Cover image for Interactive design : an introduction to the theory and application of user-centered design
Title:
Interactive design : an introduction to the theory and application of user-centered design
Author:
Pratt, Andy, 1977-
ISBN:
9781592537808
Personal Author:
Publication Information:
Beverly, MA : Rockport Publishers, 2012.
Physical Description:
223 p. : ill. (some col.) ; 26 cm.
Contents:
What is user-centered design (UCD) and why do we need it? -- Collaborating with your team and your client -- Goals, users, and success criteria -- Getting to know your users -- Know your competitors -- Content is king -- Guide, motivate, and engage the user -- Building sitemaps and wireframes -- Branding the experience -- What can you learn from usability testing? -- If you build it, they won't always come -- marketing the experience -- Watch, learn, and adapt -- how can you apply UCD after a design has been -- Completed -- Looking into the future -- what's next for user experience?
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