Search Results for Marketing -- Textbooks.

1.

Cover image for Marketing 5.0 : technology for humanity

by

Kotler, Philip, author.

https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site

Format:

Books

Publication Date

2021

Excerpt:

Marketing 5.0 : technology for humanity / Kotler, Philip, author.

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2.

MKTG13 : principles of marketing

by

Lamb, Charles W., author.

Format:

Books

Publication Date

2021

Excerpt:

Marketing -- Management -- Textbooks.

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3.

Marketing

by

Pride, William M., 1942- author.

Format:

Books

Publication Date

2020

Excerpt:

Marketing -- Textbooks.

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4.

Marketing research

by

Zikmund, William G., author.

Format:

Books

Publication Date

2020

Excerpt:

Marketing research -- Textbooks.

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5.

Marketing in a digital age

by

Bock, E.

Format:

Books

Publication Date

2019

Excerpt:

Marketing in a digital age / Bock, E.

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6.

Fundamentals of marketing research

by

Lowies, Adolf.

Format:

Books

Publication Date

2018

Excerpt:

Marketing research -- Textbooks.

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7.

Fundamentals of integrated marketing communication

by

Vosloo, Ton, 1937-

Format:

Books

Publication Date

2018

Excerpt:

Communication in marketing -- Textbooks.

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8.

Advertising, promotion, and other aspects of integrated marketing communications

by

Andrews, J. Craig, author.

Format:

Books

Publication Date

2018

Excerpt:

Communication in marketing -- Textbooks.

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9.

Marketing management basics

by

Rostron, Howard.

Format:

Books

Publication Date

2018

Excerpt:

Management -- South Africa -- Marketing -- Textbooks.

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10.

Marketing management

by

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

Marketing -- Management -- Textbooks.

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11.

Integrated marketing communication. 2

by

Moore, Colleen.

Format:

Books

Publication Date

2016

Excerpt:

Communication in marketing -- Textbooks.

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12.

Integrated marketing communication. 1

by

Moore, Colleen.

Format:

Books

Publication Date

2016

Excerpt:

Communication in marketing -- Textbooks.

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13.

Marketing : an introduction

by

Armstrong, Gary (Gary M.), author.

Format:

Books

Publication Date

2015

Excerpt:

Marketing -- Textbooks.

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14.

Health program management : from development through evaluation

by

Longest, Beaufort B., Jr., author.

Format:

Books

Publication Date

2015

Excerpt:

program evaluation within the structure of the textbook's program management model"--Provided by publisher.

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15.

Strategic marketing : decision making & planning

by

Reed, Peter.

Format:

Books

Publication Date

2015

Excerpt:

Marketing -- Management -- Textbooks.

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16.

Marketing research

by

Burns, Alvin C., author.

04 http://www.gbv.de/dms/zbw/743888286.pdf

Format:

Regular print

Publication Date

2014

Excerpt:

Marketing research -- Textbooks.

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17.

Marketing : a global perspective

by

Verhage, Bronis, author.

Format:

Books

Publication Date

2014

Excerpt:

Marketing -- Textbooks.

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18.

Segmentation, revenue management, and pricing analytics

by

Bodea, Tudor, author.

Format:

Books

Publication Date

2014

Excerpt:

profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional

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19.

Marketing

by

Kotler, Philip, 1931-

Format:

Books

Publication Date

2013

Excerpt:

Marketing -- Textbooks.

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20.

Marketing : an introduction

by

Armstrong, Gary (Gary M.)

Format:

Books

Publication Date

2013

Excerpt:

Marketing -- Textbooks.

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21.

MM4

by

Iacobucci, Dawn, author.

Format:

Books

Publication Date

2013

Excerpt:

Marketing -- Management -- Textbooks.

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22.

Sales management for tourism. Textbook

by

Van Nieuwenhuizen, P. J. J.

Format:

Books

Publication Date

2013

Excerpt:

Sales management for tourism. Textbook / Van Nieuwenhuizen, P. J. J.

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23.

Fashion marketing : theory, principles, & practice

by

Bickle, Marianne C.

Format:

Books

Publication Date

2011

Excerpt:

Fashion marketing : theory, principles, & practice / Bickle, Marianne C.

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24.

Marketing : a critical textbook

by

Ellis, Nick.

Format:

Books

Publication Date

2011

Excerpt:

Marketing : a critical textbook / Ellis, Nick.

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25.

Marketing, 8th ed.

by

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

Marketing -- Textbooks.

Available: Copies:

26.

Strategic marketing : decision making and planning

by

Reed, Peter W., 1944-

Format:

Books

Publication Date

2010

Excerpt:

Marketing -- Management -- Textbooks.

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27.

Principles of customer relationship management

by

Baran, Roger Joseph, 1945-

Format:

Books

Publication Date

2008

Excerpt:

Relationship marketing -- Textbooks.

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28.

Professional English in use marketing

by

Farrall, Cate.

Format:

Books

Publication Date

2008

Excerpt:

Professional English in use marketing / Farrall, Cate.

Available: Copies:

29.

International marketing

by

Kleindl, Brad Alan, 1955-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html

Format:

Books

Publication Date

2007

Excerpt:

Export marketing -- Textbooks.

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30.

Marketing, 7th ed.

by

Kotler, Philip.

Format:

Books

Publication Date

2007

Excerpt:

Marketing -- Textbooks.

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31.

Strategic marketing planning

by

Reed, Peter W., 1944-

Format:

Books

Publication Date

2006

Excerpt:

Marketing -- Management -- Textbooks.

Available: Copies:

32.

Introduction to marketing : a value exchange approach

by

Gabbott, Mark.

Format:

Books

Publication Date

2004 2003

Excerpt:

Marketing -- Textbooks.

Available: Copies:

33.

Marketing : a practical approach

by

Rix, Peter.

Format:

Books

Publication Date

2004

Excerpt:

Marketing -- Textbooks.

Available: Copies:

34.

The Oxford textbook of marketing

by

Blois, Keith J. (Keith John)

Publisher description http://www.loc.gov/catdir/enhancements/fy0610/00026727-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0610/00026727-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0722/00026727-b.html

Format:

Books

Publication Date

2000

Excerpt:

The Oxford textbook of marketing / Blois, Keith J. (Keith John)

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