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1. 
Cover image for Manager's guide to online marketing
by 
Weaver, Jason D.
Format: 
Books
Publication Date 
2013
Excerpt: 
Manager's guide to online marketing / Weaver, Jason D.
Available: Copies:
2. 
Cover image for Internet marketing : integrating online & offline strategies
by 
Zahay, Debra L., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Internet marketing : integrating online & offline strategies / Zahay, Debra L., author.
Available: Copies:
3. 
Cover image for Online marketing : a user's manual
by 
Newlands, Murray.
Format: 
Books
Publication Date 
2011
Excerpt: 
Online marketing : a user's manual / Newlands, Murray.
Available: Copies:
4. 
Cover image for Online marketing : a customer-led approach
by 
Gay, Richard.
Format: 
Books
Publication Date 
2007
Excerpt: 
Online marketing : a customer-led approach / Gay, Richard.
Available: Copies:
5. 
Cover image for Internet marketing : readings and online resources
by 
Richardson, Paul, 1962-
Format: 
Books
Publication Date 
2001
Excerpt: 
Internet marketing : readings and online resources / Richardson, Paul, 1962-
Available: Copies:
6. 
Cover image for Internet marketing : integrating online and offline strategies
by 
Roberts, Mary Lou.
Format: 
Books
Publication Date 
2013 2012
Excerpt: 
Internet marketing : integrating online and offline strategies / Roberts, Mary Lou.
Available: Copies:
7. 
Cover image for EMarketing : the essential guide to online marketing
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2009
Excerpt: 
EMarketing : the essential guide to online marketing / Stokes, Rob (eMarketing specialist)
Available: Copies:
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2008
Excerpt: 
EMarketing : the essential guide to online marketing / Stokes, Rob (eMarketing specialist)
Available: Copies:
9. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Digital marketing excellence : planning, optimizing and integrating online marketing / Chaffey
Available: Copies:
10. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Smith, P. R. (Paul Russell), 1957- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R
Available: Copies:
by 
Bester, Karle Marcell.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The art of online art marketing : consumer dynamics in online art purchasing : a South African
Available: Copies:
13. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by 
Scott, David Meerman, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
Available: Copies:
14. 
Cover image for Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence
by 
Lewis, Mike, 1975-
Format: 
Books
Publication Date 
2013
Excerpt: 
Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an
Available: Copies:
15. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman author.
Format: 
Books
Publication Date 
2013
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications
Available: Copies:
16. 
Cover image for The small business online marketing handbook : converting online conversations to offline sales
by 
Tsai, Annie, 1979-
Format: 
Books
Publication Date 
2013
Excerpt: 
The small business online marketing handbook : converting online conversations to offline sales /
Available: Copies:
17. 
Cover image for Marketing in the age of Google : your online strategy IS your business strategy
by 
Fox, Vanessa, 1972-
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing in the age of Google : your online strategy IS your business strategy / Fox, Vanessa
Available: Copies:
18. 
Cover image for Marketing communications : integrating offline and online with social media
by 
Smith, P. R. (Paul Russell), 1957-
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing communications : integrating offline and online with social media / Smith, P. R. (Paul
Available: Copies:
19. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
Available: Copies:
20. 
Cover image for Get up to speed with online marketing : how to use websites, blogs, social networking and much more
by 
Reed, Jon, 1971-
Format: 
Books
Publication Date 
2011
Excerpt: 
Get up to speed with online marketing : how to use websites, blogs, social networking and much more /
Available: Copies:
21. 
Cover image for On target marketing in mobile devices online with smartphones and netbooks
by 
Wessén, Fredrik.
Format: 
Books
Publication Date 
2010
Excerpt: 
On target marketing in mobile devices online with smartphones and netbooks Wessén, Fredrik.
Available: Copies:
22. 
Cover image for Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
by 
Cakim, Idil Miriam, 1974-
Format: 
Books
Publication Date 
2010
Excerpt: 
Implementing word of mouth marketing : online strategies to identify influencers, craft stories
Available: Copies:
23. 
Cover image for Turn clicks into customers : proven marketing techniques for converting online traffic into revenue
by 
Forrester, Duane.
Format: 
Books
Publication Date 
2010
Excerpt: 
Turn clicks into customers : proven marketing techniques for converting online traffic into revenue /
Available: Copies:
by 
Troup, Nicola J.
Format: 
Books
Publication Date 
2010
Excerpt: 
Green marketing perceptions and opinions : an online multiple comparative company case study of
Available: Copies:
25. 
Cover image for Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business!
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2009
Excerpt: 
Secrets of social media marketing : how to use online conversations and customer communities to
Available: Copies:
26. 
Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2007
Excerpt: 
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing
Available: Copies:
27. 
Cover image for Marketing and e-commerce : the online legal environment
by 
Miller, Roger LeRoy.
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing and e-commerce : the online legal environment / Miller, Roger LeRoy.
Available: Copies:
28. 
Cover image for Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfolios
by 
Benun, Ilise, 1961-
Format: 
Books
Publication Date 
2001
Excerpt: 
Self-promotion online : marketing your creative services using web sites, e-mail, and digital
Available: Copies:
29. 
Cover image for Digital branding : how to successfully build and measure a brand online
by 
Rowles, Daniel author http://id.loc.gov/authorities/names/n2013051374
Format: 
Books
Publication Date 
2025
Excerpt: 
Digital branding : how to successfully build and measure a brand online / Rowles, Daniel author
Available: Copies:
by 
Rudansky-Kloppers, S
Format: 
Books
Publication Date 
2025
Excerpt: 
Social media marketing for Small Businesses/ Rudansky-Kloppers, S
Available: Copies:
31. 
Cover image for Digital analytics for marketing
by 
Sponder, Marshall, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Digital analytics for marketing / Sponder, Marshall, author.
Available: Copies:
32. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
33. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Digital marketing in practice : design, implement and measure effective campaigns / Knight, Hanne
Available: Copies:
by 
Budree, Adheesh author.
Format: 
Books
Publication Date 
2023 2018
Excerpt: 
Internet marketing.
Available: Copies:
35. 
Cover image for DIGITAL MARKETING FOUNDATIONS AND STRATEGY.
by 
Zahay, D
Format: 
Books
Publication Date 
2023
Excerpt: 
DIGITAL MARKETING FOUNDATIONS AND STRATEGY. Zahay, D
Available: Copies:
36. 
Cover image for Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
by 
Rowles, Daniel, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Branding (Marketing)
Available: Copies:
by 
Berndt, A. (Adele), 1966- editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
Services marketing : a contemporary approach / Berndt, A. (Adele), 1966- editor.
Available: Copies:
38. 
Cover image for The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
The SAGE handbook of digital marketing / Hanlon, Annmarie, editor.
Available: Copies:
39. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Principles of marketing / Kotler, Philip, author.
Available: Copies:
40. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
instructors. Suitable for psychology, advertising, marketing, and media courses. it is also a valuable guide
Available: Copies:
41. 
Cover image for Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing.
Available: Copies:
42. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
43. 
Cover image for Marketing research : using analytics to develop market insights
by 
McDaniel, Carl, Jr., 1941- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing research : using analytics to develop market insights / McDaniel, Carl, Jr., 1941- author.
Available: Copies:
44. 
Cover image for Crafting and executing strategy : the quest for competitive advantage: concepts and cases
by 
Thompson, Arthur A., 1940- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Strength to Fight Off Aggressive Rivals? -- Walmart's Expansion into Specialty Online Retailing -- Amazon
Available: Copies:
45. 
Cover image for The content marketing handbook : how to double the results of your marketing campaigns
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
The content marketing handbook : how to double the results of your marketing campaigns / Bly
Available: Copies:
46. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
pages -- Writing E-mail marketing -- Writing online ads -- Writing for social media -- Writing for video
Available: Copies:
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2019 2017
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
48. 
Cover image for Consumer behaviour.
by 
Sethna, Zubin, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
international consumer behaviour in action, and provides open access online resources to encourage student
Available: Copies:
49. 
Cover image for Kellogg on branding in a hyper-connected world
by 
Tybout, Alice M. éditeur intellectuel.
Format: 
Books
Publication Date 
2019
Excerpt: 
the online age / Brian Sternthal -- Digital brand storytelling / Mohanbir Sawhney -- Branding services
Available: Copies:
50. 
Cover image for Global marketing & advertising : understanding cultural paradoxes
by 
Mooij, Marieke K. de, 1943- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Global marketing & advertising : understanding cultural paradoxes / Mooij, Marieke K. de, 1943
Available: Copies:
51. 
Cover image for Digital marketing : strategic planning & integration
by 
Hanlon, Annmarie, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Digital marketing : strategic planning & integration / Hanlon, Annmarie, author.
Available: Copies:
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing
Available: Copies:
53. 
Cover image for E-commerce : business, technology, society
by 
Laudon, Kenneth C., 1944- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Internet marketing.
Available: Copies:
by 
Berndt, A. (Adele), 1966- editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Services marketing : a contemporary approach / Berndt, A. (Adele), 1966- editor.
Available: Copies:
55. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
by 
Pritchard, Maritha, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
Connect : writing for online audiences / Pritchard, Maritha, editor.
Available: Copies:
57. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip, author.
Available: Copies:
58. 
Cover image for Social media marketing : a strategic approach
by 
Barker, Melissa S., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Social media marketing : a strategic approach / Barker, Melissa S., author.
Available: Copies:
59. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Bendle, Neil T. Marketing metrics : the manager's guide to measuring marketing performance.
Available: Copies:
by 
Myers, Brady Hudson.
Format: 
Manuscript
Publication Date 
2016
Excerpt: 
Online Marketing
Available: Copies:
61. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Marketing management / Kotler, Philip, author.
Available: Copies:
62. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
students, as well as researchers and lecturers in social psychology, marketing, and communications. It is
Available: Copies:
63. 
Cover image for Customer relationship management : concepts and technologies
by 
Buttle, Francis.
Format: 
Books
Publication Date 
2015
Excerpt: 
as relationship marketing, database marketing or key account management, the book is equally valuable
Available: Copies:
64. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
65. 
Cover image for Global marketing
by 
Keegan, Warren J. author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Global marketing / Keegan, Warren J. author.
Available: Copies:
66. 
Cover image for Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Social media marketing : theories & applications / Dahl, Stephan, author.
Available: Copies:
67. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
68. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Marketing.
Available: Copies:
69. 
Cover image for Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.
Available: Copies:
by 
Nayer, Priya.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The importane of technology in traditional and online travel agencies in South Africa / Nayer
Available: Copies:
71. 
Cover image for Marketing : an introduction
by 
Armstrong, Gary (Gary M.), author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing : an introduction / Armstrong, Gary (Gary M.), author.
Available: Copies:
72. 
Cover image for Social media explained : untangling the world's most misunderstood business trend
by 
Schaefer, Mark W.
Format: 
Books
Publication Date 
2014
Excerpt: 
Online social networks.
Available: Copies:
73. 
Cover image for Essentials of marketing research : putting research into practice
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Essentials of marketing research : putting research into practice / Clow, Kenneth E.
Available: Copies:
74. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
Available: Copies:
75. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Principles of marketing / Kotler, Philip (Philip J.), 1931-
Available: Copies:
76. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
77. 
Cover image for Fashion Branding and Consumer Behaviors : Scientific Models
by 
Choi, Tsan-Ming, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
Branding (Marketing)
Available: Copies:
78. 
Cover image for The best digital marketing campaigns in the world II
by 
Ryan, Damian, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
The best digital marketing campaigns in the world II / Ryan, Damian, author.
Available: Copies:
79. 
Cover image for Fashion entrepreneur : starting your own fashion business
by 
Burke, Sandra.
Format: 
Books
Publication Date 
2013
Excerpt: 
production cycle -- Sources of finance -- Small business accounts -- Project management skills -- Online
Available: Copies:
80. 
Cover image for The photographer's MBA : everything you need to know for your photography business
by 
Cincotta, Sal.
Format: 
Books
Publication Date 
2013
Excerpt: 
occasionally frustrating territories of business, marketing, pricing, and contracts. In this book, you will
Available: Copies:
81. 
Cover image for Distribution management
by 
Wiid, Jan.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing channels -- Management.
Available: Copies:
by 
Barker, Rachel, 1958- editor.
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
Communication in marketing.
Available: Copies:
83. 
Cover image for Going social : excite customers, generate buzz, and energize your brand with the power of social media
by 
Goldman, Jeremy.
Format: 
Books
Publication Date 
2013
Excerpt: 
Online social networks.
Available: Copies:
84. 
Cover image for On message : precision communication for the digital age
by 
Theobald, Theo, 1957-, author.
Format: 
Regular print
Publication Date 
2013
Excerpt: 
Online social networks.
Available: Copies:
85. 
Cover image for Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
Emarketing excellence : planning and optimizing your digital marketing / Chaffey, Dave, 1963-
Available: Copies:
86. 
Cover image for Social media marketing all-in-one for dummies.
by 
Zimmerman, Jan.
Format: 
Books
Publication Date 
2013
Excerpt: 
Social media marketing all-in-one for dummies. Zimmerman, Jan.
Available: Copies:
87. 
Cover image for The handbook of journal publishing
by 
Morris, Sally, 1948-
Format: 
Books
Publication Date 
2013
Excerpt: 
professionals, covering all aspects of journal publishing, both online and in print. Changes in recent years in
Available: Copies:
88. 
Cover image for Marketing Research.
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing Research. McDaniel, Carl, Jr., 1941-
Available: Copies:
89. 
Cover image for Marketing
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing / Kotler, Philip, 1931-
Available: Copies:
90. 
Cover image for Marketing strategy : the thinking involved
by 
Hill, Mark E., 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing strategy : the thinking involved / Hill, Mark E., 1957-
Available: Copies:
91. 
Cover image for Health and medical public relations
by 
Riggulsford, Myc.
Format: 
Books
Publication Date 
2013
Excerpt: 
officer, press relations manager -- Publicist, promotions, photo opportunities -- Online and social media
Available: Copies:
92. 
Cover image for Consumer behavior analysis : (A) rational approach to consumer choice
by 
Hantula, Donald A.
Format: 
Books
Publication Date 
2013
Excerpt: 
.Trick or Treat? An Examination of Marketing Relationships in a Nondeceptive Counterfeit Market / Michael
Available: Copies:
93. 
Cover image for Google+ marketing for dummies
by 
Stay, Jesse.
Format: 
Books
Publication Date 
2013
Excerpt: 
Google+ marketing for dummies / Stay, Jesse.
Available: Copies:
94. 
Cover image for International consumer behavior in the 21st century : impact on marketing strategy development
by 
Samli, A. Coskun.
Format: 
Books
Publication Date 
2013
Excerpt: 
International consumer behavior in the 21st century : impact on marketing strategy development /
Available: Copies:
95. 
Cover image for Corporate communication
by 
Argenti, Paul A.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Marketing and Distribution at Coors -- Management-Labor Relations at Coors -- Nationwide Boycott -- Federal
Available: Copies:
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing
Available: Copies:
98. 
Cover image for Mobile marketing : an hour a day
by 
Pasqua, Rachel.
Format: 
Books
Publication Date 
2013
Excerpt: 
Mobile marketing : an hour a day / Pasqua, Rachel.
Available: Copies:
99. 
Cover image for Measuring marketing : 110+ key metrics every marketer needs
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Measuring marketing : 110+ key metrics every marketer needs / Davis, John, 1960 February 17- author.
Available: Copies:
100. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
Available: Copies:
101. 
Cover image for Internet marketing for entrepreneurs : using Web strategy for business success
by 
Houston, Jonathan.
Format: 
Books
Publication Date 
2013
Excerpt: 
Internet marketing for entrepreneurs : using Web strategy for business success / Houston, Jonathan.
Available: Copies:
102. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
103. 
Cover image for E-business
by 
Schneider, Gary P., 1952-
Format: 
Books
Publication Date 
2012
Excerpt: 
-Mail Technologies -- E-Business Revenue Models -- Selling to Consumers Online -- Selling to Businesses Online
Available: Copies:
104. 
Cover image for Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
by 
Proulx, Mike.
Format: 
Books
Publication Date 
2012
Excerpt: 
Television programs -- Internet marketing.
Available: Copies:
105. 
Cover image for Sustainability marketing : a global perspective
by 
Belz, Frank-Martin.
Format: 
Books
Publication Date 
2012
Excerpt: 
Sustainability marketing : a global perspective / Belz, Frank-Martin.
Available: Copies:
106. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Online consumer behavior : theory and research in social media, advertising, and e-tail / Close
Available: Copies:
107. 
Cover image for Brand management : Principles and Practices
by 
Dutta, Kirti.
Format: 
Books
Publication Date 
2012
Excerpt: 
Branding (Marketing)
Available: Copies:
108. 
Cover image for Engagement marketing : how small business wins in a socially connected world
by 
Goodman, Gail F., 1960-
Format: 
Books
Publication Date 
2012
Excerpt: 
Engagement marketing : how small business wins in a socially connected world / Goodman, Gail F
Available: Copies:
109. 
Cover image for Digital marketing : strategy, implementation and practice
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2012
Excerpt: 
Digital marketing : strategy, implementation and practice / Chaffey, Dave, 1963-
Available: Copies:
110. 
Cover image for Leading edge marketing research : 21st-century tools and practices
by 
Kaden, Robert J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Leading edge marketing research : 21st-century tools and practices / Kaden, Robert J.
Available: Copies:
111. 
Cover image for Social marketing for dummies
by 
Zimmerman, Jan.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social marketing for dummies / Zimmerman, Jan.
Available: Copies:
by 
Makhanya, Nomfundo.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales
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113. 
Cover image for The Facebook era : tapping online social networks to market, sell, and innovate
by 
Shih, Clara Chung-wai.
Format: 
Books
Publication Date 
2011
Excerpt: 
The Facebook era : tapping online social networks to market, sell, and innovate / Shih, Clara Chung
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by 
Gunelius, Susan.
Format: 
Books
Publication Date 
2011
Excerpt: 
30-minute social media marketing : step-by-step techniques to spread the word about your business
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116. 
Cover image for The new relationship marketing : how to build a large, loyal, profitable network using the social Web
by 
Smith, Mari, 1966-
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Books
Publication Date 
2011
Excerpt: 
The new relationship marketing : how to build a large, loyal, profitable network using the social
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117. 
Cover image for E-marketing : theory and application
by 
Dann, Stephen, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
E-marketing : theory and application / Dann, Stephen, 1973-
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118. 
Cover image for The social media sales revolution : the new rules for finding customers, building relationships, and closing more sales through online networking
by 
Chase, Landy.
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Books
Publication Date 
2011
Excerpt: 
, and closing more sales through online networking / Chase, Landy.
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119. 
Cover image for The Routledge handbook of health communication
by 
Thompson, Teresa L.
Format: 
Books
Publication Date 
2011
Excerpt: 
interactions, access to popular media and advertising, and individual searches online for information and
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120. 
Cover image for Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks)
by 
Kerpen, Dave.
Format: 
Books
Publication Date 
2011
Excerpt: 
Online social networks.
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by 
Berndt, A. (Adele), 1966-
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing research / Berndt, A. (Adele), 1966-
Available: Copies:
122. 
Cover image for Marketing
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing / Baines, Paul, 1973-
Available: Copies:
123. 
Cover image for International encyclopedia of hospitality management
by 
Pizam, Abraham.
Format: 
Books
Publication Date 
2010
Excerpt: 
revises 25% of the entries and has an additional 20 new entries. New online material makes it the most up
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124. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Principles of marketing / Kotler, Philip.
Available: Copies:
125. 
Cover image for How to find a job on LinkedIn, Facebook, MySpace, Twitter and other social networks
by 
Schepp, Brad.
Format: 
Books
Publication Date 
2010
Excerpt: 
Online social networks.
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126. 
Cover image for The handbook of online and social media research : tools and techniques for market researchers
by 
Poynter, Ray.
Format: 
Books
Publication Date 
2010
Excerpt: 
The handbook of online and social media research : tools and techniques for market researchers /
Available: Copies:
127. 
Cover image for Marketing research essentials.
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing research essentials. / McDaniel, Carl, Jr., 1941-
Available: Copies:
by 
Zimmerman, Jan.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
Social media marketing all-in-one for dummies / Zimmerman, Jan.
Available: Copies:
129. 
Cover image for A quick start guide to social media marketing : high impact low-cost marketing that works
by 
Richardson, Neil.
Format: 
Books
Publication Date 
2010
Excerpt: 
A quick start guide to social media marketing : high impact low-cost marketing that works /
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130. 
Cover image for The social media bible : tactics, tools, and strategies for business success
by 
Safko, Lon.
Format: 
Books
Publication Date 
2010
Excerpt: 
Online social networks -- Economic aspects.
Available: Copies:
131. 
Cover image for Social media metrics : how to measure and optimize your marketing investment
by 
Sterne, Jim, 1955-
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Books
Publication Date 
2010
Excerpt: 
Social media metrics : how to measure and optimize your marketing investment / Sterne, Jim, 1955-
Available: Copies:
132. 
Cover image for Putting the public back in public relations : how social media is reinventing the aging business of PR
by 
Solis, Brian.
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Books
Publication Date 
2010 2009
Excerpt: 
"marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and
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133. 
Cover image for Brand media strategy : integrated communications planning in the digital era
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
Online-Marketing.
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134. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip.
Available: Copies:
136. 
Cover image for The findability formula : the easy, non-technical approach to search engine marketing
by 
Lutze, Heather, 1969-
Format: 
Books
Publication Date 
2009
Excerpt: 
The findability formula : the easy, non-technical approach to search engine marketing / Lutze
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137. 
Cover image for Internet marketing : strategy, implementation and practice
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2009
Excerpt: 
Internet marketing : strategy, implementation and practice / Chaffey, Dave, 1963-
Available: Copies:
139. 
Cover image for E-business
by 
Schneider, Gary P., 1952-
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Business-to-business online strategies -- Online auctions, virtual communities, and Web portals -- The
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140. 
Cover image for Twitter power : how to dominate your market one tweet at a time
by 
Comm, Joel.
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Books
Publication Date 
2009
Excerpt: 
Online social networks.
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141. 
Cover image for Marketing to the social web : how digital customer communities build your business
by 
Weber, Larry.
Format: 
Books
Publication Date 
2009
Excerpt: 
Marketing to the social web : how digital customer communities build your business / Weber, Larry.
Available: Copies:
142. 
Cover image for The digital handshake : seven proven strategies to grow your business using social media
by 
Chaney, Paul, 1955-
Format: 
Books
Publication Date 
2009
Excerpt: 
Online social networks -- Economic aspects.
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143. 
Cover image for Ads to icons : how advertising succeeds in a multimedia age
by 
Springer, Paul.
Format: 
Books
Publication Date 
2009
Excerpt: 
landscape -- 8. The new job landscape -- 9. Closer -- 10. Where advertising stops...and marketing begins.
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144. 
Cover image for E-marketing
by 
Strauss, Judy.
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Books
Publication Date 
2009
Excerpt: 
E-marketing / Strauss, Judy.
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145. 
Cover image for This is social media : tweet, blog, link and post your way to business success
by 
Clapperton, Guy.
Format: 
Books
Publication Date 
2009
Excerpt: 
Online social networks -- Economic aspects.
Available: Copies:
146. 
Cover image for Faith-based marketing : the guide to reaching 140 million Christian consumers
by 
Stielstra, Greg.
Format: 
Books
Publication Date 
2009
Excerpt: 
Faith-based marketing : the guide to reaching 140 million Christian consumers / Stielstra, Greg.
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147. 
Cover image for Web marketing for dummies
by 
Zimmerman, Jan.
Format: 
Books
Publication Date 
2009
Excerpt: 
Web marketing for dummies / Zimmerman, Jan.
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148. 
Cover image for Twitter free social networking for business : 100 success secrets to increase your profits and sales using twitter business strategies
by 
Clark, Ronald.
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Books
Publication Date 
2008
Excerpt: 
Online social networks.
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by 
Geoghegan, Michael W. (Michael Woodland), 1968-
Format: 
Books
Publication Date 
2008
Excerpt: 
Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast /
Available: Copies:
150. 
Cover image for Statistical methods in e-commerce research
by 
Jank, Wolfgang, 1970-
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Optimization of search engine marketing bidding strategies using statistical techniques / Alon Matas and Yoni
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by 
Parkin, Godfrey.
Format: 
Books
Publication Date 
2008
Excerpt: 
Doing business digitally : eight steps to online success / Parkin, Godfrey.
Available: Copies:
152. 
Cover image for EMarketing eXcellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2008
Excerpt: 
EMarketing eXcellence : planning and optimizing your digital marketing / Chaffey, Dave, 1963-
Available: Copies:
153. 
Cover image for DigiMarketing : the essential guide to new media & digital marketing
by 
Wertime, Kent.
Format: 
Books
Publication Date 
2008
Excerpt: 
DigiMarketing : the essential guide to new media & digital marketing / Wertime, Kent.
Available: Copies:
154. 
Cover image for The marketing of sport
by 
Beech, John G., 1947-
Format: 
Books
Publication Date 
2007
Excerpt: 
The marketing of sport / Beech, John G., 1947-
Available: Copies:
155. 
Cover image for Electronic commerce : from vision to fulfillment
by 
Awad, Elias M.
Format: 
Books
Publication Date 
2007
Excerpt: 
. Internet marketing -- Ch. 10. Web portals and Web services -- Ch. 11. Business-to-business E-commerce -- Ch
Available: Copies:
156. 
Cover image for Marketing to the social web : how digital customer communities build your business
by 
Weber, Larry.
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing to the social web : how digital customer communities build your business / Weber, Larry.
Available: Copies:
157. 
Cover image for Career distinction : stand out by building your brand
by 
Arruda, William, 1961-
Format: 
Books
Publication Date 
2007
Excerpt: 
Professions -- Marketing.
Available: Copies:
158. 
Cover image for Internet marketing & e-commerce
by 
Hanson, Ward A.
Format: 
Books
Publication Date 
2007
Excerpt: 
Internet marketing & e-commerce / Hanson, Ward A.
Available: Copies:
159. 
Cover image for Creating a winning E-business
by 
Napier, H. Albert, 1944-
Format: 
Books
Publication Date 
2006
Excerpt: 
Taking advantage of affiliate marketing -- Online affiliate marketing programs -- Affiliate
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160. 
Cover image for Brands : meaning and value in media culture
by 
Arvidsson, Adam.
Format: 
Books
Publication Date 
2006
Excerpt: 
Branding (Marketing)
Available: Copies:
161. 
Cover image for Connected marketing : the viral, buzz and word of mouth revolution
by 
Kirby, Justin.
Format: 
Books
Publication Date 
2006
Excerpt: 
Connected marketing : the viral, buzz and word of mouth revolution / Kirby, Justin.
Available: Copies:
162. 
Cover image for The unofficial guide to starting a business online
by 
Rich, Jason.
Format: 
Books
Publication Date 
2006
Excerpt: 
The unofficial guide to starting a business online / Rich, Jason.
Available: Copies:
163. 
Cover image for The elements of online journalism
by 
Rosales, Rey G.
Format: 
Books
Publication Date 
2006
Excerpt: 
The elements of online journalism / Rosales, Rey G.
Available: Copies:
164. 
Cover image for Special events : event leadership for a new world
by 
Goldblatt, Joe Jeff, 1952-
Format: 
Books
Publication Date 
2005
Excerpt: 
, public relations, promotions, and sponsorship -- Online marketing -- Risk management : legal and
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165. 
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers /
Available: Copies:
166. 
Cover image for The virtual handshake : opening doors and closing deals with online social networking
by 
Teten, David.
Format: 
Books
Publication Date 
2005
Excerpt: 
The virtual handshake : opening doors and closing deals with online social networking / Teten
Available: Copies:
167. 
Cover image for The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Format: 
Books
Publication Date 
2005
Excerpt: 
Marketing.
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168. 
Cover image for Internet marketing : building advantage in the networked economy
by 
Mohammed, Rafi.
Format: 
Books
Publication Date 
2004
Excerpt: 
Online-Marketing.
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169. 
Cover image for International marketing
by 
Czinkota, Michael R.
Format: 
Books
Publication Date 
2004
Excerpt: 
International marketing / Czinkota, Michael R.
Available: Copies:
170. 
Cover image for Guide to Internet job searching
by 
Dikel, Margaret F.
Format: 
Books
Publication Date 
2004
Excerpt: 
interesting jobs in the most promising companies and apply for those jobs with confidence, online or on paper.
Available: Copies:
171. 
Cover image for E-commerce : a southern Africa perspective
by 
Chipp, Kerry.
Format: 
Books
Publication Date 
2004
Excerpt: 
Internet marketing -- Africa, Southern.
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172. 
Cover image for Epica. Book 17, Europe's best advertisting
by 
Rawlins, Andrew. editor.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Interactive. Internet Sites ; Online Ads ; Online Films ; Integrated Campaigns.
Available: Copies:
173. 
Cover image for The future of advertising : new media, new clients, new consumers in the post-television age
by 
Cappo, Joe.
Format: 
Books
Publication Date 
2003
Excerpt: 
-the-line" marketing techniques and why agencies who choose to ignore this emerging truth do so at their peril." "Among
Available: Copies:
174. 
Cover image for Internet marketing intelligence : research tools, techniques, and resources
by 
Forrest, Edward.
Format: 
Books
Publication Date 
2003
Excerpt: 
Internet marketing intelligence : research tools, techniques, and resources / Forrest, Edward.
Available: Copies:
175. 
Cover image for Marketing research for managers
by 
Crouch, Sunny.
Format: 
Books
Publication Date 
2003
Excerpt: 
Marketing research for managers / Crouch, Sunny.
Available: Copies:
176. 
Cover image for The ultimate small business guide : a resource for startups and growing businesses.
Format: 
Books
Publication Date 
2003
Excerpt: 
Customers -- Growing Your Business -- Working Online -- Selling Online -- Managing Yourself and Others
Available: Copies:
178. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
planning and buying -- Print media -- Broadcast and interactive online media -- pt. 4. Creative advertising
Available: Copies:
179. 
Cover image for E-commerce management : text and cases
by 
Krishnamurthy, Sandeep, 1967-
Format: 
Books
Publication Date 
2003
Excerpt: 
. 9. Permission Marketing -- Ch. 10. Pricing and Distributing Digital Products -- Ch. 11. Online
Available: Copies:
180. 
Cover image for Essays by distinguished marketing scholars of the Society for Marketing Advances
by 
Woodside, Arch G.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
Essays by distinguished marketing scholars of the Society for Marketing Advances / Woodside, Arch G.
Available: Copies:
181. 
Cover image for Online branding
by 
Drew, Keith.
Format: 
Books
Publication Date 
2002
Excerpt: 
Internet marketing -- Case studies.
Available: Copies:
182. 
Cover image for Beyond disruption : changing the rules in the marketplace
by 
Dru, Jean-Marie.
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing -- Guides, manuels, etc.
Available: Copies:
183. 
Cover image for The practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2001
Excerpt: 
. Defining Key Cyberspace Terms -- App. F. On-Line Databases -- App. G. Leading Media Directories -- App. H
Available: Copies:
184. 
Cover image for Online public relations
by 
Phillips, David.
Format: 
Books
Publication Date 
2001
Excerpt: 
Online public relations / Phillips, David.
Available: Copies:
185. 
Cover image for E-business & e-commerce : how to program
by 
Deitel, Harvey M., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
Models Getting a Loan Online Recruiting on the Web Online News Services Online Travel Services Online
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187. 
Cover image for E-commerce for dummies
by 
Jones, Don, 1971-
Format: 
Books
Publication Date 
2001
Excerpt: 
What They Want: Service! -- Ch. 12. Cashing In: Processing and Fulfilling Online Transactions -- Ch. 13
Available: Copies:
188. 
Cover image for Wired marketing : energizing business for e-commerce
by 
Hardaker, Glenn.
Format: 
Books
Publication Date 
2001
Excerpt: 
Wired marketing : energizing business for e-commerce / Hardaker, Glenn.
Available: Copies:
189. 
Cover image for Branding @ the digital age
by 
Meyers, Herbert M.
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing on-line.
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
Principles of marketing / Kotler, Philip.
Available: Copies:
191. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2000 1999
Excerpt: 
Advertising. 14. Direct-Response Marketing -- Pt. V. Integrating Marketing Communication Elements. 15
Available: Copies:
192. 
Cover image for Principles of internet marketing
by 
Hanson, Ward A.
Format: 
Books
Publication Date 
2000
Excerpt: 
Principles of internet marketing / Hanson, Ward A.
Available: Copies:
193. 
Cover image for Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers for life
by 
Janal, Daniel S.
Format: 
Books
Publication Date 
2000
Excerpt: 
Dan Janal's guide to marketing on the Internet : getting people to visit, buy, and become customers
Available: Copies:
194. 
Cover image for Cyber rules : strategies for excelling at E-business
by 
Siebel, Thomas M.
Format: 
Books
Publication Date 
1999
Excerpt: 
-Enterprises -- Ch. 8. The Net Will Move from Communities to "Customerization" -- Ch. 9. The Sales and Marketing
Available: Copies:
195. 
Cover image for Write on target : the direct marketer's copywriting handbook
by 
Stein, Donna Baier.
Format: 
Books
Publication Date 
1997
Excerpt: 
: TV, Radio, and Telephone Marketing -- Ch. 11. Copywriting for Online Media -- Ch. 12. The Ethics of
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196. 
Cover image for Online market research : cost-effective searching of the Internet and online databases
by 
Lescher, John F.
Format: 
Books
Publication Date 
1995
Excerpt: 
Online market research : cost-effective searching of the Internet and online databases / Lescher
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