Mobile marketing : how mobile technology is revolutionizing marketing, communications, and

-- Retailing and multichannel marketing -- Value communication -- Integrated marketing communications

communication and distribution channels -- Planning and control. Forecasting sales ; Marketing planning

-- Retail communication mix -- Managing the store -- Store layout, design, and visual merchandising

Multichannel communication.

developments in retailing by highlighting globalization, customer relationship management (CRM) programs, multi-channel