IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
92 Results Found Subscribe to search results
00000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000IIE
Print
1. 
Cover image for Services marketing : integrating customer focus across the firm
Services marketing : integrating customer focus across the firm
by 
Zeithaml, Valarie A.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html
Format: 
Books
Publication Date 
2024 2013
Excerpt: 
Service industries -- Marketing.
Available: Copies:
2. 
Cover image for Business-to-business marketing
Business-to-business marketing
by 
Brennan, Ross, 1957-2021, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Industrial marketing -- Case studies.
Available: Copies:
3. 
Cover image for Services marketing : a contemporary approach
Services marketing : a contemporary approach
Services marketing : a contemporary approach
by 
Berndt, A. (Adele), 1966- editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
Service industries -- South Africa -- Marketing.
Available: Copies:
4. 
Cover image for BUSINESS-TO-BUSINESS MARKETING.
BUSINESS-TO-BUSINESS MARKETING.
BUSINESS-TO-BUSINESS MARKETING.
by 
Makhitha, KM.
Format: 
Books
Publication Date 
2020
Excerpt: 
Industrial marketing -- Case studies.
Available: Copies:
5. 
Cover image for Introduction to Business Functions
Introduction to Business Functions
Introduction to Business Functions
by 
Bester, P.
Format: 
Books
Publication Date 
2020
Excerpt: 
Industrial management.
Available: Copies:
6. 
Cover image for Supply chain management : strategy, planning and operation
Supply chain management : strategy, planning and operation
by 
Chopra, Sunil, 1960- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Marketing channels -- Management.
Available: Copies:
7. 
Cover image for Services marketing : a contemporary approach
Services marketing : a contemporary approach
Services marketing : a contemporary approach
by 
Berndt, A. (Adele), 1966- editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Service industries -- South Africa -- Marketing.
Available: Copies:
8. 
Cover image for BUSINESS-TO-BUSINESS MARKETING.
BUSINESS-TO-BUSINESS MARKETING.
by 
BRENNAN, ROSS.
Format: 
Books
Publication Date 
2017
Excerpt: 
Industrial marketing -- Case studies.
Available: Copies:
9. 
Cover image for Supply chain management : strategy, planning, and operation
Supply chain management : strategy, planning, and operation
by 
Chopra, Sunil, 1960-
Format: 
Books
Publication Date 
2016
Excerpt: 
Marketing channels -- Management.
Available: Copies:
10. 
Cover image for The handbook of service business : management, marketing, innovation and internationalisation
The handbook of service business : management, marketing, innovation and internationalisation
by 
Bryson, J. R., 1963- editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
The handbook of service business : management, marketing, innovation and internationalisation /
Available: Copies:
11. 
Cover image for Business functions : an introduction
Business functions : an introduction
Business functions : an introduction
by 
Van Noordwyk, A.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1516411&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
Industrial management.
Available: Copies:
12. 
Cover image for Grasping service marketing
Grasping service marketing
Grasping service marketing
by 
Jordaan, Yolanda.
Format: 
Books
Publication Date 
2015
Excerpt: 
Grasping service marketing / Jordaan, Yolanda.
Available: Copies:
13. 
Cover image for Business marketing management : B2B
Business marketing management : B2B
by 
Hutt, Michael D., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Industrial marketing -- Management -- Case studies.
Available: Copies:
14. 
Cover image for Services marketing : an interactive approach
Services marketing : an interactive approach
by 
Fisk, Raymond P.
Format: 
Books
Publication Date 
2014
Excerpt: 
Service industries -- Marketing.
Available: Copies:
15. 
Cover image for Business-to-business marketing
Business-to-business marketing
by 
Brennan, Ross, 1957- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Industrial marketing -- Case studies.
Available: Copies:
16. 
Cover image for Integrated organisational communication
Integrated organisational communication
Integrated organisational communication
by 
Barker, Rachel, 1958- editor.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
BUSINESS & ECONOMICS -- Industrial Management.
Available: Copies:
17. 
Cover image for Business marketing management : B2B
Business marketing management : B2B
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2013
Excerpt: 
Industrial marketing -- Management -- Case studies.
Available: Copies:
18. 
Cover image for Supply chain management : strategy, planning, and operation
Supply chain management : strategy, planning, and operation
by 
Chopra, Sunil, 1960-
Format: 
Books
Publication Date 
2013 2012
Excerpt: 
Marketing channels -- Management.
Available: Copies:
19. 
Cover image for Service management : an integrated approach
Service management : an integrated approach
by 
Looy, Bart van.
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
Service industries -- Management.
Available: Copies:
20. 
Cover image for Handbook of business-to-business marketing
Handbook of business-to-business marketing
by 
Lilien, Gary L.
Format: 
Books
Publication Date 
2012
Excerpt: 
Industrial marketing.
Available: Copies:
21. 
Cover image for Handbook on business-to-business marketing
Handbook on business-to-business marketing
by 
Lilien, Gary L., 1946-
Format: 
Books
Publication Date 
2012
Excerpt: 
Industrial marketing.
Available: Copies:
22. 
Cover image for Business functions : an introduction
Business functions : an introduction
by 
Van Zyl, J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Industrial management.
Available: Copies:
24. 
Cover image for Branded lives : the production and consumption of meaning at work
Branded lives : the production and consumption of meaning at work
by 
Brannan, Matthew J.
Format: 
Books
Publication Date 
2011
Excerpt: 
Industrial relations.
Available: Copies:
25. 
Cover image for Marketing plans for service businesses : a complete guide
Marketing plans for service businesses : a complete guide
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2011
Excerpt: 
Service industries -- Marketing.
Available: Copies:
26. 
Cover image for Business-to-business marketing
Business-to-business marketing
by 
Ellis, Nick.
Format: 
Books
Publication Date 
2011
Excerpt: 
Industrial marketing.
Available: Copies:
27. 
Cover image for Case studies in Japanese management
Case studies in Japanese management
by 
Haghirian, Parissa, 1970-
Format: 
Books
Publication Date 
2011
Excerpt: 
Industrial management -- Japan -- Case studies.
Available: Copies:
29. 
Cover image for Business-to-business marketing
Business-to-business marketing
by 
Brennan, Ross, 1957-
Format: 
Books
Publication Date 
2011
Excerpt: 
Industrial marketing -- Case studies.
Available: Copies:
30. 
Cover image for The B2B executive playbook : the ultimate weapon for achieving sustainable, predictable & profitable growth
The B2B executive playbook : the ultimate weapon for achieving sustainable, predictable & profitable growth
by 
Geehan, Sean, author.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1405/2011034195-d.html
Format: 
Books
Publication Date 
2011
Excerpt: 
Industrial marketing.
Available: Copies:
31. 
Cover image for Services marketing.
Services marketing.
by 
Bateson, John E. G.
Format: 
Books
Publication Date 
2011
Excerpt: 
Service industries -- Marketing.
Available: Copies:
32. 
Cover image for Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach
Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach
by 
Neves, Marcos Fava.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing methods to improve company strategy : applied tools and frameworks to improve a company's
Available: Copies:
33. 
Cover image for Business marketing management : B2B
Business marketing management : B2B
by 
Hutt, Michael D.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
Industrial marketing -- Management -- Case studies.
Available: Copies:
34. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip.
Available: Copies:
35. 
Cover image for Principles and practice of marketing
Principles and practice of marketing
by 
Blythe, Jim.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=017549247etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Format: 
Books
Publication Date 
2009
Excerpt: 
Industrial marketing -- Management.
Available: Copies:
36. 
Cover image for Services marketing : a contemporary approach
Services marketing : a contemporary approach
by 
Boshoff, Christo.
Format: 
Books
Publication Date 
2009
Excerpt: 
Service industries -- South Africa -- Marketing.
Available: Copies:
37. 
Cover image for Services marketing : text and cases.
Services marketing : text and cases.
by 
Baron, Steve (J. Steve)
Format: 
Books
Publication Date 
2009
Excerpt: 
Service industries -- Marketing -- Case studies.
Available: Copies:
38. 
Cover image for Data mining for design and marketing / edited by Yukio Ohsawa, Katsutoshi Yada.
Data mining for design and marketing / edited by Yukio Ohsawa, Katsutoshi Yada.
by 
Ohsawa, Y. (Yukio), 1968-
Format: 
Books
Publication Date 
2009
Excerpt: 
Data mining for design and marketing / edited by Yukio Ohsawa, Katsutoshi Yada. Ohsawa, Y. (Yukio
Available: Copies:
39. 
Cover image for Meatball sundae : how new marketing is transforming the business world (and how to thrive in it)
Meatball sundae : how new marketing is transforming the business world (and how to thrive in it)
by 
Godin, Seth.
Format: 
Books
Publication Date 
2008 2007
Excerpt: 
Meatball sundae : how new marketing is transforming the business world (and how to thrive in it) /
Available: Copies:
40. 
Cover image for Services marketing.
Services marketing.
by 
Zeithaml, Valarie A.
Format: 
Books
Publication Date 
2008
Excerpt: 
Service industries -- Marketing.
Available: Copies:
41. 
Cover image for Business marketing management : B2B
Business marketing management : B2B
by 
Hutt, Michael D.
Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Industrial marketing -- Management -- Case studies.
Available: Copies:
42. 
Cover image for Supply chain management : strategy, planning, and operation
Supply chain management : strategy, planning, and operation
by 
Chopra, Sunil, 1960-
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing channels -- Management.
Available: Copies:
43. 
Cover image for Service management and marketing : customer management in service competition
Service management and marketing : customer management in service competition
by 
Grèonroos, Christian, 1947-
Table of contents only http://www.loc.gov/catdir/toc/ecip071/2006030743.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Service industries -- Marketing.
Available: Copies:
44. 
Cover image for Judging a book by its cover : fans, publishers, designers, and the marketing of fiction
Judging a book by its cover : fans, publishers, designers, and the marketing of fiction
by 
Matthews, Nicole.
Table of contents only http://www.loc.gov/catdir/toc/ecip0712/2007007169.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Judging a book by its cover : fans, publishers, designers, and the marketing of fiction / Matthews
Available: Copies:
46. 
Cover image for Services marketing management : a strategic perspective
Services marketing management : a strategic perspective
by 
Kasper, Hans.
Table of contents http://www.loc.gov/catdir/toc/ecip064/2005034528.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Service industries -- Marketing -- Management.
Available: Copies:
47. 
Cover image for Services marketing management
Services marketing management
by 
Mudie, Peter.
Format: 
Books
Publication Date 
2006
Excerpt: 
Service industries -- Marketing.
Available: Copies:
48. 
Cover image for Services marketing : concepts, strategies & cases
Services marketing : concepts, strategies & cases
by 
Hoffman, K. Douglas.
Table of contents http://www.loc.gov/catdir/toc/fy0607/2005934852.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Service industries -- Marketing.
Available: Copies:
49. 
Cover image for Marketing plans for service businesses : a complete guide
Marketing plans for service businesses : a complete guide
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2006
Excerpt: 
Service industries -- Marketing.
Available: Copies:
50. 
Cover image for Design
Design
by 
Peters, Thomas J.
Format: 
Books
Publication Date 
2005
Excerpt: 
Industrial design -- Management.
Available: Copies:
51. 
Cover image for Business-to-business market research
Business-to-business market research
by 
Block, Martin P., 1946-
Table of contents http://www.loc.gov/catdir/toc/ecip058/2005004871.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Industrial marketing -- Management.
Available: Copies:
52. 
Cover image for The professional services firm bible
The professional services firm bible
by 
Baschab, John, 1968-
Publisher description http://www.loc.gov/catdir/description/wiley042/2004011607.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2004011607.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Service industries -- Management.
Available: Copies:
53. 
Cover image for Principles of services marketing
Principles of services marketing
by 
Palmer, Adrian, 1955-
Format: 
Books
Publication Date 
2005
Excerpt: 
Service industries -- Marketing.
Available: Copies:
54. 
Cover image for Marketing of high-technology products and innovations.
Marketing of high-technology products and innovations.
by 
Mohr, Jakki J.
Format: 
Books
Publication Date 
2005
Excerpt: 
High technology industries -- Marketing.
Available: Copies:
55. 
Cover image for Business-to-business marketing management : a global perspective
Business-to-business marketing management : a global perspective
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2005
Excerpt: 
Industrial marketing -- Management.
Available: Copies:
56. 
Cover image for It's not about the technology : developing the craft of thinking for a high technology corporation
It's not about the technology : developing the craft of thinking for a high technology corporation
by 
Karamchedu, Varada Raj.
Table of contents http://www.loc.gov/catdir/toc/fy054/2005297455.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0663/2005297455-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
High technology industries -- Marketing.
Available: Copies:
57. 
Cover image for Creative industries
Creative industries
by 
Hartley, John, 1948-
Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004016925.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Creative industries / Hartley, John, 1948-
Available: Copies:
58. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Business marketing management : a strategic view of industrial and organizational markets / Hutt
Available: Copies:
59. 
Cover image for Agency account handling : avoiding blood, sweat and tears
Agency account handling : avoiding blood, sweat and tears
by 
Sims, Michael.
Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003025316.html
Publisher description http://www.loc.gov/catdir/description/wiley041/2003025316.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2003025316.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Service industries -- Marketing.
Available: Copies:
60. 
Cover image for Grasping service marketing
Grasping service marketing
Grasping service marketing
by 
Jordaan, Yolanda.
Format: 
Books
Publication Date 
2004
Excerpt: 
Grasping service marketing / Jordaan, Yolanda.
Available: Copies:
61. 
Cover image for Creating powerful brands in consumer, service and industrial markets
Creating powerful brands in consumer, service and industrial markets
by 
De Chernatony, L. (Leslie)
Format: 
Books
Publication Date 
2003
Excerpt: 
Creating powerful brands in consumer, service and industrial markets / De Chernatony, L. (Leslie)
Available: Copies:
62. 
Cover image for Principles of service marketing and management
Principles of service marketing and management
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
2002
Excerpt: 
Service industries -- United States -- Marketing.
Available: Copies:
63. 
Cover image for Asia's digital dividends : how Asia-Pacific's corporations can create value from e-business
Asia's digital dividends : how Asia-Pacific's corporations can create value from e-business
by 
Michael, David C.
Table of contents http://www.loc.gov/catdir/toc/wiley021/2001046531.html
Publisher description http://www.loc.gov/catdir/description/wiley036/2001046531.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Industrial marketing -- Pacific Area.
Available: Copies:
64. 
Cover image for Business to business marketing : analysis & practice in a dynamic environment
Business to business marketing : analysis & practice in a dynamic environment
by 
Vitale, Robert P.
Format: 
Books
Publication Date 
2002
Excerpt: 
Industrial marketing.
Available: Copies:
65. 
Cover image for Understanding business marketing and purchasing : an interaction approach
Understanding business marketing and purchasing : an interaction approach
by 
Ford, David, 1944-
Format: 
Books
Publication Date 
2002
Excerpt: 
Industrial Marketing & Purchasing Group.
Available: Copies:
66. 
Cover image for Strategic market relationships : from strategy to implementation
Strategic market relationships : from strategy to implementation
by 
Donaldson, Bill, 1948-
Format: 
Books
Publication Date 
2002
Excerpt: 
Relationship marketing.
Available: Copies:
67. 
Cover image for Uncommon practice : people who deliver a great brand experience
Uncommon practice : people who deliver a great brand experience
by 
Smith, Shaun.
Format: 
Books
Publication Date 
2002
Excerpt: 
Service industries -- Marketing.
Available: Copies:
68. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2001
Excerpt: 
Business marketing management : a strategic view of industrial and organizational markets / Hutt
Available: Copies:
69. 
Cover image for Principles of services marketing
Principles of services marketing
by 
Palmer, Adrian, 1955-
Format: 
Books
Publication Date 
2001
Excerpt: 
Service industries -- Marketing.
Available: Copies:
70. 
Cover image for Electronic commerce : strategies and models for business-to-business trading
Electronic commerce : strategies and models for business-to-business trading
by 
Timmers, Paul.
Table of contents http://catdir.loc.gov/catdir/toc/onix03/99037219.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99037219.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/99037219.html
Format: 
Books
Publication Date 
1999
Excerpt: 
Industrial marketing.
Available: Copies:
71. 
Cover image for The invisible computer : why good products can fail, the personal computer is so complex, and information appliances are the solution
The invisible computer : why good products can fail, the personal computer is so complex, and information appliances are the solution
by 
Norman, Donald A.
Format: 
Books
Publication Date 
1999 1998
Excerpt: 
High technology industries -- Marketing.
Available: Copies:
72. 
Cover image for Business market management : understanding, creating, and delivering value
Business market management : understanding, creating, and delivering value
by 
Anderson, James C., 1953-
Format: 
Books
Publication Date 
1999
Excerpt: 
Industrial marketing.
Available: Copies:
73. 
Cover image for Services marketing
Services marketing
by 
Kurtz, David L., 1941-
Format: 
Books
Publication Date 
1998
Excerpt: 
Service industries -- Marketing.
Available: Copies:
74. 
Cover image for Business marketing
Business marketing
by 
Brierty, Edward G., 1925-
Format: 
Books
Publication Date 
1998
Excerpt: 
Reeder, Robert R., 1935- Industrial marketing.
Available: Copies:
75. 
Cover image for Services marketing : a managerial perspective
Services marketing : a managerial perspective
by 
McColl, Rod, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
Service industries -- Marketing.
Available: Copies:
76. 
Cover image for Marketing and design management
Marketing and design management
by 
Bruce, Margaret.
Format: 
Books
Publication Date 
1997
Excerpt: 
Marketing and design management / Bruce, Margaret.
Available: Copies:
77. 
Cover image for Marketing planning for services
Marketing planning for services
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1996
Excerpt: 
Service industries -- Marketing.
Available: Copies:
78. 
Cover image for Services marketing
Services marketing
by 
Lovelock, Christopher H.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1996
Excerpt: 
Service industries -- Marketing.
Available: Copies:
79. 
Cover image for Strategic business marketing
Strategic business marketing
by 
Chisnall, Peter M.
Inhaltsverzeichnis Strategic business marketing
Format: 
Books
Publication Date 
1995
Excerpt: 
Chisnall, Peter M. Strategic industrial marketing.
Available: Copies:
80. 
Cover image for Introduction to fashion merchandising
Introduction to fashion merchandising
by 
Rath, Patricia Mink.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1309/92039192-d.html
Format: 
Books
Publication Date 
1994
Excerpt: 
Industrie de l'habillement -- États-Unis.
Available: Copies:
81. 
Cover image for Emancipating the professions : marketing opportunities from de-regulation
Emancipating the professions : marketing opportunities from de-regulation
by 
Wilson, Aubrey.
Format: 
Books
Publication Date 
1994
Excerpt: 
Service industries -- Marketing.
Available: Copies:
82. 
Cover image for How to succeed in exporting and doing business internationally
How to succeed in exporting and doing business internationally
by 
Sletten, Eric, 1954-
Format: 
Books
Publication Date 
1994
Excerpt: 
Export marketing -- United States -- Management.
Available: Copies:
83. 
Cover image for Business marketing
Business marketing
Business marketing
by 
Gross, Andrew C.
Table of contents http://www.gbv.de/dms/hbz/toc/ht006416371.pdf
Format: 
Books
Publication Date 
1993
Excerpt: 
Industrial marketing.
Available: Copies:
84. 
Cover image for Industrial and organisational marketing
Industrial and organisational marketing
Industrial and organisational marketing
by 
Morris, Michael.H
Format: 
Books
Publication Date 
1992
Excerpt: 
Industrial and organisational marketing Morris, Michael.H
Available: Copies:
85. 
Cover image for Leisure marketing
Leisure marketing
Leisure marketing
by 
Leadley, Peter J.
Format: 
Books
Publication Date 
1992
Excerpt: 
Loisirs -- Industrie -- Grande-Bretagne -- Gestion.
Available: Copies:
86. 
Cover image for Industrial and organizational marketing
Industrial and organizational marketing
Industrial and organizational marketing
by 
Morris, Michael H.
Format: 
Books
Publication Date 
1992
Excerpt: 
Industrial and organizational marketing / Morris, Michael H.
Available: Copies:
87. 
Cover image for Business marketing management : an organizational approach : text and cases
Business marketing management : an organizational approach : text and cases
Business marketing management : an organizational approach : text and cases
by 
Haas, Robert W.
Format: 
Books
Publication Date 
1992
Excerpt: 
Industrial marketing -- Management -- Case studies.
Available: Copies:
88. 
Cover image for Business-to-business marketing : strategic resource management and cases
Business-to-business marketing : strategic resource management and cases
Business-to-business marketing : strategic resource management and cases
by 
Mahin, Philip William.
Format: 
Books
Publication Date 
1991
Excerpt: 
Industrial marketing -- Management -- Case studies.
Available: Copies:
90. 
Cover image for Strategic industrial marketing
Strategic industrial marketing
Strategic industrial marketing
by 
Chisnall, Peter M
Format: 
Books
Publication Date 
1985
Excerpt: 
Strategic industrial marketing Chisnall, Peter M
Available: Copies:
91. 
Cover image for Strategic industrial marketing
Strategic industrial marketing
Strategic industrial marketing
by 
Chisnall, Peter M.
Format: 
Books
Publication Date 
1985
Excerpt: 
Strategic industrial marketing / Chisnall, Peter M.
Available: Copies:
92. 
Cover image for Industrial marketing : cases and concepts
Industrial marketing : cases and concepts
Industrial marketing : cases and concepts
by 
Corey, E. Raymond.
Format: 
Books
Publication Date 
1983
Excerpt: 
Industrial marketing : cases and concepts / Corey, E. Raymond.
Available: Copies:
Limit Search Results
Access Level
Author
Hutt, Michael D.
(5)
Lovelock, Christopher H.
(5)
Speh, Thomas W.
(5)
McDonald, Malcolm.
(4)
Chopra, Sunil, 1960-
(3)
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Service industries -- Marketing.
(21)
Industrial marketing.
(17)
Marketing.
(14)
Marketing -- Management.
(11)
Industrial marketing -- Management.
(9)
Item Available
Advanced Search Location