The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramid
Title:
The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramid
Author:
Mjali, Sinqobile.
Personal Author:
Publication Information:
2015.
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2015.
Subject Term: