On target marketing in mobile devices online with smartphones and netbooks Wessén, Fredrik.

Branding (Marketing)

Digital marketing in practice : design, implement and measure effective campaigns / Knight, Hanne

Services marketing : a contemporary approach / Berndt, A. (Adele), 1966- editor.

The SAGE handbook of digital marketing / Hanlon, Annmarie, editor.

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overview of psychological theorizing and research on the impact of online and offline advertising and

Marketing.

Marketing research : using analytics to develop market insights / McDaniel, Carl, Jr., 1941- author.

digital age, including advice on content marketing, online videos, and high-conversion landing pages, as

The content marketing handbook : how to double the results of your marketing campaigns / Bly

Global marketing & advertising : understanding cultural paradoxes / Mooij, Marieke K. de, 1943

Digital marketing : strategic planning & integration / Hanlon, Annmarie, author.

international consumer behaviour in action, and provides open access online resources to encourage student

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing

Services marketing : a contemporary approach / Berndt, A. (Adele), 1966- editor.

digital public relations executives. Primarily, these are all online storytellers and this book aims to

.Introduction -- On The Line: Keynote: Omni-channel's Impact on Supply Chain Management -- 4-6-2.Channels of

psychological findings on the impact of advertising, and discusses the research in the context of recent

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs

unstructured data o Recent advances in analytical CRM including next best action solutions o Marketing, sales

Marketing : an introduction / Armstrong, Gary (Gary M.), author.

Marketing.

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

International series on consumer science,

Emarketing excellence : planning and optimizing your digital marketing / Chaffey, Dave, 1963-

professionals, covering all aspects of journal publishing, both online and in print. Changes in recent years in

Analysis of Consumer Choice / Erik Amtzen -- 4.On the Evolutionary Bases of Consumer Reinforcement / Sarah

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing

Mobile marketing : an hour a day / Pasqua, Rachel.

The small business online marketing handbook : converting online conversations to offline sales /

Good works! : marketing and corporate initiatives that build a better world-- and the bottom line /

Engagement marketing : how small business wins in a socially connected world / Goodman, Gail F

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Internet marketing.

Get up to speed with online marketing : how to use websites, blogs, social networking and much more /

The new relationship marketing : how to build a large, loyal, profitable network using the social

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs

How to find a job on LinkedIn, Facebook, MySpace, Twitter and other social networks / Schepp, Brad.

-to-date and accessible Hospitality Management encyclopedia on the market. It covers all of the relevant issues

Branding (Marketing)

The findability formula : the easy, non-technical approach to search engine marketing / Lutze

War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye

Internet marketing : strategy, implementation and practice / Chaffey, Dave, 1963-

Web -- Selling on the Web : revenue models and building a Web presence -- Marketing on the Web

E-marketing / Strauss, Judy.

DigiMarketing : the essential guide to new media & digital marketing / Wertime, Kent.

. Kenett and Fabrizio Ruggeri -- Developing rich insights on public internet firm entry and exit based on

Professions -- Marketing.

Internet marketing & e-commerce / Hanson, Ward A.

Connected marketing : the viral, buzz and word of mouth revolution / Kirby, Justin.

: ownership, monopolies, and freedom of the press -- On the fault line: regulation, deregulation, and self

Professions -- Marketing.

Interactive marketing.

, public relations, promotions, and sponsorship -- Online marketing -- Risk management : legal and

Internet marketing -- Africa, Southern.

interesting jobs in the most promising companies and apply for those jobs with confidence, online or on paper.

: consolidation in the retail sector imposes pressure on everyone in the marketing chain -- Integration: key to

Marketing -- Guides, manuels, etc.

Models Getting a Loan Online Recruiting on the Web Online News Services Online Travel Services Online

Internet marketing / Hofacker, Charles F.

. Defining Key Cyberspace Terms -- App. F. On-Line Databases -- App. G. Leading Media Directories -- App. H

Self-promotion online : marketing your creative services using web sites, e-mail, and digital

Wired marketing : energizing business for e-commerce / Hardaker, Glenn.

Marketing on-line.

Managing brand equity : capitalizing on the value of a brand name / Aaker, David A.