Summary

Being successful as a sports or fitness professional requires more than just knowing your sport inside out. Without successful marketing, even the best professionals can struggle to attract and retain new customers. The Marketing Handbook for Sports and Fitness Professionals is the companion for coaches hoping to set up or develop their own business. It includes-
A simple guide to getting your business marketing started
A range of traditional and electronic marketing techniques
Over 100 templates and real-life examples to create a tailor-made marketing plan
creating and updating your marketing plan
Advice on generating new customers and retaining current ones
Guidance on customer service policies
This handbook is ideal for fitness professionals who struggle to dedicate time to marketing. It provides the tools to gain a competitive edge in the marketplace - using only the time they have available - while ensuring a happy clientele and a growing business.