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1. 
Cover image for Direct marketing
Direct marketing
Direct marketing
by 
Katzenstein, Herbert.
Format: 
Books
Publication Date 
1992
Excerpt: 
Direct marketing / Katzenstein, Herbert.
Available: Copies:
2. 
Cover image for Direct marketing
Direct marketing
Direct marketing
by 
Jutkins, Ray
Format: 
Books
Publication Date 
1990
Excerpt: 
Direct marketing Jutkins, Ray
Available: Copies:
3. 
Cover image for Direct marketing
Direct marketing
Direct marketing
by 
Kritzenstein, Herbert
Format: 
Books
Publication Date 
1986
Excerpt: 
Direct marketing Kritzenstein, Herbert
Available: Copies:
4. 
Cover image for Direct marketing
Direct marketing
Direct marketing
by 
McDonald, William J.
Format: 
Books
Publication Date 
1998
Excerpt: 
Direct marketing McDonald, William J.
Available: Copies:
5. 
Cover image for Direct marketing management
Direct marketing management
by 
Roberts, Mary Lou.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008663134&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1999
Excerpt: 
Direct marketing management / Roberts, Mary Lou.
Available: Copies:
6. 
Cover image for Exploring direct marketing
Exploring direct marketing
Exploring direct marketing
by 
O'Malley, Lisa.
Format: 
Books
Publication Date 
1999
Excerpt: 
Exploring direct marketing / O'Malley, Lisa.
Available: Copies:
7. 
Cover image for Direct marketing management
Direct marketing management
by 
Roberts, Mary Lou.
Table of contents http://www.gbv.de/dms/bowker/toc/9780132147842.pdf
Format: 
Books
Publication Date 
1989
Excerpt: 
Direct marketing management / Roberts, Mary Lou.
Available: Copies:
8. 
Cover image for Direct Marketing Management
Direct Marketing Management
by 
Roberts, Mary Lou
Format: 
Books
Publication Date 
1999
Excerpt: 
Direct Marketing Management Roberts, Mary Lou
Available: Copies:
9. 
Cover image for Cases in direct marketing
Cases in direct marketing
Cases in direct marketing
by 
Brown, Herbert E.
Format: 
Books
Publication Date 
1996
Excerpt: 
Brown, Herbert E. Readings & cases in direct marketing.
Available: Copies:
10. 
Cover image for Direct and interactive marketing
Direct and interactive marketing
by 
Sargeant, Adrian.
Format: 
Books
Publication Date 
2001
Excerpt: 
Direct and interactive marketing / Sargeant, Adrian.
Available: Copies:
11. 
Cover image for Direct and interactive marketing
Direct and interactive marketing
by 
Sargeant, Adrian.
Format: 
Books
Publication Date 
2001
Excerpt: 
Direct and interactive marketing Sargeant, Adrian.
Available: Copies:
12. 
Cover image for Financial Services Direct Marketing
Financial Services Direct Marketing
Financial Services Direct Marketing
by 
Rosenfield, James R
Format: 
Books
Publication Date 
1991
Excerpt: 
Financial Services Direct Marketing Rosenfield, James R
Available: Copies:
13. 
Cover image for Successful direct marketing methods
Successful direct marketing methods
by 
Stone, Bob, 1918-2007.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00067572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods
Format: 
Books
Publication Date 
2001
Excerpt: 
Successful direct marketing methods / Stone, Bob, 1918-2007.
Available: Copies:
14. 
Cover image for Opportunities in direct marketing careers
Opportunities in direct marketing careers
by 
Basye, Anne.
Format: 
Books
Publication Date 
2000
Excerpt: 
Direct marketing -- Vocational guidance -- United States.
Available: Copies:
15. 
Cover image for Opportunities in direct marketing careers
Opportunities in direct marketing careers
Opportunities in direct marketing careers
by 
Bayse, Anne
Format: 
Books
Publication Date 
2000
Excerpt: 
Opportunities in direct marketing careers Bayse, Anne
Available: Copies:
16. 
Cover image for Principles of direct and database marketing
Principles of direct and database marketing
by 
Tapp, Alan.
Table of contents http://www.loc.gov/catdir/toc/fy052/2004051223.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Principles of direct and database marketing / Tapp, Alan.
Available: Copies:
17. 
Cover image for Direct marketing : an integrated approach
Direct marketing : an integrated approach
Direct marketing : an integrated approach
by 
McDonald, William J., Ph. D.
Format: 
Books
Publication Date 
1998
Excerpt: 
Direct marketing : an integrated approach / McDonald, William J., Ph. D.
Available: Copies:
18. 
Cover image for The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing
The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing
by 
Williams, Alison.
Format: 
Books
Publication Date 
2009
Excerpt: 
direct marketing / Williams, Alison.
Available: Copies:
19. 
Cover image for Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
by 
Rapp, Stan.
Format: 
Books
Publication Date 
2009
Excerpt: 
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI
Available: Copies:
20. 
Cover image for The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,
The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,
by 
Clemente, Mark N.
Format: 
Books
Publication Date 
2002
Excerpt: 
, advertising, public relations, direct marketing, market research, sales promotion, / Clemente, Mark N.
Available: Copies:
21. 
Cover image for Direct marketing for nonprofits : essential techniques for the new era
Direct marketing for nonprofits : essential techniques for the new era
Direct marketing for nonprofits : essential techniques for the new era
by 
Lautman, Kay Partney.
Format: 
Books
Publication Date 
2001
Excerpt: 
Direct marketing for nonprofits : essential techniques for the new era / Lautman, Kay Partney.
Available: Copies:
22. 
Cover image for Financial services direct marketing : tactics, techniques and strategies
Financial services direct marketing : tactics, techniques and strategies
Financial services direct marketing : tactics, techniques and strategies
by 
Rosenfield, James R.
Table of contents http://www.gbv.de/dms/hbz/toc/ht003951842.PDF
Format: 
Books
Publication Date 
1991
Excerpt: 
Financial services direct marketing : tactics, techniques and strategies / Rosenfield, James R.
Available: Copies:
23. 
Cover image for The handbook of international direct and e-marketing.
The handbook of international direct and e-marketing.
The handbook of international direct and e-marketing.
Format: 
Books
Publication Date 
2001
Excerpt: 
The handbook of international direct and e-marketing.
Available: Copies:
25. 
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Mulder, D. (Dalmé)
Format: 
Books
Publication Date 
2025
Excerpt: 
Integrated marketing communication / Mulder, D. (Dalmé)
Available: Copies:
26. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Principles of marketing / Kotler, Philip, author.
Available: Copies:
27. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Excerpt: 
Marketing communication : an integrated approach / Koekemoer, Ludi.
Available: Copies:
28. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
, creative directors, freelance writers, marketing managers . . . even small business owners and information
Available: Copies:
29. 
Cover image for International business : competing in the global marketplace
International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
International Trade -- Foreign Direct Investment -- Regional Economic Integration -- Part Four: The Global
Available: Copies:
30. 
Cover image for The content marketing handbook : how to double the results of your marketing campaigns
The content marketing handbook : how to double the results of your marketing campaigns
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
The content marketing handbook : how to double the results of your marketing campaigns / Bly
Available: Copies:
31. 
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Van Heerden, Neels, 1957-
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
Integrated marketing communication / Van Heerden, Neels, 1957-
Available: Copies:
32. 
Cover image for International business : competing in the global marketplace
International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
: International trade theory : Government policy and international trade : Foreign direct investment : Regional
Available: Copies:
33. 
Cover image for International business : the challenges of globalization
International business : the challenges of globalization
by 
Wild, John J., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
marketing products -- Managing international operations -- Hiring and managing employees -- Endnotes
Available: Copies:
34. 
Cover image for Marketing tourism in South Africa
Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Marketing tourism in South Africa / George, Richard, 1968- author.
Available: Copies:
35. 
Cover image for Advertising & IMC : principles & practice
Advertising & IMC : principles & practice
Advertising & IMC : principles & practice
by 
Moriarty, Sandra E. (Sandra Ernst), author.
Format: 
Books
Publication Date 
2019
Excerpt: 
different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more
Available: Copies:
36. 
Cover image for Internet marketing : integrating online & offline strategies
Internet marketing : integrating online & offline strategies
by 
Zahay, Debra L., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Internet marketing : integrating online & offline strategies / Zahay, Debra L., author.
Available: Copies:
37. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Andrews, J. Craig, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Direct marketing -- Textbooks.
Available: Copies:
38. 
Cover image for Advertising creative : strategy, copy, design
Advertising creative : strategy, copy, design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
communities that buy -- Support media: everyone out of the box -- Direct marketing: hitting the bull
Available: Copies:
39. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip, author.
Available: Copies:
40. 
Cover image for Contemporary cases in southern African marketing
Contemporary cases in southern African marketing
Contemporary cases in southern African marketing
by 
Klopper, H. B., 1974- editor.
Format: 
Books
Publication Date 
2016
Excerpt: 
Contemporary cases in southern African marketing / Klopper, H. B., 1974- editor.
Available: Copies:
41. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
Architecting experience : a marketing science and digital analytics handbook / Wheeler, Scot R.
Available: Copies:
42. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Marketing management / Kotler, Philip, author.
Available: Copies:
43. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public
Available: Copies:
44. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Marketing.
Available: Copies:
45. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
46. 
Cover image for The Routledge handbook of events
The Routledge handbook of events
by 
Page, Stephen J.
Format: 
Books
Publication Date 
2015
Excerpt: 
event experiences / Graham Berridge -- The media, marketing and events / Andrew Bradley -- Staffing for
Available: Copies:
47. 
Cover image for Marketing management
Marketing management
by 
Marshall, Greg W.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing management / Marshall, Greg W.
Available: Copies:
48. 
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
Marketing communication : an integrated approach / Koekemoer, Ludi.
Available: Copies:
49. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
Direct marketing.
Available: Copies:
50. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Principles of marketing / Kotler, Philip (Philip J.), 1931-
Available: Copies:
51. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kapoor, Neeru.
Format: 
Books
Publication Date 
2014
Excerpt: 
Principles of marketing / Kapoor, Neeru.
Available: Copies:
52. 
Cover image for Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Essentials of marketing research : putting research into practice / Clow, Kenneth E.
Available: Copies:
53. 
Cover image for Nontraditional media in marketing and advertising
Nontraditional media in marketing and advertising
by 
Blakeman, Robyn, 1958-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2014
Excerpt: 
Nontraditional media in marketing and advertising / Blakeman, Robyn, 1958-
Available: Copies:
54. 
Cover image for Data mining applications with R
Data mining applications with R
by 
Zhao, Yanchang, 1977- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
modeling in direct marketing: a data mining-based approach for target selection -- 7. Caravan insurance
Available: Copies:
55. 
Cover image for International business : the challenges of globalization
International business : the challenges of globalization
by 
Wild, John J.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing
Available: Copies:
56. 
Cover image for Creative strategy in advertising
Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Integrated marketing communications: building strong relationships between the brand and the consumer -- The
Available: Copies:
57. 
Cover image for Measuring marketing : 110+ key metrics every marketer needs
Measuring marketing : 110+ key metrics every marketer needs
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Measuring marketing : 110+ key metrics every marketer needs / Davis, John, 1960 February 17- author.
Available: Copies:
58. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Direct marketing.
Available: Copies:
59. 
Cover image for Marketing
Marketing
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing / Kotler, Philip, 1931-
Available: Copies:
60. 
Cover image for Marketing strategy : the thinking involved
Marketing strategy : the thinking involved
by 
Hill, Mark E., 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing strategy : the thinking involved / Hill, Mark E., 1957-
Available: Copies:
61. 
Cover image for International business : competing in the global marketplace
International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
logistics -- Global marketing and R & D -- Global human resource management -- Accounting and finance in the
Available: Copies:
62. 
Cover image for Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results
Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results
Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2013
Excerpt: 
Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results /
Available: Copies:
63. 
Cover image for Advertising creative : strategy, copy, design
Advertising creative : strategy, copy, design
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2013
Excerpt: 
communities that buy -- Direct response marketing : hitting the bullseye -- Beyond media : everybody out of
Available: Copies:
64. 
Cover image for Essentials of marketing
Essentials of marketing
by 
Brassington, Frances.
Format: 
Books
Publication Date 
2013
Excerpt: 
Essentials of marketing / Brassington, Frances.
Available: Copies:
65. 
Cover image for Professional practice for interior designers
Professional practice for interior designers
by 
Piotrowski, Christine M., 1947-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
Design services -- United States -- Marketing.
Available: Copies:
66. 
Cover image for Handbook of public relations
Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and
Available: Copies:
67. 
Cover image for Internet marketing : integrating online and offline strategies
Internet marketing : integrating online and offline strategies
by 
Roberts, Mary Lou.
Format: 
Books
Publication Date 
2013 2012
Excerpt: 
Internet marketing : integrating online and offline strategies / Roberts, Mary Lou.
Available: Copies:
68. 
Cover image for Advertising and promotions : an integrated brand approach
Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Branding (Marketing)
Available: Copies:
69. 
Cover image for Marketing concepts and strategies
Marketing concepts and strategies
by 
Dibb, Sally, 1963-
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing concepts and strategies / Dibb, Sally, 1963-
Available: Copies:
70. 
Cover image for E-marketing : applications of information technology and the internet within marketing
E-marketing : applications of information technology and the internet within marketing
E-marketing : applications of information technology and the internet within marketing
by 
Molenaar, Cor.
Format: 
Books
Publication Date 
2012
Excerpt: 
E-marketing : applications of information technology and the internet within marketing / Molenaar
Available: Copies:
71. 
Cover image for No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
by 
Kennedy, Dan S., 1954-
Format: 
Books
Publication Date 
2012
Excerpt: 
No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing
Available: Copies:
72. 
Cover image for Marketing management : a value-creation process
Marketing management : a value-creation process
by 
Jolibert, Alain. Marketing management.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing management : a value-creation process / Jolibert, Alain. Marketing management.
Available: Copies:
73. 
Cover image for Advertising : an integrated marketing communication perspective
Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
Advertising : an integrated marketing communication perspective / Belch, George E. (George Edward
Available: Copies:
74. 
Cover image for Campaign communication and political marketing
Campaign communication and political marketing
by 
Maarek, Philippe J.
Format: 
Books
Publication Date 
2011
Excerpt: 
Campaign communication and political marketing / Maarek, Philippe J.
Available: Copies:
75. 
Cover image for Banking strategy, credit appraisal, and lending decisions : a risk-return framework
Banking strategy, credit appraisal, and lending decisions : a risk-return framework
by 
Bhattacharyya, Hrishikes.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Production overheads -- Maintenance and repairs -- Administrative costs -- Marketing and distribution costs
Available: Copies:
76. 
Cover image for Essentials of marketing management
Essentials of marketing management
by 
Lancaster, Geoffrey, 1938-
Format: 
Books
Publication Date 
2011
Excerpt: 
Essentials of marketing management / Lancaster, Geoffrey, 1938-
Available: Copies:
77. 
Cover image for Marketing communications : integrating offline and online with social media
Marketing communications : integrating offline and online with social media
by 
Smith, P. R. (Paul Russell), 1957-
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing communications : integrating offline and online with social media / Smith, P. R. (Paul
Available: Copies:
78. 
Cover image for Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
Integrated marketing communication : a contemporary approach / Du Plessis, P. J. (Phillipus Jacobus
Available: Copies:
79. 
Cover image for Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
Direct marketing.
Available: Copies:
80. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip.
Available: Copies:
81. 
Cover image for Hospitality business development
Hospitality business development
by 
Hassanien, Ahmed.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
-- Summary -- The business idea -- Target market -- People -- Marketing and advertising strategy -- Premises
Available: Copies:
82. 
Cover image for Marketing management : a customer-oriented approach
Marketing management : a customer-oriented approach
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing management : a customer-oriented approach / Clow, Kenneth E.
Available: Copies:
83. 
Cover image for Advertising creative : strategy, copy + design
Advertising creative : strategy, copy + design
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.
Available: Copies:
84. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Principles of marketing / Kotler, Philip.
Available: Copies:
85. 
Cover image for Selling and sales management
Selling and sales management
by 
Jobber, David, 1947-
View this book online, via DawsonERA, both on- and off-campus
Inhaltsverzeichnis
This title is also available as an eBook. Click here.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017548946&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and
Available: Copies:
86. 
Cover image for Global business today
Global business today
by 
Hill, Charles W. L.
Format: 
Books
Publication Date 
2009
Excerpt: 
investment -- International trade theory -- The political economy of international trade -- Foreign direct
Available: Copies:
87. 
Cover image for How to make it big as a consultant
How to make it big as a consultant
by 
Cohen, William A., 1937-
Table of contents only http://www.loc.gov/catdir/toc/fy1001/2008048569.html
Format: 
Books
Publication Date 
2009
Excerpt: 
Consulting -- 2. How to Get Clients: Direct Marketing Methods -- 3. How to Get Clients: Indirect Marketing
Available: Copies:
88. 
Cover image for Faith-based marketing : the guide to reaching 140 million Christian consumers
Faith-based marketing : the guide to reaching 140 million Christian consumers
Faith-based marketing : the guide to reaching 140 million Christian consumers
by 
Stielstra, Greg.
Format: 
Books
Publication Date 
2009
Excerpt: 
Faith-based marketing : the guide to reaching 140 million Christian consumers / Stielstra, Greg.
Available: Copies:
89. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2009
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
91. 
Cover image for Gravitational marketing : the science of attracting customers
Gravitational marketing : the science of attracting customers
by 
Vee, Jimmy, 1975-
Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2007034467-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0743/2007034467-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0808/2007034467-b.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Gravitational marketing : the science of attracting customers / Vee, Jimmy, 1975-
Available: Copies:
92. 
Cover image for Integrated marketing communications
Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
Integrated marketing communications / Ouwersloot, Hans.
Available: Copies:
93. 
Cover image for DigiMarketing : the essential guide to new media & digital marketing
DigiMarketing : the essential guide to new media & digital marketing
by 
Wertime, Kent.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
DigiMarketing : the essential guide to new media & digital marketing / Wertime, Kent.
Available: Copies:
94. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Relationship building : direct marketing, personal selling, and sales promotion -- Relationship building
Available: Copies:
95. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
96. 
Cover image for The marketing of sport
The marketing of sport
by 
Beech, John G., 1947-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006020025.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016282448&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2007
Excerpt: 
The marketing of sport / Beech, John G., 1947-
Available: Copies:
97. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2007
Excerpt: 
Direct marketing.
Available: Copies:
98. 
Cover image for Marketing management
Marketing management
by 
Winer, Russell S.
Table of contents http://www.loc.gov/catdir/toc/ecip068/2006004951.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing management / Winer, Russell S.
Available: Copies:
99. 
Cover image for Marketing management : a value-creation process
Marketing management : a value-creation process
by 
Dubois, Pierre-Louis.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing management : a value-creation process / Dubois, Pierre-Louis.
Available: Copies:
100. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2006
Excerpt: 
-ending case : chick-fil-A : effective advertising messages -- 15. Direct response -- 16. Sales promotion
Available: Copies:
101. 
Cover image for Public relations disasters : talespin--inside stories and lessons learnt
Public relations disasters : talespin--inside stories and lessons learnt
by 
McCusker, Gerry, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
-- Destabilizing the PR effort -- Diplomacy -- Love thy neighbour -- Direct mail -- Volkswagen blasted over bomb
Available: Copies:
102. 
Cover image for Lead generation for the complex sale : boost the quality and quantity of leads to increase your ROI
Lead generation for the complex sale : boost the quality and quantity of leads to increase your ROI
by 
Carroll, Brian J. (Brian James), 1970-
Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020712.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Relationship marketing.
Available: Copies:
103. 
Cover image for Tourism Marketing for cities and towns : using branding and events to attract tourism
Tourism Marketing for cities and towns : using branding and events to attract tourism
by 
Kolb, Bonita M.
Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005022585.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Tourism Marketing for cities and towns : using branding and events to attract tourism / Kolb
Available: Copies:
105. 
Cover image for Foundations of marketing
Foundations of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
Foundations of marketing / Jobber, David, 1947-
Available: Copies:
106. 
Cover image for Strategic marketing
Strategic marketing
by 
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Marketing -- Management -- Case studies.
Available: Copies:
107. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2006
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip.
Available: Copies:
108. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com
Format: 
Books
Publication Date 
2006
Excerpt: 
Principles of marketing / Kotler, Philip.
Available: Copies:
109. 
Cover image for The media student's book
The media student's book
by 
Branston, Gill.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005027571.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0704/2005027571-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
, stardom and marketing -- PART II. Media practices -- 10. Research -- Case study : researching mobile phone
Available: Copies:
110. 
Cover image for Small business marketing for dummies
Small business marketing for dummies
by 
Schenck, Barbara Findlay.
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Small business marketing for dummies / Schenck, Barbara Findlay.
Available: Copies:
111. 
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Bothma, Neels.
Format: 
Books
Publication Date 
2005
Excerpt: 
Integrated marketing communication / Bothma, Neels.
Available: Copies:
112. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
The copywriter's handbook : a step-by-step guide to writing copy that sells
The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W.
Sample text http://catdir.loc.gov/catdir/enhancements/fy1101/2005050345-s.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0625/2005050345-b.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/89038564.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0625/2005050345-d.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/89038564.html
Format: 
Books
Publication Date 
2005
Excerpt: 
commercials and multimedia presentations -- Writing for the web -- Writing e-mail marketing -- How to get a
Available: Copies:
113. 
Cover image for Contemporary marketing 2005
Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
Contemporary marketing 2005 / Boone, Louis E.
Available: Copies:
114. 
Cover image for International marketing strategy
International marketing strategy
International marketing strategy
by 
Bradley, Frank, 1942-
Format: 
Books
Publication Date 
2005
Excerpt: 
International marketing strategy / Bradley, Frank, 1942-
Available: Copies:
115. 
Cover image for Corporate social responsibility : doing the most good for your company and your cause
Corporate social responsibility : doing the most good for your company and your cause
by 
Kotler, Philip.
Table of contents http://www.loc.gov/catdir/toc/ecip0422/2004020375.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Social marketing.
Available: Copies:
116. 
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers /
Available: Copies:
117. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
118. 
Cover image for Marketing for tourism
Marketing for tourism
by 
Holloway, J. Christopher.
Format: 
Books
Publication Date 
2004
Excerpt: 
Marketing for tourism / Holloway, J. Christopher.
Available: Copies:
119. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
Principles of marketing / Kotler, Philip.
Available: Copies:
120. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
McGraw-Hill/Irwin series in marketing.
Available: Copies:
121. 
Cover image for Dictionary of marketing communications
Dictionary of marketing communications
by 
Govoni, Norman A. P.
Table of contents http://www.loc.gov/catdir/toc/ecip042/2003007359.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Dictionary of marketing communications / Govoni, Norman A. P.
Available: Copies:
123. 
Cover image for Epica. Book 17, Europe's best advertisting
Epica. Book 17, Europe's best advertisting
by 
Rawlins, Andrew. editor.
Format: 
Books
Publication Date 
2004
Excerpt: 
Photography ; Media Innovation ; Direct Marketing ; Publications ; Packaging Design ; Illustration & Graphics
Available: Copies:
124. 
Cover image for Principles and practice of marketing
Principles and practice of marketing
Principles and practice of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2004 2003
Excerpt: 
Principles and practice of marketing / Jobber, David, 1947-
Available: Copies:
126. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
-- The creative side of advertising -- Copywriting -- Design and production -- Direct-response marketing
Available: Copies:
128. 
Cover image for The future of advertising : new media, new clients, new consumers in the post-television age
The future of advertising : new media, new clients, new consumers in the post-television age
The future of advertising : new media, new clients, new consumers in the post-television age
by 
Cappo, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/fy038/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html
Format: 
Books
Publication Date 
2003
Excerpt: 
advertising with direct marketing via transactional TV, and marketing traditionally youth-oriented products to
Available: Copies:
129. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip.
Available: Copies:
130. 
Cover image for Marketing insights from A to Z : 80 concepts every manager needs to know
Marketing insights from A to Z : 80 concepts every manager needs to know
by 
Kotler, Philip.
Books24x7 http://www.books24x7.com/marc.asp?bookid=12771
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=152701
ebrary http://site.ebrary.com/id/10299243
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571
MyiLibrary http://www.myilibrary.com?id=36368
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Marketing insights from A to Z : 80 concepts every manager needs to know / Kotler, Philip.
Available: Copies:
131. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
A related resource is available on the Internet.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
The McGraw-Hill/Irwin series in marketing
Available: Copies:
132. 
Cover image for International business : competing in the global marketplace : postscript 2002
International business : competing in the global marketplace : postscript 2002
by 
Hill, Charles W. L.
Format: 
Books
Publication Date 
2002
Excerpt: 
political economy of foreign direct investment. ch. 8. Regional economic integration. -- pt. IV. ch. 9. The
Available: Copies:
133. 
Cover image for Effective marketing : creating and keeping customers
Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
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Books
Publication Date 
2002
Excerpt: 
Effective marketing : creating and keeping customers / Zikmund, William G.
Available: Copies:
134. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
Principles of marketing / Kotler, Philip.
Available: Copies:
135. 
Cover image for Handbook of public relations
Handbook of public relations
by 
Skinner, C. J.
Format: 
Books
Publication Date 
2001
Excerpt: 
presentation of papers. Ch. 18. Business correspondence. Ch. 19. Direct-mail marketing. Ch. 20. Annual reports
Available: Copies:
136. 
Cover image for Hospitality sales and promotion : strategies for success
Hospitality sales and promotion : strategies for success
by 
Taylor, Derek, 1932 August 5-
Format: 
Books
Publication Date 
2001
Excerpt: 
Hospitality industry -- Marketing.
Available: Copies:
137. 
Cover image for Wired marketing : energizing business for e-commerce
Wired marketing : energizing business for e-commerce
by 
Hardaker, Glenn.
Format: 
Books
Publication Date 
2001
Excerpt: 
Wired marketing : energizing business for e-commerce / Hardaker, Glenn.
Available: Copies:
138. 
Cover image for Marketing in travel and tourism
Marketing in travel and tourism
by 
Middleton, Victor T. C.
MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing in travel and tourism / Middleton, Victor T. C.
Available: Copies:
139. 
Cover image for Advanced business communication
Advanced business communication
by 
Penrose, John M.
Format: 
Books
Publication Date 
2001
Excerpt: 
Process of Advanced Writing -- Writing Direct Messages -- Writing Indirect Messages -- Writing Situational
Available: Copies:
140. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
Advertising. 14. Direct-Response Marketing -- Pt. V. Integrating Marketing Communication Elements. 15
Available: Copies:
141. 
Cover image for Cybermarketing : how to use the Internet to market your goods and services
Cybermarketing : how to use the Internet to market your goods and services
Cybermarketing : how to use the Internet to market your goods and services
by 
Bickerton, Pauline.
Format: 
Books
Publication Date 
2000
Excerpt: 
Internet marketing.
Available: Copies:
142. 
Cover image for Advertising promotion : supplemental aspects of integrated marketing communications
Advertising promotion : supplemental aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2000
Excerpt: 
Direct marketing.
Available: Copies:
143. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip.
Available: Copies:
144. 
Cover image for Streetwise business letters : 2,500 professionally written letters that will bring success to your business
Streetwise business letters : 2,500 professionally written letters that will bring success to your business
by 
Woods, John A.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Submitting contracts -- Submission of bid -- Direct Marketing -- Announcing a special sale -- Announcing a
Available: Copies:
145. 
Cover image for Marketing channels : a management view
Marketing channels : a management view
by 
Rosenbloom, Bert.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing channels : a management view / Rosenbloom, Bert.
Available: Copies:
146. 
Cover image for Management information systems : the manager's view
Management information systems : the manager's view
by 
Schultheis, Robert A.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/97025011.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97025011.html
Format: 
Books
Publication Date 
1998
Excerpt: 
-- Strategic marketing information systems ; Sales forecasting systems ; marketing research systems ; Product
Available: Copies:
147. 
Cover image for Promotional strategy : marketing communications in practice
Promotional strategy : marketing communications in practice
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
1998
Excerpt: 
Promotional strategy : marketing communications in practice / Koekemoer, Ludi.
Available: Copies:
148. 
Cover image for Contemporary advertising
Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing and Advertising Strategies. 4. Marketing and Consumer Behavior: The Foundations of Advertising. 5
Available: Copies:
150. 
Cover image for Advertising communications & promotion management
Advertising communications & promotion management
by 
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format: 
Regular print
Publication Date 
1997
Excerpt: 
McGraw-Hill series in marketing.
Available: Copies:
151. 
Cover image for Write on target : the direct marketer's copywriting handbook
Write on target : the direct marketer's copywriting handbook
by 
Stein, Donna Baier.
Format: 
Books
Publication Date 
1997
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Write on target : the direct marketer's copywriting handbook / Stein, Donna Baier.
Available: Copies:
152. 
Cover image for Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industry
Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industry
by 
Laws, Eric, 1945-
Format: 
Books
Publication Date 
1997
Excerpt: 
-- Creating the markets for inclusive holidays -- Introduction -- Customer perspectives in marketing inclusive
Available: Copies:
153. 
Cover image for Retail in the digital age
Retail in the digital age
by 
Cope, Nigel.
Format: 
Books
Publication Date 
1996
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Internet marketing
Available: Copies:
154. 
Cover image for International marketing strategy
International marketing strategy
International marketing strategy
by 
Bradley, Frank, 1942-
Format: 
Books
Publication Date 
1995
Excerpt: 
International marketing strategy / Bradley, Frank, 1942-
Available: Copies:
156. 
Cover image for Marketing : contemporary concepts and practices
Marketing : contemporary concepts and practices
by 
Schoell, William F.
Format: 
Books
Publication Date 
1995
Excerpt: 
Marketing : contemporary concepts and practices / Schoell, William F.
Available: Copies:
157. 
Cover image for Promotional strategy : managing the marketing communications process
Promotional strategy : managing the marketing communications process
Promotional strategy : managing the marketing communications process
by 
Engel, James F.
Format: 
Books
Publication Date 
1994
Excerpt: 
Promotional strategy : managing the marketing communications process / Engel, James F.
Available: Copies:
158. 
Cover image for Ogilvy on advertising
Ogilvy on advertising
by 
Ogilvy, David, 1911-1999.
Publisher description http://catdir.loc.gov/catdir/description/random0414/84040525.html
Format: 
Books
Publication Date 
1985 1983
Excerpt: 
-to-business advertising -- Direct mail, my first love and secret weapon -- Advertising for good causes -- Competing with
Available: Copies:
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