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1. 
Cover image for Marketing 5.0 : technology for humanity
Marketing 5.0 : technology for humanity
Marketing 5.0 : technology for humanity
by 
Kotler, Philip, author.
https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing 5.0 : technology for humanity / Kotler, Philip, author.
Available: Copies:
2. 
Cover image for MKTG13 : principles of marketing
MKTG13 : principles of marketing
MKTG13 : principles of marketing
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing -- Management -- Textbooks.
Available: Copies:
3. 
Cover image for Marketing
Marketing
by 
Pride, William M., 1942- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Marketing -- Textbooks.
Available: Copies:
4. 
Cover image for Marketing research
Marketing research
Marketing research
by 
Zikmund, William G., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Marketing research -- Textbooks.
Available: Copies:
5. 
Cover image for Marketing in a digital age
Marketing in a digital age
Marketing in a digital age
by 
Bock, E.
Format: 
Books
Publication Date 
2019
Excerpt: 
Marketing in a digital age / Bock, E.
Available: Copies:
6. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Andrews, J. Craig, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Communication in marketing -- Textbooks.
Available: Copies:
7. 
Cover image for Fundamentals of marketing research
Fundamentals of marketing research
Fundamentals of marketing research
by 
Lowies, Adolf.
Format: 
Books
Publication Date 
2018
Excerpt: 
Marketing research -- Textbooks.
Available: Copies:
8. 
Cover image for Marketing management basics
Marketing management basics
Marketing management basics
by 
Rostron, Howard.
Format: 
Books
Publication Date 
2018
Excerpt: 
Management -- South Africa -- Marketing -- Textbooks.
Available: Copies:
9. 
Cover image for Fundamentals of integrated marketing communication
Fundamentals of integrated marketing communication
Fundamentals of integrated marketing communication
by 
Vosloo, Ton, 1937-
Format: 
Books
Publication Date 
2018
Excerpt: 
Communication in marketing -- Textbooks.
Available: Copies:
10. 
Cover image for Marketing management
Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Marketing -- Management -- Textbooks.
Available: Copies:
11. 
Cover image for Integrated marketing communication. 2
Integrated marketing communication. 2
Integrated marketing communication. 2
by 
Moore, Colleen.
Format: 
Books
Publication Date 
2016
Excerpt: 
Communication in marketing -- Textbooks.
Available: Copies:
12. 
Cover image for Integrated marketing communication. 1
Integrated marketing communication. 1
Integrated marketing communication. 1
by 
Moore, Colleen.
Format: 
Books
Publication Date 
2016
Excerpt: 
Communication in marketing -- Textbooks.
Available: Copies:
13. 
Cover image for Health program management : from development through evaluation
Health program management : from development through evaluation
Health program management : from development through evaluation
by 
Longest, Beaufort B., Jr., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
program evaluation within the structure of the textbook's program management model"--Provided by publisher.
Available: Copies:
14. 
Cover image for Strategic marketing : decision making & planning
Strategic marketing : decision making & planning
Strategic marketing : decision making & planning
by 
Reed, Peter.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing -- Management -- Textbooks.
Available: Copies:
15. 
Cover image for Marketing : an introduction
Marketing : an introduction
Marketing : an introduction
by 
Armstrong, Gary (Gary M.), author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing -- Textbooks.
Available: Copies:
16. 
Cover image for Segmentation, revenue management, and pricing analytics
Segmentation, revenue management, and pricing analytics
Segmentation, revenue management, and pricing analytics
by 
Bodea, Tudor, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional
Available: Copies:
17. 
Cover image for Marketing research
Marketing research
Marketing research
by 
Burns, Alvin C., author.
04 http://www.gbv.de/dms/zbw/743888286.pdf
Format: 
Regular print
Publication Date 
2014
Excerpt: 
Marketing research -- Textbooks.
Available: Copies:
18. 
Cover image for Marketing : a global perspective
Marketing : a global perspective
Marketing : a global perspective
by 
Verhage, Bronis, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Marketing -- Textbooks.
Available: Copies:
19. 
Cover image for Sales management for tourism. Textbook
Sales management for tourism. Textbook
Sales management for tourism. Textbook
by 
Van Nieuwenhuizen, P. J. J.
Format: 
Books
Publication Date 
2013
Excerpt: 
Sales management for tourism. Textbook / Van Nieuwenhuizen, P. J. J.
Available: Copies:
20. 
Cover image for Marketing research : tools & techniques
Marketing research : tools & techniques
Marketing research : tools & techniques
by 
Bradley, Nigel, 1958- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing research -- Textbooks.
Available: Copies:
21. 
Cover image for Marketing
Marketing
Marketing
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing -- Textbooks.
Available: Copies:
22. 
Cover image for Marketing : an introduction
Marketing : an introduction
Marketing : an introduction
by 
Armstrong, Gary (Gary M.)
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing -- Textbooks.
Available: Copies:
23. 
Cover image for MM4
MM4
MM4
by 
Iacobucci, Dawn, author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing -- Management -- Textbooks.
Available: Copies:
24. 
Cover image for Marketing : a critical textbook
Marketing : a critical textbook
Marketing : a critical textbook
by 
Ellis, Nick.
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing : a critical textbook / Ellis, Nick.
Available: Copies:
25. 
Cover image for Fashion marketing : theory, principles, & practice
Fashion marketing : theory, principles, & practice
Fashion marketing : theory, principles, & practice
by 
Bickle, Marianne C.
Format: 
Books
Publication Date 
2011
Excerpt: 
Fashion marketing : theory, principles, & practice / Bickle, Marianne C.
Available: Copies:
26. 
Cover image for Strategic marketing : decision making and planning
Strategic marketing : decision making and planning
Strategic marketing : decision making and planning
by 
Reed, Peter W., 1944-
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing -- Management -- Textbooks.
Available: Copies:
27. 
Cover image for Marketing, 8th ed.
Marketing, 8th ed.
Marketing, 8th ed.
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing -- Textbooks.
Available: Copies:
28. 
Cover image for Principles of customer relationship management
Principles of customer relationship management
Principles of customer relationship management
by 
Baran, Roger Joseph, 1945-
Format: 
Books
Publication Date 
2008
Excerpt: 
Relationship marketing -- Textbooks.
Available: Copies:
29. 
Cover image for Professional English in use marketing
Professional English in use marketing
Professional English in use marketing
by 
Farrall, Cate.
Format: 
Books
Publication Date 
2008
Excerpt: 
Professional English in use marketing / Farrall, Cate.
Available: Copies:
30. 
Cover image for Marketing, 7th ed.
Marketing, 7th ed.
Marketing, 7th ed.
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing -- Textbooks.
Available: Copies:
31. 
Cover image for International marketing
International marketing
International marketing
by 
Kleindl, Brad Alan, 1955-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Export marketing -- Textbooks.
Available: Copies:
32. 
Cover image for Strategic marketing planning
Strategic marketing planning
Strategic marketing planning
by 
Reed, Peter W., 1944-
Format: 
Books
Publication Date 
2006
Excerpt: 
Marketing -- Management -- Textbooks.
Available: Copies:
33. 
Cover image for Introduction to marketing : a value exchange approach
Introduction to marketing : a value exchange approach
Introduction to marketing : a value exchange approach
by 
Gabbott, Mark.
Format: 
Books
Publication Date 
2004 2003
Excerpt: 
Marketing -- Textbooks.
Available: Copies:
34. 
Cover image for Marketing : a practical approach
Marketing : a practical approach
Marketing : a practical approach
by 
Rix, Peter.
Format: 
Books
Publication Date 
2004
Excerpt: 
Marketing -- Textbooks.
Available: Copies:
35. 
Cover image for The Oxford textbook of marketing
The Oxford textbook of marketing
The Oxford textbook of marketing
by 
Blois, Keith J. (Keith John)
Publisher description http://www.loc.gov/catdir/enhancements/fy0610/00026727-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0610/00026727-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0722/00026727-b.html
Format: 
Books
Publication Date 
2000
Excerpt: 
The Oxford textbook of marketing / Blois, Keith J. (Keith John)
Available: Copies:
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