., 1941-
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19. 
Cover image for Marketing research
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Burns, Alvin C.
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2006
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Marketing research / Burns, Alvin C.
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by 
Cooper, Donald R.
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2006
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Marketing research / Cooper, Donald R.
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21. 
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Aaker, David A.
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2004
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Marketing research / Aaker, David A.
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by 
Malhotra, Naresh K.
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Books
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2002
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Marketing research Malhotra, Naresh K.
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by 
Aaker, David A.
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2000
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Marketing research Aaker, David A.
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25. 
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Burns, Alvin C.
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2000
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Marketing research / Burns, Alvin C.
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26. 
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Aaker, David A.
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1998
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Marketing research / Aaker, David A.
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by 
Malhotra, Naresh K
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1996
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Marketing research Malhotra, Naresh K
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Tull, Donald S.
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1993
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Marketing research Tull, Donald S.
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by 
Churchill, Gilbert Jr.
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1991
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Marketing research Churchill, Gilbert Jr.
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by 
Chisnall, Peter M
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1986
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Marketing Research Chisnall, Peter M
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by 
Chisnall, Peter M.
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1986
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Marketing research / Chisnall, Peter M.
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by 
Barker, Raymond F.
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1983
Excerpt: 
Marketing research Barker, Raymond F.
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by 
Luck, David Johnston.
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1982
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Marketing research / Luck, David Johnston.
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by 
Aaker, David A; Kumar, V
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1998
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Marketing research Aaker, David A; Kumar, V
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by 
Martins, J H; Loubser, M
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1996
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Marketing research Martins, J H; Loubser, M
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by 
Cant, M. C. (Michael Colin), 1957-
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2005
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Marketing research / Cant, M. C. (Michael Colin), 1957-
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by 
Cant, M. C. (Michael Colin), 1957-
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2003
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Marketing research / Cant, M. C. (Michael Colin), 1957-
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38. 
Cover image for Exploring marketing research.
by 
Zikmund, William G.
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Books
Publication Date 
2010
Excerpt: 
Exploring marketing research. / Zikmund, William G.
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by 
Churchill, Gilbert A.
Format: 
Books
Publication Date 
2010
Excerpt: 
Basic marketing research / Churchill, Gilbert A.
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40. 
Cover image for Basic marketing research
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Churchill, Gilbert A.
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Books
Publication Date 
2007 2006
Excerpt: 
Basic marketing research / Churchill, Gilbert A.
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41. 
Cover image for Exploring marketing research
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Zikmund, William G.
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Books
Publication Date 
2007
Excerpt: 
Exploring marketing research / Zikmund, William G.
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42. 
Cover image for International marketing research
by 
Craig, C. Samuel.
Format: 
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Publication Date 
2005
Excerpt: 
International marketing research / Craig, C. Samuel.
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43. 
Cover image for Exploring marketing research
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2003
Excerpt: 
Exploring marketing research / Zikmund, William G.
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44. 
Cover image for Introducing marketing research
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Baines, Paul, 1973-
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Publication Date 
2002
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Introducing marketing research / Baines, Paul, 1973-
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45. 
Cover image for Exploring marketing research
by 
Zikmund, William G.
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2000
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Exploring marketing research / Zikmund, William G.
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by 
Forrest, Ed
Format: 
Books
Publication Date 
1999
Excerpt: 
Internet marketing research Forrest, Ed
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by 
Malhotra, Naresh K.
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2009
Excerpt: 
Basic marketing research Malhotra, Naresh K.
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by 
Zikmund, Wiiliam G.
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Books
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2003
Excerpt: 
Exploring marketing research Zikmund, Wiiliam G.
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by 
Zikmund, Wiiliam G
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2000
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Exploring marketing research Zikmund, Wiiliam G
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by 
McDaniel, Carl
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1998
Excerpt: 
Marketing research essentials McDaniel, Carl
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51. 
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McDaniel, Carl, Jr., 1941-
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2010
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Marketing research essentials. / McDaniel, Carl, Jr., 1941-
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52. 
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McDaniel, Carl, Jr., 1941-
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2008 2007
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Marketing research essentials / McDaniel, Carl, Jr., 1941-
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by 
McDaniel, Carl, Jr., 1941-
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Books
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2007
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Marketing research essentials. McDaniel, Carl, Jr., 1941-
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54. 
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McDaniel, Carl, Jr., 1941-
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2004
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Marketing research essentials / McDaniel, Carl, Jr., 1941-
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55. 
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McDaniel, Carl, Jr., 1941-
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2001
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Marketing research essentials / McDaniel, Carl, Jr., 1941-
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by 
McDaniel, C and Roger Gates
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2005
Excerpt: 
Marketing research essentials McDaniel, C and Roger Gates
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57. 
Cover image for Marketing research in practice
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Tustin, D. H.
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2005
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Marketing research in practice / Tustin, D. H.
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by 
Webb, John R.
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Books
Publication Date 
1992
Excerpt: 
Understanding & designing marketing research / Webb, John R.
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by 
Lowies, Adolf.
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Books
Publication Date 
2018
Excerpt: 
Fundamentals of marketing research / Lowies, Adolf.
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60. 
Cover image for Marketing research for managers
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Crouch, Sunny.
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2003
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Marketing research for managers / Crouch, Sunny.
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by 
Proctor, Tony
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Books
Publication Date 
1997
Excerpt: 
Essentials of marketing research Proctor, Tony
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by 
Rutsohn, Phil.
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Video cassette
Publication Date 
1993
Excerpt: 
Marketing research Part I Rutsohn, Phil.
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by 
Crimp, Margaret
Format: 
Books
Publication Date 
1990
Excerpt: 
The marketing research process Crimp, Margaret
Available: Copies:
by 
Crimp, Margaret.
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Publication Date 
1990
Excerpt: 
The marketing research process. Crimp, Margaret.
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65. 
Cover image for Essentials of marketing research.
by 
Zikmund, William G.
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Books
Publication Date 
2013
Excerpt: 
Essentials of marketing research. Zikmund, William G.
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66. 
Cover image for Essentials of marketing research
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Zikmund, William G.
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2010
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Essentials of marketing research / Zikmund, William G.
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67. 
Cover image for Essentials of marketing research
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Zikmund, William G.
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2007
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Essentials of marketing research / Zikmund, William G.
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68. 
Cover image for Marketing research : tools & techniques
by 
Bradley, Nigel, 1958-
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Books
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2007 2006
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Marketing research : tools & techniques / Bradley, Nigel, 1958-
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by 
Churchill, Gilbert A.
Format: 
Books
Publication Date 
2005
Excerpt: 
Marketing research : methodological foundations / Churchill, Gilbert A.
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70. 
Cover image for Essentials of marketing research
by 
Zikmund, William G.
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Books
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2003
Excerpt: 
Essentials of marketing research / Zikmund, William G.
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by 
Churchill, Gilbert A.
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing research : methodological foundations / Churchill, Gilbert A.
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72. 
Cover image for Essentials of marketing research
by 
Zikmund, William G.
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Books
Publication Date 
1999
Excerpt: 
Essentials of marketing research / Zikmund, William G.
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by 
Churchill, Gilbert A.
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing research : methodological foundations / Churchill, Gilbert A.
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by 
Dillon, William R.
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Publication Date 
1993
Excerpt: 
Essentials of marketing research / Dillon, William R.
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by 
Dillion, William R
Format: 
Books
Publication Date 
1993
Excerpt: 
Essentials of marketing research Dillion, William R
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by 
Churchill, Gilbert A.
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Books
Publication Date 
1991
Excerpt: 
Marketing research : methodological foundations / Churchill, Gilbert A.
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77. 
Cover image for Marketing research : tools & techniques
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Bradley, Nigel, 1958- author.
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Books
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2013
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Marketing research : tools & techniques / Bradley, Nigel, 1958- author.
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78. 
Cover image for Essentials of marketing research
by 
Hair, Joseph F. 1944- VerfasserIn.
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Books
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2017
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Essentials of marketing research Hair, Joseph F. 1944- VerfasserIn.
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79. 
Cover image for Essentials of marketing research.
by 
Babin, Barry J., author.
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2016
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Essentials of marketing research. Babin, Barry J., author.
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80. 
Cover image for Essentials of marketing research
by 
Hair, Joseph F., 1944-
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Books
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2013
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Essentials of marketing research / Hair, Joseph F., 1944-
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by 
Tustin, Ligthelm, Martins, Vanwyk
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Books
Excerpt: 
Marketing research in practice Tustin, Ligthelm, Martins, Vanwyk
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82. 
Cover image for The essentials of marketing research
by 
Silver, Lawrence S., 1948-
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Books
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2013
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The essentials of marketing research / Silver, Lawrence S., 1948-
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by 
American Marketing Association.
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Books
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
JMR, Journal of marketing research. American Marketing Association.
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American Marketing Association.
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Books
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2025 2024 2023 2022 2021
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JMR, Journal of marketing research. American Marketing Association.
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85. 
Cover image for Marketing research : the impact of the Internet
by 
McDaniel, Carl, Jr., 1941-
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Books
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2002
Excerpt: 
Marketing research : the impact of the Internet / McDaniel, Carl, Jr., 1941-
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by 
Bradley, Nigel.
Format: 
Books
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2010
Excerpt: 
Marketing research : tools & techniques / Bradley, Nigel.
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87. 
Cover image for Marketing research : text and cases
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Wrenn, Bruce.
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Books
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2007
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Marketing research : text and cases / Wrenn, Bruce.
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88. 
Cover image for Marketing research : text and cases
by 
Wrenn, Bruce.
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Books
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2002
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Marketing research : text and cases / Wrenn, Bruce.
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by 
Baker, Raymond
Format: 
Books
Publication Date 
1983
Excerpt: 
Marketing Research: text with cases Baker, Raymond
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90. 
Cover image for Marketing research : an applied orientation
by 
Malhotra, Naresh K., author.
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Books
Publication Date 
2019
Excerpt: 
Marketing research : an applied orientation / Malhotra, Naresh K., author.
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91. 
Cover image for Marketing research : Asia-Pacific edition
by 
Zikmund, William G., author.
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Books
Publication Date 
2017
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Marketing research : Asia-Pacific edition / Zikmund, William G., author.
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92. 
Cover image for Research handbook on export marketing
by 
Julian, Craig C., editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
Research handbook on export marketing / Julian, Craig C., editor.
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by 
Rust, Roland T. (DE-588)170262928
Format: 
Books
Publication Date 
2014
Excerpt: 
Handbook of service marketing research / Rust, Roland T. (DE-588)170262928
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94. 
Cover image for Qualitative consumer & marketing research
by 
Belk, Russell W., author.
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Books
Publication Date 
2013
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Qualitative consumer & marketing research / Belk, Russell W., author.
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95. 
Cover image for Handbook of research in international marketing.
by 
International Marketing Theory Conference (2010 : University of Connecticut, Conn.)
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Books
Publication Date 
2011
Excerpt: 
Handbook of research in international marketing. International Marketing Theory Conference (2010
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96. 
Cover image for Quantitative models in marketing research
by 
Franses, Philip Hans, 1963-
Format: 
Books
Publication Date 
2010 2001
Excerpt: 
Quantitative models in marketing research / Franses, Philip Hans, 1963-
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97. 
Cover image for Handbook of pricing research in marketing
by 
Rao, Vithala R.
Format: 
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Publication Date 
2010
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Handbook of pricing research in marketing / Rao, Vithala R.
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98. 
Cover image for Handbook of pricing research in marketing
by 
Rao, Vithala R.
Format: 
Books
Publication Date 
2009
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Handbook of pricing research in marketing / Rao, Vithala R.
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by 
Kolb, Bonita M.
Format: 
Books
Publication Date 
2008
Excerpt: 
Marketing research : a practical approach Kolb, Bonita M.
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100. 
Cover image for Marketing research : a practical approach
by 
Kolb, Bonita M.
Format: 
Electronic Resources
Publication Date 
2008
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Marketing research : a practical approach / Kolb, Bonita M.
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101. 
Cover image for Marketing research : an applied orientation
by 
Malhotra, Naresh K.
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing research : an applied orientation / Malhotra, Naresh K.
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102. 
Cover image for Review of marketing research. Vol. 3
by 
Malhotra, Naresh K.
Format: 
Books
Publication Date 
2007
Excerpt: 
Review of marketing research. Vol. 3 / Malhotra, Naresh K.
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by 
Malhotra, Naresh K.
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing research : an applied orientation / Malhotra, Naresh K.
Available: Copies:
104. 
Cover image for Quantitative models in marketing research
by 
Franses, Philip Hans, 1963-
Format: 
Books
Publication Date 
2001
Excerpt: 
Quantitative models in marketing research / Franses, Philip Hans, 1963-
Available: Copies:
by 
Lee, Ook, 1965-
Format: 
Books
Publication Date 
2001
Excerpt: 
Internet marketing research : theory and practice / Lee, Ook, 1965-
Available: Copies:
by 
Forrest, Ed.
Format: 
Books
Publication Date 
1999
Excerpt: 
Internet marketing research : resources and techniques / Forrest, Ed.
Available: Copies:
107. 
Cover image for Marketing research : a problem-solving approach
by 
Sudman, Seymour.
Format: 
Electronic Resources
Publication Date 
1998
Excerpt: 
Marketing research : a problem-solving approach / Sudman, Seymour.
Available: Copies:
by 
Malhotra, Naresh K.
Format: 
Books
Publication Date 
1996
Excerpt: 
Marketing research : an applied orientation / Malhotra, Naresh K.
Available: Copies:
by 
Martins, J. H.
Format: 
Books
Publication Date 
1996
Excerpt: 
Marketing research : a South African approach / Martins, J. H.
Available: Copies:
110. 
Cover image for Advanced methods of marketing research
by 
Bagozzi, Richard P.
Format: 
Books
Publication Date 
1994
Excerpt: 
Advanced methods of marketing research / Bagozzi, Richard P.
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111. 
Cover image for Marketing research in a marketing environment
by 
Dillon, William R.
Format: 
Books
Publication Date 
1994
Excerpt: 
Marketing research in a marketing environment / Dillon, William R.
Available: Copies:
by 
Webb, John R
Format: 
Books
Publication Date 
1992
Excerpt: 
Understanding and designing marketing research Webb, John R
Available: Copies:
by 
Tull, Donald S.
Format: 
Books
Publication Date 
1990
Excerpt: 
Marketing research : measurement and method / Tull, Donald S.
Available: Copies:
by 
Barker, Raymond F.
Format: 
Books
Publication Date 
1983
Excerpt: 
Marketing research : text with cases / Barker, Raymond F.
Available: Copies:
115. 
Cover image for N6 marketing research. Student's book
by 
Van der Merwe, R.
Format: 
Books
Publication Date 
2019
Excerpt: 
N6 marketing research. Student's book / Van der Merwe, R.
Available: Copies:
116. 
Cover image for N6 marketing research. Lecturer's book
by 
Van der Merwe, R.
Format: 
Books
Publication Date 
2019
Excerpt: 
N6 marketing research. Lecturer's book / Van der Merwe, R.
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117. 
Cover image for Social marketing : advances in research and theory
by 
Basil, Debra Z.
Format: 
Books
Publication Date 
2007
Excerpt: 
Social Marketing Advances in Research and Theory (SMART) Conference 2004.
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118. 
Cover image for Handbook of research on gender and marketing
by 
Dobscha, Susan, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
Handbook of research on gender and marketing / Dobscha, Susan, editor.
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119. 
Cover image for Measurement in marketing research : an alternative framework
by 
Salzberger, Thomas.
Format: 
Books
Publication Date 
2009
Excerpt: 
Measurement in marketing research : an alternative framework / Salzberger, Thomas.
Available: Copies:
120. 
Cover image for Basic marketing research : a decision-making approach
by 
Malhotra, Naresh K.
Format: 
Books
Publication Date 
2009
Excerpt: 
Basic marketing research : a decision-making approach / Malhotra, Naresh K.
Available: Copies:
121. 
Cover image for Handbook of qualitative research methods in marketing
by 
Belk, Russell W.
Format: 
Books
Publication Date 
2006
Excerpt: 
Handbook of qualitative research methods in marketing / Belk, Russell W.
Available: Copies:
122. 
Cover image for Marketing research : within a changing information environment
by 
Hair, Joseph F.
Format: 
Books
Publication Date 
2005
Excerpt: 
Marketing research : within a changing information environment / Hair, Joseph F.
Available: Copies:
by 
Malhotra, Naresh K.
Format: 
Books
Publication Date 
2004
Excerpt: 
Essentials of marketing research : an applied orientation / Malhotra, Naresh K.
Available: Copies:
124. 
Cover image for Marketing research : within a changing information environment
by 
Hair, Joseph F.
Format: 
Books
Publication Date 
2003
Excerpt: 
Marketing research : within a changing information environment / Hair, Joseph F.
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125. 
Cover image for Marketing research : within a changing information environment
by 
Hair, Joseph F.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Marketing research : within a changing information environment / Hair, Joseph F.
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by 
By TV Choice Ltd. ([London, England] : TV Choice c 2004)
Format: 
Books
Excerpt: 
what's going on in marketing research? By TV Choice Ltd. ([London, England] : TV Choice c 2004)
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127. 
Cover image for Marketing research with SPSS / Carl McDaniel, Roger Gates.
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing research with SPSS / Carl McDaniel, Roger Gates. McDaniel, Carl, Jr., 1941-
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128. 
Cover image for Marketing research : using analytics to develop market insights
by 
McDaniel, Carl, Jr., 1941- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing research : using analytics to develop market insights / McDaniel, Carl, Jr., 1941- author.
Available: Copies:
by 
Malhotra, Naresh K. author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Essentials of marketing research : a hands-on orientation / Malhotra, Naresh K. author.
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130. 
Cover image for Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Essentials of marketing research : putting research into practice / Clow, Kenneth E.
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131. 
Cover image for Handbook of research on marketing and corporate social responsibility
by 
Hill, Ronald Paul, editor of compilation.
Format: 
Books
Publication Date 
2014
Excerpt: 
Handbook of research on marketing and corporate social responsibility / Hill, Ronald Paul, editor
Available: Copies:
132. 
Cover image for Leading edge marketing research : 21st-century tools and practices
by 
Kaden, Robert J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Leading edge marketing research : 21st-century tools and practices / Kaden, Robert J.
Available: Copies:
133. 
Cover image for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
by 
Bearden, William O., 1945-. Handbook of marketing scales.
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Books
Publication Date 
2011
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
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134. 
Cover image for Qualitative research methods in public relations and marketing communications
by 
Daymon, Christine.
Format: 
Books
Publication Date 
2011
Excerpt: 
Qualitative research methods in public relations and marketing communications / Daymon, Christine.
Available: Copies:
135. 
Cover image for Sensory marketing : research on the sensuality of products
by 
Krishna, Aradhna.
Format: 
Books
Publication Date 
2010
Excerpt: 
Sensory marketing : research on the sensuality of products / Krishna, Aradhna.
Available: Copies:
by 
Kortam, Wael Abdelrazek.
Format: 
Books
Publication Date 
2010
Excerpt: 
Insights, contexts, and frontiers of marketing thought : an advanced synthesis of research readings /
Available: Copies:
by 
Rawicz, Liora Yehudit.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
The role of ethnographic research in the field of experiental marketing / Rawicz, Liora Yehudit.
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138. 
Cover image for Handbook of marketing research methodologies for hospitality and tourism
by 
Nykiel, Ronald A.
Format: 
Books
Publication Date 
2007
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Handbook of marketing research methodologies for hospitality and tourism / Nykiel, Ronald A.
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139. 
Cover image for Internet marketing intelligence : research tools, techniques, and resources
by 
Forrest, Edward.
Format: 
Books
Publication Date 
2003
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Internet marketing intelligence : research tools, techniques, and resources / Forrest, Edward.
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140. 
Cover image for The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,
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Clemente, Mark N.
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Books
Publication Date 
2002
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, advertising, public relations, direct marketing, market research, sales promotion, / Clemente, Mark N.
Available: Copies:
141. 
Cover image for Marketing research : a practical approach for the new Millennium
by 
Hair, Joseph F.
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing research : a practical approach for the new Millennium / Hair, Joseph F.
Available: Copies:
by 
Tull, Donald S.
Format: 
Books
Publication Date 
1993
Excerpt: 
Marketing research : measurement & method : a text with cases. Volume 2 / Tull, Donald S.
Available: Copies:
Format: 
Books
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
Market place : an insight into advertising, marketing, research, sales promotion.
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144. 
Cover image for HANDBOOK ON RESEARCH IN RELATIONSHIP MARKETING.ED ROBERT MORGAN
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Books
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HANDBOOK ON RESEARCH IN RELATIONSHIP MARKETING.ED ROBERT MORGAN
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145. 
Cover image for Generation Y in consumer and labour markets
by 
Parment, Anders, 1972-
Format: 
Books
Publication Date 
2011
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Routledge interpretive marketing research ;
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146. 
Cover image for The why of consumption : contemporary perspectives on consumer motives, goals and desires
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Mick, David Glen.
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Books
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2000
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Routledge interpretive marketing research
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147. 
Cover image for Business-to-business market research
by 
Block, Martin P., 1946-
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Books
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2005
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Data CD-ROM for Business-to-business marketing research
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148. 
Cover image for Music, movies, meanings, and markets : cinemajazzamatazz
by 
Holbrook, Morris B.
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Books
Publication Date 
2011
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Routledge interpretive marketing research series ;
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149. 
Cover image for Interpreting consumer choice : the behavioral perspective model
by 
Foxall, G. R.
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2010
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Routledge interpretive marketing research series ;
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150. 
by 
Lamb, Charles W., author
Format: 
Books
Publication Date 
2024
Excerpt: 
Marketing / Lamb, Charles W., author
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by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
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152. 
Cover image for Qualitative research methods for business students : a global approach
by 
Omeihe, Kingsley Obi, author.
Format: 
Books
Publication Date 
2024
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Qualitative research methods for business students : a global approach / Omeihe, Kingsley Obi
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153. 
Cover image for Marketing strategy & management
by 
Phillips, Diane M., author.
Format: 
Books
Publication Date 
2023
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Marketing strategy & management / Phillips, Diane M., author.
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154. 
Cover image for Consumer culture theory
by 
Arnould, Eric J., éditeur intellectuel.
Format: 
Regular print
Publication Date 
2023
Excerpt: 
Consumer behavior -- Research.
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by 
Berndt, A. (Adele), 1966- editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
Services marketing : a contemporary approach / Berndt, A. (Adele), 1966- editor.
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156. 
Cover image for The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
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The SAGE handbook of digital marketing / Hanlon, Annmarie, editor.
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157. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into
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158. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2021
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Social media marketing / Tuten, Tracy L., 1967- author.
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159. 
Cover image for MARKETING TOURISM AND HOSPITALITY : concepts and cases.
by 
GEORGE, RICHARD.
Format: 
Books
Publication Date 
2021
Excerpt: 
MARKETING TOURISM AND HOSPITALITY : concepts and cases. GEORGE, RICHARD.
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160. 
Cover image for Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing.
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161. 
Cover image for Public Relations: principles and practice
by 
Dalla Pria, Madel.
Format: 
Books
Publication Date 
2021
Excerpt: 
: Motivating and leading PR teams; Chapter 10: Digital technology and PR; Chapter 11: PR research for
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by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
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163. 
Cover image for Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
of advertising research -- Uses of advertising research -- Research ethics.
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by 
Cant, M. C. (Michael Colin), 1957-
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Books
Publication Date 
2020
Excerpt: 
Essentials of marketing / Cant, M. C. (Michael Colin), 1957-
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165. 
Cover image for Marketing
by 
Lamb, Charles W., author
Format: 
Books
Publication Date 
2019
Excerpt: 
Marketing / Lamb, Charles W., author
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166. 
Cover image for Consumer behavior
by 
Schiffman, Leon G., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Motivation research (Marketing)
Available: Copies:
167. 
Cover image for Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Marketing tourism in South Africa / George, Richard, 1968- author.
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168. 
Cover image for Global marketing & advertising : understanding cultural paradoxes
by 
Mooij, Marieke K. de, 1943- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Global marketing & advertising : understanding cultural paradoxes / Mooij, Marieke K. de, 1943
Available: Copies:
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing
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by 
Cunningham, Nicole.
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Books
Publication Date 
2018
Excerpt: 
Introduction to marketing : a South African perspective / Cunningham, Nicole.
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171. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
by 
Berndt, A. (Adele), 1966- editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Services marketing : a contemporary approach / Berndt, A. (Adele), 1966- editor.
Available: Copies:
173. 
Cover image for Digital marketing analytics : making sense of consumer data in a digital world
by 
Hemann, Chuck, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Digital marketing analytics : making sense of consumer data in a digital world / Hemann, Chuck
Available: Copies:
174. 
Cover image for A designer's research manual : succeed in design by knowing your clients + understanding what they really need
by 
Visocky O'Grady, Jennifer, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
A designer's research manual : succeed in design by knowing your clients + understanding what they
Available: Copies:
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
176. 
Cover image for Foundations of marketing
by 
Pride, William M., 1942- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Foundations of marketing / Pride, William M., 1942- author.
Available: Copies:
by 
Burnett, Michael
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Made in South Africa a study of the Proudly South African marketing campaign / Burnett, Michael
Available: Copies:
by 
Taylor, Kimberley
Format: 
Manuscript
Publication Date 
2017
Excerpt: 
Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self
Available: Copies:
181. 
Cover image for Handbook on place branding and marketing
by 
Campelo, Adriana, editor.
Format: 
Regular print
Publication Date 
2017
Excerpt: 
Handbook on place branding and marketing / Campelo, Adriana, editor.
Available: Copies:
182. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Bendle, Neil T. Marketing metrics : the manager's guide to measuring marketing performance.
Available: Copies:
183. 
Cover image for Exploring public relations : global strategic communication
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
affairs -- Pr in the world of finance -- Integrated marketing communications -- Sponsorship and public
Available: Copies:
184. 
Cover image for Marketing for tourism, hospitality & events : a global & digital approach
by 
Hudson, Simon, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing for tourism, hospitality & events : a global & digital approach / Hudson, Simon, author.
Available: Copies:
185. 
Cover image for MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing 10
Available: Copies:
186. 
Cover image for Practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- International consumer relations -- Execution: Public relations writing -- Integrated marketing communications
Available: Copies:
187. 
Cover image for Population health : creating a culture of wellness
by 
Nash, David B., editor.
Format: 
Books
Publication Date 
2016
Excerpt: 
: the business value of a healthy workforce -- Marketing and communication -- Research and development
Available: Copies:
188. 
Cover image for Social marketing : influencing behaviors for good
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2016
Excerpt: 
Social marketing : influencing behaviors for good / Kotler, Philip.
Available: Copies:
189. 
Cover image for International entrepreneurship : starting, developing, and managing a global venture
by 
Hisrich, Robert D., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
.Global Marketing and Research and Development -- Profile: Nando's -- Chapter Objectives -- Introduction
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190. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
Format: 
Books
Publication Date 
2016
Excerpt: 
Architecting experience : a marketing science and digital analytics handbook / Wheeler, Scot R.
Available: Copies:
by 
Mackay, Brett.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
The influence of alcohol marketing channels on alcohol consumption : a quantitative study of
Available: Copies:
194. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Marketing management / Kotler, Philip, author.
Available: Copies:
195. 
Cover image for Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
by 
Smith, Kerry, 1963- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /
Available: Copies:
196. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
students, as well as researchers and lecturers in social psychology, marketing, and communications. It is
Available: Copies:
197. 
Cover image for Consumer behavior
by 
Schiffman, Leon G. (DE-588)154336181
Format: 
Books
Publication Date 
2015
Excerpt: 
Motivation research (Marketing)
Available: Copies:
by 
Sibeko, M.
Format: 
Computer file
Publication Date 
2015
Excerpt: 
Marketing research.
Available: Copies:
by 
Motsumi, Nthabiseng Mmathabo.
Format: 
Computer file
Publication Date 
2015
Excerpt: 
Marketing research -- South Africa.
Available: Copies:
by 
Jobson, Ellen Kelly.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Marketing research.
Available: Copies:
by 
Rangasamy, Rikashni.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Marketing research.
Available: Copies:
203. 
Cover image for Marketing
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing / Lamb, Charles W., author.
Available: Copies:
204. 
Cover image for Focus groups : theory and practice
by 
Stewart, David W.
Format: 
Books
Publication Date 
2015
Excerpt: 
Social sciences -- Research -- Methodology.
Available: Copies:
205. 
Cover image for International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2015 2014
Excerpt: 
-- Implications for Managers -- Chapter Summary -- Critical Thinking and Discussion Questions -- Research Task
Available: Copies:
206. 
Cover image for Global marketing
by 
Keegan, Warren J. author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Global marketing / Keegan, Warren J. author.
Available: Copies:
207. 
Cover image for Advertising & promotion.
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
marketing communications planning -- Advertising agencies : organising creative work -- Strategy and
Available: Copies:
208. 
Cover image for Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Social media marketing : theories & applications / Dahl, Stephan, author.
Available: Copies:
209. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated
Available: Copies:
210. 
Cover image for Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.
Available: Copies:
by 
Ntshiqa, Asanda.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Marketing research -- South Africa.
Available: Copies:
by 
Barnard, Wilhemina.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Marketing research -- South Africa.
Available: Copies:
by 
Madiba, Mfundo.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Marketing research.
Available: Copies:
218. 
Cover image for Experiences : the 7th era of marketing
by 
Rose, Robert, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Experiences : the 7th era of marketing / Rose, Robert, author.
Available: Copies:
by 
Jordaan, Yolanda.
Format: 
Books
Publication Date 
2015
Excerpt: 
Grasping service marketing / Jordaan, Yolanda.
Available: Copies:
220. 
Cover image for Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Marketing tourism in South Africa / George, Richard, 1968- author.
Available: Copies:
221. 
Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying
by 
Katz, Helen E.
Format: 
Books
Publication Date 
2014
Excerpt: 
The media handbook : a complete guide to advertising media selection, planning, research, and
Available: Copies:
by 
Pasiya, Malwande.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumers -- Research.
Available: Copies:
by 
Maduna, Gugulethu.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Marketing research -- South Africa.
Available: Copies:
by 
Mokoena, Kamogelo.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumers -- Research -- South Africa.
Available: Copies:
by 
Kodisang, Lebogang.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Marketing research -- South Africa.
Available: Copies:
by 
Rees, Rhiannon.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Marketing research.
Available: Copies:
228. 
Cover image for Fashion Branding and Consumer Behaviors : Scientific Models
by 
Choi, Tsan-Ming, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
Branding (Marketing)
Available: Copies:
229. 
Cover image for Marketing
by 
Grewal, Dhruv.
Format: 
Books
Publication Date 
2014
Excerpt: 
Marketing / Grewal, Dhruv.
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230. 
Cover image for MR 2
by 
Brown, Tom J.
Format: 
Books
Publication Date 
2014
Excerpt: 
Marketing research.
Available: Copies:
231. 
Cover image for Marketing analytics : data-driven techniques with Microsoft Excel
by 
Winston, Wayne L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Marketing research -- Data processing.
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232. 
Cover image for Business transformation : a roadmap for maximizing organizational insights
by 
Zeid, Aiman, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
BUSINESS & ECONOMICS / Marketing / Research.
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233. 
Cover image for Creating new markets in the digital economy : value and worth
by 
Ng, Irene C. L., author.
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Books
Publication Date 
2014
Excerpt: 
Marketing research.
Available: Copies:
234. 
Cover image for Marketing your business
by 
Earl, C. F.
Format: 
Books
Publication Date 
2014
Excerpt: 
Small business marketing -- Juvenile literature.
Available: Copies:
235. 
Cover image for Social media intelligence
by 
Moe, Wendy.
Format: 
Books
Publication Date 
2014
Excerpt: 
Internet marketing -- Social aspects.
Available: Copies:
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2014
Excerpt: 
Motivation research (Marketing)
Available: Copies:
by 
Strydom, J. W. (Johan Wilhelm), 1952- editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
Introduction to marketing / Strydom, J. W. (Johan Wilhelm), 1952- editor.
Available: Copies:
by 
Wilby, Sigrun Elizabeth.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Marketing research -- South Africa -- Johannesburg.
Available: Copies:
by 
Katz, Georgina.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Marketing research.
Available: Copies:
by 
Digue, Sarah-Ann.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Marketing research.
Available: Copies:
by 
Pougnet, Jacqueline.
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Manuscript
Publication Date 
2014
Excerpt: 
Marketing research.
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242. 
Cover image for Management of electronic and digital media
by 
Albarran, Alan B.
Format: 
Books
Publication Date 
2013
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and audience research -- Content : strategy and distribution -- Marketing -- News and news management
Available: Copies:
243. 
Cover image for Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and
Available: Copies:
244. 
Cover image for Health behavior theory for public health : principles, foundations, and applications
by 
DiClemente, Ralph J.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Principles to practice / Ralph J. DiClemente, Richard A. Crosby, and Laura F. Salazar -- Translating research
Available: Copies:
245. 
Cover image for Drucker on marketing : lessons from the world's most influential business thinker
by 
Cohen, William A., 1937-
Format: 
Books
Publication Date 
2013
Excerpt: 
Drucker on marketing : lessons from the world's most influential business thinker / Cohen, William
Available: Copies:
246. 
Cover image for Marketing for entrepreneurs : concepts and applications for new ventures
by 
Crane, Frederick G.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing for entrepreneurs : concepts and applications for new ventures / Crane, Frederick G.
Available: Copies:
247. 
Cover image for Marketing essentials
by 
Dibb, Sally, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing essentials / Dibb, Sally, 1963-
Available: Copies:
248. 
Cover image for Strategic marketing
by 
Cravens, David W.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing -- Management -- Case studies.
Available: Copies:
249. 
Cover image for Community nutrition : planning health promotion and disease prevention
by 
Nnakwe, Nweze Eunice.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Principles of nutrition education -- Marketing nutrition programs and the role of food industry in food
Available: Copies:
250. 
Cover image for Innovation and growth : what do we know?
by 
Thakor, Anjan V.
Format: 
Regular print
Publication Date 
2013
Excerpt: 
Innovation Processes and New Product Development Projects: Operations and Marketing Research Perspectives
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251. 
Cover image for Essentials of marketing
by 
Brassington, Frances.
Format: 
Books
Publication Date 
2013
Excerpt: 
Essentials of marketing / Brassington, Frances.
Available: Copies:
252. 
Cover image for Media today : mass communication in a converging world
by 
Turow, Joseph.
Format: 
Books
Publication Date 
2013
Excerpt: 
importance of media literacy ; Making sense of research on media effects and media culture ; The business of
Available: Copies:
253. 
Cover image for Marketing
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing / Kotler, Philip, 1931-
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254. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
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Books
Publication Date 
2013
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The complete marketer : 60 essential concepts for marketing excellence / McDonald, Malcolm.
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255. 
Cover image for Consumer behavior analysis : (A) rational approach to consumer choice
by 
Hantula, Donald A.
Format: 
Books
Publication Date 
2013
Excerpt: 
own research direction. All students of marketing theory, behavior analysis and consumer choice will
Available: Copies:
256. 
Cover image for Social marketing : from tunes to symphonies
by 
Hastings, Gerard (Professor)
Format: 
Books
Publication Date 
2013
Excerpt: 
Social marketing : from tunes to symphonies / Hastings, Gerard (Professor)
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257. 
Cover image for Consumer behaviour
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2013
Excerpt: 
behaviour and the marketing mix -- Consumers and relationship marketing -- Consumers and marketing planning
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258. 
Cover image for Consumer behavior
by 
Hoyer, Wayne D. author.
Format: 
Books
Publication Date 
2013
Excerpt: 
responsibility and ethics in marketing. With even more real-world examples and application exercises, including
Available: Copies:
259. 
Cover image for Music business handbook and career guide
by 
Baskerville, David.
Format: 
Books
Publication Date 
2013
Excerpt: 
marketing plan -- SWOT -- The elements of a marketing plan -- Digital marketing -- Record distribution
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260. 
Cover image for International consumer behavior in the 21st century : impact on marketing strategy development
by 
Samli, A. Coskun.
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Books
Publication Date 
2013
Excerpt: 
International consumer behavior in the 21st century : impact on marketing strategy development /
Available: Copies:
261. 
Cover image for The graphic designer's business survival guide
by 
Daniels, Lawrence J., 1942-
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Tracking progressive expenses -- Handling downtime -- 9. Effective marketing : your passport to success
Available: Copies:
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing
Available: Copies:
263. 
Cover image for Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
264. 
Cover image for Fashion entrepreneur : starting your own fashion business
by 
Burke, Sandra.
Format: 
Books
Publication Date 
2013
Excerpt: 
own business -- Market research -- Marketing and branding -- Sales and negotiation -- Design and
Available: Copies:
265. 
Cover image for Measuring marketing : 110+ key metrics every marketer needs
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing research.
Available: Copies:
266. 
Cover image for Marketing channels : a management view
by 
Rosenbloom, Bert.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing channels : a management view / Rosenbloom, Bert.
Available: Copies:
268. 
Cover image for Public relations cases
by 
Hayes, Darrell C.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing Communications -- Research -- Client Research -- Opportunity or Problem Research -- Audience
Available: Copies:
269. 
Cover image for International marketing
by 
Czinkota, Michael R.
Format: 
Books
Publication Date 
2013
Excerpt: 
International marketing / Czinkota, Michael R.
Available: Copies:
270. 
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Branding (Marketing)
Available: Copies:
by 
Naidoo, Marisha.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Marketing research -- South Africa.
Available: Copies:
by 
Dhai, Mahomed.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
An investigative research focusing on nation branding and the impact of the inefficient standards
Available: Copies:
by 
Dobie, Kaylee Anne.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Marketing research -- South Africa -- Cape Town.
Available: Copies:
289. 
Cover image for The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
Communication in marketing.
Available: Copies:
290. 
Cover image for Management : a concise introduction
by 
Pettinger, Richard.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Conclusions -- 12.Marketing -- Introduction -- Marketing strategies -- Segmentation -- Marketing mixes
Available: Copies:
291. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing research.
Available: Copies:
292. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Online consumer behavior : theory and research in social media, advertising, and e-tail / Close
Available: Copies:
293. 
Cover image for Social media analytics : effective tools for building, intrepreting, and using metrics
by 
Sponder, Marshall.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing research.
Available: Copies:
294. 
Cover image for Handbook of children and the media
by 
Singer, Dorothy G.
Format: 
Books
Publication Date 
2012
Excerpt: 
-based television ratings / Bradley S. Greenberg, Lynn Rampoldi-Hnilo; Safeguards for youth in the digital marketing
Available: Copies:
295. 
Cover image for Legends in marketing : Philip Kotler
by 
Sheth, Jagdish N.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing research.
Available: Copies:
296. 
Cover image for Health industry communication : new media, new methods, new message
by 
Hicks, Nancy J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing -- methods.
Available: Copies:
297. 
Cover image for Using qualitative research in advertising : strategies, techniques, and applications
by 
Morrison, Margaret A.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing research -- Methodology.
Available: Copies:
298. 
Cover image for The market research toolbox : a concise guide for beginners
by 
McQuarrie, Edward F.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing research -- Methodology.
Available: Copies:
299. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
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