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1. 
Cover image for Successful direct marketing methods
by 
Stone, Bob, 1918-2007.
Format: 
Books
Publication Date 
2001
Excerpt: 
Successful direct marketing methods / Stone, Bob, 1918-2007.
Available: Copies:
2. 
Cover image for Quantitative methods for marketing decisions
by 
Wegner, Trevor.
Format: 
Books
Publication Date 
2000
Excerpt: 
Quantitative methods for marketing decisions / Wegner, Trevor.
Available: Copies:
3. 
Cover image for Advanced methods of marketing research
by 
Bagozzi, Richard P.
Format: 
Books
Publication Date 
1994
Excerpt: 
Advanced methods of marketing research / Bagozzi, Richard P.
Available: Copies:
4. 
Cover image for Handbook of qualitative research methods in marketing
by 
Belk, Russell W.
Format: 
Books
Publication Date 
2006
Excerpt: 
Handbook of qualitative research methods in marketing / Belk, Russell W.
Available: Copies:
5. 
Cover image for Qualitative research methods in public relations and marketing communications
by 
Daymon, Christine.
Format: 
Books
Publication Date 
2011
Excerpt: 
Qualitative research methods in public relations and marketing communications / Daymon, Christine.
Available: Copies:
6. 
Cover image for Principles of internet marketing : new tools and methods for Web developers
by 
Miletsky, Jason I.
Format: 
Books
Publication Date 
2010
Excerpt: 
Principles of internet marketing : new tools and methods for Web developers / Miletsky, Jason I.
Available: Copies:
7. 
Cover image for Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach
by 
Neves, Marcos Fava.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing methods to improve company strategy : applied tools and frameworks to improve a company's
Available: Copies:
8. 
Cover image for Qualitative research methods for business students : a global approach
by 
Omeihe, Kingsley Obi, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Qualitative research methods for business students : a global approach / Omeihe, Kingsley Obi
Available: Copies:
9. 
Cover image for Digital storytelling for brands
by 
Tombleson, Bridget, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Branding (Marketing)
Available: Copies:
10. 
Cover image for The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
The SAGE handbook of digital marketing / Hanlon, Annmarie, editor.
Available: Copies:
11. 
Cover image for Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing.
Available: Copies:
12. 
Cover image for The content marketing handbook : how to double the results of your marketing campaigns
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
The content marketing handbook : how to double the results of your marketing campaigns / Bly
Available: Copies:
by 
Canalichio, Pete, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
method / Canalichio, Pete, author.
Available: Copies:
14. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Bendle, Neil T. Marketing metrics : the manager's guide to measuring marketing performance.
Available: Copies:
15. 
Cover image for Fundamentals of information systems
by 
Stair, Ralph M., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Manufacturing Management Information Systems -- Marketing Management Information Systems -- Human Resource
Available: Copies:
16. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
Format: 
Books
Publication Date 
2016
Excerpt: 
Architecting experience : a marketing science and digital analytics handbook / Wheeler, Scot R.
Available: Copies:
17. 
Cover image for Exposed : the business of photography
by 
Van Steenderen, Deryck.
Format: 
Books
Publication Date 
2016
Excerpt: 
Photography -- Business methods.
Available: Copies:
18. 
Cover image for Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.
Available: Copies:
19. 
Cover image for Health education : creating strategies for school and community health
by 
Gilbert, Glen G. (Glen Gordon), 1946- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Community Health Services -- methods -- United States.
Available: Copies:
20. 
Cover image for Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Excerpt: 
youth-driven youth marketing ungdoms marketing ungdomsdrevet
Available: Copies:
21. 
Cover image for Business communication
by 
Daniels, Dawn, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Method 1 Writing linear notes -- Method 2 Constructing a mind map of the article -- Method 3 Writing a
Available: Copies:
22. 
Cover image for Marketing research
by 
Burns, Alvin C., author.
Format: 
Regular print
Publication Date 
2014
Excerpt: 
Marketing research / Burns, Alvin C., author.
Available: Copies:
23. 
Cover image for Segmentation, revenue management, and pricing analytics
by 
Bodea, Tudor, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
, qualitative methods for determining customer segments and prices, this book uses historical sales data with
Available: Copies:
24. 
Cover image for Marketing
by 
Grewal, Dhruv.
Format: 
Books
Publication Date 
2014
Excerpt: 
Marketing / Grewal, Dhruv.
Available: Copies:
25. 
Cover image for Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Essentials of marketing research : putting research into practice / Clow, Kenneth E.
Available: Copies:
26. 
Cover image for Handbook of research on marketing and corporate social responsibility
by 
Hill, Ronald Paul, editor of compilation.
Format: 
Books
Publication Date 
2014
Excerpt: 
Handbook of research on marketing and corporate social responsibility / Hill, Ronald Paul, editor
Available: Copies:
27. 
Cover image for Nontraditional media in marketing and advertising
by 
Blakeman, Robyn, 1958-
Format: 
Books
Publication Date 
2014
Excerpt: 
Nontraditional media in marketing and advertising / Blakeman, Robyn, 1958-
Available: Copies:
by 
Van Heerden, Neels, 1957- editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
methods of selling and communicating with customers are invented virtually on a daily basis. And the use
Available: Copies:
29. 
Cover image for Marketing research
by 
Aaker, David A., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing research / Aaker, David A., author.
Available: Copies:
30. 
Cover image for The essentials of marketing research
by 
Silver, Lawrence S., 1948-
Format: 
Books
Publication Date 
2013
Excerpt: 
The essentials of marketing research / Silver, Lawrence S., 1948-
Available: Copies:
31. 
Cover image for Community nutrition : planning health promotion and disease prevention
by 
Nnakwe, Nweze Eunice.
Format: 
Books
Publication Date 
2013
Excerpt: 
Health Promotion -- methods -- United States.
Available: Copies:
32. 
Cover image for Thought leadership : prompting businesses to think and learn
by 
Young, Laurie, 1955-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing -- Management.
Available: Copies:
33. 
Cover image for Professional practice for interior designers
by 
Piotrowski, Christine M., 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
Design services -- United States -- Marketing.
Available: Copies:
34. 
Cover image for Website optimization : an hour a day
by 
Page, Rich.
Format: 
Books
Publication Date 
2012
Excerpt: 
Internet marketing.
Available: Copies:
35. 
Cover image for The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
Communication in marketing.
Available: Copies:
36. 
Cover image for Health industry communication : new media, new methods, new message
by 
Hicks, Nancy J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing -- methods.
Available: Copies:
37. 
Cover image for Leading edge marketing research : 21st-century tools and practices
by 
Kaden, Robert J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Leading edge marketing research : 21st-century tools and practices / Kaden, Robert J.
Available: Copies:
38. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
39. 
Cover image for Closing a failed bank : resolution practices and procedures
by 
Parker, David C. (David Cameron), 1955-
Format: 
Electronic Resources
Publication Date 
2011
Excerpt: 
alternatives and methods for marketing a problem bank using a purchase and assumption agreement; operations and
Available: Copies:
40. 
Cover image for The new relationship marketing : how to build a large, loyal, profitable network using the social Web
by 
Smith, Mari, 1966-
Format: 
Books
Publication Date 
2011
Excerpt: 
The new relationship marketing : how to build a large, loyal, profitable network using the social
Available: Copies:
41. 
Cover image for Hands-on social marketing : a step-by-step guide to designing change for good
by 
Weinreich, Nedra Kline.
Format: 
Books
Publication Date 
2011
Excerpt: 
Hands-on social marketing : a step-by-step guide to designing change for good / Weinreich, Nedra
Available: Copies:
42. 
Cover image for Choice modelling : foundational contributions
by 
Hensher, David A., 1947-
Format: 
Books
Publication Date 
2011
Excerpt: 
), November, 338--58 / Yosef Sheffi -- 16.`A Method of Simulated Moments for Estimation of Discrete Response
Available: Copies:
by 
Silverman, George, 1942-
Format: 
Books
Publication Date 
2011
Excerpt: 
Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth /
Available: Copies:
44. 
Cover image for Campaign communication and political marketing
by 
Maarek, Philippe J.
Format: 
Books
Publication Date 
2011
Excerpt: 
Campaign communication and political marketing / Maarek, Philippe J.
Available: Copies:
45. 
Cover image for Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
Integrated marketing communications in advertising and promotion / Shimp, Terence A.
Available: Copies:
46. 
Cover image for Public relations strategy
by 
Oliver, Sandra.
Format: 
Books
Publication Date 
2010
Excerpt: 
borderless world view -- Research methods" measures and motives -- The ethical dimension: a moral imperative.
Available: Copies:
47. 
Cover image for Principles and practice of social marketing : an international perspective
by 
Donovan, Rob, 1944-
Format: 
Books
Publication Date 
2010
Excerpt: 
Principles and practice of social marketing : an international perspective / Donovan, Rob, 1944-
Available: Copies:
48. 
Cover image for Perspectives on branding
by 
Miletsky, Jason I.
Format: 
Books
Publication Date 
2009
Excerpt: 
Branding (Marketing) -- Case studies.
Available: Copies:
49. 
Cover image for Community health education methods : a practical guide
by 
Bensley, Robert J.
Format: 
Books
Publication Date 
2009
Excerpt: 
Community health education methods : a practical guide / Bensley, Robert J.
Available: Copies:
50. 
Cover image for Public relations for Asia
by 
Morris, Trevor.
Format: 
Books
Publication Date 
2008
Excerpt: 
. Objectives -- SMART objectives -- 12. Strategy -- Audience -- Media -- Message -- 13. Methods -- Hard news
Available: Copies:
51. 
Cover image for Building an import/export business
by 
Weiss, Kenneth D. (Kenneth Duane), 1940-
Format: 
Books
Publication Date 
2008
Excerpt: 
Export marketing -- Handbooks, manuals, etc.
Available: Copies:
52. 
Cover image for Public relations for the new Europe
by 
Morris, Trevor.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Strategy -- Methods -- How to be creative -- Tactics -- Administration -- Evaluating results -- Crisis
Available: Copies:
53. 
Cover image for Marketing research : a practical approach
by 
Kolb, Bonita M.
Format: 
Electronic Resources
Publication Date 
2008
Excerpt: 
Marketing research : a practical approach / Kolb, Bonita M.
Available: Copies:
54. 
Cover image for Introduction to business management
by 
Du Toit, G. S. (Gawie S.)
Format: 
Books
Publication Date 
2007
Excerpt: 
process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The
Available: Copies:
55. 
Cover image for Logo savvy : top brand-design firms share their naming and identity strategies
by 
Chua, Perry.
Format: 
Books
Publication Date 
2007
Excerpt: 
"Logo Savvy highlights WOW Branding's proprietary methods used for naming and identity development
Available: Copies:
56. 
Cover image for Marketing research : text and cases
by 
Wrenn, Bruce.
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing research : text and cases / Wrenn, Bruce.
Available: Copies:
57. 
Cover image for Introduction to management
by 
Pettinger, Richard.
Format: 
Books
Publication Date 
2007
Excerpt: 
projects -- 12. Financial management -- 13. Quantitative methods -- 14. Product and service development and
Available: Copies:
58. 
Cover image for Introducing information management : the business approach
by 
Hinton, Matthew.
Format: 
Books
Publication Date 
2006
Excerpt: 
, Information Management, Marketing, Operations, and Accounting and Finance. Instead of the traditional approach
Available: Copies:
59. 
Cover image for The marketer's guide to public relations in the 21st century
by 
Harris, Thomas L., 1931-
Format: 
Books
Publication Date 
2006
Excerpt: 
Marketing public relations
Available: Copies:
60. 
Cover image for Predicting market success : new ways to measure customer loyalty and engage customers with your brand
by 
Passikoff, Robert, 1948-
Format: 
Books
Publication Date 
2006
Excerpt: 
integrate loyalty and engagement metrics into existing marketing strategies - letting you accurately predict
Available: Copies:
61. 
Cover image for Introduction to clothing manufacture
by 
Cooklin, Gerry.
Format: 
Books
Publication Date 
2006
Excerpt: 
-to-day operation of a clothing factory, including management, design, marketing, finance and purchasing, as well as
Available: Copies:
62. 
Cover image for Creating a winning E-business
by 
Napier, H. Albert, 1944-
Format: 
Books
Publication Date 
2006
Excerpt: 
brand? -- Building your E-business's brand -- Market research -- Creating a marketing plan -- Marketing
Available: Copies:
63. 
Cover image for Ethics for international business : decision making in a global political economy
by 
Kline, John M.
Format: 
Books
Publication Date 
2005
Excerpt: 
process -- 6. Product and export controls -- 7. Marketing motives and methods -- 8. Culture and the human
Available: Copies:
64. 
Cover image for Business-to-business market research
by 
Block, Martin P., 1946-
Format: 
Books
Publication Date 
2005
Excerpt: 
Data CD-ROM for Business-to-business marketing research
Available: Copies:
65. 
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers /
Available: Copies:
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2005
Excerpt: 
Marketing research / Cant, M. C. (Michael Colin), 1957-
Available: Copies:
67. 
Cover image for Air transportation : a management perspective
by 
Wells, Alexander T.
Format: 
Books
Publication Date 
2004
Excerpt: 
characteristics of the airlines -- 7. Airline management and organization -- 8. Forecasting methods -- 9. Airline
Available: Copies:
68. 
Cover image for Marketing research
by 
Aaker, David A.
Format: 
Books
Publication Date 
2004
Excerpt: 
Marketing research / Aaker, David A.
Available: Copies:
69. 
Cover image for Internet marketing intelligence : research tools, techniques, and resources
by 
Forrest, Edward.
Format: 
Books
Publication Date 
2003
Excerpt: 
Internet marketing intelligence : research tools, techniques, and resources / Forrest, Edward.
Available: Copies:
by 
Neal, Cathy M.
Format: 
Books
Publication Date 
2002
Excerpt: 
Consumer behaviour : implications for marketing strategy / Neal, Cathy M.
Available: Copies:
71. 
Cover image for Marketing research : a practical approach for the new Millennium
by 
Hair, Joseph F.
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing research : a practical approach for the new Millennium / Hair, Joseph F.
Available: Copies:
72. 
Cover image for Market segmentation : conceptual and methodological foundations
by 
Wedel, Michel.
Format: 
Books
Publication Date 
2000
Excerpt: 
International series in quantitative marketing
Available: Copies:
73. 
Cover image for Transformations in slavery : a history of slavery in Africa
by 
Lovejoy, Paul E.
Format: 
Books
Publication Date 
2000
Excerpt: 
medieval Islamic slave trade and the Atlantic trade as well as the process of enslavement and the marketing
Available: Copies:
74. 
Cover image for Food and beverage management
by 
Davis, Bernard.
Format: 
Books
Publication Date 
1998
Excerpt: 
issuing -- 11. Food and beverage production methods -- 12. Food and beverage service methods -- 13. Food
Available: Copies:
75. 
Cover image for Tourism analysis : a handbook
by 
Smith, Stephen L. J., 1946-
Format: 
Books
Publication Date 
1995
Excerpt: 
, relationship to other research methods and procedure of the more important quantitative methods used by tourism
Available: Copies:
76. 
Cover image for Starting your own business in South Africa
by 
Macleod, Guy.
Format: 
Books
Publication Date 
1995
Excerpt: 
distribution. Marketing mix and the marketing plan. Overall marketing strategy. Pricing policy. Sales tactics
Available: Copies:
78. 
Cover image for The ultimate guide to sport event management and marketing
by 
Graham, Stedman.
Format: 
Books
Publication Date 
1995
Excerpt: 
The ultimate guide to sport event management and marketing / Graham, Stedman.
Available: Copies:
by 
Tull, Donald S.
Format: 
Books
Publication Date 
1993
Excerpt: 
Marketing research : measurement & method : a text with cases. Volume 2 / Tull, Donald S.
Available: Copies:
80. 
Cover image for Marketing scales handbook : a compilation of multi-item measures
by 
Bruner, Gordon C., 1954-
Format: 
Books
Publication Date 
1992
Excerpt: 
Marketing research -- Statistical methods -- Handbooks, manuals, etc.
Available: Copies:
81. 
Cover image for Marketing tourism destinations : a strategic planning approach
by 
Heath, Ernie.
Format: 
Books
Publication Date 
1992
Excerpt: 
Marketing tourism destinations : a strategic planning approach / Heath, Ernie.
Available: Copies:
by 
Tull, Donald S.
Format: 
Books
Publication Date 
1990
Excerpt: 
Marketing research : measurement and method / Tull, Donald S.
Available: Copies:
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