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1. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing research -- Statistical methods.
Available: Copies:
2. 
Cover image for Essentials of marketing research : putting research into practice
Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Essentials of marketing research : putting research into practice / Clow, Kenneth E.
Available: Copies:
3. 
Cover image for Quantitative methods for marketing decisions
Quantitative methods for marketing decisions
by 
Wegner, Trevor.
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing -- Statistical methods -- Problems, exercises, etc.
Available: Copies:
4. 
Cover image for Marketing scales handbook : a compilation of multi-item measures
Marketing scales handbook : a compilation of multi-item measures
by 
Bruner, Gordon C., 1954-
Format: 
Books
Publication Date 
1992
Excerpt: 
Marketing research -- Statistical methods -- Handbooks, manuals, etc.
Available: Copies:
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