Search Results for Marketing research -- Case studies.

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41 Results Found

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Marketing research.

Wiid, JA.

Format:

Books

Publication Date

2025

Excerpt:

Marketing research -- Case studies.

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Marketing research.

Wiid, JA.

Format:

Books

Publication Date

2025

Excerpt:

Marketing research -- Case studies.

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Qualitative research methods for business students : a global approach

Omeihe, Kingsley Obi, author.

Format:

Books

Publication Date

2024

Excerpt:

Qualitative research methods for business students : a global approach / Omeihe, Kingsley Obi

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Marketing strategy & management

Phillips, Diane M., author.

Format:

Books

Publication Date

2023

Excerpt:

Marketing strategy & management / Phillips, Diane M., author.

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Consumer culture theory

Arnould, Eric J., éditeur intellectuel.

Format:

Regular print

Publication Date

2023

Excerpt:

Consumer behavior -- Case studies.

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Services marketing : a contemporary approach

Berndt, A. (Adele), 1966- editor.

Format:

Books

Publication Date

2022

Excerpt:

Services marketing : a contemporary approach / Berndt, A. (Adele), 1966- editor.

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Advertising & promotion

Hackley, Christopher E., author.

Format:

Books

Publication Date

2021

Excerpt:

of advertising research -- Uses of advertising research -- Research ethics.

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Marketing research.

Wiid, JA.

Format:

Books

Publication Date

2021

Excerpt:

Marketing research -- Case studies.

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Social media marketing

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2021

Excerpt:

Social media marketing / Tuten, Tracy L., 1967- author.

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10.

Social media marketing

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2018

Excerpt:

Social media marketing / Tuten, Tracy L., 1967- author.

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11.

Services marketing : a contemporary approach

Berndt, A. (Adele), 1966- editor.

Format:

Books

Publication Date

2018

Excerpt:

Services marketing : a contemporary approach / Berndt, A. (Adele), 1966- editor.

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12.

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

Smith, Kerry, 1963- author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live

Format:

Books

Publication Date

2016

Excerpt:

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands /

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13.

Marketing fashion : strategy, branding and promotion

Posner, Harriet, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.

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14.

Essentials of marketing research : putting research into practice

Clow, Kenneth E.

Format:

Books

Publication Date

2014

Excerpt:

Essentials of marketing research : putting research into practice / Clow, Kenneth E.

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15.

Strategic marketing

Cravens, David W.

Format:

Books

Publication Date

2013

Excerpt:

Marketing -- Management -- Case studies.

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16.

The essentials of marketing research

Silver, Lawrence S., 1948-

Format:

Books

Publication Date

2013

Excerpt:

Marketing research -- Case studies.

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17.

Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

Roriston, Delia.

Format:

Manuscript

Publication Date

2011

Excerpt:

Branding on the edge : an analysis of four alternative case studies that contain elements of

Available: Copies:

18.

Qualitative research methods in public relations and marketing communications

Daymon, Christine.

Format:

Books

Publication Date

2011

Excerpt:

Qualitative research methods in public relations and marketing communications / Daymon, Christine.

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19.

Principles of marketing : global and southern African perspectives

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

Principles of marketing : global and southern African perspectives / Kotler, Philip.

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20.

The 2020 workplace : how innovative companies attract, develop, and keep tomorrow's employees today

Meister, Jeanne C.

Format:

Books

Publication Date

2010

Excerpt:

professionals, as well as case studies from organizations such as Deloitte, Cisco, Bell Canada, JetBlue, Nokia

Available: Copies:

21.

Principles and practice of social marketing : an international perspective

Donovan, Rob, 1944-

Format:

Books

Publication Date

2010

Excerpt:

Principles and practice of social marketing : an international perspective / Donovan, Rob, 1944-

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22.

Services marketing : text and cases.

Baron, Steve (J. Steve)

Format:

Books

Publication Date

2009

Excerpt:

Service industries -- Marketing -- Case studies.

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23.

International perspectives of festivals and events : paradigms of analysis

Ali-Knight, Jane.

This title is also available as an eBook. Click here.
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Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080914374
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016738312&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

Festivals -- Economic aspects -- Case studies.

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24.

Marketing research : text and cases

Wrenn, Bruce.

Format:

Books

Publication Date

2007

Excerpt:

Marketing research -- Case studies.

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25.

Handbook of marketing research methodologies for hospitality and tourism

Nykiel, Ronald A.

Format:

Books

Publication Date

2007

Excerpt:

Handbook of marketing research methodologies for hospitality and tourism / Nykiel, Ronald A.

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26.

Social marketing : why should the Devil have all the best tunes?

Hastings, Gerard.

Format:

Books

Publication Date

2007

Excerpt:

Social marketing : why should the Devil have all the best tunes? / Hastings, Gerard.

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27.

Trillion-dollar moms : marketing to a new generation of mothers

Bailey, Maria T.

Table of contents http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html

Format:

Books

Publication Date

2005

Excerpt:

Trillion-dollar moms : marketing to a new generation of mothers / Bailey, Maria T.

Available: Copies:

28.

Does your marketing sell? : the secret of effective marketing communications

Moore, Ian.

Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030359.html

Format:

Books

Publication Date

2005

Excerpt:

Does your marketing sell? : the secret of effective marketing communications / Moore, Ian.

Available: Copies:

29.

X-kit undergraduate : business management

Botha, Stephné.

Format:

Books

Publication Date

2005

Excerpt:

-- Working with case studies. The role of management -- Putting theory into practice. Starting up in business

Available: Copies:

30.

What's going on in market research?

TV Choice Ltd.

Format:

Video disc

Publication Date

2005

Excerpt:

Marketing research -- Case studies.

Available: Copies:

31.

Market research in action

Roe, Michael, 1931-

Format:

Books

Publication Date

2004

Excerpt:

Marketing research -- Case studies.

Available: Copies:

32.

Marketing research : text and cases

Wrenn, Bruce.

Format:

Books

Publication Date

2002

Excerpt:

Marketing research -- Case studies.

Available: Copies:

33.

Destination branding : creating the unique destination proposition

Morgan, Nigel.

Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043952.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043952.html

Format:

Books

Publication Date

2002

Excerpt:

Marketing.

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34.

Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

Format:

Books

Publication Date

2001

Excerpt:

Marketing in travel and tourism / Middleton, Victor T. C.

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35.

Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfolios

Benun, Ilise, 1961-

Format:

Books

Publication Date

2001

Excerpt:

Self-promotion online : marketing your creative services using web sites, e-mail, and digital

Available: Copies:

36.

The brand marketing book : creating, managing, and extending the value of your brand

Marconi, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html

Format:

Books

Publication Date

2000

Excerpt:

The brand marketing book : creating, managing, and extending the value of your brand / Marconi, Joe.

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37.

Introduction to neural networks and data mining for business applications

Smith, Kate A.

Format:

Books

Publication Date

1999

Excerpt:

Business -- Data processing -- Case studies.

Available: Copies:

38.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

Marketing for hospitality and tourism / Kotler, Philip.

Available: Copies:

39.

Marketing research : measurement & method : a text with cases. Volume 2

Tull, Donald S.

Format:

Books

Publication Date

1993

Excerpt:

Marketing research -- Case studies.

Available: Copies:

40.

Marketing research : measurement and method

Tull, Donald S.

Format:

Books

Publication Date

1990

Excerpt:

Marketing research -- Case studies.

Available: Copies:

41.

Marketing research : text with cases

Barker, Raymond F.

Format:

Books

Publication Date

1983

Excerpt:

Marketing research -- Case studies.

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