Search Results for Mass media -- Marketing.

1.

B & T weekly.

Format:

Books

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Mass media -- Australia -- Periodicals.

Available: Copies:

2.

B & T weekly.

Format:

Books

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Mass media -- Australia -- Periodicals.

Available: Copies:

3.

Digital storytelling for brands

by

Tombleson, Bridget, author.

Format:

Books

Publication Date

2023

Excerpt:

Storytelling in mass media.

Available: Copies:

4.

The nuts 'n bolts of media planning : a comprehensive industry guide

by

Belter, Luisa.

Format:

Books

Publication Date

2018

Excerpt:

Mass media and business -- South Africa.

Available: Copies:

5.

The nuts 'n bolts of media planning : a comprehensive industry guide

by

Belter, Luisa.

Format:

Books

Publication Date

2017

Excerpt:

Mass media and business -- South Africa.

Available: Copies:

6.

Marketing management

by

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

Marketing management / Kotler, Philip, author.

Available: Copies:

7.

Conscious marketing : how to create an awesome business with a new approach to marketing

by

Tate, Carolyn, author.

Format:

Books

Publication Date

2015

Excerpt:

Conscious marketing : how to create an awesome business with a new approach to marketing / Tate

Available: Copies:

8.

The media handbook : a complete guide to advertising media selection, planning, research, and buying

by

Katz, Helen E.

Format:

Books

Publication Date

2014

Excerpt:

The media handbook : a complete guide to advertising media selection, planning, research, and

Available: Copies:

9.

Business communication

by

Daniels, Dawn, author.

Format:

Books

Publication Date

2014

Excerpt:

-- Public relations letters -- Media Communication -- The main mass media -- The media/press release

Available: Copies:

10.

Nontraditional media in marketing and advertising

by

Blakeman, Robyn, 1958-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2014

Excerpt:

Nontraditional media in marketing and advertising / Blakeman, Robyn, 1958-

Available: Copies:

11.

The annual 2013/14 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Books

Publication Date

2014

Excerpt:

The annual 2013/14 : advertising, media, marketing and branding / Maggs, Jeremy.

Available: Copies:

12.

Media portrayals of gender stereotypes in cereal box character

by

Katz, Georgina.

Format:

Manuscript

Publication Date

2014

Excerpt:

Stereotypes (Social psychology) in mass media.

Available: Copies:

13.

Media today : mass communication in a converging world

by

Turow, Joseph.

Format:

Books

Publication Date

2013

Excerpt:

Media today : mass communication in a converging world / Turow, Joseph.

Available: Copies:

14.

Cover image for No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses

No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses

by

Kennedy, Dan S., 1954-

Format:

Books

Publication Date

2012

Excerpt:

No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing

Available: Copies:

15.

The annual 2011/12 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Books

Publication Date

2012

Excerpt:

The annual 2011/12 : advertising, media, marketing and branding / Maggs, Jeremy.

Available: Copies:

16.

The annual 2012/13 : advertising, media, marketing and branding.

by

Maggs, Jeremy.

Format:

Books

Publication Date

2012

Excerpt:

The annual 2012/13 : advertising, media, marketing and branding. Maggs, Jeremy.

Available: Copies:

17.

The nuts 'n bolts of media planning : a comprehensive industry guide

by

Belter, Luisa.

Format:

Books

Publication Date

2011 2010

Excerpt:

Mass media and business -- South Africa.

Available: Copies:

18.

The annual 2010/11 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Electronic Resources

Publication Date

2011

Excerpt:

The annual 2010/11 : advertising, media, marketing and branding / Maggs, Jeremy.

Available: Copies:

19.

The media handbook : a complete guide to advertising media selection, planning, research, and buying

by

Katz, Helen E.

Format:

Books

Publication Date

2010

Excerpt:

The media handbook : a complete guide to advertising media selection, planning, research, and

Available: Copies:

20.

Sport public relations and communication

by

Hopwood, Maria.

Format:

Books

Publication Date

2010

Excerpt:

Mass media and sports.

Available: Copies:

21.

The annual 2009/10 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Books

Publication Date

2010

Excerpt:

The annual 2009/10 : advertising, media, marketing and branding / Maggs, Jeremy.

Available: Copies:

22.

Ads to icons : how advertising succeeds in a multimedia age

by

Springer, Paul.

Format:

Books

Publication Date

2009

Excerpt:

Pt. 1. Cases -- 1. Rethinking mass media -- 2. Widening formats -- 3. Events-driven -- 4. Shaping

Available: Copies:

23.

Public relations for Asia

by

Morris, Trevor.

Publisher description http://www.loc.gov/catdir/enhancements/fy0807/2007052916-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0807/2007052916-b.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0807/2007052916-t.html

Format:

Books

Publication Date

2008

Excerpt:

-- PR and the growth of big business -- PR and the mass media -- Recent developments -- 3. The structure

Available: Copies:

24.

Real-world media ethics : inside the broadcast and entertainment industries

by

Perebinossoff, Philippe.

Publisher description http://www.loc.gov/catdir/enhancements/fy0811/2007043042-d.html

Format:

Books

Publication Date

2008

Excerpt:

Mass media -- Moral and ethical aspects.

Available: Copies:

25.

Media, marketing and advertising directory 2008

by

Daily Sun (Newspaper)

Format:

Books

Publication Date

2007

Excerpt:

Media, marketing and advertising directory 2008 / Daily Sun (Newspaper)

Available: Copies:

26.

The annual 2008 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Books

Publication Date

2007

Excerpt:

The annual 2008 : advertising, media, marketing and branding / Maggs, Jeremy.

Available: Copies:

27.

Media/impact an introduction to mass media

by

Biagi, Shirley.

Format:

Books

Publication Date

2006

Excerpt:

Media/impact an introduction to mass media / Biagi, Shirley.

Available: Copies:

28.

The annual 2007 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Electronic Resources

Publication Date

2006

Excerpt:

The annual 2007 : advertising, media, marketing and branding / Maggs, Jeremy.

Available: Copies:

29.

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

by

Jaffe, Joseph, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html

Format:

Books

Publication Date

2005

Excerpt:

Interactive marketing.

Available: Copies:

30.

Media planning : art or science : a guide to the essentials of media planning

by

Muller, Gordon, 1952-

Format:

Books

Publication Date

2005

Excerpt:

Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon

Available: Copies:

31.

Bring 'em on : media and politics in the Iraq War

by

Kamalipour, Yahya R.

Table of contents http://www.loc.gov/catdir/toc/ecip0419/2004013657.html

Format:

Books

Publication Date

2005

Excerpt:

Mass media and public opinion -- United States.

Available: Copies:

32.

Creative industries

by

Hartley, John, 1948-

Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004016925.html

Format:

Books

Publication Date

2005

Excerpt:

Mass media -- Marketing.

Available: Copies:

33.

Weapons of mass persuasion : marketing the war against Iraq

by

Rutherford, Paul, 1944-

Format:

Books

Publication Date

2004

Excerpt:

Weapons of mass persuasion : marketing the war against Iraq / Rutherford, Paul, 1944-

Available: Copies:

34.

Strategic sports event management : an international approach

by

Masterman, Guy.

Format:

Books

Publication Date

2004

Excerpt:

communications -- Communications toolkit -- Public relations -- Personal media -- Interactive media -- Mass media

Available: Copies:

35.

The future of advertising : new media, new clients, new consumers in the post-television age

by

Cappo, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/fy038/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html

Format:

Books

Publication Date

2003

Excerpt:

The future of advertising : new media, new clients, new consumers in the post-television age /

Available: Copies:

36.

Advertising, promotion & supplemental aspects of integrated marketing communications

by

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

Advertising, promotion & supplemental aspects of integrated marketing communications / Shimp

Available: Copies:

37.

Handbook of public relations

by

Skinner, C. J.

Format:

Books

Publication Date

2001

Excerpt:

and the media. Ch. 12. The mass media: print media. Ch. 13. The mass media: electronic media. Ch. 14

Available: Copies:

38.

Media planning : art or science : a guide to the essentials of media planning

by

Muller, Gordon, 1952-

Format:

Books

Publication Date

1999

Excerpt:

Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon

Available: Copies:

39.

Driving brand value : using integrated marketing to manage profitable stakeholder relationships

by

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

1997

Excerpt:

Driving brand value : using integrated marketing to manage profitable stakeholder relationships /

Available: Copies:

40.

Marketing in the Third World

by

Kaynak, Erdener.

Format:

Books

Publication Date

1996

Excerpt:

Marketing in the Third World / Kaynak, Erdener.

Available: Copies:

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