Search Results for Online strategy -- Research

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18 Results Found

000000000000000000IIE

eMarketing : the essential guide to marketing in a digital world

Stokes, Rob (eMarketing specialist)

redandyellow https://www.redandyellow.co.za/textbook/

Format:

Books

Publication Date

2018 2011

Excerpt:

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing

Available: Copies:

Cover image for Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Sakutukwa, Anesu.

Format:

Manuscript

Publication Date

2016

Excerpt:

Online strategy -- Research

Available: Copies:

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services

Available: Copies:

Customer relationship management : concepts and technologies

Buttle, Francis.

Format:

Books

Publication Date

2015

Excerpt:

relevant, the book draws on academic and independent research from a wide range of disciplines including IS

Available: Copies:

Strategic Management : Concepts and Cases : a competitive advantage approach

David, Fred R.

Format:

Books

Publication Date

2015

Excerpt:

thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end

Available: Copies:

Marketing

Kotler, Philip, 1931-

Format:

Books

Publication Date

2013

Excerpt:

and marketing research -- Consumer behaviour -- Business-to-business marketing -- PART 3. Implementing

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Creating significant learning experiences : an integrated approach to designing college courses

Fink, L. Dee, 1940-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632420&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

-based practices for learning-centered teaching with a teaching strategy in a way that results in powerful learning

Available: Copies:

eMarketing : the essential guide to marketing in a digital world

Stokes, Rob (eMarketing specialist)

Format:

Books

Publication Date

2013 2011

Excerpt:

marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing

Available: Copies:

Mobile marketing : an hour a day

Pasqua, Rachel.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

-effective strategy can be used successfully by businesses of any size and includes detailed information on legal

Available: Copies:

10.

Knowledge management and e-learning

Liebowitz, Jay, 1957-

Format:

Books

Publication Date

2011

Excerpt:

-solving behaviors / The antecedents and outcomes of online knowledge-sourcing behavior : the influence of computer

Available: Copies:

11.

The fundamentals of creative advertising

Burtenshaw, Ken.

Format:

Books

Publication Date

2011

Excerpt:

Planning and Strategy. The client ; Market research ; Account planning ; The creative brief -- The Creative

Available: Copies:

12.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer

Available: Copies:

13.

Internet marketing & e-commerce

Hanson, Ward A.

Format:

Books

Publication Date

2007

Excerpt:

-- e-Commerce -- Internet retailing -- Consumer channels -- B2B e-commerce -- Online research

Available: Copies:

14.

TV commercials : how to make them, or, how big is the boat?

Cury, Ivan.

ebrary http://site.ebrary.com/id/10128001
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=130091
MyiLibrary http://www.myilibrary.com?id=100869
Safari Books Online http://proquest.safaribooksonline.com/?fpi=9780240805924
Taylor & Francis http://www.tandfebooks.com/isbn/9780080479019

Format:

Electronic Resources

Publication Date

2005

Excerpt:

-- Finding a Strategy -- Research -- Creating the Commercial -- Once the Account Is "In House" -- Scheduling

Available: Copies:

15.

Electronic commerce 2004 : a managerial perspective

Turban, Efraim.

Format:

Books

Publication Date

2004

Excerpt:

-commerce strategy and global EC -- 16. Launching a successful online business -- 17. Legal, ethical, and societal

Available: Copies:

16.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research

Available: Copies:

17.

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales

Available: Copies:

18.

Advertising : principles & practice

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000 1999

Excerpt:

. Advertising Background, Planning, and Strategy. 4. The Consumer Audience. 5. Account Planning and Research. 6

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