Services marketing : a managerial perspective

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Services marketing : a managerial perspective

Title:

Services marketing : a managerial perspective

Author:

McColl, Rod, 1957-

ISBN:

9780074702574

Personal Author:

McColl, Rod, 1957-

Publication Information:

Sydney : McGraw-Hill, 1998.

Physical Description:

xii, 532 p. : ill. ; 24 cm.

Reading Level:

Tertiary students.

Subject Term:

Service industries -- Marketing.

Customer services.

Added Author:

Callaghan, Bill.

Palmer, Adrian, 1955-

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015679349	658.8 M478S 1998	1	Searching... Unknown

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Summary

Summary

The Australian economy is dominated by services; this is our fastest growing sector in terms of both domestic and export markets. This book provides a comprehensive introduction to contemporary theories, issues, strategies and operational tactics relevant to every aspect of services marketing and management.

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